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John Wiley
21. |  Publisher: John Wiley & Sons Publication Date: 08-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 |
An updated and revised version of the business classic Power Base Selling
Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics,...
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22. |  By: Alex Cowan Publisher: John Wiley & Sons Publication Date: 10-APR-2012 Insert Date: 13-MAY-2013 Slots: 1.0 |
The non-technical guide to building a booming tech-enabled business
Thinking of starting a technology-enabled business? Or maybe you just want to increase your technology mojo so you can do your job better? You do not need to learn programming to participate in the development of today's hottest technologies. But there are a few easy-to-grasp foundation concepts that will help you engage with a technical team. Starting a Tech Business explains in practical, actionable terms how to
formulate and reality test new ideas
package what you learn into frameworks that are highly...
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23. |  Healthcare Fraud: Auditing and Detection Guide, 2nd Edition By: Rebecca S. Busch Publisher: John Wiley & Sons Publication Date: 01-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Healthcare Fraud: Auditing and Detection Guide, 2nd Edition
An invaluable tool equipping healthcare professionals, auditors, and investigators to detect every kind of healthcare fraud
According to private and public estimates, billions of dollars are lost per hour to healthcare waste, fraud, and abuse. A must-have reference for auditors, fraud investigators, and healthcare managers, Healthcare Fraud, Second Edition provides tips and techniques to help you spot—and prevent—the "red flags" of fraudulent activity within your organization. Eminently readable, it is your "go-to" resource, equipping you with the necessary skills to look for and deal...
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24. |  The Reluctant Entrepreneur: Turning Dreams into Profits Publisher: John Wiley & Sons Publication Date: 26-JUN-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: The Reluctant Entrepreneur: Turning Dreams into Profits
Intelligent strategies for starting and growing a small business with minimal personal financial risk
A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.
Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and...
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25. |  By: Triet Nguyen Publisher: John Wiley & Sons Publication Date: 10-JUL-2012 Insert Date: 13-MAY-2013 Slots: 1.0 |
A practical guide to profiting from the high yield municipal market
This unique guide to the high yield municipal bond market sheds some much-needed light on this esoteric but profitable corner of the fixed-income world. It fills the void between the general reference handbooks on municipal bonds and the superficial treatment of do-it-yourself bond guides, with an emphasis on practical trading applications.
Having witnessed the beginning of the modern high yield tax-exempt institutional market, author Triet Nguyen documents its historical evolution, outlines a conceptual framework for...
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26. |  The Essential CFO: A Corporate Finance Playbook By: Bruce Nolop Publisher: John Wiley & Sons Publication Date: 01-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: The Essential CFO: A Corporate Finance Playbook
Discover the power of the CFO's role in delivering shareholder value
During the past decade, the CFO role has expanded dramatically in its breadth, complexity, and criticality. Filled with proven strategies, best practices, and keen insights, The Essential CFO describes how today's CFOs are responding to their expanded roles within both public and private companies. With straightforward and pragmatic guidance, author Bruce Nolop shows how CFOs are partnering with CEOs to deliver shareholder value by articulating a strategic plan, determining capital allocations, managing the capital...
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27. |  Beyond Auto Mode: A Guide to Taking Control of Your Photography By: Jennifer Bebb Publisher: John Wiley & Sons Publication Date: 26-FEB-2013 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Beyond Auto Mode: A Guide to Taking Control of Your Photography
Take full advantage of your dSLR camera, and do it with confidence
Many people buy dSLR cameras for their flexibility, but find themselves so intimidated by all the options and controls that they rarely venture beyond the automatic mode. With a friendly tone and clear, understandable instruction, photographer and educator Jen Bebb introduces you to every mode and setting on your sophisticated dSLR. After thoroughly explaining shutter speed, aperture, depth of field, ISO, and basic composition, she offers direction on what each camera mode does and when it should be used. You'll gain the...
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28. |  The Work Revolution: Freedom and Excellence for All By: Julie Clow Publisher: John Wiley & Sons Publication Date: 10-APR-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: The Work Revolution: Freedom and Excellence for All
Embrace connectivity, increase empowerment, and achieve better work-life blending
We live in a new age of global companies, hyper-access to information, and accessibility to tools that enable us to bring any idea life. Strangely, our workplaces are lagging behind the promise of this open and collaborative world. Most organizations are rule-based, top-down, dreary environments optimized for conformity and little else. The Work Revolution creates a compelling portrait of a different kind of work.
"I believe that freedom in the workplace is worth fighting for and that every person and...
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29. |  Java For Dummies Quick Reference By: Doug Lowe Publisher: For Dummies Publication Date: 05-JUN-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Java For Dummies Quick Reference
A reference that answers your questions as you move through your coding
The demand for Android programming and web apps continues to grow at an unprecedented pace and Java is the preferred language for both. Java For Dummies Quick Reference keeps you moving through your coding while you solve a problem, look up a command or syntax, or search for a programming tip. Whether you're a Java newbie or a seasoned user, this fast reference offers you quick access to solutions without requiring that you wade through pages of tutorial material.
Leverages the true reference format that is...
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30. |  Zennovation: An East-West Approach to Business Success By: Tomio Taki; Adam Taki; Mortimer R. Feinberg, PhD Publisher: John Wiley & Sons Publication Date: 01-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Zennovation: An East-West Approach to Business Success
Combining the principles of Eastern and Western business practices for powerful success
As an entrepreneur, manager, and problem-solver, Tomio Taki has shared advice with businesspeople ranging from managers of mom-and-pops to high-powered executives from across the globe. The Innovation Instinct showcases the author's breadth of life experience and illustrates how the principles of Eastern and Western business practices can be meshed together as a powerful source for success. Lessons range from the benefits of asking the simple questions to the importance of establishing oneself and...
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31. |  Investment Theory and Risk Management, + Website By: Steven Peterson Publisher: John Wiley & Sons Publication Date: 08-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Investment Theory and Risk Management, + Website
A unique perspective on applied investment theory and risk management from the Senior Risk Officer of a major pension fund
Investment Theory and Risk Management is a practical guide to today's investment environment. The book's sophisticated quantitative methods are examined by an author who uses these methods at the Virginia Retirement System and teaches them at the Virginia Commonwealth University. In addition to showing how investment performance can be evaluated, using Jensen's Alpha, Sharpe's Ratio, and DDM, he delves into four types of optimal portfolios (one that is fully...
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32. |  By: David Topus Publisher: John Wiley & Sons Publication Date: 24-APR-2012 Insert Date: 13-MAY-2013 Slots: 1.0 |
Connect to the world around you and realize the enormous potential in talking to strangers
Everyday, random encounters really can change lives, when you make them happen the right way and leverage the connection at the other end. Talk to Strangers explains how to stand out and tap the potential of others by taking notice of who is standing alongside you on the bank line, the latte pickup point, or the ticket counter at the airport. David Topus' life-changing message is that we should "always connect," which means going beyond online relationships and engaging in the random, real-life...
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33. |  The Only Three Questions That Still Count: Investing By Knowing What Others Don't, 2nd Edition By: Kenneth L. Fisher; Jennifer Chou; Lara Hoffmans Publisher: John Wiley & Sons Publication Date: 10-APR-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: The Only Three Questions That Still Count: Investing By Knowing What Others Don't, 2nd Edition
Ken Fisher explains what the competition doesn't know
From investment expert and long-time Forbes columnist Ken Fisher comes the Second Edition of The Only Three Questions That Count. Most investors know the only way to consistently beat the markets is by knowing things others don't. But how can investors consistently find unique information in an increasingly interconnected world?
In this book, Ken Fisher shows investors how they can find more usable information and improve their investing success rate—by answering just three questions.
Packed with more than 100 visuals and...
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34. |  The Indomitable Investor: Why a Few Succeed in the Stock Market When Everyone Else Fails By: Steven M. Sears Publisher: John Wiley & Sons Publication Date: 03-APR-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: The Indomitable Investor: Why a Few Succeed in the Stock Market When Everyone Else Fails
A new approach to investing based on how Wall Street insiders approach the market
The Indomitable Investor deconstructs the stock market as the public has come to know it and reconstitutes it from the inside out from the perspective of the fortunate few who dominate Wall Street. By revealing how top investors and traders think and act Steven Sears shows the stock market to be an undulating ocean of money, with seasoned investors reading the waves others cannot.
Teaching readers to think about the market in radically different ways, The Indomitable Investor shows how to improve...
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35. |  Social Media Metrics For Dummies By: Leslie Poston Publisher: For Dummies Publication Date: 13-JUN-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Social Media Metrics For Dummies
Discover how to gauge your online success based on social media metrics
With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience.
You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic...
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36. |  An Introduction to Analysis of Financial Data with R By: Ruey S. Tsay Publisher: John Wiley & Sons Publication Date: 29-OCT-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: An Introduction to Analysis of Financial Data with R
A complete set of statistical tools for beginning financial analysts from a leading authority
Written by one of the leading experts on the topic, An Introduction to Analysis of Financial Data with R explores basic concepts of visualization of financial data. Through a fundamental balance between theory and applications, the book supplies readers with an accessible approach to financial econometric models and their applications to real-world empirical research.
The author supplies a hands-on introduction to the analysis of financial data using the freely available R software package and...
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37. |  Digital Wedding Photography For Dummies By: Amber Murphy Publisher: For Dummies Publication Date: 01-APR-2013 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Digital Wedding Photography For Dummies
Expert advice on becoming a successful wedding photographer
Wedding photography can be a great hobby or home-based business. But while it's an exciting and lucrative field, it also has its challenges.
Now, you can turn to Digital Wedding Photography For Dummies for friendly, hands-on guidance on selecting the right equipment, building a client list, and developing the skills and techniques needed to create stunning and memorable images.
Covers tools and techniques practiced by some of the most successful photographers in the business
Advice on camera settings, lighting, and...
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38. |  By: Paul Golding Publisher: John Wiley & Sons Publication Date: 19-MAY-2008 Insert Date: 13-MAY-2013 Slots: 1.0 |
"Cuts through the hype! Golding's compelling offers visionary, but practical insights. A "must have" reference treatment for all practitioners in the mobile innovation space."
—Jag Minhas, Telefónica O2 Europe
Second edition of this best-selling guide to Wireless Applications: fully revised, updated and with brand new material!
In Next Generation Wireless Applications, Second Edition, the author establishes a picture of the entire mobile application ecosystem, and explains how it all fits together.
This edition builds upon the successes of the first edition by offering an...
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39. |  By: Antonio Castagna Publisher: John Wiley & Sons Publication Date: 19-JAN-2010 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: FX Options and Smile Risk
The FX options market represents one of the most liquid and strongly competitive markets in the world, and features many technical subtleties that can seriously harm the uninformed and unaware trader.
This book is a unique guide to running an FX options book from the market maker perspective. Striking a balance between mathematical rigour and market practice and written by experienced practitioner Antonio Castagna, the book shows readers how to correctly build an entire volatility surface from the market prices of the main structures.
Starting with the basic conventions related to the...
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40. |  By: Michael J. Crawley Publisher: John Wiley & Sons Publication Date: 19-JUN-2007 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: The R Book
The high-level language of R is recognized as one of the most powerful and flexible statistical software environments, and is rapidly becoming the standard setting for quantitative analysis, statistics and graphics. R provides free access to unrivalled coverage and cutting-edge applications, enabling the user to apply numerous statistical methods ranging from simple regression to time series or multivariate analysis.
Building on the success of the author's bestselling Statistics: An Introduction using R, The R Book is packed with worked examples, providing an all inclusive guide to R,...
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