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1. |  The Little Book of the Shrinking Dollar: What You Can Do to Protect Your Money Now By: Addison Wiggin; Samantha Buker Publisher: John Wiley & Sons Publication Date: 08-MAY-2012 Insert Date: 14-MAY-2013 Slots: 1.0 | Overview: The Little Book of the Shrinking Dollar: What You Can Do to Protect Your Money Now
With the weakening dollar a hot topic for retirees, savers, and investors, this Little Book delves into the economic turmoil in the U.S. and shows how to survive it
The United States dollar is losing value at an alarming rate. According to the Organisation for Economic Co-operation and Development (OECD) index, the U.S. currency is 37 percent below fair value against the Australian dollar and 20 percent versus the Canadian dollar. The decline of the U.S. dollar is one of the biggest threats facing American investors today, but with the Little Book of the Shrinking Dollar: What You Can do...
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2. |  Securing the Virtual Environment: How to Defend the Enterprise Against Attack, Included DVD By: Davi Ottenheimer; Matthew Wallace Publisher: John Wiley & Sons Publication Date: 08-MAY-2012 Insert Date: 14-MAY-2013 Slots: 1.0 | Overview: Securing the Virtual Environment: How to Defend the Enterprise Against Attack, Included DVD
A step-by-step guide to identifying and defending against attacks on the virtual environment
As more and more data is moved into virtual environments the need to secure them becomes increasingly important. Useful for service providers as well as enterprise and small business IT professionals the book offers a broad look across virtualization used in various industries as well as a narrow view of vulnerabilities unique to virtual environments. A companion DVD is included with recipes and testing scripts.
Examines the difference in a virtual model versus traditional computing models...
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3. |  Scenario Planning: A Field Guide to the Future By: Woody Wade Publisher: John Wiley & Sons Publication Date: 27-MAR-2012 Insert Date: 14-MAY-2013 Slots: 1.0 | Overview: Scenario Planning: A Field Guide to the Future
Is your business ready for the future?
Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some...
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4. |  Trading Systems and Methods, + Website, 5th Edition By: Perry J. Kaufman Publisher: John Wiley & Sons Publication Date: 29-JAN-2013 Insert Date: 14-MAY-2013 Slots: 1.0 | Overview: Trading Systems and Methods, + Website, 5th Edition
The ultimate guide to trading systems, fully revised and updated
For nearly thirty years, professional and individual traders have turned to Trading Systems and Methods for detailed information on indicators, programs, algorithms, and systems, and now this fully revised Fifth Edition updates coverage for today's markets. The definitive reference on trading systems, the book explains the tools and techniques of successful trading to help traders develop a program that meets their own unique needs.
Presenting an analytical framework for comparing systematic methods and techniques, this...
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5. |  The Facebook Guide to Small Business Marketing By: Ramon Ray Publisher: John Wiley & Sons Publication Date: 04-FEB-2013 Insert Date: 14-MAY-2013 Slots: 1.0 | Overview: The Facebook Guide to Small Business Marketing
The guide for marketing a small business on Facebook
The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook's many marketing features.
With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone
This...
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6. |  By: Suleman Baig; Moorad Choudhry Publisher: John Wiley & Sons Publication Date: 29-JAN-2013 Insert Date: 14-MAY-2013 Slots: 1.0 |
A step-by-step guide to implementing and closing securitization transactions
Securitization is still in wide use despite the reduction in transactions. The reality is that investors and institutions continue to use this vehicle for raising funds and the demand for their use will continue to rise as the world's capital needs increase.
The Mechanics of Securitization specifically analyzes and describes the process by which a bank successfully implements and closes a securitization transaction in the post subprime era. This book begins with an introduction to asset-backed securities and...
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7. |  By: Abbas A. Mirza Publisher: John Wiley & Sons Publication Date: 23-OCT-2012 Insert Date: 14-MAY-2013 Slots: 1.0 |
Wiley International Financial Reporting Trends provides copious examples of footnote disclosures and financial statement formats, carefully culled from the world's leading international companies ("Global 500") that are already compliant with IFRS and report under IFRS standards promulgated by the International Accounting Standards Board, the IASB. Arranged topically, this book is a quick source of reference to find answers to issues of interest to financial statement preparers. It provides hundreds of illustrations taken from financial statements prepared under IFRS by global...
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8. |  By: Moorad Choudhry Publisher: John Wiley & Sons Publication Date: 29-MAY-2012 Insert Date: 14-MAY-2013 Slots: 1.0 | Overview: The Principles of Banking
The ultimate guide for bank management: how to survive and thrive throughout the business cycle
An essential guide for bankers and students of finance everywhere, The Principles of Banking reiterates that the primary requirement of banking—sound capital and liquidity risk management—had been forgotten in the years prior to the financial crash. Serving as a policy guide for market practitioners and regulators at all levels, the book explains the keys to success that bankers need to follow during good times in order to be prepared for the bad, providing in-depth guidance and technical...
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9. |  By: Glenn J. Myatt; Wayne P. Johnson Publisher: John Wiley & Sons Publication Date: 03-FEB-2009 Insert Date: 14-MAY-2013 Slots: 1.0 |
A hands-on guide to making valuable decisions from data using advanced data mining methods and techniques
This second installment in the Making Sense of Data series continues to explore a diverse range of commonly used approaches to making and communicating decisions from data. Delving into more technical topics, this book equips readers with advanced data mining methods that are needed to successfully translate raw data into smart decisions across various fields of research including business, engineering, finance, and the social sciences.
Following a comprehensive introduction that...
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10. |  Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated By: Vanessa Fox Publisher: John Wiley & Sons Publication Date: 01-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
Search has changed everything. Has your business harnessed its full potential?
A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search...
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11. |  Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth By: Phil Fernandez Publisher: John Wiley & Sons Publication Date: 01-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth
Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth
Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The...
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12. |  By: Brant Cooper; Patrick Vlaskovits; Eric Ries Publisher: John Wiley & Sons Publication Date: 26-FEB-2013 Insert Date: 13-MAY-2013 Slots: 1.0 |
You are not a Visionary... yet.
The Lean Entrepreneur shows you how to become one.
Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience and then, simply make the vision real.
Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a...
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13. |  Publisher: John Wiley & Sons Publication Date: 29-JAN-2013 Insert Date: 13-MAY-2013 Slots: 1.0 |
The most up-to-date look at how to understand, and invest in, hedge funds
Hedge funds are an essential part of the alternative investing arena, and will continue to be so for the foreseeable future. It's important that those investing, or thinking about investing, with hedge funds know exactly what they are about. That's why Kevin Mirabile—a financial professional with over twenty years of business development, regulatory, financing, trading, and sales experience in the hedge fund sector—has created Understanding Hedge Fund Investing.
Page-by-page, this reliable resource offers...
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14. |  Publisher: John Wiley & Sons Publication Date: 15-APR-2013 Insert Date: 13-MAY-2013 Slots: 1.0 |
An integrated approach that combines essential GIS background with a practical workbook on applying the principles in ArcGIS® 10.0 and 10.1
Introducing Geographic Information Systems with ArcGIS® integrates a broad introduction to GIS with a software-specific workbook for Esri's ArcGIS®. Where most courses make do using two separate texts, one covering GIS and another the software, this book enables students and instructors to use a single text with an integrated approach covering both in one volume with a common vocabulary and instructional style.
This revised edition focuses on the...
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15. |  By: Daniel Tal Publisher: John Wiley & Sons Publication Date: 25-MAR-2013 Insert Date: 13-MAY-2013 Slots: 1.0 |
The sure way for design professionals to learn SketchUp modeling and rendering techniques
Rendering In SketchUp provides instructions for creating 3D photoreal graphics for SketchUp models using integrated rendering programs. The book serves as a beginner rendering manual and reference guide to further develop rendering skills. With an emphasis on step-by-step process, SketchUp users learn a universal approach to rendering varied SketchUp projects, including architecture, interiors, and site design models.
The book focuses on tasks and principles at the core of photorealistic...
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16. |  Make Difficult People Disappear: How to Deal with Stressful Behavior and Eliminate Conflict By: Monica Wofford Publisher: John Wiley & Sons Publication Date: 01-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Make Difficult People Disappear: How to Deal with Stressful Behavior and Eliminate Conflict
Save your organization by building the skills to deal with difficult people
We all have to work with people we can't stand to be around. Our challenge is to find creative ways to handle these difficult people. In the fable Make Difficult People Disappear, the skills and strategic plan needed to change your mindset are told through a clear, concise story. By first understanding the four main personality types in the workplace, Commander, Organizer, Relater, and Entertainer, readers can then devise effective strategies for diffusing unproductive and damaging behavior.
This book serves to...
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17. |  The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition By: Lon Safko Publisher: John Wiley & Sons Publication Date: 08-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition
The go-to guide to social media skills, now in an updated and revised Third Edition
The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the...
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18. |  By: Ian H. Gordon Publisher: John Wiley & Sons Publication Date: 15-APR-2013 Insert Date: 13-MAY-2013 Slots: 1.0 |
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP
"Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager."
— William Band,...
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19. |  Publisher: John Wiley & Sons Publication Date: 08-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 |
An updated and revised version of the business classic Power Base Selling
Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics,...
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20. |  By: Alex Cowan Publisher: John Wiley & Sons Publication Date: 10-APR-2012 Insert Date: 13-MAY-2013 Slots: 1.0 |
The non-technical guide to building a booming tech-enabled business
Thinking of starting a technology-enabled business? Or maybe you just want to increase your technology mojo so you can do your job better? You do not need to learn programming to participate in the development of today's hottest technologies. But there are a few easy-to-grasp foundation concepts that will help you engage with a technical team. Starting a Tech Business explains in practical, actionable terms how to
formulate and reality test new ideas
package what you learn into frameworks that are highly...
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