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201. 

Designing for the Social Web

Designing for the Social Web

By: Joshua Porter

Publisher: New Riders

Publication Date: 24-APR-2008

Insert Date: 24-MAY-2008

Slots: 1.0

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No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application. Inside,...

202. 

Breaking Out of the Web Browser with Adobe AIR

Breaking Out of the Web Browser with Adobe AIR

By: Jeff Tapper; Michael Labriola; Peter Dilillo; Tom Kaczanko; Andriy Kupriyenko; Louie Penaflor; Mike Nimer; Nathan Weber; Steve Zimmers

Publisher: New Riders

Publication Date: 11-SEP-2008

Insert Date: 11-MAY-2008

Slots: 1.0

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With the introduction of Adobe AIR, Flex developers have more capability than ever before. Now you can build dynamic applications that combine the rich experience of a traditional desktop application with the power of the Internet. Leveraging your existing knowledge of Adobe Flex and Flash, Breaking out of the Web Browser with Adobe AIR will help you build well-architected desktop applications. Flex and Flash experts Jeff Tapper and Michael Labriola will teach you techniques to create truly custom interfaces by leading you through exercises with a real world time-tracking application. The...

203. 

Photoshop Studio with Bert Monroy: Digital Painting

Photoshop Studio with Bert Monroy: Digital Painting

By: Bert Monroy

Publisher: New Riders

Publication Date: 14-MAR-2008

Insert Date: 27-APR-2008

Slots: 1.0

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One of the most talented digital artists working in the medium shares his secrets for creating stunning art using Adobe Photoshop. A master class for the experienced Photoshop artist, this beautifully illustrated guide not only shows how to construct digital images, but also the painstaking refinement process required to create truly magnificent work. With the culmination of years of experimentation, Bert Monroy demonstrates step-by-step the essential techniques you’ll need to build awe-inspiring photorealistic paintings. Learn how to: • Effectively use the Brushes palette and other...

204. 

Designing the Moment: Web Interface Design Concepts in Action

Designing the Moment: Web Interface Design Concepts in Action

By: Robert Hoekman Jr.

Publisher: New Riders

Publication Date: 08-APR-2008

Insert Date: 19-APR-2008

Slots: 1.0

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The trick to great design is knowing how to think through each decision so that users don't have to. In Designing the Moment: Web Interface Design Concepts in Action, Robert Hoekman, Jr., author of Designing the Obvious, presents over 30 stories that illustrate how to put good design principles to work on real-world web application interfaces to make them obvious and compelling. From the first impression to the last, Hoekman takes a think out loud approach to interface design to show us how to look critically at design decisions to ensure that human beings, the kind that make mistakes and do...

205. 

Mastering CSS with Dreamweaver CS3

Mastering CSS with Dreamweaver CS3

By: Stephanie Sullivan; Greg Rewis

Publisher: New Riders

Publication Date: 02-APR-2008

Insert Date: 18-APR-2008

Slots: 1.0

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In Mastering CSS with Dreamweaver CS3, authors Stephanie Sullivan and Greg Rewis demonstrate how to use Dreamweaver CS3 and CSS together to create highly individualized, standards-based layouts. Through hands-on projects with visuals, the book gives readers an in-depth understanding of Dreamweaver's 32 CSS-based layouts (new in Dreamweaver CS3) and their application, enabling every user of Dreamweaver to learn CSS effectively and easily....

206. 

The Photoshop® Elements 6 Book for Digital Photographers

The Photoshop® Elements 6 Book for Digital Photographers

By: Scott Kelby; Matt Kloskowski

Publisher: New Riders

Publication Date: 18-MAR-2008

Insert Date: 10-APR-2008

Slots: 1.0

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Best-selling author Scott Kelby pairs up with Matt Kloskowski to deliver the definitive book on using Photoshop Elements 6 to create the best possible images. With this newest release of Photoshop Elements, Scott and Matt show readers how to work with their images like a pro, from importing to organization to correction to output. Readers will learn all they need to know about the digital photography workflow, as well as the latest secrets of the pros to help them create the best special effects, apply the most useful sharpening techniques, and avoid many of the hassles and problems that are...

207. 

The Moment It Clicks: Photography Secrets from One of the World’s Top Shooters

The Moment It Clicks: Photography Secrets from One of the World’s Top Shooters

By: Joe Legendary Magazine Photographer McNally

Publisher: New Riders

Publication Date: 23-JAN-2008

Insert Date: 09-APR-2008

Slots: 1.0

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THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE CLASSROOM Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books. When Joe’s not on assignment for the...

208. 

Building Findable Websites: Web Standards, SEO, and Beyond

Building Findable Websites: Web Standards, SEO, and Beyond

By: Aarron Walter

Publisher: New Riders

Publication Date: 13-FEB-2008

Insert Date: 08-MAR-2008

Slots: 1.0

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This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals: Help more people find your site Help users find content within your site Encourage return visits The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and...

209. 

Adapting to Web Standards: CSS and Ajax for Big Sites

Adapting to Web Standards: CSS and Ajax for Big Sites

By: Christopher Schmitt; Kimberly Blessing; Rob Cherny; Meryl K. Evans; Kevin Lawver; Mark Trammell

Publisher: New Riders

Publication Date: 14-DEC-2007

Insert Date: 20-FEB-2008

Slots: 1.0

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After learning the language of design, how does one effectively use standards-based technologies to create visually strong Web sites? The full-color Adapting to Web Standards: CSS and Ajax for Big Sites gives developers a peek into the process of the best designers in the world through the work of high profile, real-world Web sites that made them famous. The book focuses on deconstructing these top-tier large-scale sites with particular attention given to deconstructing CSS....

210. 

Scientific Imaging with Photoshop: Methods, Measurement, and Output

Scientific Imaging with Photoshop: Methods, Measurement, and Output

By: Jerry Sedgewick

Publisher: New Riders

Publication Date: 23-MAY-2008

Insert Date: 16-FEB-2008

Slots: 1.0

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Adobe Photoshop is one of the more powerful tools available to scientists today. It is indispensable in the preparation of digital images of specimens for measurement, especially for separating relevant features from background detail. Scientific Imaging with Photoshop is the authoritative guide to the use of Photoshop in scientific research, with a special emphasis on the ethical ramifications of the use of image-enhancement software to extract data from digital images. Beginning Photoshop users will benefit from its tutorials in the basics of image processing, and more sophisticated users...

211. 

I, Avatar: The Culture and Consequences of Having a Second Life

I, Avatar: The Culture and Consequences of Having a Second Life

By: Mark Stephen Meadows

Publisher: New Riders

Publication Date: 27-DEC-2007

Insert Date: 10-FEB-2008

Slots: 1.0

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What is an avatar? Why are there nearly a billion of them, and who is using them? Do avatars impact our real lives, or are they just video game conceits? Is an avatar an inspired rendering of its creator’s inner self, or is it just one among millions of anonymous vehicles clogging the online freeways? Can we use our avatars to really connect with people, or do they just isolate us? And as we become more like our avatars do they become more like us? In I, Avatar, Mark Stephen Meadows answers some of these questions, but more importantly, he raises hundreds of others in his exploration of...

212. 

Presentation Zen: Simple Ideas on Presentation Design and Delivery

Presentation Zen: Simple Ideas on Presentation Design and Delivery

By: Garr Reynolds

Publisher: New Riders

Publication Date: 17-DEC-2007

Insert Date: 04-FEB-2008

Slots: 1.0

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FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation,...

213. 

Stylin’ with CSS: A Designer’s Guide, Second Edition

Stylin’ with CSS: A Designer’s Guide, Second Edition

By: Charles Wyke-Smith

Publisher: New Riders

Publication Date: 19-DEC-2007

Insert Date: 22-JAN-2008

Slots: 1.0

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Cascading Style Sheets enable you to rapidly create web designs that can be shared by hundreds or even thousands of web pages. It accelerates development cycles by centralizing text and layout information for easy editing and updates. This book teaches you everything you need to know to start using CSS in your web development work, from the basics of marking up your content and styling text, through the creation of multi-column page layouts without the use of tables. Learn to create interface components, such as drop-down menus, navigation links, and animated graphical buttons, using only...

214. 

Tagging: People-powered Metadata for the Social Web

Tagging: People-powered Metadata for the Social Web

By: Gene Smith

Publisher: New Riders

Publication Date: 27-DEC-2007

Insert Date: 19-JAN-2008

Slots: 1.0

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Tagging is fast becoming one of the primary ways people organize and manage digital information. Tagging complements traditional organizational tools like folders and search on users desktops as well as on the web. These developments mean that tagging has broad implications for information management, information architecture and interface design. And its reach extends beyond these technical domains to our culture at large. We can imagine, for example, the scrapbookers of the future curating their digital photos, emails, ticket stubs and other mementos with tags. This book explains the value...

215. 

The Open Brand: When Push Comes to Pull in a Web-Made World

The Open Brand: When Push Comes to Pull in a Web-Made World

By: Kelly Mooney; Nita Rollins

Publisher: New Riders

Publication Date: 04-MAR-2008

Insert Date: 07-JAN-2008

Slots: 1.0

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Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors of an online population no longer content merely to consume, and the potent pairing of digital notoriety and network effects, which has given rise to the icitizenry. From these sociocultural forces emerges a radical business imperative: to open up to consumer involvement in a...

216. 

Visual Design for the Modern Web

Visual Design for the Modern Web

By: Penny McIntire

Publisher: New Riders

Publication Date: 14-NOV-2007

Insert Date: 03-DEC-2007

Slots: 1.0

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Just as great artists must understand their tools, great Web designers must understand the technology behind their art. In Visual Design for the Web, author Penny McIntire shows novice Web designers how to use their tools--including HTML, CSS, and JavaScript--in conjunction with the principles of aesthetics and usability to become masters of their craft. Chapters begin with explanations of the terminology and techniques of web structures, then demonstrate how to apply the rules of design to create beautiful sites.  The book: Illustrates how fundamental principles of design apply to...

217. 

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

By: Lance Loveday; Sandra Niehaus

Publisher: New Riders

Publication Date: 17-OCT-2007

Insert Date: 26-NOV-2007

Slots: 1.0

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Your web site is a business—design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: Why so many...

218. 

Search Engine Visibility, Second Edition

Search Engine Visibility, Second Edition

By: 

Publisher: New Riders

Publication Date: 29-AUG-2007

Insert Date: 13-SEP-2007

Slots: 1.0

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Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more....

219. 

No matter how visually appealing or content-packed a Web site may be, if it's not adaptable to a variety of situations and reaching the widest possible audience, it isn't really succeeding. In Bulletproof Web Desing, author and Web designer extraordinaire, Dan Cederholm outlines standards-based strategies for building designs that provide flexibility, readability, and user control--key components of every sucessful site. Each chapter starts out with an example of an unbulletproof site one that employs a traditional HTML-based approach which Dan then deconstructs, pointing out its limitations....

220. 

The Adobe® Photoshop® CS3 Book for Digital Photographers

The Adobe® Photoshop® CS3 Book for Digital Photographers

By: 

Publisher: New Riders

Publication Date: 27-JUL-2007

Insert Date: 03-AUG-2007

Slots: 1.0

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Scott Kelby was honored with Professional Photographer magazine’s highly coveted 2008 Hot One Award for The Adobe Photoshop CS3 Book for Digital Photographers. Here’s what Jeff Kent, the Hot One Editor at Professional Photographer, has to say about the book: “In a how-to published by Peachpit Press, Scott Kelby, best-selling author on Adobe Photoshop, delves into CS3 to uncover the most important and useful techniques for digital photographers. Our judges liked Kelby’s direct approach with step-by-step instructions. In this new edition, Kelby shares even more secrets from the top...