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421. |  Basics Marketing 01: Consumer Behaviour By: DR Hayden Noel Publisher: AVA Publishing Publication Date: 01-SEP-2009 Insert Date: 21-SEP-2011 Slots: 1.0 | Overview: Basics Marketing 01: Consumer Behaviour Basics Marketing: Consumer Behaviour begins the Basics: Marketing series with an accessible and up-to-the-minute overview of consumer behaviour in the marketplace.
Using a range of real-world examples, case studies, and practical exercises, this title explores the relationship between consumers and culture, and looks at the impact of current trends on consumer behaviour. It introduces the many different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge...
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422. |  The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere By: Matt T. Jones Publisher: PayPal Press Publication Date: 14-OCT-2011 Insert Date: 20-SEP-2011 Slots: 1.0 | Overview: The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere Mobile commerce opportunities are
everywhere people go, 24/7. And PayPal is in the forefront of
harnessing those opportunities, offering mobile businesses faster,
easier, safer, and more positive customer checkout experiences.
PayPal’s mobile checkout tools support profitable websites
and apps on all of today’s smartphones, tablets, and other
portable devices. This book shows how you can implement these tools
to more effectively capture this vast new revenue stream.
You’ll learn how to partner with PayPal to:
Maximize payment opportunities in the open mobile
marketplace
Apply...
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423. | Overview: Advanced Google AdWords™
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
Improve Your Profits and Strategies
While this book gives advanced insight into every aspect of using AdWords to create and manage...
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424. |  The Constant Contact Guide to Email Marketing By: Eric Groves Publisher: John Wiley & Sons Publication Date: 22-SEP-2009 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: The Constant Contact Guide to Email Marketing
The leading email marketing firm shows you how to create high-impact, low-cost campaigns
Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.
The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from...
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425. |  All for One: 10 Strategies for Building Trusted Client Partnerships By: Andrew Sobel Publisher: John Wiley & Sons Publication Date: 20-APR-2009 Insert Date: 16-SEP-2011 Slots: 1.0 | Overview: All for One: 10 Strategies for Building Trusted Client Partnerships Corporate clients are demanding more value from their external advisors, and consolidating their business around a smaller number of firms. These trends are forcing a variety of service providers—from consulting firms to large banks—to confront a series of difficult challenges:How do we create an 'all-for-one, one-for-all' culture in which the whole is greater than the sum-of-the-parts and we succeed in leveraging our global network to deliver value to clients?"How do we mobilize the right people, resources, and ideas—across a multitude of organizational and geographic boundaries—into each...
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426. |  By: Mark Hoxie Publisher: Course Technology PTR Publication Date: 09-AUG-2011 Insert Date: 31-AUG-2011 Slots: 1.0 | Overview: 90 Days to Success in Sales The sales field has a bit of an unfortunate stigma attached to it. People often assume a salesperson is going to trick them into buying something or use coercive tactics to get them to spend more than they want to - indeed, some salespeople do approach their profession this way. But that's not the way to true success in sales. To build a profitable, rewarding, and lasting career in the sales industry, the key is to effectively manage every aspect of your sales career. 90 DAYS TO SUCCESS IN SALES will show you exactly how to do this by providing you with a well-designed roadmap to success....
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427. |  50 Minutes to Better Software Demos: Apply Your Sales Skills with Confidence By: Matt Gambino Publisher: Axzo Press Publication Date: 06-NOV-2009 Insert Date: 24-AUG-2011 Slots: 1.0 | Overview: 50 Minutes to Better Software Demos: Apply Your Sales Skills with Confidence
"Even seasoned sales people can freeze up when giving a software demo. That's simply because they let the subject matter get in the way. The fact is: any sales rep, regardless of technical knowledge, can deliver software demos that engage, inform and inspire customers to buy. Packed with battle-tested techniques you can use right away, 50 Minutes to Better Software Demos shows you how to plan, create and deliver exceptional software demos, no matter how complex the product.
Rich in real-world examples, and presented in clear, easy-to-understand language, 50 Minutes to Better Software...
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428. |  25 Sales Strategies and Activities By: Peter R. Garber Publisher: HRD Press Publication Date: 01-JAN-2007 Insert Date: 19-AUG-2011 Slots: 1.0 | Overview: 25 Sales Strategies and Activities
Is your sales team stuck in a rut? Would you like to get them fired up about bringing in new customers and selling more? 25 Sales Strategies and Activities is a unique training and development tool designed to teach sales professionals how and when to use a variety of proven sales strategies. The guide presents 25 strategies and activities in terms of two critical selling factors: Relationships – how the customer perceives you as a supplier based on past experience and interactions; Performance – what you as a supplier actually deliver to the customer. A diagnostic sales strategy matrix...
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429. |  50 Activities for Sales Training By: Phillip Faris Publisher: HRD Press Publication Date: 01-JAN-1993 Insert Date: 19-AUG-2011 Slots: 1.0 | Overview: 50 Activities for Sales Training
Part of our best-selling 50 Activities series! Comes complete with learning objectives, facilitator guidance, and reproducible materials. Novice and experienced salespeople alike will benefit from these activities that focus on strengthening essential selling skills. The ready-to-use activities offer practice in closing a sale, developing new business, resolving customer objections, managing sales relationships, and more. All of the necessary materials are provided for you to effortlessly implement the activities; they come complete with trainer's notes, feedback instruments, exercises,...
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430. |  Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age Publisher: John Wiley & Sons Publication Date: 05-APR-2011 Insert Date: 10-AUG-2011 Slots: 1.0 | Overview: Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age
Expert guidance on information management for optimum customer intelligence processes
Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes.
How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes
Showing you how to make extensive use of data, statistical, and quantitative...
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431. |  Launch: How to Quickly Propel Your Business Beyond the Competition Publisher: John Wiley & Sons Publication Date: 21-JUN-2011 Insert Date: 28-JUL-2011 Slots: 1.0 | Overview: Launch: How to Quickly Propel Your Business Beyond the Competition
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth.
This book will show you how to:
Create highly sharable content that meets people's...
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432. |  Designing Search: UX Strategies for eCommerce Success By: Greg Nudelman Publisher: John Wiley & Sons Publication Date: 24-MAY-2011 Insert Date: 28-JUL-2011 Slots: 1.0 | Overview: Designing Search: UX Strategies for eCommerce Success
Best practices, practical advice, and design ideas for successful ecommerce search
A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique...
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433. |  Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media By: Rebecca Lieb Publisher: Que Publication Date: 14-OCT-2011 Insert Date: 22-JUL-2011 Slots: 1.0 | Overview: Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media If you have a website, a blog, or even a Facebook or Twitter
presence, you are a publisher. Think like one: build a digital
content strategy that embraces words, images and multimedia to
systematically enhance consumer engagement and conversion rates. In
Content Marketing, world-renowned digital content expert
Rebecca Lieb offers all the detailed, actionable guidance you'll
need. Lieb guides you through planning what you'll say online, how
and where you'll say it, how often you'll communicate, and how
you'll measure your effectiveness. She offers practical guidance
for "listening" to...
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434. |  Game On: Energize Your Business with Social Media Games By: Jon Radoff Publisher: John Wiley & Sons Publication Date: 12-APR-2011 Insert Date: 20-JUL-2011 Slots: 1.0 | Overview: Game On: Energize Your Business with Social Media Games
A never-before published look at the many possibilities of social game development
As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of entertainment the techniques of social games can be used to enhance the quality of online applications, social media and a wide range of other consumer and business experiences. With this book, you'll explore how social games can be put to work for any business and examine why they...
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435. |  Flip the Funnel: How to Use Existing Customers to Gain New Ones By: Joseph Jaffe Publisher: John Wiley & Sons Publication Date: 26-JAN-2010 Insert Date: 19-JUL-2011 Slots: 1.0 | Overview: Flip the Funnel: How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel – the...
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436. |  No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing Publisher: Que Publication Date: 01-SEP-2011 Insert Date: 19-JUL-2011 Slots: 1.0 | Overview: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing This is the first no-holds-barred, no B.S., no "Kumbaya" guide
to social media marketing for business. It's the perfect book for
every decision-maker who's ready to move beyond soft platitudes
about social media "conversations," and achieve results: measurable
improvements in sales, profitability, efficiency, and brand value.
Top social media marketing consultants Jason Fells and Eric Decker
take a relentlessly practical business value of social marketing,
focusing on business drivers and effective metrics. They
systematically address common executive objections to social media,
offer...
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437. |  iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition By: Jeffrey Hughes Publisher: Que Publication Date: 30-SEP-2011 Insert Date: 17-JUL-2011 Slots: 1.0 | Overview: iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition The Easy, Step-by-Step Guide to Marketing
Your iPhone/iPad Apps–Now Fully Updated!
Grab your share of the multibillion-dollar
iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will
show you how to create an app that will sell, find customers
who’ll buy it, and motivate them to lay down their
hard-earned cash, right now! Don’t just throw your app out
there; learn how to get noticed and make sales no matter how
crowded the App Store gets! Completely revised for today’s
iPhone/iPad marketplace, this book walks you through building a
winning marketing plan, positioning your app,...
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438. |  By: John Westwood Publisher: Kogan Page Publication Date: 03-MAR-2011 Insert Date: 15-JUL-2011 Slots: 1.0 | Overview: Marketing Your Business Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques.
Marketing Your Business covers all of these aspects of marketing to develop a strategy and increase profit, including detailed advice on how to carry out market research in the digital age and how to use the resulting information to develop specific objectives and strategies. It explains how to use the internet, set up websites and online shops, use traditional...
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439. |  By: Neil Richardson; Ruth M. Gosnay Publisher: Kogan Page Publication Date: 28-DEC-2010 Insert Date: 15-JUL-2011 Slots: 1.0 | Overview: Develop Your Marketing Skills
Develop Your Marketing Skills aims to help managers understand the essence of marketing by explaining core concepts, theories and principles in a practical and accessible way.
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440. |  Marketing Communications, 5th Edition By: P. R. Smith; Ze Zook Publisher: Kogan Page Publication Date: 03-MAY-2011 Insert Date: 15-JUL-2011 Slots: 1.0 | Overview: Marketing Communications, 5th Edition The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. Marketing Communications covers every aspect of marketing communications in a unique challenging, and often entertaining, style. This European text, has been referred to by the...
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