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81. 

Promotores de la crisis

Promotores de la crisis

By: Bárbara Huerta

Publisher: LID Editorial

Publication Date: 01-SEP-2009

Insert Date: 30-JUN-2014

Slots: 1.0

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Cuando un economista avisa de un desajuste, los políticos actúan de tres formas. Si están en la oposición, jalean la flaqueza en su propio provecho con la intención de asaltar el poder. Si están en el poder, ignoran la advertencia y miran hacia otro lado, buscando el apoyo de otros economistas que minimicen las previsiones menos favorables. Si son políticos responsables... entonces no ocupan cargos de responsabilidad y poco pueden hacer. Bárbara Huerta no es política, sino una brillante economista que analiza desde un punto de vista riguroso e independiente los agentes, las causas y...

82. 

Capitanes

Capitanes

By: Luis Villarejo

Publisher: LID Editorial

Publication Date: 01-JUN-2010

Insert Date: 30-JUN-2014

Slots: 1.0

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Ser capitán de un equipo de fútbol es algo más que elegir campo al inicio de cada encuentro. El brazalete señala a un jugador que ejerce como enlace entre sus compañeros y el club (o la federación, si es el capitán de la selección nacional), que representa a la entidad dentro y fuera del terreno de juego, que coordina la recepción de los nuevos jugadores, que colabora activamente para hacer grupo y que tiene una relación diferente con los árbitros. Luis Villarejo reflexiona sobre la figura y el peso en un vestuario del capitán en un equipo de fútbol y su función como líder y aglutinador...

83. 

Los presidentes españoles

Los presidentes españoles

By: José Luis Álvarez

Publisher: LID Editorial

Publication Date: 18-APR-2014

Insert Date: 29-JUN-2014

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En un momento como el actual, en el que los ciudadanos manifiestan escasa confianza en los máximos representantes de la democracia española y los candidatos a serlo, nuestra sociedad demanda más y mejor liderazgo político. Pero, ¿cómo podemos evaluar los éxitos y fracasos de los presidentes españoles? ¿Qué factores han influido en su mandato: su personalidad o la oportunidad y el contexto? Con una gran dosis de objetividad, José Luis Álvarez explica el auge y la caída de los gobiernos de Adolfo Suárez, Leopoldo Calvo-Sotelo, Felipe González, José María Aznar, José Luis Rodríguez...

84. 

Veinte falacias económicas

Veinte falacias económicas

By: Arturo Damm

Publisher: LID Editorial

Publication Date: 20-APR-2014

Insert Date: 29-JUN-2014

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«Desde una perspectiva liberal, Arturo Damm se aboca a destruir con maestría muchos de los mitos que existen alrededor de una economía de mercado. Es una lectura obligada para quienes no son economistas profesionales». Isaac Katz Profesor de Economía, ITAM ...

85. 

Idiot's Guides: Project Management, Sixth Edition

Idiot's Guides: Project Management, Sixth Edition

By: G. Michael Campbell PMP

Publisher: Alpha

Publication Date: 04-MAR-2014

Insert Date: 29-JUN-2014

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Successful project management requires organization, skill, and a systematic approach to ensure that projects are delivered on time, and on budget. Idiot's Guides: Project Management, 6th Edition is updated to reflect all of the latest project management methodologies for anyone who is looking to avoid the chaos that can ensue if project leaders don't possess the necessary understanding of the right principles and practices. Readers of this new edition will benefit newly added sample PMP prep exam questions at the end of each chapter, as well as newly organized, updated content that...

86. 

Boards That Excel

Boards That Excel

By: B. Joseph White

Publisher: Berrett-Koehler Publishers

Publication Date: 18-AUG-2014

Insert Date: 28-JUN-2014

Slots: 1.0

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This is a different kind of corporate governance book. With its vivid stories and conversational tone, Boards That Excel is like sitting down with an astute and experienced friend—one who’s passionate about what corporate and nonprofit boards can contribute to their organizations’ success when they set high aspirations, are clear on purpose, and do the right things in the right way. B. Joseph White, an experienced corporate and nonprofit director and a distinguished academic, argues that boards can enable organizations to do great things, but only when directors go well beyond their duty to...

87. 

With Liberty and Dividends for All

With Liberty and Dividends for All

By: Peter Barnes

Publisher: Berrett-Koehler Publishers

Publication Date: 04-AUG-2014

Insert Date: 28-JUN-2014

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Peter Barnes argues that because of globalization, automation, and winner-take-all capitalism, there won’t be enough high-paying jobs to sustain America’s middle class in the future. Therefore, to survive economically, our middle class needs—and deserves—a supplementary source of nonlabor income. To meet this need, Barnes proposes to give every American a share of the wealth we own together— starting with our air and financial infrastructure. These shares would pay dividends of several thousand dollars per year—money that wouldn’t be welfare or wealth redistribution but legitimate property...

88. 

Let's Stop Meeting Like This

Let's Stop Meeting Like This

By: Dick Axelrod; Emily Axelrod

Publisher: Berrett-Koehler Publishers

Publication Date: 04-AUG-2014

Insert Date: 28-JUN-2014

Slots: 1.0

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Ugh—meetings. They’re where productivity goes to die, right? There has to be a better way. According to leading consultants Dick and Emily Axelrod, there is. Using the same principles that make video games so engaging and that transformed the numbing assembly line into the dynamic shop floor, the Axelrods outline a flexible and adaptable system used to run truly productive meetings in all kinds of organizations—meetings where people create concrete plans, accomplish tasks, build connections, and move projects forward. They show how to design every aspect of a meeting—from the way you greet...

89. 

Green Technology Applications for Enterprise and Academic Innovation

Green Technology Applications for Enterprise and Academic Innovation

By: Ezendu Ariwa

Publisher: IGI Global

Publication Date: 28-FEB-2014

Insert Date: 27-JUN-2014

Slots: 1.0

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In the age of corporate responsibility, green technology and sustainability continue to grip the consciousness of business and academic institutions. However, development of appropriate business-driven green applications requires an awareness of best practices of the green agenda. Green Technology Applications for Enterprise and Academic Innovation addresses the importance of green technology and sustainability for technology, enterprise, and academic innovation in energy management, renewable energy, and carbon reduction strategies. This book acts as the bridge for practitioners, academia,...

90. 

Low-Budget Marketing for Rookies

Low-Budget Marketing for Rookies

By: LID Editorial

Publisher: LID Editorial

Publication Date: 13-JUN-2014

Insert Date: 26-JUN-2014

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For most small businesses, marketing is viewed as a secret dark art accessible only to those with buckets of cash or masses of creativity. As a consequence it’s the first thing to be neglected in a boom and the first thing to be cut in a downturn. Too many business owners look at marketing as an unnecessary expense rather than as what it really is – an essential investment. In Low-Budget Marketing for Rookies you will learn: • The psychology behind buying decisions, and how to tap into those powerful forces to increase sales success. • How to identify your key customers, how to look...

91. 

Generation Y for Rookies

Generation Y for Rookies

By: LID Editorial

Publisher: LID Editorial

Publication Date: 13-JUN-2014

Insert Date: 26-JUN-2014

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Today’s organization is increasingly dependent on people born between 1980 and 2000 – in other words those under 30, otherwise known as “Generation Y”. Whatever your own view of this age group, and whether you belong to it or not, making best use of Generation Y is critical to the future success of all organizations in the years ahead. Right now, Generation Y provides up to 50 per cent of the workforce of some big companies. And when you realize that Generation Y has radically different values, attitudes and motivation from many of their older colleagues, it’s clear that understanding...

92. 

Herding Cats

Herding Cats

By: Andrew Rohm; Michael Weiss

Publisher: Business Expert Press

Publication Date: 15-JUL-2014

Insert Date: 26-JUN-2014

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One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats. Inside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach...

93. 

Rough Cuts
Logo Design Love, Annotated and Expanded Edition, Second Edition

Logo Design Love, Annotated and Expanded Edition, Second Edition

By: David Airey

Publisher: Peachpit Press

Publication Date: 20-AUG-2014

Insert Date: 26-JUN-2014

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This is the Rough Cut version of the printed book. Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create...

94. 

The Highly Paid Expert

The Highly Paid Expert

By: Debbie Allen

Publisher: Career Press

Publication Date: 21-JUL-2014

Insert Date: 25-JUN-2014

Slots: 1.0

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Today, no matter what industry you’re in, it’s becoming more and more difficult to stand out from the competition and get the sale when prospects aren’t as loyal as they used to be. How do you get prospects’ attention when they are often swayed by price rather than quality? The key is to become recognized as the go-to expert in your industry, someone whom others actively seek out for top-notch information. Th expert industry has been shrouded in myth and mystery for far too long. The Highly Paid Exert finally reveals exactly how you can make a difference sharing your knowledge and et paid...

95. 

Leadership Lessons from the Cherokee Nation: Learn from All I Observe

Leadership Lessons from the Cherokee Nation: Learn from All I Observe

By: Chad Smith

Publisher: McGraw-Hill

Publication Date: 19-FEB-2013

Insert Date: 25-JUN-2014

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If you want to be successful, it is this simple.Know what you are doing, love what you are doing. And believe in what you are doing. -- Will RogersWhen Chad Smith became Principal Chief, the Cherokee Nation was a chaotic and dysfunctional entity. By the end of his tenure, 12 years later, the Nation had grown its assets from $150 million to $1.2 billion, increased business profits 2,000 percent, created 6,000 jobs, and dramatically advanced its education, language, and culturalpreservation programs. ...

96. 

Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation

Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation

By: Debra Kaye

Publisher: McGraw-Hill

Publication Date: 05-FEB-2013

Insert Date: 25-JUN-2014

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Create products and services your consumers can’tpass up--without the high cost of developmentSuccess is all about connections.Debra Kaye explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on the surface do not seem related--but are--to uncover fresh, brilliant insights. ...

97. 

Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

By: Michael D. Krause

Publisher: McGraw-Hill

Publication Date: 13-FEB-2013

Insert Date: 25-JUN-2014

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Get More Face Time and Higher Close Rates--the SMART WaySmart Prospecting That Works Every Time! introduces a proven sales method that balances social media marketing strategies, online applications, and traditional appointment-setting techniques to help you connect with more clients and close more sales than ever. ...

98. 

Crisis Communications: The Definitive Guide to Managing the Message

Crisis Communications: The Definitive Guide to Managing the Message

By: Steven Fink

Publisher: McGraw-Hill

Publication Date: 12-FEB-2013

Insert Date: 25-JUN-2014

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The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. ...

99. 

Communication Beyond Boundaries

Communication Beyond Boundaries

By: Payal Mehra

Publisher: Business Expert Press

Publication Date: 01-JUL-2014

Insert Date: 24-JUN-2014

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This handy book on intercultural communication is ideal for the busy executive, frequent international business traveler, expatriate, and student of international business communication. It offers insights into the finer nuances of intercultural communication and assists in decision making, problem solving, and adjusting to other cultures. Lucid and practical in its approach, the book is replete with numerous examples that illustrate business beyond boundaries. It goes beyond a mere laundry list approach to one that enumerates the underlying phenomena that characterize international meetings,...

100. 

Managing Business Risk, 10th Edition

Managing Business Risk, 10th Edition

By: Jonathan Reuvid

Publisher: Kogan Page

Publication Date: 03-JUL-2014

Insert Date: 24-JUN-2014

Slots: 1.0

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Effective risk management - the identification, assessment and prioritization of risks - is a vital consideration when looking to safeguard your company's commercial future and deal with the latest regulatory requirements. Managing Business Risk will enable your company to maintain controls on risks that may threaten your business while at the same time delivering transparent reporting to your stakeholders. The book examines the key areas of risk in today's competitive and complex business market. Drawing on expert advice from leading risk consultants, lawyers and regulatory authorities, it...