Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.
Collapse
Featured Categories
SEO
1. |  By: Amy N. Langville; Carl D. Meyer Publisher: Princeton University Press Publication Date: 26-FEB-2012 Insert Date: 19-SEP-2012 Slots: 1.0 | Overview: Google's PageRank and Beyond
Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While...
|
2. |  Google Analytics und Co: Methoden der Webanalyse professionell anwenden By: Heiko Haller; Markus Hartwig; Arne Liedtke Publisher: Addison-Wesley Verlag Publication Date: 19-AUG-2010 Insert Date: 02-MAR-2012 Slots: 1.0 | Overview: Google Analytics und Co: Methoden der Webanalyse professionell anwenden Das Buch richtet sich an angehende und fortgeschrittene Webanalysten und behandelt die praktische Umsetzung der Webanalyse. Für den Einstieg bietet es klare Handlungskonzepte, um Webanalyse schnell und effektiv zu betreiben. Konkrete Business-Fragestellungen, die jeden Unternehmer interessieren, werden beispielhaft mit dem Tool Google Analytics beantwortet. Ziel ist es dabei, die aus unternehmerischer Sicht wesentlichen Problemfelder abzudecken und so eine effiziente Unternehmens- bzw. Website-Steuerung zu ermöglichen....
|
3. |  By: Brent Chaters Publisher: O'Reilly Media, Inc. Publication Date: 25-OCT-2011 Insert Date: 11-OCT-2011 Slots: 1.0 | Overview: Mastering Search Analytics Improve your search marketing strategy. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it to make data-driven decisions. Learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve your overall ranking. Ideal for search specialists, webmasters, and search marketing managers....
|
4. |  WordPress 3 Search Engine Optimization By: Michael David; Publisher: Packt Publishing Publication Date: 26-APR-2011 Insert Date: 06-AUG-2011 Slots: 1.0 | Overview: WordPress 3 Search Engine Optimization
Overview of WordPress 3 Search Engine Optimization
Discover everything you need to get your WordPress site to the top of the search engines
Learn everything from keyword research and link building to customer conversions in this complete guide
Packed with real-word examples to help get your site get noticed by the likes of Google, Yahoo, and Bing
This easy-to-read guide takes you step-by-step through the process of building a search engine-friendly WordPress site
In Detail
WordPress is a powerful platform for creating feature-rich and attractive websites and blogs;...
|
5. |  Search Analytics for Your Site By: Louis Rosenfeld Publisher: Rosenfeld Media Publication Date: 06-JUL-2011 Insert Date: 22-JUL-2011 Slots: 1.0 | Overview: Search Analytics for Your Site This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs....
|
6. |  Search Engine Optimization Secrets: Do What You Never Thought Possible with SEO By: Danny Dover Publisher: JOhn Wiley & Sons Publication Date: 29-MAR-2011 Insert Date: 09-MAY-2011 Slots: 1.0 | Overview: Search Engine Optimization Secrets: Do What You Never Thought Possible with SEO
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases
Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.
You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard...
|
7. |  An Introduction to Search Engines and Web Navigation By: Mark Levene Publisher: John Wiley & Sons Publication Date: 18-OCT-2010 Insert Date: 11-APR-2011 Slots: 1.0 | Overview: An Introduction to Search Engines and Web Navigation
This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web...
|
8. |  Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO By: Cristian Darie; Jaimie Sirovich Publisher: Wrox Publication Date: 23-AUG-2007 Insert Date: 03-MAR-2011 Slots: 1.0 | Overview: Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how...
|
9. |  Professional Search Engine Optimization with PHP: A Developer's Guide to SEO By: Jaimie Sirovich; Cristian Darie Publisher: Wrox Publication Date: 16-APR-2007 Insert Date: 03-MAR-2011 Slots: 1.0 | Overview: Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
Maybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.
The mission of this book is to help web developers...
|
10. |  Outsmarting Google®: SEO Secrets to Winning New Business By: Evan Bailyn; Bradley Bailyn Publisher: Que Publication Date: 18-MAR-2011 Insert Date: 21-JAN-2011 Slots: 1.0 | Overview: Outsmarting Google®: SEO Secrets to Winning New Business Never-before-revealed tactics for optimizing
your web site for Google, from one of the world's most remarkable
Google search experts
By a legendary SEO expert who attracted nearly 70,000,000
visitors to his own web properties last year, using only SEO and
related organic tactics
Brand-new tactics that work, not outdated approaches or SEO
myths
Packed with never-before-published case studies from the
author's work with 200+ clients - from Mom and Pop businesses to
enterprises to celebrities
With 65% of the Internet search market,
Google plays an enormous role in global...
|
11. |  Increase Your Web Traffic In a Weekend, Sixth Edition By: Jerry Lee Ford Jr.; William R. Stanek Publisher: Course Technology PTR Publication Date: 10-DEC-2010 Insert Date: 03-JAN-2011 Slots: 1.0 | Overview: Increase Your Web Traffic In a Weekend, Sixth Edition These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. How can you know if people are visiting your Web site, and if they aren't, what can you do about it? What can you do to earn money on your Web...
|
12. |  Lucene in Action, Second Edition By: Michael McCandless; Erik Hatcher; Otis Gospodnetic Publisher: Manning Publications Publication Date: 28-JUL-2010 Insert Date: 02-SEP-2010 Slots: 1.0 | Overview: Lucene in Action, Second Edition
When Lucene first hit the scene five years ago, it was nothing
short of amazing. By using this open-source, highly scalable,
super-fast search engine, developers could integrate search into
applications quickly and efficiently. A lot has changed since
then-search has grown from a "nice-to-have" feature into an
indispensable part of most enterprise applications. Lucene now
powers search in diverse companies including Akamai, Netflix,
LinkedIn, Technorati, HotJobs, Epiphany, FedEx, Mayo Clinic, MIT,
New Scientist Magazine, and many others.
Some things remain the same, though. Lucene still...
|
13. |  Performance Marketing with Google™ Analytics: Practical Strategies for Maximizing Online ROI By: Sebastian Tonkin; Caleb Whitmore; Justin Cutroni Publisher: John Wiley & Sons Publication Date: 12-APR-2010 Insert Date: 15-AUG-2010 Slots: 1.0 | Overview: Performance Marketing with Google™ Analytics: Practical Strategies for Maximizing Online ROI
An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals
Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.
The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step...
|
14. | 
By: Justin Cutroni Publisher: O'Reilly Media, Inc. Publication Date: 27-AUG-2010 Insert Date: 14-AUG-2010 Slots: 1.0 | Overview: Google Analytics Take advantage of Google Analytics' powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This book shows you how to probe general traffic, marketing, and ecommerce information with these tools, and teaches you how to supplement them with add-ons and external tools when you want to dig even deeper. You'll also learn how to create custom reports to analyze specific issues....
|
15. |  Pay-Per-Click Search Engine Marketing: An Hour a Day By: David Szetela; Joseph Kerschbaum Publisher: Sybex Publication Date: 02-AUG-2010 Insert Date: 31-JUL-2010 Slots: 1.0 | Overview: Pay-Per-Click Search Engine Marketing: An Hour a Day
The complete guide to a winning pay-per-click marketing campaign
Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.
Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets...
|
16. |  Sams Teach Yourself Google Analytics™ in 10 Minutes By: Michael Miller Publisher: Sams Publication Date: 08-JUL-2010 Insert Date: 29-APR-2010 Slots: 1.0 | Overview: Sams Teach Yourself Google Analytics™ in 10 Minutes Sams Teach Yourself Google
Analytics™ in 10 Minutes gives you straightforward,
practical answers when you need fast results. By working through
its 10-minute lessons, you’ll learn everything you need to
use Google Analytics to accurately measure your website’s
performance–and improve it!
10 minutes is all you need to learn how
to…
Quickly create a Google Analytics account and add Google
Analytics to your site
Define goals and measure how well your site is achieving
them
Track visitors from search engines, pay-per-click advertising,
email, and other sources
Discover the pages...
|
17. |  Search Engine Optimization Bible, Second Edition By: Jerri L. Ledford Publisher: John Wiley & Sons Publication Date: 06-APR-2009 Insert Date: 27-APR-2010 Slots: 1.0 | Overview: Search Engine Optimization Bible, Second Edition
Detailed, practical guide to increasing your Web traffic through better search results
Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.
Search Engine Optimization (SEO) is hot; the online advertising market is expected to...
|
18. |  Search Engine Optimization All-In-One For Dummies® Publisher: For Dummies Publication Date: 27-APR-2009 Insert Date: 17-APR-2010 Slots: 1.0 | Overview: Search Engine Optimization All-In-One For Dummies®
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!
Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO,...
|
19. |  Advanced Web Metrics with Google Analytics™, Second Edition By: Brian Clifton Publisher: Sybex Publication Date: 15-MAR-2010 Insert Date: 13-MAR-2010 Slots: 1.0 | Overview: Advanced Web Metrics with Google Analytics™, Second Edition
Valuable tips and tricks for using the latest version of Google Analytics
Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.
This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.
Google Analytics is a free tool that measures Web...
|
20. |  Google Analytics™ Third Edition By: Jerri L. Ledford; Joe Teixeira; Mary E. Tyler Publisher: John Wiley & Sons Publication Date: 09-DEC-2009 Insert Date: 05-MAR-2010 Slots: 1.0 | Overview: Google Analytics™ Third Edition
With 2 billion sites on the Web, who's looking at yours?
Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn.
Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports
Learn to interpret and...
|
©2013 Safari Books Online