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61. | By: S. Tamer Cavusgil; Gary Knight Publisher: Business Expert Press Publication Date: 01-AUG-2009 Insert Date: 09-DEC-2012 Slots: 1.0 | Overview: Born Global Firms
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship....
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62. | By: Anthony Giddens Publisher: Profile Books Publication Date: 26-MAY-2011 Insert Date: 09-DEC-2012 Slots: 1.0 | Overview: Runaway World
’Before the current global era it is impossible to imagine that comparable events [like September 11] could have occurred, reflecting as they do our new-found interdependence. The rise of global terrorism, like world-wide networks involving in money-laundering, drug-running and other forums of organised crime, are all parts of the dark side of globalisation.’ From the new Preface This book is based on the highly influential BBC Reith lecture series on globalisation delivered in 1999 by Anthony Giddens. Now updated with a new chapter addressing the post-September 11th global landscape, this...
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63. | By: Michael Czinkota Publisher: Business Expert Press Publication Date: 01-MAR-2012 Insert Date: 08-DEC-2012 Slots: 1.0 | Overview: As I Was Saying...
This exciting new title by Michael Czinkota is the perfect read for businesspeople to better understand just what is at stake in understanding and strategizing about international issues and opportunities....
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64. | International Communications Strategy By: Yang-May Ooi; Silvia Cambie Publisher: Kogan Page Publication Date: 03-JUL-2009 Insert Date: 04-DEC-2012 Slots: 1.0 | Overview: International Communications Strategy
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector.
New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media.
Communication is seen...
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65. | Windows 7 für Dummies Ruck-Zuck By: Nancy C. Muir Publisher: Wiley-VCH Verlag Publication Date: 02-FEB-2011 Insert Date: 03-DEC-2012 Slots: 1.0 | Overview: Windows 7 für Dummies Ruck-Zuck
Finden Sie sich ruckzuck in Windows 7 zurecht. Nancy Muir erklärt Ihnen Schritt für Schritt die wichtigsten Funktionen in Windows 7: Vom An- und Abmelden in Windows 7 über die Einrichtung einer Heimnetzgruppe bis hin zur Aktualisierung von Treibern.
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66. | Das neue Asien: Die Zukunft der globalisierten Welt By: Stephen S. Roach Publisher: Wiley-VCH Verlag Publication Date: 21-JAN-2011 Insert Date: 03-DEC-2012 Slots: 1.0 | Overview: Das neue Asien: Die Zukunft der globalisierten Welt
Stephen Roach liefert einen fundierten Einblick in die momentan dynamischste Region der Welt.
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67. | Doing Business in the ASEAN Countries By: Balbir Bhasin Publisher: Business Expert Press Publication Date: 20-JAN-2011 Insert Date: 28-NOV-2012 Slots: 1.0 | Overview: Doing Business in the ASEAN Countries
This book is a practical and comprehensive guide to succeeding in ASEAN countries. It allows for a deeper understanding of the business environment of these diverse economies. You will be better able to evaluate the risk factors and make meaningful decisions....
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68. | International Social Entrepreneurship By: Joseph Mark Munoz Publisher: Business Expert Press Publication Date: 14-JUN-2010 Insert Date: 28-NOV-2012 Slots: 1.0 | Overview: International Social Entrepreneurship The book is attractive to the target readers for the following reasons : 1) there has been a growing interest in the topic of social entrepreneurship and yet there are limited academic materials, this book will offer a concise, straight-forward compilation of theories, concepts, and cases, 2) with globalization, students and executives have been empowered to make positive impact around the world; this book will identify and discuss viable strategies, 3) in today's business environment, many students and executives have been responsive to global issues, this book will provide fresh insights on...
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69. | Managing International Business in Relation-Based versus Rule-Based Countries By: Shaomin Shaomin Li Publisher: Business Expert Press Publication Date: 25-DEC-2009 Insert Date: 28-NOV-2012 Slots: 1.0 | Overview: Managing International Business in Relation-Based versus Rule-Based Countries This book dispels these myths and shows that people rely on the relation-based system not owing to specific cultural factors, but because of the stage of development in these countries. When the market is limited in scale and informal networks are thick, the relation-based system can be quite effective and efficient....
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70. | By: William A. Delphos Publisher: Business Expert Press Publication Date: 06-JAN-2012 Insert Date: 24-NOV-2012 Slots: 1.0 | Overview: Inside Washington This sixth edition of a national bestseller is organized the way businesspeople think--by product rather than by agency. It is a comprehensive, yet user-friendly, resource for navigating the products and services of various U.S. and foreign government agencies as well as multilateral organizations including the International Finance Corporation and Inter-American Development Bank....
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71. | By: Claude Cellich; Michel Michel Borgeon Publisher: Business Expert Press Publication Date: 13-JAN-2012 Insert Date: 24-NOV-2012 Slots: 1.0 | Overview: Trade Promotion Strategies
New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance. In recent years, Trade Promotion Institutions have developed national strategies and new tools to support the business sector, helping enterprises to find new markets and trade opportunities....
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72. | Tracing the Roots of Globalization and Business Principles By: Lawrence A. Beer Publisher: Business Expert Press Publication Date: 17-AUG-2011 Insert Date: 24-NOV-2012 Slots: 1.0 | Overview: Tracing the Roots of Globalization and Business Principles A central theme to the text is in fact that the commercial process is central to the human condition. The onus to exchange, the bartering of the fruits of one's labor, achieved by physical work or applied knowledge, with another is the natural condition of humankind. It separates us from all other species on earth and underscores humankind's desire to reach out and touch - integrate with others. Such natural process, the trade initiative, is the root of modern globalization. It is also the prime contributor to the development of civilization and has provided the world with a continuing...
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73. | Supply-Chain Survival in the Age of Globalization By: James A. Pope Publisher: Business Expert Press Publication Date: 15-SEP-2011 Insert Date: 24-NOV-2012 Slots: 1.0 | Overview: Supply-Chain Survival in the Age of Globalization The purpose of this book is to trace the history of globalization and its impact on supply chain management and to look at the problems and some of the solutions facing global supply chains in the current era. The current challenge is surviving the challenge of global competition. Good supply chain management can be a valuable tool in winning this competition....
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74. | Emerging Markets Rule: Growth Strategies of the New Global Giants By: Mauro Guillen; Esteban Garcia-Canal Publisher: McGraw-Hill Publication Date: 16-NOV-2012 Insert Date: 20-NOV-2012 Slots: 1.0 | Overview: Emerging Markets Rule: Growth Strategies of the New Global Giants
SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn’t alone. The world’slargest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines, and cement.The balance of power in the global economy is shifting.Are you in a position to compete with the most...
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75. | Bridging the Culture Gap, 2nd Edition By: Penny Carte; Chris Fox Publisher: Kogan Page Publication Date: 03-JUL-2008 Insert Date: 08-NOV-2012 Slots: 1.0 | Overview: Bridging the Culture Gap, 2nd Edition
As globalization continues to gathers momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.
The second edition of Bridging the Culture Gap, written by two of Canning's most experienced trainers, is a distillation of many years' work and is based on the real-life business situations of their international...
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76. | By: Gerhard Gerhard Sabathil Publisher: Kogan Page Publication Date: 03-APR-2008 Insert Date: 07-NOV-2012 Slots: 1.0 | Overview: The European Commission The European Commission is a detailed and comprehensive guide to the workings of the European Commission. This straightforward and accessible new title de-mystifies procedures, practices and policies, which, up until now, have been perceived by many as baffling and oblique.
Written in a style that is both uncomplicated and user-friendly, the authors equip readers with all the information about the background of the Commission; its administrative structure; its policies; external relations; and general and internal services.
Packed with numerous handy tables and figures, The European...
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77. | By: Donald Waters Publisher: Kogan Page Publication Date: 03-JUN-2010 Insert Date: 06-NOV-2012 Slots: 1.0 | Overview: Global Logistics, 6th Edition
The world of logistics is constantly evolving and in the same way, the sixth edition of this established book has evolved to represent the current trends, best practice and latest thinking in global logistics. It serves as a forum allowing the contributors, a range of acknowledged sector specialists, to discuss key logistics issues and share their authoritative views.
To keep its contemporary focus new chapters have been added covering subjects including: agile supply chains, creating shareholder value, IT, performance measurement, internet trading and humanitarian supply chains. The...
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78. | Fuzzy Methods for Customer Relationship Management and Marketing By: Andreas Meier; Laurent Donzé Publisher: IGI Global Publication Date: 31-JAN-2012 Insert Date: 03-NOV-2012 Slots: 1.0 | Overview: Fuzzy Methods for Customer Relationship Management and Marketing Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision.Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and...
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79. | The Handbook of Model Job Descriptions By: Barry Cushway Publisher: Kogan Page Publication Date: 03-MAR-2008 Insert Date: 03-NOV-2012 Slots: 1.0 | Overview: The Handbook of Model Job Descriptions
<p>Providing over 200 job descriptions and updated to take account of the new Age Discrimination legislation, this book is the most comprehensive and up-to-date resource available to create meaningful descriptions for your employees.
This book offers a unique time-saving approach in the form of a 'job description builder' which allows you to select featured job elements and build a complete and well-structured job description. Divided into two parts, the first enables quick and easy assembly and personalization of any job description, across a wide range of sectors such as administration...
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80. | By: Adam Adam Jolly Publisher: Kogan Page Publication Date: 03-JUN-2009 Insert Date: 03-NOV-2012 Slots: 1.0 | Overview: Business Insights: Europe When you set up a business in or expand into a new territory within the EU, you will find yourself in a jurisdiction where, in practice, the basis on which you conduct business can be completely different from your home market. Business Insights: Europe will allow you to know ahead of time what legal, taxation and employment regulations you will face, revealing how to avoid the bureaucracy and 'pen pushing' which can dramatically affect your chances of success.
A practical handbook and indispensable source of advice, Business Insights: Europe will first discuss the key issues that need to...
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