Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

Help

Branding


1. 

Atrapados por el consumo

Atrapados por el consumo

By: Ángel Alloza; Xavier Oliver

Publisher: LID Editorial

Publication Date: 01-OCT-2009

Insert Date: 30-JUN-2014

Slots: 1.0

Table of Contents • Start Reading

Las empresas que triunfan son las que aportan soluciones y cubren necesidades. Las marcas generan relaciones, emociones y vínculos, y su verdad reside en la promesa y en la experiencia que proporcionan al consumidor. Esto es lo único que tiene claro Julio, un joven de 23 años que trabaja en el departamento financiero de una consultora y que está a punto de finalizar un MBA en una prestigiosa escuela de negocios. Su proyecto final le trae de cabeza y no sabe por dónde empezar, así que decide contar con la ayuda de sus compañeros de piso para perfilar el trabajo. Éste es el original...

2. 

Rough Cuts
Logo Design Love, Annotated and Expanded Edition, Second Edition

Logo Design Love, Annotated and Expanded Edition, Second Edition

By: David Airey

Publisher: Peachpit Press

Publication Date: 20-AUG-2014

Insert Date: 26-JUN-2014

Table of Contents • Start Reading

This is the Rough Cut version of the printed book. Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create...

3. 

Rough Cuts
Social eCommerce

Social eCommerce

By: ; Jimmy Harding; Jennifer Sheahan

Publisher: O'Reilly Media, Inc.

Publication Date: 03-AUG-2014

Insert Date: 21-JUN-2014

Table of Contents • Start Reading

Discover how to extend brand reach and forming key business relationships through social media. With this guide, two highly respected experts in ecommerce, online marketing, and social media clearly explain how to increase online sales using social media, complete with case studies....

4. 

Logotype

Logotype

By: Michael Evamy

Publisher: Laurence King

Publication Date: 24-SEP-2012

Insert Date: 11-JUN-2014

Slots: 1.0

Table of Contents • Start Reading

Logotype is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America, and Eastern...

5. 

Rough Cuts
Lean Branding

Lean Branding

By: 

Publisher: O'Reilly Media, Inc.

Publication Date: 15-SEP-2014

Insert Date: 17-MAY-2014

Table of Contents • Start Reading

Every day, thousands of passionate developers come up with new startup ideas and lack the branding know-how to make them thrive. Lean Branding is their Phone-a-Friend lifeline. This book is a practical toolkit to building your own robust, dynamic brands that generate conversion without having to hire an agency. It features over 1000 DIY branding tactics, tools, and inspiring case studies for startups that need initial customer traction. It works as a complement to The Lean Startup and Business Model Canvas....

6. 

Los pasos de Camper

Los pasos de Camper

By: Pablo Adán

Publisher: LID Editorial

Publication Date: 01-NOV-2011

Insert Date: 30-APR-2014

Slots: 1.0

Table of Contents • Start Reading

Destacan en el escaparate. Llaman la atención. Captan todas las miradas. Un simple vistazo sirve para saber que son unos zapatos Camper. Su diseño inconfundible, innovador y provocador a partes iguales, sugiere una experiencia completa. Sirven para caminar pero tienen aura, tienen un significado propio más allá de la piel y las costuras. Porque la marca mallorquina ha sabido interpretar con otra luz su pasado en la industria del calzado y reinventarse construyendo la que, probablemente, sea la marca española de calzado con mayor proyección internacional, la más reconocida y la más...

7. 

Mensajes Redondos

Mensajes Redondos

By: Jordi Vilagut

Publisher: LID Editorial

Publication Date: 01-NOV-2011

Insert Date: 30-APR-2014

Slots: 1.0

Table of Contents • Start Reading

El deporte es redondo. Lo son los balones, los anillos olímpicos, las ruedas en el Tour de Francia, los volantes y neumáticos de la Fórmula 1. También las pistas de tartán y los estadios donde los atletas buscan la fama. Pero también es redondo el negocio paralelo que se genera en torno al deporte. Los ejemplos son inagotables: patrocinios que asocian la imagen de una marca a un equipo, anuncios publicitarios en los que el deportista rentabiliza su poder prescriptor, emisiones televisivas de cualquier modalidad, la penúltima foto del político de turno junto a los campeones recién...

8. 

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

By: 

Publisher: Jossey-Bass

Publication Date: 07-JAN-2014

Insert Date: 05-APR-2014

Slots: 1.0

Table of Contents • Start Reading

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to...

9. 

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

By: 

Publisher: Jossey-Bass

Publication Date: 07-JAN-2014

Insert Date: 05-APR-2014

Slots: 1.0

Table of Contents • Start Reading

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business...

10. 

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit...

11. 

Tu marca personal

Tu marca personal

By: Hubert Rampersad

Publisher: LID Editorial

Publication Date: 01-JUN-2009

Insert Date: 31-MAR-2014

Slots: 1.0

Table of Contents • Start Reading

Hubert Rampersad te enseña a gestionar tus ventajas competitivas para diferenciarte y consolidarte como marca. ...

12. 

Only Connect

Only Connect

By: Robert Mighall

Publisher: LID Editorial

Publication Date: 11-SEP-2013

Insert Date: 28-FEB-2014

Slots: 1.0

Table of Contents • Start Reading

A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? This book draws on the psychology, history, and of course, the greatest works, of storytelling to show how modern businesses can communicate more effectively and creatively. Robert Mighall explains why story has a universal power to move people. He shows how to build a compelling core story, and apply that across a range of communications. And he demonstrates how trends in social media and content marketing are making this most ancient communication art...

13. 

Made With

Made With

By: Jonh Grant

Publisher: LID Editorial

Publication Date: 12-SEP-2013

Insert Date: 28-FEB-2014

Slots: 1.0

Table of Contents • Start Reading

This book charts the emergence of a vibrant new type of brand from the emerging markets. This new type of brand is Made With – more concerned with design, community and fusion – rather than the classic Western brand that is “Made by” (by Coco Chanel or Steve Jobs) based upon the cult of the ego, icon, author and personality. Through following the inside story of these brands, the reader gets an insightful access into these newly emerging societies, their values and aspirations. The region which this book covers is the Islamic Interland, taking in interviews with leading brand creators in...

14. 

Inside Luxury

Inside Luxury

By:  María Eugenia Girón

Publisher: LID Editorial

Publication Date: 01-APR-2011

Insert Date: 28-FEB-2014

Slots: 1.0

Table of Contents • Start Reading

An in-depth study illustrated with many first hand anecdotes from the author´s experience in the luxury sector. Full of precise facts, it describes the evolution of a growing sector and its increasing implication in social and environmental matters. This is one of the first books to discuss the topic of Eco-luxury and sustainability of the industries in this sector. ...

15. 

En Clave de Marcas

En Clave de Marcas

By: Luis Huete; Antonio Abril; Sameena Ahmad; Tony Allen; Patrick Barwise; Tom Blackett; Deborah Bowker; Jonathan Chajet; Deborah Doane; Iain Ellwood; Paul Feldwick; Alfredo Fraile; Jez Frampton; Giles Gibbons; Andy Hobsbawm; Jan Lindemann; Allan Poulter; Maxwell Raison; John Simmons; Shaun Smith; Josep-Francesc Valls; Rita Clifton; Gonzalo Brujó

Publisher: LID Editorial

Publication Date: 01-JAN-2010

Insert Date: 18-FEB-2014

Slots: 1.0

Table of Contents • Start Reading

La marca es el activo intangible más importante y sostenible de una organización y el principio sobre el que se debería asentar cada acción corporativa que se pusiera en marcha, ya que una compañía que quiera añadir valor a sus procesos debe pensar en sí misma como en una marca. Desde el punto de vista de la inversión, constituye un indicador muy fiable y estable de la salud futura de un negocio. Desde la segunda mitad del siglo XX las marcas han prosperado porque las organizaciones se han ido concienciando de la necesidad de proteger su reputación, lo que les sirve de estímulo para...

16. 

Brands & Rousers

Brands & Rousers

By: Luis Gallardo

Publisher: LID Editorial

Publication Date: 01-OCT-2012

Insert Date: 06-FEB-2014

Slots: 1.0

Table of Contents • Start Reading

“Luis Gallardo expertly guides the reader in understanding the complexity of today’s corporate world and lucidly highlights what the roads to successful and high performance leadership involve. The author’s broad views, based on his solid knowledge as a longstanding business expert, make his book a must read for all leaders. He has made a unique and critical contribution to both the theory and practice of leadership.” George Kohlrieser Professor of Leadership and Organizational Behavior at IMD and internationally bestselling author of Hostage at the Table and Care to Dare “Building...

17. 

Brand and Talent

Brand and Talent

By: Kevin Keohane

Publisher: Kogan Page

Publication Date: 03-FEB-2014

Insert Date: 30-JAN-2014

Slots: 1.0

Table of Contents • Start Reading

Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates...

18. 

Auto Brand

Auto Brand

By: Anders Parment

Publisher: Kogan Page

Publication Date: 03-JAN-2014

Insert Date: 18-DEC-2013

Slots: 1.0

Table of Contents • Start Reading

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automobile industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive...

19. 

Brand Zero

Brand Zero

By: Jacky Tai

Publisher: Marshall Cavendish International (Asia)

Publication Date: 15-NOV-2013

Insert Date: 11-DEC-2013

Slots: 1.0

Table of Contents • Start Reading

If you are thinking of starting up a business - whether online or in a pushcart or a small café — you need to look into your branding. (how does it work, anyway?), brace yourself...According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. ...

20. 

The Human Brand: How We Relate to People, Products, and Companies

The Human Brand: How We Relate to People, Products, and Companies

By: 

Publisher: Jossey-Bass

Publication Date: 07-OCT-2013

Insert Date: 14-NOV-2013

Slots: 1.0

Table of Contents • Start Reading

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also...