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61. 

Social Media Marketing im B2B – Besonderheiten, Strategien, Tipps

Social Media Marketing im B2B – Besonderheiten, Strategien, Tipps

By: Felix Beilharz

Publisher: O'Reilly Verlag

Publication Date: 08-JUL-2014

Insert Date: 10-JUL-2014

Slots: 1.0

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Unternehmen, die sich mit ihren Produkten oder Dienstleistungen nicht an Endverbraucher, sondern an andere Unternehmen richten, entdecken mehr und mehr die Möglichkeiten des Social Web. Es ist für sie jedoch nur in seltenen Fällen sinnvoll, einfach die Strategien zu übernehmen, mit denen konsumentenorientierte Unternehmen erfolgreich sind. Denn ihr Geschäft ist ein anderes, und auch die Ziele, die sie mit Social Media verfolgen, sind häufig anders gelagert. Zum Beispiel können sie hier hervorragend über ihre oft erklärungsbedürftigen Produkte informieren, die oft langfristigen...

62. 

SUPPLIER RELATIONSHIP MANAGEMENT

SUPPLIER RELATIONSHIP MANAGEMENT

By: Stephen Easton; Michael D. Hales; Christian Schuh; Michael F. Strohmer

Publisher: Apress

Publication Date: 24-JUN-2014

Insert Date: 09-JUL-2014

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"There's a new buzz phrase in the air: Supplier Relationship Management (SRM). Corporate executives know it's necessary, but there's only one problem. Nobody yet knows how to do it. Or they think it's all about bashing your vendors over the head until they reduce the price another 4%. Supplier Relationship Management: How to Maximize Vendor Value and Opportunity changes all that. Containing the best and most innovative advice from the operations and procurement experts at consultant AT Kearney, this book shows that SRM is at root a strategic discussion requiring cross-functional interaction...

63. 

Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer

Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer

By: Chuck Ballard; Jon Case; Deirdre Clyne; Brett Hildreth; Holger Kache; David Radley

Publisher: IBM Redbooks

Publication Date: 25-MAR-2014

Insert Date: 09-JUL-2014

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IBM Campaign® and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effectiveness of the marketing campaigns is highly dependent on the quality, accuracy, and completeness of the underlying customer information used by the EMM platform. IBM InfoSphere Master Data Management (MDM) is a trusted source of that complete, accurate, customer information. Using your master data as the basis for running...

64. 

Rough Cuts
Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

By: Martin Oberhofer; Eberhard Hechler; Ivan Milman; Scott Schumacher; Dan Wolfson

Publisher: IBM Press

Publication Date: 03-OCT-2014

Insert Date: 03-JUL-2014

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This is the Rough Cut version of the printed book. In Beyond Big Data, leading IBM experts introduce revolutionary Social MDM techniques for integrating powerful insights from social media platforms with big data analytics – and using them to deliver intensely personalized customer experiences that go far beyond segmentation. The authors first introduce the concept of Social MDM, revealing what it can do, and explaining how it transcends conventional “big data” analytics. Building on this foundation, they introduce a complete Social MDM reference architecture. The authors thoroughly...

65. 

Rough Cuts
Mastering Risk and Procurement in Project Management: A Guide to Planning, Controlling, and Resolving Unexpected Problems

Mastering Risk and Procurement in Project Management: A Guide to Planning, Controlling, and Resolving Unexpected Problems

By: Randal Wilson

Publisher: Pearson FT Press

Publication Date: 23-SEP-2014

Insert Date: 02-JUL-2014

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This is the Rough Cut version of the printed book. Master the crucial risk management and procurement tasks that are indispensable to project success! In Mastering Risk and Procurement in Project Management, expert project manager and seasoned professor Wilson addresses every stage of the project where risk management and procurement are relevant, especially planning, monitoring, and control. Teaching through relevant examples and case studies, Wilson explains: Why risk management and procurement are so crucial to achieving your project's goals The deep and surprising linkages...

66. 

Idiot's Guides: Economics

Idiot's Guides: Economics

By: Terry Hillman

Publisher: Alpha

Publication Date: 01-JUL-2014

Insert Date: 01-JUL-2014

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Economics plays a part in so many news topics-- both domestically and worldwide-- and the need to know the basics is becoming more and more important. Ideal for both the high school and college student, as well as armchair readers, Idiot's Guides: Economics offers an easy-to-understand exploration of this always-complex topic. Covering both microeconomics and macroeconomics, the book incorporates infographics and illustrations where appropriate to make concepts clear and easy to understand. Economics topics include: - Benefits of Trade - Supply and Demand - Elasticity -...

67. 

The Iron Road

The Iron Road

By: Christian Wolmar

Publisher: DK Publishing

Publication Date: 01-MAY-2014

Insert Date: 01-JUL-2014

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The Iron Road is full of wondrous curiosities. Did you know that early trains in Australia were pulled by convicts, or that elephants were until recently used to shunt freight wagons in India? The world's most magnificent railway station, the Chhatrapati Shivaji terminal in Mumbai, took 10 years to build. The longest possible continuous railway journey in the world is the 10,600 miles between Algeciras in Spain and Ho Chi Minh City in Vietnam. And the idea that Mussolini made the trains run on time is a myth. No invention, not even the Internet, has ever transformed the way the...

68. 

Islamic Finance and Economic Development: Risk, Regulation, and Corporate Governance

Islamic Finance and Economic Development: Risk, Regulation, and Corporate Governance

By: 

Publisher: John Wiley & Sons

Publication Date: 28-APR-2014

Insert Date: 01-JUL-2014

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A comprehensive guide to mitigating risk and fostering growth in the Islamic financial sector Islamic finance, like conventional finance is a business of financial intermediation. Its distinctive features relate to the requirement that it abides by Shari'a rules that promote fairness of contracts and prevention of exploitation, sharing of risks and rewards, prohibition of interests, and tangible economic purpose. Islamic finance should not fund activities considered "haram" or sinful. In Islamic Finance and Economic Development: Risk, Regulation, and Corporate Governance, authors Amr...

69. 

International Corporate Finance: Value Creation with Currency Derivatives in Global Capital Markets, + Website

International Corporate Finance: Value Creation with Currency Derivatives in Global Capital Markets, + Website

By: 

Publisher: John Wiley & Sons

Publication Date: 24-MAR-2014

Insert Date: 01-JUL-2014

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A thorough introduction to corporate finance from a renowned professor of finance and banking As globalization redefines the field of corporate finance, international and domestic finance have become almost inseparably intertwined. It's increasingly difficult to understand what is happening in capital markets without a firm grasp of currency markets, the investment strategies of sovereign wealth funds, carry trade, and foreign exchange derivatives products. International Corporate Finance offers thorough coverage of the international monetary climate, including Islamic finance, Asian...

70. 

Facilitator's Guide to Participatory Decision-Making, 3rd Edition

Facilitator's Guide to Participatory Decision-Making, 3rd Edition

By: 

Publisher: Jossey-Bass

Publication Date: 28-APR-2014

Insert Date: 01-JUL-2014

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Unleash the transformative power of face to face groups The third edition of this ground-breaking book continues to advance its mission to support groups to do their best thinking. It demonstrates that meetings can be much more than merely an occasion for solving a problem or creating a plan. Every well-facilitated meeting is also an opportunity to stretch and develop the perspectives of the individual members, thereby building the strength and capacity of the group as a whole. This fully updated edition of The Facilitator's Guide to Participatory Decision-Making guides readers through...

71. 

Taxation for Decision Makers, 2012 Edition

Taxation for Decision Makers, 2012 Edition

By: Shirley Dennis-Escoffier; Karen A. Fortin

Publisher: John Wiley & Sons

Publication Date: 01-JUL-2011

Insert Date: 01-JUL-2014

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The 2012 edition of this text has been completely updated for new legislation including the Tax Relief, Unemployment Insurance Reauthorization, and Job Creation Act of 2010, the Small Business Jobs Act, The Patient Protection and Affordable Care Act, and the Health Care and Education Reconciliation Act of 2010. This text has been updated for all IRS pronouncements available as of the end of April 2011, including the automobile ceiling limits. With a condensed text to print schedule, this text can incorporate changes made by Congress and new IRS pronouncements that cannot be included in...

72. 

Marketing Mistakes and Successes, 12th Edition

Marketing Mistakes and Successes, 12th Edition

By: 

Publisher: John Wiley & Sons

Publication Date: 07-OCT-2013

Insert Date: 01-JUL-2014

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This best-selling casebook, now in its 12th edition, presents a series of real-life scenarios, packed with practical tips, insider insights, and marketing advice. In an engaging, conversational style, each story provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. Adopt the whole book, or choose the cases that best fit...

73. 

Dentro de 15 años

Dentro de 15 años

By: Francisco Abad

Publisher: LID Editorial

Publication Date: 21-APR-2014

Insert Date: 30-JUN-2014

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«Aventurar el futuro es una tentación apasionante que nos traslada a un mundo mágico. Me fascina tanto que confieso mi afición a provocar la generación de ideas y casualidades explorando activamente escenarios disruptivos». Los grandes foros sobre prospectiva se limitan a la agenda política y económica global sin apenas considerar la psicología o la sociología. Por eso la Fundación Empresa y Sociedad aspira a impulsar un debate abierto sobre cómo evolucionaremos si situamos a la persona en el centro. Lo hace con la colaboración y las ideas de 28 expertos en tres ámbitos: l Sociedad y...

74. 

Atrapados por el consumo

Atrapados por el consumo

By: Ángel Alloza; Xavier Oliver

Publisher: LID Editorial

Publication Date: 01-OCT-2009

Insert Date: 30-JUN-2014

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Las empresas que triunfan son las que aportan soluciones y cubren necesidades. Las marcas generan relaciones, emociones y vínculos, y su verdad reside en la promesa y en la experiencia que proporcionan al consumidor. Esto es lo único que tiene claro Julio, un joven de 23 años que trabaja en el departamento financiero de una consultora y que está a punto de finalizar un MBA en una prestigiosa escuela de negocios. Su proyecto final le trae de cabeza y no sabe por dónde empezar, así que decide contar con la ayuda de sus compañeros de piso para perfilar el trabajo. Éste es el original...

75. 

Promotores de la crisis

Promotores de la crisis

By: Bárbara Huerta

Publisher: LID Editorial

Publication Date: 01-SEP-2009

Insert Date: 30-JUN-2014

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Cuando un economista avisa de un desajuste, los políticos actúan de tres formas. Si están en la oposición, jalean la flaqueza en su propio provecho con la intención de asaltar el poder. Si están en el poder, ignoran la advertencia y miran hacia otro lado, buscando el apoyo de otros economistas que minimicen las previsiones menos favorables. Si son políticos responsables... entonces no ocupan cargos de responsabilidad y poco pueden hacer. Bárbara Huerta no es política, sino una brillante economista que analiza desde un punto de vista riguroso e independiente los agentes, las causas y...

76. 

Capitanes

Capitanes

By: Luis Villarejo

Publisher: LID Editorial

Publication Date: 01-JUN-2010

Insert Date: 30-JUN-2014

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Ser capitán de un equipo de fútbol es algo más que elegir campo al inicio de cada encuentro. El brazalete señala a un jugador que ejerce como enlace entre sus compañeros y el club (o la federación, si es el capitán de la selección nacional), que representa a la entidad dentro y fuera del terreno de juego, que coordina la recepción de los nuevos jugadores, que colabora activamente para hacer grupo y que tiene una relación diferente con los árbitros. Luis Villarejo reflexiona sobre la figura y el peso en un vestuario del capitán en un equipo de fútbol y su función como líder y aglutinador...

77. 

Los presidentes españoles

Los presidentes españoles

By: José Luis Álvarez

Publisher: LID Editorial

Publication Date: 18-APR-2014

Insert Date: 29-JUN-2014

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En un momento como el actual, en el que los ciudadanos manifiestan escasa confianza en los máximos representantes de la democracia española y los candidatos a serlo, nuestra sociedad demanda más y mejor liderazgo político. Pero, ¿cómo podemos evaluar los éxitos y fracasos de los presidentes españoles? ¿Qué factores han influido en su mandato: su personalidad o la oportunidad y el contexto? Con una gran dosis de objetividad, José Luis Álvarez explica el auge y la caída de los gobiernos de Adolfo Suárez, Leopoldo Calvo-Sotelo, Felipe González, José María Aznar, José Luis Rodríguez...

78. 

Veinte falacias económicas

Veinte falacias económicas

By: Arturo Damm

Publisher: LID Editorial

Publication Date: 20-APR-2014

Insert Date: 29-JUN-2014

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«Desde una perspectiva liberal, Arturo Damm se aboca a destruir con maestría muchos de los mitos que existen alrededor de una economía de mercado. Es una lectura obligada para quienes no son economistas profesionales». Isaac Katz Profesor de Economía, ITAM ...

79. 

Idiot's Guides: Project Management, Sixth Edition

Idiot's Guides: Project Management, Sixth Edition

By: G. Michael Campbell PMP

Publisher: Alpha

Publication Date: 04-MAR-2014

Insert Date: 29-JUN-2014

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Successful project management requires organization, skill, and a systematic approach to ensure that projects are delivered on time, and on budget. Idiot's Guides: Project Management, 6th Edition is updated to reflect all of the latest project management methodologies for anyone who is looking to avoid the chaos that can ensue if project leaders don't possess the necessary understanding of the right principles and practices. Readers of this new edition will benefit newly added sample PMP prep exam questions at the end of each chapter, as well as newly organized, updated content that...

80. 

Boards That Excel

Boards That Excel

By: B. Joseph White

Publisher: Berrett-Koehler Publishers

Publication Date: 18-AUG-2014

Insert Date: 28-JUN-2014

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This is a different kind of corporate governance book. With its vivid stories and conversational tone, Boards That Excel is like sitting down with an astute and experienced friend—one who’s passionate about what corporate and nonprofit boards can contribute to their organizations’ success when they set high aspirations, are clear on purpose, and do the right things in the right way. B. Joseph White, an experienced corporate and nonprofit director and a distinguished academic, argues that boards can enable organizations to do great things, but only when directors go well beyond their duty to...