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20621. 

Marketing Communications, 5th Edition

Marketing Communications, 5th Edition

By: P. R. Smith; Ze Zook

Publisher: Kogan Page

Publication Date: 03-MAY-2011

Insert Date: 15-JUL-2011

Slots: 1.0

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The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. Marketing Communications covers every aspect of marketing communications in a unique challenging, and often entertaining, style. This European text, has been referred to by the...

20622. 

The Graduate Psychometric Test Workbook

The Graduate Psychometric Test Workbook

By: Mike Bryon

Publisher: Kogan Page

Publication Date: 16-MAY-2011

Insert Date: 15-JUL-2011

Slots: 1.0

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Employers want to fill their top management posts with candidates of the highest caliber. Any mistake in their recruitment process can mean wasteful costs in both time and money. Consequently, recruitment to any management post follows a rigorous selection which can include a range of psychometric tests. The Graduate Psychometric Test Workbook provides essential preparation for graduates or managers who face psychometric tests. With correct training and practice candidates can improve their scores, and this workbook provides that opportunity. This second edition contains even more...

20623. 

How to Pass Numerical Reasoning Tests

How to Pass Numerical Reasoning Tests

By: Heidi Smith

Publisher: Kogan Page

Publication Date: 16-MAY-2011

Insert Date: 15-JUL-2011

Slots: 1.0

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How to Pass Numerical Reasoning Tests is designed to help candidates who are lacking practice or confidence. An overview of the basics is followed by a step-by-step guide to the skills you need to master before taking such a test. ...

20624. 

How to Write a Marketing Plan

How to Write a Marketing Plan

By: John Westwood

Publisher: Kogan Page

Publication Date: 28-OCT-2010

Insert Date: 15-JUL-2011

Slots: 1.0

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How to Write a Marketing Plan is a step-by-step guide to every aspect of researching and writing a marketing plan, using the development of a plan for a fictitious company to help explain the process. ...

20625. 

How to Negotiate Effectively

How to Negotiate Effectively

By: David Oliver

Publisher: Kogan Page

Publication Date: 28-NOV-2010

Insert Date: 15-JUL-2011

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A practical, accessible book which looks at the vital principles of good negotiation, that can result in improved business performance and better business relationships ...

20626. 

How to Manage People

How to Manage People

By: Michael Armstrong

Publisher: Kogan Page

Publication Date: 28-NOV-2010

Insert Date: 15-JUL-2011

Slots: 1.0

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How to Manage People is a guide to the key skills every manager needs, including: leadership, motivating people, team building, delegating, interviewing, managing performance, developing people, managing change and handling people problems. ...

20627. 

The Reward Management Toolkit

The Reward Management Toolkit

By: Michael Armstrong; Ann Cummins

Publisher: Kogan Page

Publication Date: 03-JAN-2011

Insert Date: 15-JUL-2011

Slots: 1.0

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Deciding how to effectively reward staff is one of the most tricky and contentious areas in people management. Getting it right can help promote a motivated workforce, and significantly improve recruitment and retention. But how do you decided what pay scale is suitable for which job and how do you design reward packages which recognise contribution and encourage employeees? The Reward Management Toolkit provides practical, step-by-step guidance on designing and delivering rewards across organizations. In each tool the authors describe what the tool will achieve and provide guidance on when...

20628. 

A Quick Start Guide to Online Selling

A Quick Start Guide to Online Selling

By: Cresta Norris

Publisher: Kogan Page

Publication Date: 28-NOV-2010

Insert Date: 15-JUL-2011

Slots: 1.0

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A Quick Start Guide to Online Selling teaches the reader about online payments, creating an online shop, search engine optimisation, pay per click advertising, distance selling and online trading, fulfilling customer orders and planning for e-commerce. ...

20629. 

Effective Project Management

Effective Project Management

By: Paul Roberts

Publisher: Kogan Page

Publication Date: 03-FEB-2011

Insert Date: 15-JUL-2011

Slots: 1.0

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Whether organising an important event or heading up a large team, running a project can be a daunting process. Project management is fraught with perils; unfinished and unsuccessful projects are everywhere. In fact, it's more common than not for projects to fail. Effective Project Management reveals what the best project managers know, say and do. By condensing thirty years of hands on project management experience, it will show the reader what to do in simple, smart and practical steps. With essential advice that has been tried and tested in real businesses, it covers all the aspects of how...

20630. 

Starting a Successful Business, 7th Edition

Starting a Successful Business, 7th Edition

By: Michael Morris

Publisher: Kogan Page

Publication Date: 03-MAR-2011

Insert Date: 15-JUL-2011

Slots: 1.0

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Setting up a small business and ensuring its survival can be a risky and daunting task. When a new business fails, often within a year, it is mainly due to a lack of proper preparation and forward planning. This seventh edition of Starting a Successful Business is the definitive guide to setting up a business that will thrive. Covering all the information needed to turn an exciting new business idea into stable and profitable businesses, it takes the reader through each important step of the start-up process in a clear, accessible way. The major problems facing any new business are...

20631. 

A Quick Start Guide to Podcasting

A Quick Start Guide to Podcasting

By: Mark Harnett

Publisher: Kogan Page

Publication Date: 28-OCT-2010

Insert Date: 15-JUL-2011

Slots: 1.0

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The Quick-Start Guide to Podcasting will help you understand the practical tasks that need to be completed in order to create easily downloable audio and visual material for the web. ...

20632. 

The Branded Mind

The Branded Mind

By: Erik Du Plessis

Publisher: Kogan Page

Publication Date: 03-FEB-2011

Insert Date: 15-JUL-2011

Slots: 1.0

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The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions...

20633. 

Understanding the Professional Buyer

Understanding the Professional Buyer

By: Peter Cheverton; Jan Paul Van der Velde

Publisher: Kogan Page

Publication Date: 28-NOV-2010

Insert Date: 15-JUL-2011

Slots: 1.0

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Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation. ...

20634. 

Confidence at Work

Confidence at Work

By: Ros Taylor

Publisher: Kogan Page

Publication Date: 03-JAN-2011

Insert Date: 15-JUL-2011

Slots: 1.0

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Being confident is a foundation of success. It empowers you to do more and to do it better. Confidence at Work will teach the reader how to understand and cultivate confidence in order to get ahead. Beginning with a detailed questionnaire to help you find a confidence quotient, and tackling issues of body language, emotional capability and influencing skills, Confidence at Work will teach the reader the secrets of charisma. It includes 20 case studies of successful people from all walks of life and professions, interviews with headhunters to find out what they look for in an ideal employee...

20635. 

A Quick Start Guide to Mobile Marketing

A Quick Start Guide to Mobile Marketing

By: Neil Richardson

Publisher: Kogan Page

Publication Date: 28-NOV-2010

Insert Date: 15-JUL-2011

Slots: 1.0

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A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction, form better professional relationships and increase marketing effectiveness. ...

20636. 

A Guide to Non-Cash Reward

A Guide to Non-Cash Reward

By: Michael Rose

Publisher: Kogan Page

Publication Date: 03-FEB-2011

Insert Date: 15-JUL-2011

Slots: 1.0

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The single most significant cause of motivation problems can be a lack of basic day-to-day recognition. Taking recognition seriously can soon have a major impact on the effectiveness of your business. A Guide to Non-Cash Reward takes the reader through the different types of recognition and teaches you how to implement recognition programmes. With key learning points from public and private sector organizations, it gives valuable advice on: the value of recognition, how and when you should recognize people, use of non-cash rewards, prizes and gifts to incentivize, costs and budgeting,...

20637. 

Organization Development

Organization Development

By: Mee-Yan Cheung-Judge; Linda Holbeche

Publisher: Kogan Page

Publication Date: 03-APR-2011

Insert Date: 15-JUL-2011

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Organization Development is concerned with using planned and systematic approaches to help develop more effective organizations. This is done by taking an objective look at how an organization is operating, gathering information and then deciding on the most appropriate action to help that organization change and develop. Written by two of the leading experts in the field, Organization Development defines OD and describes how it can be used effectively in today's economy to create organizations which maximise organizational capability. The authors provide practical advice on using...

20638. 

Sustainagility

Sustainagility

By: Patrick Dixon; Johan Gorecki

Publisher: Kogan Page

Publication Date: 28-MAY-2010

Insert Date: 15-JUL-2011

Slots: 1.0

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Sustainagility covers how to encourage green innovation inside an organization, how to develop green technologies faster, and how to adapt rapidly to stay ahead of competition. It includes text boxes containing shocking statistics about the destruction of our planet, short inspiring examples of how innovation has created new profitable business and helped the world, and personal messages from global leaders about sustainable innovation. Case studies of numerous well-known, high-profile companies are featured, demonstrating that companies have successfully used innovative and agile...

20639. 

Strategic Thinking

Strategic Thinking

By: Simon Wootton; Terry Horne

Publisher: Kogan Page

Publication Date: 28-AUG-2010

Insert Date: 15-JUL-2011

Slots: 1.0

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Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the logical stages in strategic planning. Supported by online material, this step-by-step guide shows readers how to formulate strategies and predict future changes. ...

20640. 

The Leadership of Muhammad

The Leadership of Muhammad

By: John Adair

Publisher: Kogan Page

Publication Date: 28-AUG-2010

Insert Date: 15-JUL-2011

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The Leadership of Muhammad is a study of the life story and leadership skills of the Prophet. John Adair served with a Bedouin regiment in the Arab Legion and this book is full of the fascinating detail of Bedouin culture, highlighting the key leadership skills displayed by Muhammad. ...