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41. |  By: Joseph Michelli Publisher: McGraw-Hill Publication Date: 08-SEP-2011 Insert Date: 29-FEB-2012 Slots: 1.0 | Overview: The Zappos Experience Make every day a WOW day for your customers, your staff—and your bottom line!“In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic.”—Eric Ryan, method cofounder and person against dirty“If you’re looking for an inspirational path for creating a likable, trustworthy, and wow! organization, you’ve hit the mother lode.”—Guy Kawasaki, former chief evangelist of Apple and author of Enchantment: The Art of Changing...
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42. |  Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands By: Debbie Millman Publisher: Rockport Publishers Publication Date: 01-FEB-2012 Insert Date: 27-FEB-2012 Slots: 1.0 | Overview: Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands Brand Bible is a comprehensive resource on brand design fundamentals....
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43. |  By: Nicholas Ind; Clare Fuller; Charles Trevail Publisher: Kogan Page Publication Date: 03-MAR-2012 Insert Date: 23-FEB-2012 Slots: 1.0 | Overview: Brand Together Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation. It will show you how to truly intertwine innovation with brand strategy, whilst providing guidance on how to co-create with customers from a...
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44. |  By: Tjaco Walvis Publisher: Financial Times/ Prentice Hall Publication Date: 15-JUN-2010 Insert Date: 30-DEC-2011 Slots: 1.0 | Overview: Branding with Brains
What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Googles algorithm to make sure their site appears as high up the search list as possible, brand marketers should play on the brains algorithm to make sure their brand is at the top of their customers minds at the moment they choose which brand to buy. This ground-breaking new book brings the proven effects of hard science to the creative practice of branding. It...
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45. |  By: Erik Roscam Abbing Publisher: AVA Publishing Publication Date: 01-OCT-2010 Insert Date: 24-SEP-2011 Slots: 1.0 | Overview: Brand-driven Innovation Brand-driven Innovation examines the connections between branding, design and innovation. It argues that branding is not merely a branch of advertising, but a tool for sustainable growth in organizations. Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. The book explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge. It also contains a practical, four-step method that will help readers...
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46. |  By: Melissa Davis; Jonathon Baldwin Publisher: AVA Publishing Publication Date: 01-OCT-2005 Insert Date: 22-SEP-2011 Slots: 1.0 | Overview: More than a Name More than a Name is a comprehensive guide to the theory and practical implications of branding. It discusses the thinking behind the creation of a brand, its execution and its maintenance and development. The book explores the new world of the brand – now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the...
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47. |  By: Matt Haig Publisher: Kogan Page Publication Date: 03-MAY-2011 Insert Date: 15-JUL-2011 Slots: 1.0 | Overview: Brand Failures, 2nd Edition What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost.
Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading.
He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink...
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48. |  By: James Hammond Publisher: Kogan Page Publication Date: 03-MAR-2011 Insert Date: 15-JUL-2011 Slots: 1.0 | Overview: Branding Your Business The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.
Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is...
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49. |  By: Erik Du Plessis Publisher: Kogan Page Publication Date: 03-FEB-2011 Insert Date: 15-JUL-2011 Slots: 1.0 | Overview: The Branded Mind The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions...
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50. |  By: Shaun Smith; Andy Milligan Publisher: Kogan Page Publication Date: 03-APR-2011 Insert Date: 20-JUN-2011 Slots: 1.0 | Overview: Bold Winner of the 2012 CMI Management Book of the Year Award for best e-Book. More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD is about 14 businesses brave enough to challenge industry norms; they put purpose before profit, go way beyond what customers expect and relentlessly differentiate themselves from everyone else. They know no compromise, they show no corporate timidity. They are BOLD in thought, BOLD in execution and BOLD in measuring their success in new ways....
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51. |  By: Matt Haig Publisher: Kogan Page Publication Date: 03-MAY-2011 Insert Date: 20-JUN-2011 Slots: 1.0 | Overview: Brand Success, 2nd Edition Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication.
The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success.
With comments from brand managers, psychologists, academics...
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52. |  Cult of the Luxury Brand: Inside Asia’s Love Affair with Luxury By: Radha Chadha Publisher: Nicholas Brealey Publishing Publication Date: 09-JAN-2007 Insert Date: 14-MAY-2011 Slots: 1.0 | Overview: Cult of the Luxury Brand: Inside Asia’s Love Affair with Luxury
The Cult of the Luxury Brand: Inside Asia’s Love Affair with Luxury is the first book to explore how and why an extraordinary luxeplosion is rocking Asia.
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53. |  By: Melissa Davis Publisher: AVA Publishing Publication Date: 01-SEP-2009 Insert Date: 24-APR-2011 Slots: 1.0 | Overview: The Fundamentals of Branding The Fundamentals of Branding introduces readers to the basic principles behind the creation and development of successful brands.Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book offers an overview of the foundations of building, developing and maintaining brands. The Fundamentals of Branding is designed to give readers a broad understanding of the key stages and methodologies adopted in the brand development process, illustrated by interviews with major industry professionals....
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54. |  By: Edward Russell Publisher: AVA Publishing Publication Date: 01-NOV-2009 Insert Date: 24-APR-2011 Slots: 1.0 | Overview: The Fundamentals of Marketing The Fundamentals of Marketing teaches beginning marketing students the basics of how marketing organisations successfully move from product concept through to the creation of successful brands. Edward Russell explains the key tools used to develop successful brands including selling theories, consumer behaviour, creation and development of brands, strategic pricing, distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is an accessible introduction to the theory and practice of marketing; packed with contemporary...
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55. |  Brand Relevance: Making Competitors Irrelevant By: David A. Aaker Publisher: Jossey-Bass Publication Date: 25-JAN-2011 Insert Date: 11-APR-2011 Slots: 1.0 | Overview: Brand Relevance: Making Competitors Irrelevant
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market
This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or...
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56. |  The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World By: Chris Grams Publisher: Que Publication Date: 14-AUG-2011 Insert Date: 04-APR-2011 Slots: 1.0 | Overview: The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World Today you can build powerful, enduring
brands at amazingly low cost — without expensive ad
campaigns, huge marketing budgets, self-interested outside
agencies, or deep specialized expertise. All you need are passion
for your brand, low-cost digital tools, and The Ad-Free
Brand.Drawing on his experience helping build Red Hat’s
billion-dollar global brand, Chris Grams integrates classic brand
positioning concepts with 21st century digital strategies, tools,
and practices. Grams presents great new ways to collaboratively
uncover, communicate, and evolve your ideal brand position, embed
it in...
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57. |  Contemporary Research in E-Branding By: Subir Bandyopadhyay Publisher: IGI Global Publication Date: 30-NOV-2008 Insert Date: 03-MAR-2011 Slots: 1.0 | Overview: Contemporary Research in E-Branding
Contemporary Research in E-Branding provides cutting-edge research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications, offering researchers, scholars, and practitioners an authoritative view on e-Branding to increase the visibility and success of companies in all business realms.
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58. |  The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World By: Rick Mathieson Publisher: AMACOM Publication Date: 01-MAY-2010 Insert Date: 20-DEC-2010 Slots: 1.0 | Overview: The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
How to capture the attention of e-minded customers who think plain old web ads are SO yesterday.
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59. |  By: David Funk Publisher: Business Expert Press Publication Date: 01-SEP-2009 Insert Date: 01-DEC-2010 Slots: 1.0 | Overview: Conscious Branding
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map[trademark], a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do.
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60. | 
The Truth About Best Branding Practices (Collection) By: Brian D. Till; Donna Heckler; Michael Solomon; William Kane; Leigh Thompson Publisher: FT Press Publication Date: 03-NOV-2010 Insert Date: 28-NOV-2010 Slots: 1.0 | Overview: The Truth About Best Branding Practices (Collection) 150 powerful bite-size techniques for
creating high-value brands – and keeping them strong!
Three full books of bite-size, actionable
guidance on branding and marketing! Discover how to build great
brands, and keep them great... ensure branding consistency
everywhere from your packaging to your salesforce… promote
and leverage brand loyalty… embed deep customer motivations
into your brands… create cultures that can support authentic
brand messages… and much more!
From world-renowned leaders and experts,
including
Brian D. Till, Donna Heckler, Michael R.
Solomon, and William S. Kane...
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