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1081. |  Future-Proofing Your Business: Real-Life Strategies to Prepare Your Business for Tomorrow, Today By: Troy Hazard Publisher: John Wiley & Sons Publication Date: 07-DEC-2010 Insert Date: 05-APR-2011 Slots: 1.0 | Overview: Future-Proofing Your Business: Real-Life Strategies to Prepare Your Business for Tomorrow, Today
After years as a consultant to some of the world's biggest brands and having owned ten companies himself, Troy Hazard has learned crucial lessons on predicting potential business issues before you experience them. Now Troy offers you the skills to prepare your business for a better future. Along with his stories of what works, he also shares his experiences of what doesn't work. With a mix of entertaining real life extracts, client case studies, and personal experiences, Future Proofing Your Business offers potent and refined tools that have been road tested in real-world situations and...
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1082. |  Publisher: John Wiley & Sons Publication Date: 12-JAN-2010 Insert Date: 05-APR-2011 Slots: 1.0 |
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process. --This text refers to an out of print or unavailable edition of this title.
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1083. |  How to Measure Anything: Finding the Value of "Intangibles" in Business, Second Edition Publisher: John Wiley & Sons Publication Date: 19-APR-2010 Insert Date: 05-APR-2011 Slots: 1.0 | Overview: How to Measure Anything: Finding the Value of "Intangibles" in Business, Second Edition
Praise for How to Measure Anything: Finding the Value of Intangibles in Business
"I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life . . . Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something better than we know it now. How to Measure Anything provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed."
-Peter Tippett, PhD, M.D.
Chief Technology Officer at CyberTrust
and...
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1084. |  By: T. Gene Davis Publisher: John Wiley & Sons Publication Date: 03-MAY-2010 Insert Date: 05-APR-2011 Slots: 1.0 | Overview: Java® and Mac OS® X
Learn the guidelines of integrating Java with native Mac OS X applications with this Devloper Reference book.
Java is used to create nearly every type of application that exists and is one of the most required skills of employers seeking computer programmers. Java code and its libraries can be integrated with Mac OS X features, and this book shows you how to do just that.
You'll learn to write Java programs on OS X and you'll even discover how to integrate them with the Cocoa APIs.
Shows how Java programs can be integrated with any Mac OS X feature, such as NSView widgets or...
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1085. |  Soup: A Recipe to Nourish Your Team and Culture By: Jon Gordon Publisher: John Wiley & Sons Publication Date: 24-MAY-2010 Insert Date: 05-APR-2011 Slots: 1.0 | Overview: Soup: A Recipe to Nourish Your Team and Culture
Why it matters who's stirring the pot
Soup offers an inspirational business fable that explains the "recipe" you can use to create a winning culture and boost employee morale and engagement. The story follows Nancy, the newly anointed CEO of America's Favorite Soup Company. She has been brought in to reinvigorate the brand and bring success back to a company that has lost its flavor and profit and has fallen on hard times. Fatefully, while eating lunch at a local soup shop, Nancy discovers the key ingredients to unite, engage, and inspire her team and create a culture of...
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1086. |  Managing In The Modular Age: Architectures, Networks, and Organizations By: Raghu Garud; Arun Kumaraswamy; Richard N. Langlois Publisher: John Wiley & Sons Publication Date: 08-NOV-2002 Insert Date: 01-APR-2011 Slots: 1.0 | Overview: Managing In The Modular Age: Architectures, Networks, and Organizations
This book brings together seminal articles by leading scholars of technological and organizational systems, exploring the impact of 'modularity'. Modularity refers to an ability to take apart and put together differenct products and networks, or to 'mix and match' components in order to meet different user specifications. This is of key importance today where new systems such as the World Wide Web and many areas of the computer industry depend on it. The volume pulls together and defines an exciting new area of inquiry: into how our 'modular age' is reshaping the business...
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1087. |  Indispensable: How to Become the Company That Your Customers Can't Live Without By: Joe Calloway Publisher: John Wiley & Sons Publication Date: 29-APR-2005 Insert Date: 01-APR-2011 Slots: 1.0 | Overview: Indispensable: How to Become the Company That Your Customers Can't Live Without
A five-step strategy for turning a commodity into a necessity
When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process.
Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in...
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1088. |  Surviving your Serengeti: 7 Skills to Master Business and Life By: STEFAN SWANEPOEL Publisher: John Wiley & Sons Publication Date: 01-MAR-2011 Insert Date: 01-APR-2011 Slots: 1.0 | Overview: Surviving your Serengeti: 7 Skills to Master Business and Life
As a brutal business environment meets a soft economy, business leaders and managers are looking for sources of both inspiration and survival. This compelling new fable offers a riveting tale of life in Africa's Serengeti and what lessons it holds for today's beleaguered business people and struggling society.
The 1.5 million wildebeest rely on stubborn endurance and support from the herd to survive; the alligator is opportunistic; the cheetah ruthlessly effective; the giraffe embodies grace, the lion a master strategist, the mongoose is a risk-taker, the elephant is an excellent...
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1089. |  KaChing: How to Run an Online Business that Pays and Pays By: Joel Comm Publisher: John Wiley & Sons Publication Date: 21-JUN-2010 Insert Date: 01-APR-2011 Slots: 1.0 | Overview: KaChing: How to Run an Online Business that Pays and Pays
For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and techniques that can be applied to any niche or market. Each of the five methods is broken down into simple, practical, duplicable steps.
Praise for
KaChing
"Turning your passion into profit is Joel's keystone in life, and he possesses the uncanny ability to deliver a clear road map enabling precise results, again and again. Follow Joel's...
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1090. |  Building Software for Simulation: Theory and Algorithms, with Applications in C++ By: James J. Nutaro Publisher: John Wiley & Sons Publication Date: 21-DEC-2010 Insert Date: 01-APR-2011 Slots: 1.0 | Overview: Building Software for Simulation: Theory and Algorithms, with Applications in C++
A unique guide to the design and implementation of simulation software
This book offers a concise introduction to the art of building simulation software, collecting the most important concepts and algorithms in one place. Written for both individuals new to the field of modeling and simulation as well as experienced practitioners, this guide explains the design and implementation of simulation software used in the engineering of large systems while presenting the relevant mathematical elements, concept discussions, and code development.
The book approaches the topic from the...
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1091. |  The Little Book of Sideways Markets: How to Make Money in Markets that Go Nowhere Publisher: John Wiley & Sons Publication Date: 07-DEC-2010 Insert Date: 31-MAR-2011 Slots: 1.0 | Overview: The Little Book of Sideways Markets: How to Make Money in Markets that Go Nowhere
"It's hard to talk clearly about investing and make sense to ordinary readers at the same time. Katsenelson gives a lucid explanation of today's markets with sound advice about how to make money while avoiding the traps that the market sets for exuberant bulls and frightened bears alike." -- Thomas G. Donlan, Barron's
"A thoroughly enjoyable read. Provides a clear framework for equity investing in today's 'sideways' and volatile markets useful to everyone. Clear thinking and clear writing are not often paired - well done!" -- Dick Weil, CEO, Janus Capital Group
"The bible for how to...
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1092. |  By: Edwin D. Fuller Publisher: John Wiley & Sons Publication Date: 01-MAR-2011 Insert Date: 31-MAR-2011 Slots: 1.0 | "You can't lead with your feet on the desk . . . or your brain on hold. Ed Fuller brings experience, intelligence, and heart to this inspiring guide to building relationships and the good things that follow when you do. The message is delivered in an engaging style that keeps you entertained and leaves you with lasting wisdom."—MICHAEL V. DRAKE, MD, Chancellor, University of California, Irvine"The world of tourism, hospitality, and hotels has become a very global, complex, and diverse industry. No one knows this better than Ed Fuller. In this thoughtfully written text, Ed is speaking to...
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1093. |  By: Joe Teixeira Publisher: John Wiley & Sons Publication Date: 22-SEP-2010 Insert Date: 31-MAR-2011 Slots: 1.0 |
Get the most out of Google's trifecta of tools and optimize your Web presence!
Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.
Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to...
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1094. |  Malware Analyst's Cookbook and DVD: Tools and Techniques for Fighting Malicious Code By: Michael Hale Ligh; Steven Adair; Blake Hartstein; Matthew Richard Publisher: John Wiley & Sons Publication Date: 02-NOV-2010 Insert Date: 31-MAR-2011 Slots: 1.0 | Overview: Malware Analyst's Cookbook and DVD: Tools and Techniques for Fighting Malicious Code
A computer forensics "how-to" for fighting malicious code and analyzing incidents
With our ever-increasing reliance on computers comes an ever-growing risk of malware. Security professionals will find plenty of solutions in this book to the problems posed by viruses, Trojan horses, worms, spyware, rootkits, adware, and other invasive software. Written by well-known malware experts, this guide reveals solutions to numerous problems and includes a DVD of custom programs and tools that illustrate the concepts, enhancing your skills.
Security professionals face a constant battle...
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1095. |  Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video By: Kevin H. Nalty Publisher: John Wiley & Sons Publication Date: 21-SEP-2010 Insert Date: 31-MAR-2011 Slots: 1.0 | Overview: Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Promote your product using the most visceral form of social media-online video
Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.
Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
Foreword by veteran vlogger David Meerman Scott
First-hand case studies of leading brands include Microsoft, Starbucks, GE,...
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1096. |  Organizational Behavior, Third Edition By: Michael A. Hitt; C. Chet Miller; Adrienne Colella Publisher: John Wiley & Sons Publication Date: 05-OCT-2010 Insert Date: 31-MAR-2011 Slots: 1.0 | Overview: Organizational Behavior, Third Edition
Hitt's engaging book will help managers understand the linkage between managing behavior effectively and the organisation's ability to formulate and implement its strategy. It emphasises the relationship between management effectiveness and company performance. A case study on Whole Foods is integrated throughout the chapters and covers all major organisational behavior topics. It also underscores how people are important assets to organisations, and how application of their knowledge and skills is necessary for organisations to accomplish their goals. Managers will gain the skills to make...
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1097. |  By: Katie Delahaye Paine; William T. Paarlberg Publisher: John Wiley & Sons Publication Date: 15-MAR-2011 Insert Date: 30-MAR-2011 Slots: 1.0 |
In an online and social media world, measurement is the key to success
If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.
Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.
Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve...
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1098. |  Information Technology for Management: Improving Strategic and Operational Performance, 8th Edition By: Efraim Turban; Linda Volonino Publisher: John Wiley & Sons Publication Date: 18-JAN-2011 Insert Date: 30-MAR-2011 Slots: 1.0 | Overview: Information Technology for Management: Improving Strategic and Operational Performance, 8th Edition
Up-to-date coverage on how new technology is changing the way organizations operate and compete
Every day, new technology influences how organizations operate and compete in the current global environment, and this updated edition of a classic provides authoritative and streamlined coverage of this evolving topic. High-profile topics are discussed, such as social networks, green IS, and business intelligence, and global examples span a wide range of subject matter. You'll explore IT governance, connectivity that blurs public and private lives, sustainability, enterprise social media, and...
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1099. |  The Relationship Edge: The Key to Strategic Influence and Selling Success, Third Edition Publisher: John Wiley & Sons Publication Date: 15-FEB-2011 Insert Date: 30-MAR-2011 Slots: 1.0 | Overview: The Relationship Edge: The Key to Strategic Influence and Selling Success, Third Edition
Get a practical, actionable, three-step process to build and leverage important relationships
Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers-but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process.
This completely updated third edition offers a fresh perspective on that process and includes more...
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1100. |  Publisher: John Wiley & Sons Publication Date: 08-FEB-2011 Insert Date: 30-MAR-2011 Slots: 1.0 |
A straightforward guide to leveraging your company's intellectual capital by creating a knowledge management culture
The Complete Guide to Knowledge Management offers managers the tools they need to create an organizational culture that improves knowledge sharing, reuse, learning, collaboration, and innovation to ensure mesurable growth. Written by internationally recognized knowledge management pioneers, it addresses all those topics in knowledge management that a manager needs to ensure organizational success.
Provides plenty of real-life examples and case studies
Includes...
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