Internationalizing web sites used to focus on adapting currency formats, time zones, and translation. Although these are important technical considerations, much more is required to adapt a web site for global users. This guide explains several of the deepest dimensions of culture and then uses these intercultural human factors for adapting the interface, multimedia, architecture, and search system. Along the way, we'll look at the impact of uncertainty, communication context, social fabric, and concepts of time, and then use these dimensions to create better web sites for global users.If...

Companies know that globalizing their web sites will produce exponential revenue growth - Web Globalization Strategies: Beyond Borders tells web developers how to do it. By 2003, the US will account for less than one-third of the worldwide Internet user-base of 602 million. This book illustrates step-by-step measures to take to globalize any web site for almost any country in the world, while presenting spotlights on real companies who have globalized their sites and the benefits they've received. Most executives know they want to reach a global market but have no idea what obstacles they...