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3341. |  Basics Marketing 01: Consumer Behaviour By: DR Hayden Noel Publisher: AVA Publishing Publication Date: 01-SEP-2009 Insert Date: 21-SEP-2011 Slots: 1.0 | Overview: Basics Marketing 01: Consumer Behaviour Basics Marketing: Consumer Behaviour begins the Basics: Marketing series with an accessible and up-to-the-minute overview of consumer behaviour in the marketplace.
Using a range of real-world examples, case studies, and practical exercises, this title explores the relationship between consumers and culture, and looks at the impact of current trends on consumer behaviour. It introduces the many different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge...
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3342. |  The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere By: Matt T. Jones Publisher: PayPal Press Publication Date: 14-OCT-2011 Insert Date: 20-SEP-2011 Slots: 1.0 | Overview: The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere Mobile commerce opportunities are
everywhere people go, 24/7. And PayPal is in the forefront of
harnessing those opportunities, offering mobile businesses faster,
easier, safer, and more positive customer checkout experiences.
PayPal’s mobile checkout tools support profitable websites
and apps on all of today’s smartphones, tablets, and other
portable devices. This book shows how you can implement these tools
to more effectively capture this vast new revenue stream.
You’ll learn how to partner with PayPal to:
Maximize payment opportunities in the open mobile
marketplace
Apply...
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3343. |  Coaching with NLP For Dummies® By: Kate Burton Publisher: For Dummies Publication Date: 15-JUN-2011 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: Coaching with NLP For Dummies® How to become an NLP practitioner or supercharge your coaching skills with NLPOne of the most popular methods for helping people achieve their life aspirations Neuro-Linguistic Programmming, or NLP, holds the key to remaking one's future. NLP encourages users to re-create the thought patterns common to those who excel, a process that helps gradually weed out negative or habitual thinking. Using the key elements of NLP developing a coaching relationship, shedding light on patterns, managing emotional states, and shaping an agenda for change this practical, inspiring guide offers the tools for...
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3344. |  From Values to Action: The Four Principles of Values-Based Leadership Publisher: Jossey-Bass Publication Date: 19-APR-2011 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: From Values to Action: The Four Principles of Values-Based Leadership Respected former CEO, professor, and speaker examines what it takes to become a values-based leaderIn this highly-anticipated book, Harry Kraemer argues that today's business environment demands values-based leaders who, in "doing the right thing," deliver outstanding and lasting results. The journey to becoming a values-based leader starts with self-reflection. He asks, "If you are not self-reflective, how can you know yourself? If you do not know yourself, how can you lead yourself? If you cannot lead yourself, how can you lead others?" Kraemer identifies self-reflection as the first of...
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3345. |  The Silent Language of Leaders: How Body Language Can Help—or Hurt—How You Lead Publisher: John Wiley & Sons Publication Date: 19-APR-2011 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: The Silent Language of Leaders: How Body Language Can Help—or Hurt—How You Lead
A guide for using body language to lead more effectively
Aspiring and seasoned leaders have been trained to manage their leadership communication in many important ways. And yet, all their efforts to communicate effectively can be derailed by even the smallest nonverbal gestures such as the way they sit in a business meeting, or stand at the podium at a speaking engagement. In The Silent Language of Leaders, Goman explains that personal space, physical gestures, posture, facial expressions, and eye contact communicate louder than words and, thus, can be used strategically to help leaders...
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3346. |  The IDEA HUNTER: HOW TO FIND THE BEST IDEAS AND MAKE THEM HAPPEN By: Andy Boynton; Bill Fischer; William Bole Publisher: Jossey-Bass Publication Date: 26-APR-2011 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: The IDEA HUNTER: HOW TO FIND THE BEST IDEAS AND MAKE THEM HAPPEN
A different way of discovering and developing the best business ideas
Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out...
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3347. | Overview: Advanced Google AdWords™
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
Improve Your Profits and Strategies
While this book gives advanced insight into every aspect of using AdWords to create and manage...
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3348. |  The Constant Contact Guide to Email Marketing By: Eric Groves Publisher: John Wiley & Sons Publication Date: 22-SEP-2009 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: The Constant Contact Guide to Email Marketing
The leading email marketing firm shows you how to create high-impact, low-cost campaigns
Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.
The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from...
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3349. |  All for One: 10 Strategies for Building Trusted Client Partnerships By: Andrew Sobel Publisher: John Wiley & Sons Publication Date: 20-APR-2009 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: All for One: 10 Strategies for Building Trusted Client Partnerships Corporate clients are demanding more value from their external advisors, and consolidating their business around a smaller number of firms. These trends are forcing a variety of service providers—from consulting firms to large banks—to confront a series of difficult challenges:How do we create an 'all-for-one, one-for-all' culture in which the whole is greater than the sum-of-the-parts and we succeed in leveraging our global network to deliver value to clients?"How do we mobilize the right people, resources, and ideas—across a multitude of organizational and geographic boundaries—into each...
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3350. |  By: Anil K. Gupta; Haiyan Wang Publisher: Jossey-Bass Publication Date: 17-FEB-2009 Insert Date: 16-SEP-2011 Slots: 1.0 |
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:
Both provide mega-markets for almost every product and service
Both have platforms that will...
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3351. |  Not Everyone Gets a Trophy: How to Manage Generation Y By: Bruce Tulgan Publisher: Jossey-Bass Publication Date: 09-MAR-2009 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: Not Everyone Gets a Trophy: How to Manage Generation Y
This book will frame Generation Y (children born between 1978-1991) for corporate leaders and managers at time when the corporate world is desperate to recruit and retain worked in this age group. It will debunk dozens of myths, including that young employees have no sense of loyalty, won't do grunt work, won't take direction, want to interact only with computers, and are only about money.
This book will make a unique contribution in four key ways:
It will disprove the idea that the key to recruiting, retaining, and managing this generation is to somehow make the workplace more "fun."...
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3352. |  54 Golden Nuggets: The Best of the Telephone Doctor By: Nancy Friedman The Telephone Doctor Publisher: HRD Press Publication Date: 01-JAN-2011 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: 54 Golden Nuggets: The Best of the Telephone Doctor
The compilation of 54 articles covers all aspects of customer service and are organized into four easy-to-reference sections: Customer service, telephone service, human resources tips and voice mail/e-mail/cell phone tips. Each article is geared toward keeping the customer you work so hard to get.
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3353. |  The Manager's Pocket Guide to Mega Thinking and Planning By: Roger Kaufman Ph.D., CPT Publisher: HRD Press Publication Date: 01-JAN-2011 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: The Manager's Pocket Guide to Mega Thinking and Planning
Our world is changing and changeable. Do you know where your organization is headed? Can you justify why you should go there? And provide the criteria for judging your progress and success? This pocket guide helps you through the process of creating a better future by giving you the principles and tools of mega thinking and planning.
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3354. |  The Agile Leader: A Playbook for Leaders By: Steve Gladis Ph.D. Publisher: HRD Press Publication Date: 01-JAN-2011 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: The Agile Leader: A Playbook for Leaders
As a new leader, you, no doubt, want to leave your mark. The problem is, there is no single guidebook or game plan for leaders—new or experienced— to follow, especially in uncertain economic times like these. The Agile Leader fills in that gap with a modern leadership fable about a leader who tries to drive his team to achieve corporate sales goals and make a difference.
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3355. |  Small Group Facilitation: Improving Process and Performance in Groups and Teams By: Judith A. Kolb Publisher: HRD Press Publication Date: 01-JAN-2011 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: Small Group Facilitation: Improving Process and Performance in Groups and Teams
Small Group Facilitation presents a new, research-based framework for facilitation along with plenty of how-to's tools for putting into action. Unlike other resources, it focuses on the importance of group process. If you're a veteran facilitator, you'll gain tools for perfecting your craft. If you're a beginner, you'll gain a clear roadmap to success.
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3356. |  Motivating a Multicultural Workforce By: Jinsoo Terry Publisher: HRD Press Publication Date: 01-JAN-2011 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: Motivating a Multicultural Workforce
As a leader you must be an expert at managing and motivating employees – and a whole lot more. Motivating a Multicultural Workforce is your guide to understanding and addressing the needs and concerns of those who work for you – wherever they are from – and maximizing their diverse talents.
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3357. |  101 Leadership Actions for Managing Change in the 21st Century By: Ollie Malone JR., PH.D., MIN. Publisher: HRD Press Publication Date: 01-JAN-2011 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: 101 Leadership Actions for Managing Change in the 21st Century
101 Leadership Actions for Managing Change in the 21st Century is meant to be read with the intention of doing. You'll gain proven ideas and techniques to help you manage your own tasks, lead others, mentally prepare for what's ahead, get your entire organization engaged in change, create a change army of dedicated professionals, keep people in the know with regular communication, develop the adaptability that constant change requires, and overcome and navigate the changes associated with technology.
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3358. |  Decades of Differences: Making It Work By: Bonnie Hagemann; Ken Gronbach Publisher: HRD Press Publication Date: 01-JAN-2010 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: Decades of Differences: Making It Work
The changes going on in today's workplace – including diverse generations, shifting demographics and evolving technology – are forever changing work and leadership as we know it. Now, with Decades of Differences: Making It Work, leaders have the concrete tools they need to become razor sharp, extremely adaptable and fully prepared to effectively lead and manage both the changes and the change-makers.
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3359. |  Building Relationships for Team Success: 20 Surefire Ways to Get Stakeholders on Board By: Glenn Parker Publisher: HRD Press Publication Date: 01-JAN-2010 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: Building Relationships for Team Success: 20 Surefire Ways to Get Stakeholders on Board
This book, from The Parker Team Series, will explore the complexities of "managing the outside" and how to create effective relationships with the invisible team members that hold the key to your success.
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3360. |  By: Stephanie L. Moore Ph.D. Publisher: HRD Press Publication Date: 01-MAY-2010 Insert Date: 16-SEP-2011 Slots: 1.0 |
Is your organization harvesting the positive results of thinking and acting ethically? Ethics by Design delivers essential guidance for those who would follow Peter Drucker's sage advice: It is more important to do what is right than it is to do things right. The focus of this book is not on internal processes or individual performance, but rather on system ethics. You'll learn how to begin at the top level and, with stakeholders, design ethics into everything you do - starting with what you deliver to society and linking that on down into your organization and the individuals within your...
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