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1. | 
Logo Design Love: A Guide to Creating Iconic Brand Identities By: David Airey Publisher: New Riders Publication Date: 18-DEC-2009 Insert Date: 20-NOV-2009 | Overview: Logo Design Love: A Guide to Creating Iconic Brand Identities This is the Rough Cut version of the printed book.
In Logo Design Love, Irish graphic designer
David Airey brings the best parts of his wildly popular blog of the
same name to the printed page. Just as in the blog, David fills
each page of this simple, modern-looking book with gorgeous logos
and real world anecdotes that illustrate best practices for
designing brand identity systems that last.
David not only shares his experiences working with clients'
including sketches and final results of his successful designs' but
uses the work of many well-known designers to explain...
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2. |  ReFocus: Cutting-Edge Strategies to Evolve Your Video Business Publisher: Peachpit Press Publication Date: 15-JUL-2009 Insert Date: 11-AUG-2009 Bookshelf Slots: 1.0 | Overview: ReFocus: Cutting-Edge Strategies to Evolve Your Video Business This is the Safari online edition of the printed book.Many books demonstrate how to properly shoot video or produce
video, but there are hundreds of thousands of videographers who are
looking for ways to create and grow their business. They need
guidance from a successful independent videographer on topics such
as building a brand, leveraging technology, creating a Web
presence, being fluent in multiple video genres, and many other
things that books about production and shooting video don't cover.
Refocus: Cutting-Edge Strategies for Transforming Your Video
Business takes a unique approach...
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3. | 
Mobile Marketing: Finding Your Customers No Matter Where They Are By: Cindy Krum Publisher: Que Publication Date: 17-DEC-2009 Insert Date: 22-JUL-2009 | Overview: Mobile Marketing: Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and
Profits!Using brand-new mobile marketing techniques,
you can craft campaigns that are more personal, targeted,
immediate, measurable, actionable[md]and fun! Now, one of the
field’s leading pioneers shows exactly how to make mobile
marketing work for your business. Cindy Krum cuts through
the hype, revealing what’s working[md]and what
isn’t. She guides you through identifying the right
strategies and tactics for your products, services, brands,
and customers…avoiding overly intrusive, counterproductive
techniques…and successfully integrate...
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4. | 
IBM® Lotus® Connections 2.0: Planning and Implementing Social Software for Your Enterprise Publisher: IBM Press Publication Date: 13-JUL-2009 Insert Date: 15-JUL-2009 Bookshelf Slots: 1.0 | Overview: IBM® Lotus® Connections 2.0: Planning and Implementing Social Software for Your Enterprise The Practical, Complete Guide to
Leveraging the Power of Social Networks with Lotus Connections
2.0
IBM® Lotus®
Connections 2.0 gives businesses all the tools they need to make
the most of social networking—easily, securely, and
cost-effectively. Now, a team of IBM Lotus Connections experts
thoroughly introduce this breakthrough product and covers every
facet of planning, deploying, and using it successfully. IBM
Lotus Connections 2.0 covers both business and technical issues
and presents proven best practices for every step of the
implementation process.
The authors first help you...
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5. |  On The Way to The Web: The Secret History of The Internet and its Founders By: Michael A. Banks Publisher: Apress Publication Date: 01-JUL-2008 Insert Date: 25-JUN-2009 Bookshelf Slots: 1.0 | Overview: On The Way to The Web: The Secret History of The Internet and its Founders
On the Way to the Web: The Secret History of the Internet and Its Founders is an absorbing chronicle of the inventive, individualistic, and often cantankerous individuals who set the Internet free. Michael A. Banks describes how the online population created a new culture and turned a new frontier into their vision of the future.
This book will introduce you to the innovators who laid the foundation for the Internet and the World Wide Web, the man who invented online chat, and the people who invented the products all of us use online every day. Learn where, when, how and why the Internet...
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6. | 
Development with the Force.com Platform: Building Business Applications in the Cloud By: Jason Ouellette Publisher: Addison-Wesley Professional Publication Date: 10-OCT-2009 Insert Date: 18-JUN-2009 | Overview: Development with the Force.com Platform: Building Business Applications in the Cloud Learn how Force.com -- Salesforce.com’s developers
platform -- can replace complex, heavyweight LAMP, .NET, or J2EE
application server stacks for your business applications. Stop
wasting time reinventing common infrastructure and focus on
innovation as you leverage Force.com to create new custom
applications. Impress your boss with how quickly you can develop
applications that can scale, both in terms of number of users and
features....
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7. |  Cloud Computing and SOA Convergence in Your Enterprise: A Step-by-Step Guide Publisher: Addison-Wesley Professional Publication Date: 29-SEP-2009 Insert Date: 05-MAY-2009 Bookshelf Slots: 1.0 | Overview: Cloud Computing and SOA Convergence in Your Enterprise: A Step-by-Step Guide This is the Safari online edition of the printed book. “In this book, David Linthicum does that rarest
of things: he manages to combine showing why SOA and Cloud
Computing complement one another with a lucid game plan of how a
business can take advantage of the synergies between them in
concrete ways that will contribute to the bottom
line.”—Jeremy Geelan
Conference Chair, Cloud Computing Conference and Expo series
Sr. VP, SYS-CON Media and Events
Massive, disruptive change is coming to IT as Software as a Service
(SaaS), SOA, mashups, Web 2.0, and cloud computing truly come of
age. Now, one...
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8. |  Search Engine Advertising: Buying Your Way to the Top to Increase Sales, Second Edition Publisher: New Riders Publication Date: 19-MAY-2009 Insert Date: 16-APR-2009 Bookshelf Slots: 1.0 | Overview: Search Engine Advertising: Buying Your Way to the Top to Increase Sales, Second Edition This is the Safari online edition of the printed book.
Second only to e-mail, the most common activity for U.S.
Internet users is searching for information. A few years ago,
obtaining a high click-through rate within a search engine was
solely based on search engine optimization, where web site design
had to have elements that appealed to the search engines. While
good web site design remains key to attaining listings in certain
search engines, most search engines allow marketers to buy specific
keyword positions in addition to, or instead of, programming their
way to the top. This new...
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9. |  Online Communities Handbook: Building Your Business and Brand on the Web Publisher: New Riders Publication Date: 06-MAR-2009 Insert Date: 31-MAR-2009 Bookshelf Slots: 1.0 | Overview: Online Communities Handbook: Building Your Business and Brand on the Web This is the Safari online edition of the printed book.
Successful online communities don’t just happen by
themselves. They’re the result of a carefully executed
strategy, solid design, and patient nurturing. Though they may seem
like a lot of work, the benefits an online community can bring to
your brand make the efforts worthwhile. This book will provide you
with the essential tools to build online communities. You’ll
learn how to:
• identify the business objectives for your online
community
• develop a community strategy to recruit and retain
members
• create brand loyalty, bring in...
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10. |  Business Intelligence: Making Better Decisions Faster By: Elizabeth Vitt; Michael Luckevich; Stacia Misner Publisher: Microsoft Press Publication Date: 24-NOV-2008 Insert Date: 23-JAN-2009 Bookshelf Slots: 1.0 | Overview: Business Intelligence: Making Better Decisions Faster "This readable, practical book helps business people quickly
understand what business intelligence is, how it works, where it's
used, and why and when to use it-all illustrated by real case
studies, not just theory." Nigel Pendse Author of The OLAP Report
www.olapreport.com So much information, so little time. All too
often, business data is hard to get at and use-thus slowing
decision-making to a crawl. This insightful book illustrates how
organizations can make better, faster decisions about their
customers, partners, and operations by turning mountains of data
into valuable business...
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