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161. |  Make The Sale Happen Before Lunch By: Stephan Schiffman Publisher: McGraw-Hill Publication Date: 01-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Make The Sale Happen Before Lunch “Stephan Schiffman can make a believer, and a winner, out of almost anyone!”
—Ken and Daria Dolan, former hosts of CNN’s Dolans Unscripted
All great salespeople have one skill in common: They know how to build powerful relationships that benefit everyone.
Stephan Schiffman, America’s top sales trainer, has taught this maxim with impressive results to more than 600,000 salespeople at some of the world’s top companies. In Make the Sale Happen Before Lunch, he offers 50 proven, easy-to-implement strategies you can use to:
• Get your next phone call returned
• Set up a meeting with a...
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162. |  Effective MySQL Backup and Recovery By: Ronald Bradford Publisher: McGraw-Hill Publication Date: 19-JUN-2012 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Effective MySQL Backup and Recovery
The Essential Guide to Protecting Your Business Information Written by Oracle ACE Director and MySQL expert Ronald Bradford, Effective MySQL: Backup and Recovery covers all the options with detailed descriptions and syntax examples to ensure an appropriate backup and recovery plan can be developed.
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163. |  By: Reuben Advani Publisher: McGraw-Hill Publication Date: 06-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: The Wall Street MBA You don’t need an MBA to master corporate finance
“Finally, the book which may put Harvard Business School out of business. A must-read for all professionals who seek strong financial expertise.”
—Rick Rickertsen, Managing Partner, Pine Creek Partners; author of Buyout
“Terrific overview of corporate finance and accounting that even the nonfinancial professional will find useful.”
—Ken Glazer, former Senior Competition Counsel, The Coca-Cola Company
“The Wall Street MBA distills a broad swath of corporate finance and financial reporting concepts into a concise, practical, and easily...
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164. |  THE MOBILE MARKETING REVOLUTION: HOW YOUR BRAND CAN HAVE A ONE-TO-ONE CONVERSATION WITH EVERYONE By: Jed Alpert Publisher: McGraw-Hill Publication Date: 15-MAR-2012 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: THE MOBILE MARKETING REVOLUTION: HOW YOUR BRAND CAN HAVE A ONE-TO-ONE CONVERSATION WITH EVERYONE One-to-One is transforming our world—here’ s how you can join the Revolution
What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging.
However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term—without disrupting your business or distracting your customers—you need to understand the bigger movement that’s...
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165. |  Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most By: Bolivar J. Bueno Publisher: McGraw-Hill Publication Date: 15-MAR-2012 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most “B.J. Bueno and his team at The Cult Branding Company respect and understand what so manystrategists miss: before we can be experts on product, sales, or the market, we must fi rst beexperts on human nature. They have a proven track record of building healthy, sustainable businessesfor some of the best brands in the world—using the very process outlined in this book.”
—BERT JACOBS, chief executive optimist, The Life is good Company
“B.J. Bueno yet again deftly captures the essence of what is required to build and sustain a greatbrand. If you want to attract and retain highly profitable...
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166. |  The Virtual Executive: How to Act Like a CEO Online and Offline By: D. A. Benton Publisher: McGraw-Hill Publication Date: 02-APR-2012 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: The Virtual Executive: How to Act Like a CEO Online and Offline Master digital platforms to deliver powerful messages and build your personal brand
“In the virtual world, every voice mail, e-mail, or tweet is fraught with the danger of misunderstanding or misdirection, which can be disastrous for results and/or relationships. For those on the rise or recently thrust into this very different world, this book is an exceptional resource . . . and entertaining too!”
—Hal Johnson, Chairman, Global Human Resources Practice, Korn/Ferry International
“Benton’s insights on being seen as a leader remain as relevant as ever, even though the tools with which we...
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167. |  The Twelve Absolutes of Leadership By: Gary Burnison Publisher: McGraw-Hill Publication Date: 02-FEB-2012 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: The Twelve Absolutes of Leadership ALL IN, ALL THE TIME
For Gary Burnison, CEO of the world’s largest executive search firm, these five simple words perfectly capture the essence of great leadership. There can be no half measures. Complete commitment, total engagement, and a powerful sense of personal responsibility are the criteria for true leadership excellence. It’s more than a job; it’s a way of life. But how do you get there? In this groundbreaking book, Burnison provides the answer.
As the leader of Korn/Ferry International, Burnison is particularly well qualified to write a guide to effective leadership. On a...
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168. |  By: Paul Merriman; Richard Buck Publisher: McGraw-Hill Publication Date: 26-OCT-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Financial Fitness Forever What kind of shape is your portfolio in?
"Paul Merriman is one really smart guy, but more than that, he is wise. And in investment counseling, I'll take wise over smart any day. He has spent a lifetime learning the techniques that make him an outstanding teacher of investing. Now it's your turn to benefit from his knowledge. Make the most of it."
—KNIGHT KIPLINGER, Editor in Chief, Kiplinger Publications
“No one understands what it takes to be a successful investor better than Paul Merriman. If you want to build a winning portfolio for life, this is the book to read.”
—BILL...
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169. |  By: Reza Soudagar; Vinay Iyer; Volker Hildebrand Publisher: McGraw-Hill Publication Date: 23-SEP-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: The Customer Experience Edge “This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve spent way too much time reading this endorsement. Read the book instead. It’s so worth it.”
—Paul Greenberg, author of CRM at the Speed of Light
“To differentiate yourself and delight your customers, you must manage your customers’ experience with your goods or services, and your company. This invaluable book...
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170. |  Investment Mistakes Even Smart Investors Make and How to Avoid Them By: Larry Swedroe; RC Balaban Publisher: McGraw-Hill Publication Date: 17-NOV-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Investment Mistakes Even Smart Investors Make and How to Avoid Them EVERYONE MAKES MISTAKES. THIS BOOK SHOWS YOU HOW TO MAKE MONEY.
“Swedroe and Balaban show you how to avoid being your own worst enemy and how to win the investment game by not losing.”
—Burton G. Malkiel, author of A Random Walk Down Wall Street
“Sure, we’ve all made mistakes, and they can be pretty expensive, even the first time. This wonderful volume will pay for itself a thousand times over.”
—William Bernstein, author of A Splendid Exchange and The Investor’s Manifesto
“In his new book, Larry Swedroe—America’s preeminent writer on passive investing—shows you how to recognize...
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171. |  By: Jeffrey Phillips Publisher: McGraw-Hill Publication Date: 09-NOV-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Relentless Innovation You can’t ask for more than efficient, effective operations.
Or can you?
Given today’s business landscape—increasing customer demand, global competition, lower trade barriers—being good isn’t enough. This groundbreaking guide provides the knowledge and tools you need to transform your organization from a well-run company to a relentlessly innovative company.
Innovation expert Jeffrey Phillips has helped businesses around the world achieve the dream—the implementation of innovation as a consistent business discipline. In Relentless Innovation, he reveals his secrets for the first...
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172. |  By: Jason Selk Publisher: McGraw-Hill Publication Date: 03-NOV-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Executive Toughness Take your professional game to the next level—in 100 seconds o r less!
People with inborn talent may be good at what they do—but only the mentally tough reach the highest plateaus in their field. And here’s the best news of all: mental toughness is something anyone can learn.
Director of mental training for the St. Louis Cardinals and a top-tier executive coach, Dr. Jason Selk knows everything there is to know about developing the mental toughness required for achieving any goal you set for yourself. In fact, the techniques he outlines in this book are the same ones he used to help the...
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173. |  By: Mark Murphy Publisher: McGraw-Hill Publication Date: 11-NOV-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Hiring for Attitude Praise for HIRING FOR ATTITUDE
“Success in business starts with finding great talent that will thrive within your company culture. Hiring for Attitude combines valuable insights with relatable examples, giving you the tools to recruit the right talent for your organization and reduce your risk of mishires.”
—BRENT RASMUSSEN, President of CareerBuilder North America
“Caesars brings our brands to life through the attitude of our team members. In Hiring for Attitude, Mark Murphy combines the science of selecting for attitude with the wisdom of how to apply it to your business. The tools in...
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174. |  By: Walter Deemer; Susan Cragin Publisher: McGraw-Hill Publication Date: 20-JAN-2012 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Deemer on technical analysis Build profits even in the worst of times with the methods of a Technical Analysis legend
“Deemer on Technical Analysis will become an instant investment book classic.”
—Douglas A. Kass, Seabreeze Partners Management, Inc.
“Serving on the front lines of this investment discipline for the past 40 years with some of the most influential investors of our time, Deemer provides a front-row seat on some fascinating history, rich with insights and anecdotes and, of course, loaded with wisdom. His true gift is making the arcane world of technical analysis accessible and relevant to all...
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175. |  By: Jeffrey McGinn; Vineer Bhansali Publisher: McGraw-Hill Publication Date: 15-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Tail Risk Killers Reshape your investing strategy for an increasingly uncertain world
“An engrossing, fast-paced, terrific read for anyone interested in the financial imbalances due to too much reliance on math and too little respect for indeterminacy.”
—Tyler Durden, ZeroHedge.com
The world does not unfold according to a fixed set of rules. It is a dynamical system whose evolution looks like a bell curve with fat “tails.” The same is true of financial markets. However, every day we rely on the certainty and precision of mathematical strategies that assume the contrary to control and grow wealth in...
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176. |  By: Darren Fischer; Jon Frohlich; Robb Reinhold Publisher: McGraw-Hill Publication Date: 22-NOV-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Maverick Trading Don’t conform to Wall Street’s rules. Be your own trader—Maverick style.
PROVEN STRATEGIES FOR GENERATING GREATER PRO FITS FROM THE AWARD-WINNING TEAM AT MAVERICK TRADING
Wall Street’s dirty secret is out—you don’t need a professional to manage your money, and you can beat the market on a consistent basis. All that’s required are three things: personal dedication, a sound risk management strategy, and the trading system outlined in this book. Yes, it’s that simple.
As active traders at the private proprietary trading firm Maverick Trading, the authors have taught hundreds of budding...
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177. |  By: Jeffrey W. Hayzlett; Jim Eber Publisher: McGraw-Hill Publication Date: 13-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Running the Gauntlet Change your ATTITUDE. Change your BUSINESS. Change your FUTURE.
What’s stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their leaders refused to enact change when the writing was on the wall. Fear. Apathy. Lack of personal responsibility. These simple human flaws can turn a good company into a dead company.
The writing on the wall has never been clearer than it is now—and marketing phenomenon Jeffrey Hayzlett is on a mission...
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178. |  By: Linda Gorchels Publisher: McGraw-Hill Publication Date: 13-MAR-2012 Insert Date: 24-JUL-2012 Slots: 1.0 | Forget “business as usual.”
Don’t believe everything you read about “best practices.”
There is no “magic bullet.”
When your market changes, you have to change your strategy and take control of your own success. You have to renew your business model.
In a global market that is constantly evolving, you can’t expect “magic bullets” or “best practices”—or any stand-alone business philosophy that many books and gurus offer—to guide your company through good times and bad. Instead you need to take an active role in reviewing and retooling your strategies. You need to stop thinking “business...
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179. |  By: Matt Anderson Publisher: McGraw-Hill Publication Date: 12-DEC-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Fearless Referrals Use Your Contacts as the Building Blocks to Success
"The 'Golden Rules' for developing a continuous chain of high-quality referrals for any product in any business."
—Brian Tracy, bestselling author of The Psychology of Selling
"This easy-to-use, practical guide will dramatically increase your referral stream."
—Jon Voegele, Regional Vice President of Agency, COUNTRY Financial
"Matt Anderson has written an indispensable manual to doing business in our networked age where ideas and business opportunities travel virally."
—Magnus Lindkvist, trendspotter and author of Everything We...
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180. |  Effective MySQL Optimizing SQL Statements By: Ronald Bradford Publisher: McGraw-Hill Publication Date: 28-SEP-2011 Insert Date: 24-JUL-2012 Slots: 1.0 | Overview: Effective MySQL Optimizing SQL Statements
The Essential Guide to SQL Statement Optimization Written by Oracle ACE Director and MySQL expert Ronald Bradford, Effective MySQL: Optimizing SQL Statements is filled with detailed explanations and practical examples that can be applied immediately to improve database and application performances. Featuring a step-by-step approach to SQL optimization, this Oracle Press book helps you to analyze and tune problematic SQL statements.
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