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161. |  By: Mark Sauter; James Carafano Publisher: McGraw-Hill Publication Date: 14-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Homeland Security The definitive guide to the homeland security enterprise—updated with critical changes in missions, tactics, and strategies
“[T]he best. . . .The book is extremely well organized for an undergraduate class in homeland security.”
—Homeland Security Affairs
“Homeland Security is much more than a textbook. It is an indispensable reference resource for those seeking to understand how terrorists operate and the structures and mechanisms that have been developed to respond to the magnitude of the terrorist threats confronting us.”
—The Washington Times
Homeland Security: A Complete Guide...
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162. |  By: Arthur Hughes Publisher: McGraw-Hill Publication Date: 20-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Strategic Database Marketing Use the latest digital technologies for lifelong customers and repeat sales
“Arthur Middleton Hughes is database marketing’s Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject.”
—Ken Magill, Publisher, The Magill Report
“Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur’s information makes it easy to update with your e-mail metrics...
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163. |  By: Ron Roberts Publisher: McGraw-Hill Publication Date: 16-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: The Well-Balanced Leader Empower your people, your company—and yourself—with leadership egolibrium
egolibrium: the ability to toggle between egocentric and “other-centric” attitudes, values, and behaviors for organizational success
There’s no doubt about it: the very best leaders are deeply in tune with their behavior and understand the impact it has on others. As one of the world’s top trainers in the field of accelerated experiential learning, Ron Roberts understands this more keenly than anyone, and in The Well-Balanced Leader, he helps you re-envision your own behavior to become the best leader you can...
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164. |  CompTIA CTT+™ Certified Technical Trainer All-in-One Exam Guide By: Joseph Phillips Publisher: McGraw-Hill Publication Date: 15-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: CompTIA CTT+™ Certified Technical Trainer All-in-One Exam Guide "All-in-One is All You Need"
"This book coaches you through the five domains of the exam and provides effective practice exercises to prepare you with confidence. Thanks for providing the industry with such a great book!" -- Linda Hainlen, Director; Learning Solutions, Indiana University Health
Get complete coverage of all the material included on the CompTIA CTT+ exams inside this comprehensive resource. Written by industry expert, trainer, and project management consultant Joseph Phillips, this authoritative guide covers exams TKO-201, TKO-202, and TKO-203 in full detail. You'll find...
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165. |  By: Ben Benjamin; Amy Yeager; Anita Simon Publisher: McGraw-Hill Publication Date: 07-FEB-2012 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Conversation Transformation Repair communication breakdowns on the spot and drive positive results in every conversation
Failed conversations can take a heavy toll on our professional and personal lives, threatening to damage relationships, erode trust, and make it impossible to resolve conflicts, reach decisions, or achieve mutual understanding.
Conversation Transformation gives you practical guidelines for managing the six most common (and aggravating) conversation killers: yes-buts, mind-reads, negative predictions, leading questions, complaining, and verbal attacks. Each skill-building chapter guides you through...
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166. |  By: Michael Bosworth; Ben Zoldan; Michael T. Bosworth Publisher: McGraw-Hill Publication Date: 20-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: What Great Salespeople Do Build better relationships and Sell More Effectively With a Powerful SALES STORY
“Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers—purely a left brain exercise, which turns buyers off. This book explains a better way.”
—John Burke, Group Vice President, Oracle Corporation
“Forget music, a great story has charm to soothe the savage beast and win over the most challenging customer. And one of the best guides in crafting it, feeling it, and...
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167. |  The Essentials of Financial Analysis By: Samuel Weaver Publisher: McGraw-Hill Publication Date: 16-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: The Essentials of Financial Analysis It’s easier than you think to understand the financial reports you face every day . . .
If your job focus is on managing employees and overseeing corporate affairs, financial analysis may sound like a foreign language to you. But, in today’s competitive business environment, it is crucial that managers and business executives have a firm grasp of financial analysis. The Essentials of Financial Analysis simplifies an often difficult-to-understand topic so stakeholders ranging from employees to executives to investors can understand and discuss an organization’s financial workings.
The...
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168. |  By: Christopher Barger Publisher: McGraw-Hill Publication Date: 20-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: The Social Media Strategist Build a powerful social media strategy to increase buzz—and the bottom line
“Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.”
—George G. Smith Jr., Social Strategist, PepsiCo
“After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Social Media Strategist is the best guide available. Christopher Barger elevates the social media conversation with an experienced pragmatic insider’s discussion about real adoption. This book should be on every...
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169. |  The Handbook of Strategic Public Relations and Integrated Marketing Communications By: Clarke Caywood Publisher: McGraw-Hill Publication Date: 28-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: The Handbook of Strategic Public Relations and Integrated Marketing Communications The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques
The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and...
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170. |  Wireless Network Security: A Beginner’s Guide By: Tyler Wrightson Publisher: McGraw-Hill Publication Date: 30-APR-2012 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Wireless Network Security: A Beginner’s Guide Security Smarts for the Self-Guided IT Professional
Protect wireless networks against all real-world hacks by learning how hackers operate. Wireless Network Security: A Beginner's Guide discusses the many attack vectors that target wireless networks and clients--and explains how to identify and prevent them. Actual cases of attacks against WEP, WPA, and wireless clients and their defenses are included.
This practical resource reveals how intruders exploit vulnerabilities and gain access to wireless networks. You'll learn how to securely deploy WPA2 wireless networks, including...
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171. |  Delivering Business Intelligence with Microsoft® SQL Server® 2012, Third Edition By: Brian Larson Publisher: McGraw-Hill Publication Date: 16-MAR-2012 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Delivering Business Intelligence with Microsoft® SQL Server® 2012, Third Edition Implement a Robust BI Solution with Microsoft SQL Server 2012
Equip your organization for informed, timely decision making using the expert tips and best practices in this practical guide. Delivering Business Intelligence with Microsoft SQL Server 2012, Third Edition explains how to effectively develop, customize, and distribute meaningful information to users enterprise-wide. Learn how to build data marts and create BI Semantic Models, work with the MDX and DAX languages, and share insights using Microsoft client tools. Data mining and forecasting are also covered in this comprehensive...
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172. |  By: Kenneth Smith; Alexandra Lajoux Publisher: McGraw-Hill Publication Date: 20-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Seize the competitive advantage with today’s most powerful strategic tool—M&A,
“Given the influence of technology, globalization, and regulatory change, M&A will continue to shape our industries. For most companies, therefore, the consideration of M&A in strategy is now fundamental.”
–from the Introduction to Part I
The Art of M&A Strategy is exactly what you need to build mergers, acquisitions, and divestitures into your overall business strategy—to make M&A a competitive advantage and avoid landing on the long list of M&A failures.
Experts in the field of M&A, Smith and Lajoux...
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173. |  The Social Innovation Imperative By: Sandra M. Bates Publisher: McGraw-Hill Publication Date: 20-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: The Social Innovation Imperative “This book is a must read for anyone who cares about the well-being of humanity in our modern world.”
—Jake B. Schrum, President Southwestern University, Georgetown, TX
“The Social Innovation Imperative advances a best practice framework to solving the world’s most pressing social issues. This is a foundational guide to changing the world that will be referenced for years to come.”
—Michael Reynolds, Vice President, Product Development and Management, Cigna Health Care
“Advancing the works of Clayton Christensen, Tony Ulwick, and others, Bates gives us a systematic approach for...
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174. |  By: Jay Arthur Publisher: McGraw-Hill Publication Date: 10-FEB-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Lean Six Sigma for Hospitals DELIVER FASTER, BETTER, AND CHEAPER HEALTHCARE IN AS FEW AS FIVE DAYS
4 STAR DOODY'S REVIEW!
"The main purpose is to present simple steps to help hospitals start getting faster, better, and cheaper in five days or less while achieving the goal of fast, affordable, and flawless healthcare. Healthcare has many opportunities for improvement and the use of Lean Six Sigma concepts can make a dramatic impact. This book provides the basic information to do that."--Doody's Review Service
Lean Six Sigma for Hospitals: Simple Steps to Fast, Affordable, Flawless Healthcare explains how to use...
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175. |  HTML5 Multimedia Developer's Guide By: Ken Bluttman; Lee Cottrell Publisher: McGraw-Hill Publication Date: 05-MAR-2012 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: HTML5 Multimedia Developer's Guide Develop cross-platform multimedia applications with HTML5
Now you can create rich, interactive content in the browser and deploy it across all platforms. HTML5 Multimedia Developer's Guide shows you how. You'll learn to use the revolutionary new features of HTML5, including the native audio, video, and drawing elements that eliminate the need for third-party plug-ins. New tags, the simplified doctype, local data storage, drag-and-drop, and geolocation are also covered. Detailed code examples illustrate the techniques discussed. By the end of the book, you'll be able to develop amazing...
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176. |  The Mcgraw-Hill 36-Hour Course : Lean Six Sigma By: Sheila Shaffie; Shahbaz Shahbazi Publisher: McGraw-Hill Publication Date: 09-APR-2012 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: The Mcgraw-Hill 36-Hour Course : Lean Six Sigma Use your next three-day weekend to develop valuable Lean Six Sigma skills
With the integration of Lean and Six Sigma, businesses have a potent tool in the never-ending drive to deliver top-quality service and products. But you don’t need to be a Black Belt to build quality and efficiency into all areas of your operation; you just need The McGraw-Hill 36-Hour Course: Lean Six Sigma.
Sheila Shaffie and Shahbaz Shahbazi, leading Six Sigma experts and trainers, put you on the fast track to Lean Six Sigma expertise. Featuring a detailed overview of Lean and Six Sigma methodologies and case...
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177. |  The Mcgraw-Hill 36-Hour Course By: Linda Brennan Publisher: McGraw-Hill Publication Date: 26-AUG-2010 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: The Mcgraw-Hill 36-Hour Course Take a crash course in boosting operational efficiency!
Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense.The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the effectiveness of your organization’s operations. Complete with exercises, self-tests, and an online final exam, this virtual immersion course in operations management teaches you how to:
• Evaluate and...
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178. |  Candlestick Charting Explained Workbook By: Gregory Morris Publisher: McGraw-Hill Publication Date: 05-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Candlestick Charting Explained Workbook A practical, hands-on guide to building your mastery of candlestick charting and analysis
Candlestick charting has become one of today’s most popular technical analysis tools for both individual and professional investors. And it’s much easier than you probably think. In fact, creating a candlestick chart demands no more information than traditional charting requires. With candle pattern analysis, the payoff is a deeper look into the minds of investors and a clearer view of supply and demand dynamics.
In this companion volume to his bestselling Candlestick Charting Explained, Gregory L....
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179. |  By: V. John Palicka CFA CMT Publisher: McGraw-Hill Publication Date: 16-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Fusion Analysis Question: What is the best way to make money on your investments?
Answer: There is no one single quick answer. That’s why you need Fusion Analysis.
One of the fastest-growing trends in investment today, fusion analysis combines the best of all possible strategies into one powerful, unified system. Based on the now-famous NYIF investment course taught by renowned portfolio manager V. John Palicka CFA CMT, this all-in-one guide shows you how to:
• Manage fundamental trends like gold investing and small-cap investing
• Master technical tools such as price forecasts and market data...
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180. |  Manager’s Guide to Operations Management By: John Kamauff Publisher: McGraw-Hill Publication Date: 22-SEP-2009 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Manager’s Guide to Operations Management The secrets to improving operationswhile maintaining the highest quality
How do you operate at maximum efficiency with minimum cost? Manager’s Guide to OperationsManagement addresses one of the most pressing business issues of our time by offering easy-toimplementadvice on creating the most effective, streamlined operations possible. This quick-referenceguide explains how to:
• Improve your production processes
• Boost quality using the Six Sigma approach
• Manage supply chains and inventory
• Forecast, plan, and schedule efficiently
With Manager’s Guide to Operations Management,...
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