For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process. ...

The Internet is transforming itself from a collection of web pages into a huge distributed database. There's a wealth of data out there-not just RSS and Atom feeds, but XML data on where to find a new apartment, how much to pay for a new car, how to see if there's a storm approaching. If the Internet is your new database, you need a tool to mine that data-to merge and sort and search and filter that data. That tool is Yahoo! Pipes. Widely touted as an RSS feed aggregator, Yahoo! Pipes is more than that. With Yahoo! Pipes you can manipulate virtually any web-accessible XML data source,...

Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation. Not content to accept the news as reported, these readers-turned-reporters are publishing in real time to a worldwide audience via the Internet. The impact of their work is just beginning to be felt by professional journalists and the newsmakers they cover. In We the Media: Grassroots Journalism by the People, for the People, nationally known business and technology columnist Dan Gillmor tells the story of this emerging phenomenon, and sheds light on this deep...