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21. 

Communicate to Inspire

Communicate to Inspire

By: Kevin Murray

Publisher: Kogan Page

Publication Date: 03-FEB-2014

Insert Date: 30-JAN-2014

Slots: 1.0

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Inspiring leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? What do we need to think about when framing our own leadership communication? Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has...

22. 

Leadership for Innovation

Leadership for Innovation

By: John Adair

Publisher: Kogan Page

Publication Date: 03-FEB-2009

Insert Date: 30-JAN-2014

Slots: 1.0

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New ideas and new ways of doing things are one of the main ingredients in sustained business success, but how do you create the right conditions for innovation? Leadership for Innovation will help you to create an innovative climate that encourages the development of new products and services. Drawing upon real-life examples including Google, Honda and 3M, John Adair sets out practical ways for bringing about change in organizations. As well as identifying the characteristics of an innovative organization, he discusses key topics such as organizing for team creativity; motivating creative...

23. 

The Good Retirement Guide 2014, 28th Edition

The Good Retirement Guide 2014, 28th Edition

By: Frances Kay; Allan Esler Smith

Publisher: Kogan Page

Publication Date: 03-JAN-2014

Insert Date: 18-DEC-2013

Slots: 1.0

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Retirement is a time of opportunity. Without the routine demands of working life, new ambitions can be realized and experiences enjoyed. Yet with so much to consider, people are often unsure how best to plan for their future. Furthermore, with rising retirement ages, the closure of many final salary pension schemes, poor annuity rates and uncertainty regarding universal benefits, the scope for concern and confusion is even greater.The Good Retirement Guide is essential reading for all those looking forward to making the most of their retirement, and offers clear and concise suggestions and...

24. 

Performance Coaching, 2nd Edition

Performance Coaching, 2nd Edition

By: Carol Wilson

Publisher: Kogan Page

Publication Date: 03-JAN-2014

Insert Date: 18-DEC-2013

Slots: 1.0

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Performance Coaching offers a guide to the fundamentals of coaching with an overview of all the key principles, tools and case studies you need to develop more advanced knowledge. Whether you're thinking about becoming a coach, already running a professional coaching practice or thinking about how you can embed a coaching culture in your organization, Carol Wilson illustrates how to develop a best practice approach. Using practical tools throughout and with international case studies to illustrate the various cultural challenges coaches and managers can face, Performance Coaching is a...

25. 

Auto Brand

Auto Brand

By: Anders Parment

Publisher: Kogan Page

Publication Date: 03-JAN-2014

Insert Date: 18-DEC-2013

Slots: 1.0

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The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automobile industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive...

26. 

The Handbook of Logistics and Distribution Management, 5th Edition

The Handbook of Logistics and Distribution Management, 5th Edition

By: Alan Rushton; Phil Croucher; Dr Peter Baker

Publisher: Kogan Page

Publication Date: 03-JAN-2014

Insert Date: 18-DEC-2013

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The Handbook of Logistics and Distribution Management is the definitive introduction to all the main elements of modern logistics and distribution. An invaluable guide for distribution, logistics and supply-chain professionals as well as students it covers key topics such as planning for logistics, procurement and inventory decisions, warehousing, freight and operational management.The fifth edition has been completely revised and updated throughout with new material on humanitarian logistics, multichannel fulfilment and reverse logistics....

27. 

The 8 Steps to Strategic Success

The 8 Steps to Strategic Success

By: Gerban den Berg; Paul Pietersma

Publisher: Kogan Page

Publication Date: 03-JAN-2014

Insert Date: 17-DEC-2013

Slots: 1.0

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All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future. Unfortunately, it often doesn't generate the required results. This book presents a new 8-step process for creating a strategy that really delivers. For each step, the book describes the key parts of the process, shows how to avoid the potential pitfalls, and points to the most useful strategic models and frameworks. Readers can see the process in action by following the intriguing case study that unfolds throughout the book. One of the critical...

28. 

Cambridge Marketing Handbook: Pricing Points

Cambridge Marketing Handbook: Pricing Points

By: Harry Macdivitt

Publisher: Kogan Page

Publication Date: 03-JUL-2013

Insert Date: 12-DEC-2013

Slots: 1.0

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Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practical information and tools to enable the reader to make important decisions knowledgably and confidently, and to explain these decisions to colleagues. The material has a strong Value theme throughout as every pricing decision should be taken within the context of customer value. Cambridge Marketing Handbook: Pricing Points explores essential knowledge and important theory on topics including value, economics, accounting and...

29. 

Forming a Limited Company, 10th Edition

Forming a Limited Company, 10th Edition

By: Patricia Clayton

Publisher: Kogan Page

Publication Date: 03-AUG-2008

Insert Date: 03-DEC-2013

Slots: 1.0

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Setting up a limited company may be the ideal vehicle for business expansion, but the prospect can be daunting. Forming a Limited Company clearly lays out all the procedures required for setting up and administering a limited company and takes all of the latest legislation into account. This indispensable guide for sole traders, partnerships or co-operatives contemplating incorporation gives expert advice and guidance on every topic, including procedures required for setting up; company name; administering the company; financial matters; duties and responsibilities of directors; and...

30. 

Cambridge Marketing Handbook: Services

Cambridge Marketing Handbook: Services

By: Andrew Hatcher

Publisher: Kogan Page

Publication Date: 03-JUL-2013

Insert Date: 01-DEC-2013

Slots: 1.0

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There are only two categories of purchases that people can make: products or services. Each, by its very nature, demands a different approach to marketing and sales. This situation is not new and indeed was highlighted in the early 1800s when French economist Jean-Baptiste Say argued that production and consumption were inseparable in services, coining the term "immaterial products" to describe them. This book takes a fresh look at the world of services marketing (the Servicescape) as we transition from the information age into what is being called the Age of Awareness - a period where...

31. 

Cambridge Marketing Handbook: Products

Cambridge Marketing Handbook: Products

By: Tony Wilson

Publisher: Kogan Page

Publication Date: 03-JUL-2013

Insert Date: 01-DEC-2013

Slots: 1.0

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Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part explores the nature of the product itself and how it should fit with the marketplace. It deals primarily with (a) how to craft a strong value-proposition, as seen by customers, and (b) how to compile the business case, as seen by the selling organization, including chapters on portfolio management and branding. The second part covers the timeline of a product, and shows how the concepts of the first part evolve as time goes by, examining...

32. 

Cambridge Marketing Handbook: Research

Cambridge Marketing Handbook: Research

By: Steve Bax

Publisher: Kogan Page

Publication Date: 03-JUL-2013

Insert Date: 01-DEC-2013

Slots: 1.0

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A straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by step through: the basic principles of market and marketing research; the key roles that research plays in marketing decision making; how to go about planning your research; the types of data and key steps to follow in gathering them; how to go about getting your research done - the all important briefing and proposal process; specifics on secondary and primary data methodologies; how to justify research in financial benefit terms; how to decide on what...

33. 

Schools for Special Needs 2014, 19th Edition

Schools for Special Needs 2014, 19th Edition

By: Gabbitas

Publisher: Kogan Page

Publication Date: 03-NOV-2013

Insert Date: 01-DEC-2013

Slots: 1.0

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Special needs provision continues to be the focus of much attention. A growing emphasis on the importance of meeting individual and often complex needs means that finding the right school for your child can be a complicated process. Schools for Special Needs is an indispensable aid for anyone investigating the legal and practical aspects of SEN provision for children and young people at all stages of education. This fully updated guide covers: assessment and identification of needs, statementing, suitable provision and school choice; all special needs from ADHD and Autism to Speech and...

34. 

British Qualifications 2014, 44th Edition

British Qualifications 2014, 44th Edition

By: Kogan Page Editorial Staff

Publisher: Kogan Page

Publication Date: 03-DEC-2013

Insert Date: 23-NOV-2013

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Now in its 44th edition, British Qualifications is the definitive one-volume guide to every qualification on offer in the United Kingdom. With full details of all institutions and organizations involved in the provision of further and higher education, this publication is an essential reference source for careers advisors, students and employers. It also includes a comprehensive and up-to-date description of the structure of further and higher education in the UK. The book includes information on awards provided by over 350 professional institutions and accrediting bodies, details of academic...

35. 

Orbit-Shifting Innovation

Orbit-Shifting Innovation

By: Rajiv Narang; Devika Devaiah

Publisher: Kogan Page

Publication Date: 03-JAN-2014

Insert Date: 23-NOV-2013

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"The Dynamics Of Ideas That Create History"Orbit-shifting innovation happens when an area that needs transformation meets an innovator with the will and the desire to create, and not follow, history. At the heart of every orbit-shifting innovation is the breakthrough that achieves a transformative impact.Businesses, social enterprises and even governments need orbit-shifting ideas to create a transformative impact. But how does that ground breaking idea come about, and what translates it into actuality? Charting the vast global landscape of orbit-shifting innovation and using unique examples...

36. 

IQ and Psychometric Test Workbook

IQ and Psychometric Test Workbook

By: Philip Carter

Publisher: Kogan Page

Publication Date: 03-JAN-2011

Insert Date: 14-NOV-2013

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Although most people believe that there is little we can do to improve the intelligence we were born with, the brain can be exercised just like any other part of the body. Thought processes and intelligence scoring can be improved by practising different types of testing. This title from IQ expert Philip Carter is a companion volume to the bestselilng IQ and Psychometric Tests, and it includes not only hundreds of practice questions, but also answers but explanations. The broader format allows space for writing answers and making notes, and readers are provided with feedback so that they...

37. 

Mobile Marketing

Mobile Marketing

By: Daniel Rowles

Publisher: Kogan Page

Publication Date: 03-NOV-2013

Insert Date: 19-OCT-2013

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Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital strategy? And what tools can be used to measure marketing effectiveness?Starting with a review of the technology itself - both hardware and software - Mobile Marketing explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies, which...

38. 

Strength-Based Lean Six Sigma

Strength-Based Lean Six Sigma

By: David Shaked

Publisher: Kogan Page

Publication Date: 03-NOV-2013

Insert Date: 19-OCT-2013

Slots: 1.0

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Strength-based Lean Six Sigma is a new way of approaching process improvement that combines the best practices of two established methodologies to generate a new approach in order to help you develop and deliver increased high performance in any organization. It is the first book to use approaches in business improvement as well as organizational change for optimum organizational performance and improved agility.Combining the energy and motivation released through a strengths-based approach with the focus on quality and efficiency generated by lean six sigma, it offers practitioners from all...

39. 

Multichannel Marketing Ecosystems

Multichannel Marketing Ecosystems

By: Markus Ståhlberg; Ville Maila

Publisher: Kogan Page

Publication Date: 03-NOV-2013

Insert Date: 19-OCT-2013

Slots: 1.0

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With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign.Multi-Channel Marketing Ecosystems examines a fundamental game changer for...

40. 

Brand esSense

Brand esSense

By: Neil Gains

Publisher: Kogan Page

Publication Date: 03-NOV-2013

Insert Date: 19-OCT-2013

Slots: 1.0

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Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Neil Gains shows both the science and the practical applications of how it can be done, and links storytelling to sensory recognition in brand promotion. Drawing on both the latest research he shows how a two-sense product can become a five-sense phenomenon, and how consumers link storytelling archetypes to brand building. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory and storytelling scale,...