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21. 

Airbus’ Overstretched Supply Chain: Just How Far Can You Go Before Your Supply Chain Snaps?

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Airbus’ Overstretched Supply Chain: Just How Far Can You Go Before Your Supply Chain Snaps?

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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Using Airbus's experience, this new case study discusses how exceptionally lean supply chains can generate catastrophic costs when something goes wrong. It asks: “Just what is the breaking point of a lean supply chain?” Coverage includes how Airbus must coordinate 1,500 suppliers to ramp up production on its popular A320 aircraft, how it copes with growing supplier consolidation, and how it might rectify problems and help valued suppliers. Focusing on issues facing virtually every manager of a lean supply chain, this case study offers exceptional value to both students and practitioners....

22. 

Make to Demand with 3-D Printing: The Next Big Thing in Inventory Management?

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Make to Demand with 3-D Printing: The Next Big Thing in Inventory Management?

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This case study examines how brand-new 3-D printing technologies could eliminate the need for companies to maintain vast inventories of critical spare parts, enabling these parts to be created when needed and dramatically lowering costs. It introduces the technologies involved; shows how 3-D printing has emerged and evolved; assesses cost obstacles; and encourages students and practitioners to consider drawbacks, benefits, and applications. Authors: Tom McNamara, ESC-Rennes; Erika Marsillac, Old Dominion University....

23. 

Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together

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Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and...

24. 

Ethical Product Sourcing in the Starbucks Coffee Supply Chain

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Ethical Product Sourcing in the Starbucks Coffee Supply Chain

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This case study focuses on Starbucks' challenges in integrating Fair Trade coffee into its global supply chain, empowering family farmers and workers to escape poverty. With its large market presence, Starbucks has been under pressure to increase Fair Trade imports. However, Fair Trade coffee is, by design, more expensive than similar goods. How has Starbucks approached Fair Trade? What is the real value and limitations of the Fair Trade model? What obstacles does Starbucks face in making Fair Trade work for everyone, including customers? Focusing on realistic issues and challenges, this case...

25. 

Sherman’s Supply Chain Challenge: Stopping the Retailer from Overcharging for Soda

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Sherman’s Supply Chain Challenge: Stopping the Retailer from Overcharging for Soda

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University....

26. 

NunaSacha: A Facility Redesign in the Ecuadorian Andes

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NunaSacha: A Facility Redesign in the Ecuadorian Andes

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This new supply chain management case study examines how a potential facility redesign might resolve problems with product contamination and backorders at NunaSacha Export, a nonprofit that turns natural Andean raw materials into finished goods. Addressing challenges central to the growing Fair Trade market, it touches on process issues related to production, warehousing, drying, and storage. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Authors: Veronica Leon B., Daniel Merchan D., Ximena Cordova V., Carla Tejada L.,...

27. 

Analyzing Distribution Network Options at Remingtin Medical Devices

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Analyzing Distribution Network Options at Remingtin Medical Devices

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This new supply chain management case study examines Remingtin Medical Devices' opportunities to modernize distribution, optimize inventory levels, reduce transportation costs, and operate more effectively in an intensely competitive industry. It illuminates unique distribution challenges associated with medical device manufacturers' long-standing relationships with hospitals and surgeons, as well as the impact of healthcare reform and regulation in pressuring profit margins. Focusing on realistic distribution issues and challenges throughout, it offers exceptional value to both students and...

28. 

Improving Preparedness in Supply Chain Risk Management at Jacket

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Improving Preparedness in Supply Chain Risk Management at Jacket

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This new case study examines risk management at Jacket, where supplier delays and quality problems refocused executive management on the issue of reducing supply vulnerabilities. It reviews Jacket's fluid and gas control products and its fragmented markets, where business uncertainty and complexity are growing. Next, it compares potential strategies, drawing on other companies' experiences to identify both strengths and drawbacks. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Authors: Jury Gualandris and Matteo...

29. 

Global Pharma: Managing Uncertainty

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Global Pharma: Managing Uncertainty

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This new case study shows how an operationally complex global pharmaceutical company based in Hyderabad, India, responds to the challenges of high demand variability and other uncertainties. It reviews operations spanning the entire pharmaceutical supply chain, including development, manufacturing, drug formulation, and packaging; its 20 manufacturing plants throughout India; and export operations to 40+ countries worldwide. Throughout, it focuses on realistic issues and challenges, offering exceptional value to both students and practitioners. Authors: Sourabh Bhattacharya, Surajit...

30. 

Queuing at eCycle Services

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Queuing at eCycle Services

By: Chuck Munson

Publisher: FT Press

Publication Date: 13-SEP-2013

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This new supply chain management case study examines the challenges faced by a leading recycling business in efficiently unloading city trailers that deliver electronic waste. eCycle faces stiff fines if it cannot unload trailers on a timely basis, yet it must handle growing volume without compromising workplace safety--all while remaining profitable. Addressing critical queuing concepts in a real-world environment, this case study offers exceptional value to both supply chain students and practitioners. Authors: Janice Eliasson, University of Calgary; Brent Snider, University of Calgary....

31. 

BESSI: The Importance of Coordinating Product Development with Supply Chain Planning in the Fashion Goods Industry

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BESSI: The Importance of Coordinating Product Development with Supply Chain Planning in the Fashion Goods Industry

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This new supply chain management case study focuses on BESSI, one of Italy's most fashionable leather goods and accessories brands. It presents key performance challenges in logistics, including delayed deliveries, high inventory levels, and unavailable products, showing how these problems are exacerbated in an industry with high product obsolescence risks. Readers are guided in pinpointing planning weaknesses and identifying potential solutions. Focusing on realistic issues and challenges throughout, this case study offers exceptional value to both students and practitioners. Authors: Maria...

32. 

Cisco Systems, Inc.: Supply Chain Risk Management

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Cisco Systems, Inc.: Supply Chain Risk Management

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This new case study examines how leading network technology provider Cisco responded to a tsunami in Japan that could have disrupted delivery from 250 key "Tier 1" suppliers. In addition to natural disasters, it shows how Cisco manages lean supply chain risks associated with political upheavals, regulatory mandates, economic uncertainty, rapid technological and customer change, capacity constraints, globalization, and more. Focusing on realistic issues and challenges throughout, it offers exceptional value to both students and practitioners. Authors: Maria Jesus Saenz, MIT-Zaragoza...

33. 

Toyota China: Matching Supply with Demand

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Toyota China: Matching Supply with Demand

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong....

34. 

Financial and Operational Risk Management at Molson Coors

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Financial and Operational Risk Management at Molson Coors

By: Chuck Munson; Dennis Kira; Ahmet Satir; Dia Bandaly

Publisher: FT Press

Publication Date: 11-SEP-2013

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This new supply chain management case study illuminates financial risk management at top international brewer Molson Coors. Readers learn how the firm uses commodities trading and currency exchange hedging to mitigate risks, including risks associated with price spikes in barley, hops, aluminum, and energy. The authors take readers inside the Molson Coors' internal committees for managing financial risk, showing how the company seeks to protect both supply chains and profitability. Throughout, this case study focuses on realistic issues and challenges, offering exceptional value to both...

35. 

Improving Stanford Blood Center’s Platelet Supply Chain

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Improving Stanford Blood Center’s Platelet Supply Chain

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This new case study offers an insider view of Stanford Blood Center’s crucial initiative for improving processes associated with the supply of platelets, crucial blood products with a short five-day shelf-life and volatile demand patterns. Walking through the entire platelet supply chain--collection, processing, testing, delivery, and more--it helps readers assess significant process flaws that could have led to the loss of donors and life-threatening platelet shortages. Throughout, it focuses on realistic issues and challenges, offering exceptional value to both students and practitioners....

36. 

Perdue Farms: A Vertically Integrated Supply Chain

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Perdue Farms: A Vertically Integrated Supply Chain

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This new case study examines the remarkable vertically integrated supply chain built by Perdue Farms, which supplies 2.7 billion pounds of poultry annually to customers in more than 40 countries. It reviews processes across the entire supply chain, from breeding eggs and hatching chicks through manufacturing processing, packaging, warehousing, and distribution and also addresses Perdue's current strategies, competitors, and challenges. Focusing on realistic issues and challenges throughout, this case study offers exceptional value to both students and practitioners. Author: Ling Li, Old...

37. 

The Interface between Demand Management and Production Strategies at TractParts

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The Interface between Demand Management and Production Strategies at TractParts

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This new supply chain management case study illuminates the interplay between demand management and production strategies at TractParts, a leading Indian manufacturer of pumps, engines, electric motors, and transformers. It presents the firm's seasonal demand patterns, shows how they might be met through either "chase" or "level" strategies, and challenges readers to identify potential cost savings by shifting demand via discounting. Focusing on realistic issues and challenges throughout, this case study offers exceptional value to both students and practitioners. Authors: Abhishek Shinde and...

38. 

Supplier Selection at Kerneos, Inc.

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Supplier Selection at Kerneos, Inc.

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This new supply chain management case study examines supplier selection at Kerneos, Inc., a leading manufacturer of cement products based on alumina content. It describes the critical role of supplier selection in Kerneos's supply chain transformation, which is using new IT tools to link distribution and sales demand more tightly with production planning and placing far greater emphasis on working capital. Focusing on realistic issues and challenges throughout, this case study offers exceptional value to both students and practitioners. Authors: Ling Li and Erika Marsillac, Old Dominion...

39. 

Transitioning the Supply Network of Chennai Engineering Ltd to Cloud Computing

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Transitioning the Supply Network of Chennai Engineering Ltd to Cloud Computing

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This new case study examines how leading engineering firm Chennai Engineering Ltd. is seeking to drive value by transitioning to cloud-based IT services internally and across its supplier network. It reviews key characteristics of cloud computing infrastructure, discusses challenges in measuring cloud ROI, and assesses unique challenges presented by Chennai's supply chain applications and processes. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Author: N. Chandrasekaran, Take Solutions Ltd. & Loyola Institute for...

40. 

Tussle between Maintaining Customer Satisfaction and Supply Chain Constraints: IGNYS Automotive

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Tussle between Maintaining Customer Satisfaction and Supply Chain Constraints: IGNYS Automotive

By: Chuck Munson

Publisher: FT Press

Publication Date: 11-SEP-2013

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This new case study focuses on turning around deteriorating customer satisfaction associated with inefficiencies in the spare parts operation of a $10 billion Indian automotive company. It reviews current processes for both urgent and standard orders; addresses participants including vendors, local "Carry Forward Agents," dealers, customers, and the company's sourcing divisions; and addresses both material and information flows. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Authors: Satish Kumar and Dileep More, both from...