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1. 

Profiting From Services and Solutions

Profiting From Services and Solutions

By: Valarie A. Zeithaml; Stephen W. Brown

Publisher: Business Expert Press

Publication Date: 15-AUG-2014

Insert Date: 26-JUL-2014

Slots: 1.0

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Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during...

2. 

Towards Sustainable Road Transport

Towards Sustainable Road Transport

By: Ronald M. Dell; Patrick T. Moseley; David J. Rand

Publisher: Academic Press

Publication Date: 11-JUN-2014

Insert Date: 26-JUL-2014

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Increasing pressure on global reserves of petroleum at a time of growing demand for personal transport in developing countries, together with concerns over atmospheric pollution and carbon dioxide emissions, are leading to a requirement for more sustainable forms of road transport. Major improvements in the efficiency of all types of road vehicles are called for, along with the use of fuels derived from alternative sources, or entirely new fuels. Towards Sustainable Road Transport first describes the evolution of vehicle designs and propulsion technologies over the past two centuries,...

3. 

Gestión actual del consultor politico

Gestión actual del consultor politico

By: Abelson Yehonatan; Luis Arroyo; Antonio Biarnés Mas; Doris Capurro; José Ángel Carpio García; Gabriel Cortina de la Concha; Roberto Izurieta; Gloria Ostos Mota; Rafael Rubio; Jorge Santiago Barnés; Antonio Sola

Publisher: LID Editorial

Publication Date: 01-NOV-2011

Insert Date: 26-JUL-2014

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Un equipo de expertos muestra el papel del asesor político y su importancia en el día a día del político ofreciendo un completo manual de consultoría política necesaria para quienes requieren estos servicios y de lectura obligada para quienes pretendan dedicarse a una labor con tanto futuro como la consultoría ...

4. 

Global Mergers and Acquisitions

Global Mergers and Acquisitions

By: Abdol S. Soofi; Yuqin Zhang

Publisher: Business Expert Press

Publication Date: 10-AUG-2014

Insert Date: 26-JUL-2014

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This book explains in detail corporate restructuring through mergers and acquisitions (M&A). It critically examines all functions that must be performed in completing an M&A transaction, as well as domestic and cross-border M&As, international finance, and multinational financial management. Given the increasing importance of China as the second largest economy in the world and Chinese companies’ growing merger and acquisition activities globally, the authors devote the last two chapters of the book to China’s outward foreign direct investment, cross-border M&A activities, and include...

5. 

Rough Cuts
The Mobile Commerce Revolution: Business Success in a Wireless World

The Mobile Commerce Revolution: Business Success in a Wireless World

By: Tim Hayden; Tom Webster

Publisher: Que

Publication Date: 10-OCT-2014

Insert Date: 26-JUL-2014

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This is the Rough Cut version of the printed book. Mobile commerce has reached and passed its tipping point: more than 50% of the U.S. population now owns smartphones. But mobile commerce is about much more than just the "location-based strategies" covered in other books on the topic. The Mobile Commerce Revolution covers everything you need to know to capitalize on this immense new opportunity — from infrastructure to culture, strategy to tactics. Written by Tim Hayden Tom Webster, two of mobile commerce’s pioneering thought leaders, this actionable guide is packed with brand-new case...

6. 

Cómo ganar una guerra

Cómo ganar una guerra

By: Ignacio González-Posada

Publisher: LID Editorial

Publication Date: 01-MAY-2010

Insert Date: 25-JUL-2014

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¿Qué tienen en común Steve Jobs y sir Winston Churchill? ¿No aplican las empresas hoy en día tácticas propias de la Blitzkrieg, guerra relámpago, para conquistarnos? ¿Y no se equivocan los directivos al medir sus fuerzas fracasando en retiradas comerciales cuando estaban a punto de conseguirlo? ¿Qué haces cuando tu compañía se cruza con una competencia kamikaze? Cómo ganar una guerra nos descubre que no hay tantas diferencias entre el escenario de la II Guerra Mundial y nuestro día a día profesional y ofrece valiosas lecciones sobre las decisiones tomadas en el campo de batalla por los...

7. 

Siete lecciones para liderar

Siete lecciones para liderar

By: Bill George

Publisher: LID Editorial

Publication Date: 01-OCT-2010

Insert Date: 25-JUL-2014

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¿Sabes que una crisis puede ser tu momento decisivo? No temas las turbulencias, si las sabes manejar, cuando llegue la calma serás una persona más segura y competente. Como los grandes capitanes de barco, tienes que saber cómo enderezar la nave cuando la adversidad estalla. Afronta la realidad, quítate el peso del mundo de los hombros, escarba hasta llegar a la causa raíz, prepárate para el largo plazo, jamás desaproveches una buena crisis, sigue el auténtico norte pasa al ataque y céntrate en ganar. Si aprendes estas sencillas reglas y las incorporas a tu esquema mental estarás en...

8. 

Social Media Marketing, 4th Edition

Social Media Marketing, 4th Edition

By: 

Publisher: O'Reilly Verlag

Publication Date: 24-JUL-2014

Insert Date: 25-JUL-2014

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Das Standardwerk zum Social Media Marketing, nun in der vierten Auflage. Für die neue Auflage haben Corina Pahrmann und Wibke Ladwig das Buch komplett überarbeitet und aktualisiert. Es enthält nun noch mehr aktuelle Fallstudien aus dem deutschsprachigen Raum, Interviews mit deutschen Social Media Managern und Best Practices für den Social Media-Alltag: Wie reagiert man auf Kritik? Wie moderiert man ausufernde Diskussionen? Wie geht man mit Trollen um? Außerdem geht es verstärkt auf kleine und mittelständische Unternehmen ein. Weitere Schwerpunkte sind Monitoring und Erfolgskontrolle sowie...

9. 

Corporate Plasticity: How to Change, Adapt, and Excel

Corporate Plasticity: How to Change, Adapt, and Excel

By: Laurent Chevreux; Wim Plaizier; Christian Schuh; Wayne Brown; Alenka Triplat

Publisher: Apress

Publication Date: 14-JUL-2014

Insert Date: 25-JUL-2014

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What do The Beatles, Apollo 13, the Roman military, a pack of wolves, and the very best companies in the world all have in common? Answer: Plasticity. They can change, adapt, and excel as the situation requires. In most organizations, strategy and functional excellence get the most attention. But even the best of either provides only limited long-term advantage. Highly effective organizations add Plasticity as a third dimension and rack up stellar breakthroughs-again and again. It is the key ingredient that allows strategy and functional excellence to deliver value. As the...

10. 

Predictive Modeling Applications in Actuarial Science

Predictive Modeling Applications in Actuarial Science

By: Edward W. Frees; Richard A. Derrig; Glenn Meyers

Publisher: Cambridge University Press

Publication Date: 30-JUN-2014

Insert Date: 25-JUL-2014

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Predictive modeling involves the use of data to forecast future events. It relies on capturing relationships between explanatory variables and the predicted variables from past occurrences and exploiting this to predict future outcomes. Forecasting future financial events is a core actuarial skill - actuaries routinely apply predictive-modeling techniques in insurance and other risk-management applications. This book is for actuaries and other financial analysts who are developing their expertise in statistics and wish to become familiar with concrete examples of predictive modeling. The...

11. 

Manual del franquiciado

Manual del franquiciado

By: Mariano Alonso

Publisher: LID Editorial

Publication Date: 01-NOV-2011

Insert Date: 24-JUL-2014

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En el Manual del franquiciado encontrarás un amplio abanico de consejos y recomendaciones para poner en marcha tu propio proyecto empresarial a través de una franquicia. ...

12. 

Influential Leadership

Influential Leadership

By: Colin Gautrey

Publisher: Kogan Page

Publication Date: 03-AUG-2014

Insert Date: 24-JUL-2014

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This book is about action, results and leadership. Using a simple new framework, it will show you how to make the sort of progress in your work which your organization wants and needs. At the same time, this progress will give you the space to become a real leader. A leader who is strong, inspirational, and able to drive the results your company needs while keeping your people on board. One of the best ways to create the time you need to get results and get ahead is to become highly influential - that way, you don't have to do it all yourself. Influential Leadership will show you practical...

13. 

A Guide to Supply Chain Management: The Evolution of SCM Models, Strategies, and Practices

A Guide to Supply Chain Management: The Evolution of SCM Models, Strategies, and Practices

By: Alexandre Oliveira; Anne Gimeno

Publisher: Pearson FT Press

Publication Date: 06-AUG-2014

Insert Date: 24-JUL-2014

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Managing supply networks for innovation and competitive advantage: Concepts, models, roadmaps, and more Capture, organize, and fully utilize your #1 supply chain resource: knowledge Systematically improve strategic, tactical, and operational decision-making Improve your capabilities for managing and competing on supply networks Best-practice supply chain management transcends yesterday's functional silos. Today, it requires a comprehensive approach that recognizes supply networks as the core driver of business value. To maximize and sustain value creation in fast-changing...

14. 

Weygandt's Accounting Principles introduces challenging accounting concepts with examples that are familiar to accountants. The new edition has been updated with the latest IFRS/IASB standards. Additional coverage is included on foreign currency translation and LCM. More discussions focus on risk management as a result of the financial crisis. The examples also emphasize current examples in order to help accountants make the connection to their everyday lives. ...

15. 

China 2.0: The Transformation of an Emerging Superpower ... and the New Opportunities

China 2.0: The Transformation of an Emerging Superpower ... and the New Opportunities

By: 

Publisher: John Wiley & Sons

Publication Date: 19-JAN-2010

Insert Date: 23-JUL-2014

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Marina Zhang addresses her topic with vigor and a touch of involved passion that is often missing from the clinical analyses that frequent the China business bookshelves. The impact of technology on china's development and the way it is so thoroughly informing China's economic and social transformation is a significant insight which Ms. Zhang's book explores in well-researched detail and through fresh eyes. China 2.0 is a cogent and worthwhile addition to any china businessman's or scholar's bookshelf. - Clinton Dines, Former CEO, BHP Billiton China There is no lack of opinions about...

16. 

Effective Advertising Strategies for Your Business

Effective Advertising Strategies for Your Business

By: Cong Li

Publisher: Business Expert Press

Publication Date: 01-AUG-2014

Insert Date: 22-JUL-2014

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As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by Internet technologies. This book outlines three fundamental strategies of advertising: standardized, targeted,...

17. 

Technology Distribution Channels

Technology Distribution Channels

By: Julian Dent

Publisher: Kogan Page

Publication Date: 03-AUG-2014

Insert Date: 22-JUL-2014

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Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also...

18. 

Understanding Markets and Strategy

Understanding Markets and Strategy

By: Malcolm Morley

Publisher: Kogan Page

Publication Date: 03-AUG-2014

Insert Date: 22-JUL-2014

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In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Debunking myths around how markets are defined, it explores how to exploit the assets you currently possess and how to develop new assets...

19. 

The Learning Challenge

The Learning Challenge

By: Nigel Paine

Publisher: Kogan Page

Publication Date: 03-AUG-2014

Insert Date: 22-JUL-2014

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The landscape of workplace learning is transforming. Organizations today understand that formal training is not always the best solution in the fast changing world of innovation and new technology. The rise of social and informal learning, gamification of training, dealing with big data and working with extended enterprise are just some challenges L&D professionals face in their work today. The Learning Challenge helps practitioners to make sense of the latest developments in this area and the impact they have on the learning function in their organization. With the help of case studies and...

20. 

Complete Training Evaluation

Complete Training Evaluation

By: Richard Griffin

Publisher: Kogan Page

Publication Date: 03-AUG-2014

Insert Date: 22-JUL-2014

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Complete Training Evaluation provides practitioner-friendly but academically robust guidance on how to evaluate all forms of learning and development....