" at 7:48 a.m. on a Tuesday, I am showered, cleaned, shaved, pruned, fed, and deodorized, wearing a pressed shirt and shiny shoes, in a cab on my way to the San Francisco waterfront I'm far from home, going to an unfamiliar place, and performing for strangers, three stressful facts that mean anything can happen " In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers-and anyone else who talks and expects someone to...

For marketers, social media marketing and optimization offer immense new opportunities. Using these breakthrough techniques, companies can deepen relationships with their best customers, and extend their reach as never before. In this powerful, practical book, one of the world's leading social media marketing experts shows exactly how to leverage social media marketing in your company.Author Li Evans is one of the few individuals with more than a decade of experience in search and social marketing; she currently hosts the popular Search Marketing Gurus blog. In this book, she drills down into...

"Today's sales professionals have to find a way to contribute to their customers' ability to satisfy their own customers and achieve their critical business goals." --Dale Hayes, Vice President of Sales, UPS "The old world of buying them a scotch and having a great dinner is not enough.... The speed of change, the availability of information to your customers, and aggressive global competition has produced a new playing field." --Rick Cheatham, Sales Director, Information Processing & Systems Division, Avery Dennison Let the world's best sales forces show you a new way of selling that...

This is the Safari online edition of the printed book. Breakthrough Web PR 2.0 Strategies and Tactics That Work Forget the “pitch”: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations—and earn a new level of results that just wasn’t possible before now. Drawing on their unparalleled...

This is the Safari online edition of the printed book. Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura Mahoney, Senior Director, RCN Metro Optical Networks “P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and...