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41. 

The Luxury Strategy, 2nd Edition

The Luxury Strategy, 2nd Edition

By: Jean-Noël Kapferer; Vincent Bastien

Publisher: Kogan Page

Publication Date: 03-SEP-2012

Insert Date: 08-NOV-2012

Slots: 1.0

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The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience, it sets out the rules for success, and turns established marketing rules upside down. The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human...

42. 

Basics Fashion Management 02: Fashion Promotion

Basics Fashion Management 02: Fashion Promotion

By: Gwyneth Gwyneth Moore

Publisher: AVA Publishing

Publication Date: 01-NOV-2012

Insert Date: 07-NOV-2012

Slots: 1.0

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Fashion Promotion: Building a brand through marketing and communication by Gwyneth Moore examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. It is up to date, full of eye-catching outfits, celebrity models, designers and bloggers and full of useful, relevant information from leading figures working in fashion today. Topics covered include developing a brand from an original idea, the...

43. 

New Strategies for Reputation Management

New Strategies for Reputation Management

By: Andrew Andrew Griffin

Publisher: Kogan Page

Publication Date: 03-DEC-2007

Insert Date: 06-NOV-2012

Slots: 1.0

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Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With...

44. 

How to Succeed at Retail

How to Succeed at Retail

By: Keith Lincoln; Lars Thomassen

Publisher: Kogan Page

Publication Date: 03-MAY-2009

Insert Date: 06-NOV-2012

Slots: 1.0

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Who are the world's best retail brands? Is there a formula for success you can learn from? How to Succeed at Retail helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller Retailization, it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast-paced and accessible, it concludes with an operational methodology...

45. 

Private Label

Private Label

By: Keith Keith Lincoln

Publisher: Kogan Page

Publication Date: 03-MAY-2009

Insert Date: 06-NOV-2012

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Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover,...

46. 

Living the Brand, 3rd Edition

Living the Brand, 3rd Edition

By: Nicholas Nicholas Ind

Publisher: Kogan Page

Publication Date: 03-OCT-2007

Insert Date: 03-NOV-2012

Slots: 1.0

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Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and...

47. 

Valuing Roles

Valuing Roles

By: Michael Michael Armstrong

Publisher: Kogan Page

Publication Date: 03-FEB-2008

Insert Date: 03-NOV-2012

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Valuing Roles gives you practical advice on how to determine employee worth, as well as how to structure and implement approaches that recognize it. The book highlights the benefits and risks of the different approaches your organization can use, putting job evaluation into perspective and demonstrating how it links to other people, pay-related processes, systems and policies, ensuring a transparent framework for talent management. Written by two highly experienced practitioners, Michael Armstrong and Ann Cummins, the book thoroughly examines the 'why' and 'how' behind the concept, giving...

48. 

Profit Brand

Profit Brand

By: Nick Nick Wreden

Publisher: Kogan Page

Publication Date: 03-SEP-2005

Insert Date: 03-NOV-2012

Slots: 1.0

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Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, align the organization - including marketing - with common benchmarks and ensure that customers buy not once, but again and again and again. Profit Brand also illustrates how to do business on customer terms - the one competitive differentiator that cannot be duplicated in today's consumer economy. Focusing on concepts commonly ignored in marketing books - profitability, accountability and sustainability - and packed with global...

49. 

Creating Passion Brands

Creating Passion Brands

By: Helen Helen Edwards

Publisher: Kogan Page

Publication Date: 03-SEP-2005

Insert Date: 03-NOV-2012

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At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, the authors show how belief-led brands like Google, Innocent, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are passion...

50. 

BrandChild

BrandChild

By: Martin Martin Lindstrom

Publisher: Kogan Page

Publication Date: 03-OCT-2004

Insert Date: 03-NOV-2012

Slots: 1.0

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Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann...

51. 

Retailization

Retailization

By: Lars Lars Thomassen

Publisher: Kogan Page

Publication Date: 03-MAY-2006

Insert Date: 02-NOV-2012

Slots: 1.0

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In perhaps the most creative and authoritative book on selling brands ever written, international business experts Keith Lincoln, Anthony Aconis and Lars Thomassen, reveal how the world's most successful brands sell themselves to today's increasingly demanding shoppers and retailers. As the world of mass communications evolves into the world of media of the masses the very concept of the brand is transforming - from branding to the shelf to branding from the shelf. Two years in the analysis Retailization is the largest study ever conducted on how corporations and their brands are dealing (or...

52. 

Brand New Brand Thinking

Brand New Brand Thinking

By: Merry Merry Baskin

Publisher: Kogan Page

Publication Date: 03-DEC-2005

Insert Date: 02-NOV-2012

Slots: 1.0

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The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on what to do in practical terms - into one "compilation" volume. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration. In an age of information overload, the aim of the work is to provide a short-cut to the thinking and encourage the reader to rethink their basic assumptions on branding and advertising. Topics covered include:...

53. 

The Better Mousetrap

The Better Mousetrap

By: Simon Pont

Publisher: Kogan Page

Publication Date: 03-NOV-2012

Insert Date: 18-OCT-2012

Slots: 1.0

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Advertising can be great. Great advertising, that is. Brands can live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands - the one's that feel like ours - and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking, I WANT that - but in a world that now moves with binary speed, the Brand Game is taking...

54. 

Service Excellence @ Novell

Service Excellence @ Novell

By: Nova Vista Publishing's Best Practices Editors

Publisher: Nova Vista Publishing

Publication Date: 21-SEP-2012

Insert Date: 22-SEP-2012

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Novell transformed customer service, attaining a level of excellence that turned a cost center into a significant profit center and created a key differentiator in the marketplace....

55. 

Fashion Brands, 3rd Edition

Fashion Brands, 3rd Edition

By: Mark Tungate

Publisher: Kogan Page

Publication Date: 03-OCT-2012

Insert Date: 20-SEP-2012

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Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players,...

56. 

Réseaux sociaux et entreprise : les bonnes pratiques: Facebook, Twitter, Google +, LinkedIn, YouTube...

Réseaux sociaux et entreprise : les bonnes pratiques: Facebook, Twitter, Google +, LinkedIn, YouTube...

By: Christine Balagué, David Fayon; David Fayon

Publisher: Pearson France

Publication Date: 01-OCT-2011

Insert Date: 02-SEP-2012

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Après le succès de Facebook, Twitter et les autres…, et alors que de nouveaux acteurs émergent, Christine Balagué et David Fayon poursuivent leur réflexion sur l'intégration des réseaux sociaux dans l'entreprise. Ils nous livrent leurs retours d'expérience : Quelles stratégies marchent ? Lesquelles échouent ? Quelles leçons en tirer pour une présence efficace de votre entreprise sur les réseaux sociaux ? À l'heure où les internautes utilisent les réseaux sociaux pour rester en contact avec leurs marques préférées, où les entreprises ouvrent leurs « murs » à leurs fans sur Facebook et où...

57. 

Enhance Your Training Brand

Enhance Your Training Brand

By: 

Publisher: American Society for Training & Development

Publication Date: 01-JUN-2010

Insert Date: 09-AUG-2012

Slots: 1.0

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In this Infoline, you will discover how organizations use their brands to create expectations for current and potential customers. You will also gain an understanding of how strong brands present specific personality traits to make the organization easy to relate to and remember. Finally, you will learn how you can apply these simple concepts to your training brand, allowing you to build a more successful and effective team or organization. ...

58. 

Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

By: Scott Goodson

Publisher: McGraw-Hill

Publication Date: 27-JAN-2012

Insert Date: 24-JUL-2012

Slots: 1.0

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The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind “Want to change your customers’ buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.” —Sally Hogshead, author of...

59. 

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

By: Carmine Gallo

Publisher: McGraw-Hill

Publication Date: 08-MAR-2012

Insert Date: 24-JUL-2012

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Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple "Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons...

60. 

THE MOBILE MARKETING REVOLUTION: HOW YOUR BRAND CAN HAVE A ONE-TO-ONE CONVERSATION WITH EVERYONE

THE MOBILE MARKETING REVOLUTION: HOW YOUR BRAND CAN HAVE A ONE-TO-ONE CONVERSATION WITH EVERYONE

By: Jed Alpert

Publisher: McGraw-Hill

Publication Date: 15-MAR-2012

Insert Date: 24-JUL-2012

Slots: 1.0

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One-to-One is transforming our world—here’ s how you can join the Revolution What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging. However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term—without disrupting your business or distracting your customers—you need to understand the bigger movement that’s...