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1. |  By: Eric Enge; Stephan M. Spencer; Rand Fishkin; Jessie Stricchiola Publisher: O'Reilly Media, Inc. Publication Date: 28-OCT-2009 Insert Date: 28-OCT-2009 Bookshelf Slots: 1.0 | Overview: The Art of SEO, 1st Edition
A well-designed, easy-to-navigate website is useless if no one can
find it. If your company is going to succeed in the web economy,
optimizing your site for search engine visibility is essential. In
this book, four of the most noted experts in the field of search
engine optimization (SEO) provide you with proven guidelines and
cutting-edge techniques for planning and executing a comprehensive
SEO strategy.
The authors clearly explain SEO fundamentals, while correcting many
common misconceptions. If you are new to SEO, you'll get a complete
and thorough SEO education, as well as an array...
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2. |  Search Engine Optimization: Your visual blueprint™ for effective Internet marketing Publisher: John Wiley & Sons Publication Date: 07-APR-2008 Insert Date: 22-MAY-2009 Bookshelf Slots: 1.0 | Overview: Search Engine Optimization: Your visual blueprint™ for effective Internet marketing
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.
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3. |  Search Engine Optimization: For Dummies®, 3rd Edition By: Peter Kent Publisher: John Wiley & Sons Publication Date: 10-JUN-2008 Insert Date: 17-MAY-2009 Bookshelf Slots: 1.0 | Overview: Search Engine Optimization: For Dummies®, 3rd Edition
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.
This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site...
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4. |  Search Engine Optimization: An Hour a Day, Second Edition By: Jennifer Grappone; Gradiva Couzin Publisher: John Wiley & Sons Publication Date: 14-APR-2008 Insert Date: 17-MAY-2009 Bookshelf Slots: 1.0 | Overview: Search Engine Optimization: An Hour a Day, Second Edition
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
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5. |  By: John I. Jerkovic Publisher: O'Reilly Media, Inc. Publication Date: 30-NOV-2009 Insert Date: 09-MAY-2009 Bookshelf Slots: 1.0 | Overview: SEO WarriorSEO Warrior
How can you make it easier for people to find your website? And how
can you convert casual visitors into active users?
SEO
Warrior
shows you how it's done through a collection of tried
and true techniques, hacks, and best practices. Learn the nuts and
bolts of SEO theory, the importance of keyword strategy, and how to
avoid and remedy search engine traps.
You'll also learn about search engine marketing (SEM) practices,
such as Google AdWords, and how you can use social networking to
increase your visibility. Ideal for web developers, savvy
marketers, webmasters, and anyone else...
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6. |  By: Joshua Brashars; Johnny Long Publisher: Syngress Publication Date: 28-NOV-2006 Insert Date: 26-MAR-2009 Bookshelf Slots: 1.0 | Overview: Google™ Talking Are you tired of running a dozen programs to stay in touch with the
people you care about? Are you looking for a way to call back home,
without spending an arm and a leg? Then you need to read Google
Talking! Discover the "Google way" to instant message your
friends, with the power of voice and text! Make calls from your
computer to any phone in the world! When you pick up your phone and
make a call, you can reach that person, regardless of what phone
company they use. Why should instant messaging be any different?
Instant Messaging has become the favorite way of internet users to
stay in...
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7. |  Search Engine Optimization for Flash, 1st Edition By: Todd Perkins Publisher: O'Reilly Media, Inc. Publication Date: 17-MAR-2009 Insert Date: 01-NOV-2008 Bookshelf Slots: 1.0 | Overview: Search Engine Optimization for Flash, 1st Edition
Some people believe that because search engines can't index all of
the content in SWF files, Flash-based websites and Rich Internet
Applications don't show up in web searches. This breakthrough book
dispels that myth by demonstrating precisely what you can do to
make your site fully searchable no matter how much Flash it
contains. You'll learn best practices for using HTML, CSS, and
JavaScript to build sites with Flash that will stand tall in search
rankings.
Search Engine Optimization for Flash shows you how search
engines work, what constitutes a search-engine-optimized (SEO)
site, and...
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8. |  Beginning Google Maps Applications with PHP and Ajax: From Novice to Professional By: Michael Purvis; Jeffrey Sambells; Cameron Turner Publisher: Apress Publication Date: 01-AUG-2006 Insert Date: 20-OCT-2008 Bookshelf Slots: 1.0 | Overview: Beginning Google Maps Applications with PHP and Ajax: From Novice to Professional
Until recently, building interactive web-based mapping applications has been a cumbersome affair. This changed when Google released its powerful Maps API. Beginning Google Maps Applications with PHP and Ajax was written to help you take advantage of this technology in your own endeavorswhether you're an enthusiast playing for fun or a professional building for profit. This book covers version 2 of the API, including Google's new Geocoding service.
Authors Jeffrey Sambells, Cameron Turner, and Michael Purvis get rolling with examples that require hardly any code at all, but you'll quickly...
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9. |  Beginning Google Maps Applications with Rails and Ajax: From Novice to Professional By: Andre Lewis; Michael Purvis; Jeffrey Sambells; Cameron Turner Publisher: Apress Publication Date: 01-FEB-2007 Insert Date: 14-OCT-2008 Bookshelf Slots: 1.0 | Overview: Beginning Google Maps Applications with Rails and Ajax: From Novice to Professional
The Google Maps API remains one of the showcase examples of the Web 2.0 development paradigm. Beginning Google Maps Applications with Rails and Ajax: From Novice to Professional is the first book to comprehensively introduce the service from a developer perspective, showing you how you can integrate mapping features into your Rails-driven web applications.
Proceeding far beyond simplistic map display, youll learn how to draw from a variety of data sources such as the U.S. Census Bureaus TIGER/Line data and Googles own geocoding feature to build comprehensive geocoding services for...
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10. |  Beyond Search: What to do when Your Enterprise Search System Doesn’t Work, Research Report By: Stephen E. Arnold Publisher: Gilbane Group, Inc. Publication Date: 02-APR-2008 Insert Date: 13-SEP-2008 Bookshelf Slots: 1.0 | Overview: Beyond Search: What to do when Your Enterprise Search System Doesn’t Work, Research Report There is much dissatisfaction among users of "enterprise search"
systems. In his new study, Stephen explores how to go "beyond
search." The 282 page study is focused on what you can do to get
your incumbent search system back on track and includes tips and
tricks to fix an ailing system. If you want to replace your
existing system, his study identifies alternatives to the
"enterprise" systems common in organizations today. Details about
some of the newest, most promising content processing systems now
in the commercial channel in the 24 vendor profiles are included,
as is a "market map" that...
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