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1. 

Video

LinkedIn Groups

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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LinkedIn Groups are the driving force behind collaborating and building authority across your industry. From SEO advantages to unique conversion and targeting opportunities, creating and actively participating in Groups can position you for enormous success on the platform. This series focuses on utilizing groups to maximize your effectiveness in using LinkedIn to become recognized authority in your area of expertise. Here’s a snapshot of what this 14 part video series includes: - Defining LinkedIn groups - Managing your group’s expectations - Using templates when managing...

2. 

Video

Converting Followers into Leads Using Twitter

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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Ultimately the goal is to build a highly engaged audience and then convert that audience into buyers or some kind of benefit to your business. There are a number of ways to effectively convert your audience. This 9 part series covers tools and tactics you can use to convert followers into buyers. Some of these lessons include: - Converting your followers into customers - Promoted Tweets - Contests on Twitter - Sharing coupons on Twitter ...

3. 

Video

Converting Using LinkedIn

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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To help you find and acquire new customers and nurture customer relationships, we propose acting very intentional in promoting opportunities for your community to engage with you on a deeper level. Yes, this includes making sales but it starts by making connections. This section is designed to run you through the course of converting your prospects and relationships already built into meaningful opportunities for you and your business. This 11 part video series is geared to Conversion as it relates to LinkedIn. Some of the topics covered include: - Leveraging your company page for...

4. 

Video

Converting Likes into Leads Using Facebook

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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To help you find and acquire new customers and nurture customer relationships, we propose acting very intentional in promoting opportunities for your community to engage with you on a deeper level. The conversion part of the process is your final step to developing deeper relationships and ultimately bringing in more sales for you and your business. This 22 part video series will take you from beginning to end on creating a solid conversion process for your business. Some of the topics include: - Using contests to attract customers to your site - Ideas for advanced Facebook...

5. 

Video

What You Need to Know About Twitter Content Creation

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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Content is critical to your overall success using Twitter. Without remarkable content your followers will not respond to you the way you are hoping for. Understanding the rules and then understanding your audience and what they want to hear are key elements to creating effective content. This 9 part video series will help you generate the type of content your target market is looking for. Some of the topics covered include: - Tweeting best practices - Creating engaging content - Using link shorteners - Tracking links and measuring followers ...

6. 

Video

What You Need to Know About LinkedIn Content Creation

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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Content is an important part of the social media marketing process. Nobody wants to spend their time reading junk, so some critical thinking in the kind of content you are broadcasting is essential to your success. It all begins with your profile appearance and continues in any way you present yourself on LinkedIn. This 8 part video series focuses on content and how it relates to your LinkedIn activities. Some of the topics covered include: - How to make your LinkedIn personal profile stand out - Writing a great recommendation on LinkedIn - Using LinkedIn answers as blog...

7. 

Video

What You Need to Know About Facebook Content Creation

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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Content is an important part of the social media marketing process. The content you post, like, share, etc will determine how you are perceived on Facebook. Because of this we have dedicated an entire section of our courseware specifically to content and how it should be optimized for your audience. This 13-part video series will guide you through developing remarkable content to truly attract your target audience. Some of the topics include: - Posting links to Facebook - Using Facebook notes - Creating events on Facebook - Optimizing photos for better SEO value ...

8. 

Video

Broadcasting Using Twitter

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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Broadcasting is the process of sharing and posting content, thoughts, opinions, and links to content within the social media communities for the purpose of communicating, helping and influencing target audiences. There are a number of ways to broadcast in Twitter and knowing when to do each variety will help you significantly in broadcasting effectively. This series includes 8 topics to help you learn what you need to know about broadcasting to your target audience. Some of the topics include: - How to reply to a retweet - Understanding mentions - How to know when to...

9. 

Video

Broadcasting Using LinkedIn

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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Broadcasting is the process of sharing and posting content, thoughts, opinions, and links to content within the social media communities for the purpose of communicating, helping and influencing target audiences. Knowing when and what to broadcast is critical to your LinkedIn strategy. This 7 part video series will enable you to broadcast like the professionals and broadcast with purpose. A few of the lessons included in this series are: - SEO on LinkedIn: optimizing your LinkedIn status - Learn best times for a LinkedIn broadcast - How to send LinkedIn invitations - ...

10. 

Video

Broadcasting Using Facebook

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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Broadcasting is the process of sharing and posting content, thoughts, opinions, and links to content within the social media communities for the purpose of communicating, helping and influencing target audiences. Broadcasting on Facebook has very specific rules of engagement you need to follow in order for your posts to be seen by the target audience you want them to be seen by. This 14 part video series focuses on delivering the right message at the right time using your Facebook profile and page. Some of the topics covered include: - Understanding broadcasting on Facebook - ...

11. 

Video

Building Community in Twitter

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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An active, vibrant community is an essential part of any successful social media presence. It’s recommended that you deploy different tactics within Twitter to grow connections over time. Using the right tools can create a tremendous shortcut to building a large community in Twitter. This series will cover some of the more popular tools and tactics that can help jumpstart your community and bring you the results you are looking for. This 13 part video series covers everything you need to know about building a vibrant community in Twitter. Some of the topics include: - Using Twitter...

12. 

Video

Building Community in LinkedIn

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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An active, vibrant community is an essential part of any successful social media presence. It’s recommended that you deploy different tactics within LinkedIn to grow connections over time. Also serve as the community manager to nurture relationships with members of your communities. Without community you have nobody to really prospect from so it is paramount to build your community with the right audience from which you will gain the most from your networking activities. Don’t forget the old saying. “everybody knows somebody” – well in LinkedIn that saying has never been so obvious in that...

13. 

Video

Building Community in Facebook

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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An active, vibrant community is an essential part of any successful social media presence. It’s highly recommended that you deploy different tactics within Facebook to grow connections over time. This series focuses on those tactics as well as the critical role of serving as the community manager to nurture relationships with members of your communities. This 9 part video series is structured specifically to help you build the most suitable community for your business. A few of the topics covered include: - How to add Facebook to websites via social plug-ins - Using Facebook as...

14. 

Video

Twitter Listening

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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Part of your strategy should include listening to active conversations taking place on Twitter to identify and connect your accounts with influencers, customers, and potential customers who are already involved in social media. Because Twitter is mostly an open forum, meaning conversations can be searched openly, it is a treasure trove of information that can provide significant value to your overall social media campaign. In this 4 part segment some of the topics covered include: - Setting up a basic listening campaign in Twitter - Using advanced Twitter search for listening...

15. 

Video

LinkedIn Listening

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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Getting a solid ROI from your time spent on LinkedIn begins with listening. Part of your LinkedIn strategy should include listening to active conversations taking place on LinkedIn to identify and connect your accounts with influencers, customers, and potential customers who are already involved in social media. Remember, time is money, be sure to focus your conversations in areas that will be most effective for you. In this 8 part video series you will learn what you need to be an effective listener on LinkedIn. A few of these topics include: - Searching companies on LinkedIn - ...

16. 

Video

Listening Using Facebook

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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Part of your Facebook strategy should include listening to active conversations taking place on Facebook to identify and connect your accounts with influencers, customers, and potential customers who are already involved in social media. With some guidance you can learn how to spend time listening to the conversations that matter most and ultimately help you save time and create a better ROI for your business. This 5 part video series will help you master Facebook listening. Some of the topics covered include: - Setting up notification and responding to users - Replying to...

17. 

Video

YouTube Basics

By: Splash Media U

Publisher: Splash Media U

Publication Date: 12-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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YouTube basics, covers everything you need to know to get the fundamentals down about using this platform to deliver unique marketing messages to your target audience. Video brings with it a whole new set of rules so be sure to understand the basics of using YouTube prior to moving on to the other courses. This 39 part video series includes topics such as: - Understanding YouTube for business and personal use - How to upload a video file - YouTube mobile - YouTube analytics - Customizing your YouTube player ...

18. 

Video

Twitter Basics

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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Understanding the nuances of Twitter will be a breeze once you have completed our basic training. From setting up an account to learning the rules to follow we will cover it all in this basic training series through 18 video lessons. Some of the curriculum includes: - Getting started on Twitter - Knowing the Twitter rules - How to use hashtags - Optimizing a Twitter profile ...

19. 

Video

Facebook Basics

By: Splash Media U

Publisher: Splash Media U

Publication Date: 06-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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The basics serve as an introduction to get you started learning about the power of Facebook. Some of the skills learned in this introductory 32 video lesson series include: - How to create a Facebook account - Why use Facebook for business? The new frontier of brand communication - Understanding your facebook strategy before you start marketing - Facebook timeline for business: Key Features ...

20. 

Video

Blogging Basics

By: Splash Media U

Publisher: Splash Media U

Publication Date: 12-JUN-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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The basics serve as an introduction to get you started. You'll learn the fundamentals and how the course aligns with real-world business applications. Learn how to create and execute an effective content marketing strategy. This includes selecting the best blogging platform for your business, developing a key phrase strategy that will help potential customers find your posts, creating remarkable and compelling blog content, and promoting your blog within social media. ...