If your web application’s success depends on how quickly and easily users can make transactions, PayPal APIs provide effective solutions you can’t afford to overlook. This expanded edition takes you hands-on through several options to help you determine the best choice for your situation, whether you’re collecting money via websites or mobile apps for products and services, donations, or anything else....

This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with PayPal. This book shows sellers how they can deploy PayPal payment tools, products, and services through their presence on social media. Sellers will see how to apply PayPal via custom apps, buttons, badges, widgets, and more. Sellers using PayPal can help...