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1. | 
By: Nilofer Merchant Publisher: O'Reilly Media, Inc. Publication Date: 04-JAN-2010 Insert Date: 23-SEP-2009 | Overview: The New HowThe New How
Once in a generation, a book comes along that transforms the
business landscape. For today's business leaders, The New
How redefines the way companies create strategies and win new
markets. Management gurus have always said "people matter." But those same
gurus still relegate strategy to an elite set of executives with a focus
on grids, frameworks, long presentations, and hierarchical approaches.
Business strategy typically has been planned by corporate chiefs in annual
meetings, and then dictated to managers to carry out. The New
How turns that notion...
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2. |  The Art of Community, 1st Edition By: Jono Bacon Publisher: O'Reilly Media, Inc. Publication Date: 17-AUG-2009 Insert Date: 01-AUG-2009 Bookshelf Slots: 1.0 | Overview: The Art of Community, 1st Edition
Online communities offer a wide range of opportunities today,
whether you're supporting a cause, marketing a product or service,
or developing open source software. The Art of Community
will help you develop the broad range of talents you need to
recruit members to your community, motivate and manage them, and
help them become active participants.
Author Jono Bacon offers a collection of experiences and
observations from his decade-long involvement in building and
managing communities, including his current position as manager for
Ubuntu, arguably the largest community in open source...
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3. |  By: Michael Milton Publisher: O'Reilly Media, Inc. Publication Date: 03-AUG-2009 Insert Date: 23-JUL-2009 Bookshelf Slots: 1.0 | Overview: Head First Data Analysis
Today, interpreting data is a critical decision-making factor for
businesses and organizations. If your job requires you to manage
and analyze all kinds of data, turn to Head First Data
Analysis, where you'll quickly learn how to collect and
organize data, sort the distractions from the truth, find
meaningful patterns, draw conclusions, predict the future, and
present your findings to others.
Whether you're a product developer researching the market viability
of a new product or service, a marketing manager gauging or
predicting the effectiveness of a campaign, a salesperson who...
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4. |  The New Community Rules, 1st Edition By: Tamar Weinberg Publisher: O'Reilly Media, Inc. Publication Date: 07-JUL-2009 Insert Date: 30-JUN-2009 Bookshelf Slots: 1.0 | Overview: The New Community Rules, 1st Edition
Blogs, networking sites, and other examples of the social web
provide businesses with a largely untapped marketing channel for
products and services. But how do you take advantage of them? With
The New Community Rules, you'll understand how social web
technologies work, and learn the most practical and effective ways
to reach people who frequent these sites.
Written by an expert in social media and viral marketing, this book
cuts through the hype and jargon to give you intelligent advice and
strategies for positioning your business on the social web, with
case studies that show how other...
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5. |  By: Monika Mathé Publisher: Packt Publishing Publication Date: 01-OCT-2006 Insert Date: 12-JUN-2009 Bookshelf Slots: 1.0 | In this unique book, osCommerce expert "Monika in Germany" lets you
in on her secrets on how to hack your way to that perfect
osCommerce site. This cookbook provides you with ready-made
solutions for customizing your osCommerce installation and
seasoning it with exciting new features. With a total of 69
recipes, this book helps you improve all important areas of your
default installation.
Written by an acknowledged osCommerce expert, the book not only
gives you ready made solutions that you can easily incorporate into
your system, but it also explains to you how these solutions work
and shows...
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6. |  Search Engine Optimization: Your visual blueprint™ for effective Internet marketing Publisher: John Wiley & Sons Publication Date: 07-APR-2008 Insert Date: 22-MAY-2009 Bookshelf Slots: 1.0 | Overview: Search Engine Optimization: Your visual blueprint™ for effective Internet marketing
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.
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7. |  Search Engine Optimization: For Dummies®, 3rd Edition By: Peter Kent Publisher: John Wiley & Sons Publication Date: 10-JUN-2008 Insert Date: 17-MAY-2009 Bookshelf Slots: 1.0 | Overview: Search Engine Optimization: For Dummies®, 3rd Edition
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.
This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site...
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8. |  Search Engine Optimization: An Hour a Day, Second Edition By: Jennifer Grappone; Gradiva Couzin Publisher: John Wiley & Sons Publication Date: 14-APR-2008 Insert Date: 17-MAY-2009 Bookshelf Slots: 1.0 | Overview: Search Engine Optimization: An Hour a Day, Second Edition
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
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9. |  Search Engine Optimization Bible By: Ledford, Jerri L. Publisher: John Wiley & Sons Publication Date: 17-DEC-2007 Insert Date: 12-JUL-2008 Bookshelf Slots: 1.0 | Overview: Search Engine Optimization Bible * This in-depth Bible delivers the holy grail of online marketing:
how to influence search engine results to drive online shoppers to
specific Web sites; the process is called search engine
optimization (SEO) and it is a hot topic
* One-stop resource offers readers what they need to plan and
implement a successful SEO program, including useful tips on
finding the shortest routes to success, strategy suggestions, and
sidebars with more information and additional resources
* Features interviews with executives from top search companies,
plus appendices on creating successful listings with...
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10. | 
Search Engine Optimization: Building Traffic and Making Money with SEO By: Harold Davis Publisher: O'Reilly Media, Inc. Publication Date: 23-MAY-2006 Insert Date: 06-JUN-2006 Bookshelf Slots: 1.0 | Overview: Search Engine Optimization: Building Traffic and Making Money with SEO
SEO--short for Search Engine Optimization--is the art, craft,
and science of driving web traffic to web sites.Web traffic is food, drink, and oxygen--in short, life
itself--to any web-based business. Whether your web site depends on
broad, general traffic, or high-quality, targeted traffic, this PDF
has the tools and information you need to draw more traffic to your
site. You'll learn how to effectively use PageRank (and Google
itself); how to get listed, get links, and get syndicated; and much
more.The field of SEO is expanding into all the possible ways of
promoting web traffic. This...
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