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81. |  Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments By: Hatem El-Gohary Publisher: IGI Global Publication Date: 31-JUL-2012 Insert Date: 19-FEB-2013 Slots: 1.0 | Overview: Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success.Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online...
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82. |  Web Copy That Sells, 3rd Edition By: Maria Veloso Publisher: AMACOM Publication Date: 15-FEB-2013 Insert Date: 19-FEB-2013 Slots: 1.0 | Overview: Web Copy That Sells, 3rd Edition With the rise of social networks, “Twitterized” attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to:
• Use psychological tactics that compel Web surfers to buy
• Create effective, highly-targeted Facebook ads
• Test copy to maximize response
• Write online...
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83. |  How to Write a Marketing Plan, 4th Edition By: John Westwood Publisher: Kogan Page Publication Date: 03-MAR-2013 Insert Date: 19-FEB-2013 Slots: 1.0 | Overview: How to Write a Marketing Plan, 4th Edition How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.
With a brand new chapter to help you produce mini-plans and seize new opportunities quickly,
it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research....
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84. |  Search and Social: The Definitive Guide to Real-Time Content Marketing By: Rob Garner Publisher: Sybex Publication Date: 06-NOV-2012 Insert Date: 19-FEB-2013 Slots: 1.0 | Overview: Search and Social: The Definitive Guide to Real-Time Content Marketing
Leverage and implement search and social media together in real-time to win the hearts and wallets of customers
Search and Social is a detailed, hands-on guide to building a successful real-time content marketing platform. Real-time content marketing is the emerging practice of using both search marketing and social publishing tactics to help your audience find you and you them in order to attract and engage customers to ultimately increase revenue. It requires both traditional SEO publishing and social engagement principles, and most importantly, it requires the marketer to be active...
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85. |  Social Media Marketing All-in-One For Dummies, 2nd Edition Publisher: For Dummies Publication Date: 06-NOV-2012 Insert Date: 19-FEB-2013 Slots: 1.0 | Overview: Social Media Marketing All-in-One For Dummies, 2nd Edition
Learn the latest social media marketing techniques
Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess...
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86. |  By: Lynette Young Publisher: Que Publication Date: 29-NOV-2012 Insert Date: 19-FEB-2013 Slots: 1.0 | Overview: Google+ for Small Businesses Small business owners: Use Google+ to
generate and convert leads, build buzz, and deliver flat-out
unbeatable service and support! World-renowned Google+ marketing
expert (and small businessperson) Lynette Young helps you target
the specific tasks that'll deliver the greatest and most immediate
returns, and execute on a tiny (make that non-existent)
budget, even if you have practically no technical expertise. No
huge corporate case studies here: This is 100% do-it-yourself,
ridiculously easy, fast, and cheap! Goals, objectives, strategies,
tactics: They're all here, all streamlined for your...
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87. |  The New Rules of Lead Generation By: David T. Scott Publisher: AMACOM Publication Date: 13-MAR-2013 Insert Date: 15-FEB-2013 Slots: 1.0 | Overview: The New Rules of Lead Generation Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What’s been missing—until now—is a strategic look at how lead-generation tactics can work together to produce the maximum number of quality leads. In The New Rules of Lead Generation, marketing expert David T. Scott examines the seven most successful tactics, including e-mail, direct mail, and search engine marketing; banner and social...
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88. |  The Customer Service Survival Kit By: Richard S. Gallagher; Carol Roth Publisher: AMACOM Publication Date: 13-MAR-2013 Insert Date: 15-FEB-2013 Slots: 1.0 | Overview: The Customer Service Survival Kit The worst customer situations demand more of front-line employees than good intentions and the right attitude. These kinds of issues can send seasoned service professionals into red alert, and require the communication skills of a crisis counselor. The Customer Service Survival Kit explains how to use the right words to turn volatile scenarios into calm and productive customer encounters. Anyone can learn this delicate art with the book’s blend of clear techniques, lessons from behavioral science, case studies, situation-specific advice, and practice exercises. Readers will discover: • The...
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89. |  By: Jim Aitchison Publisher: FT Press Publication Date: 11-DEC-2012 Insert Date: 15-FEB-2013 Slots: 1.0 |
Now revised and updated, this classic book
is still the definitive step-by-step guide to creating cutting edge
print ads. It covers everything from how advertising works, how
brand-building methodologies are changing, how to get an idea, and
how copy and art should be crafted. It demystifies the advertising
creative process, with page after page of practical, inspiring and
often controversial advice from such masters as David Abbott, Bob
Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and
dozens more. Over 200 print ads and case histories reveal the
creative processes at...
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90. |  Supremely Successful Selling: Discovering the Magic Ingredient By: Jerold Panas Publisher: John Wiley & Sons Publication Date: 09-OCT-2012 Insert Date: 13-FEB-2013 Slots: 1.0 | Overview: Supremely Successful Selling: Discovering the Magic Ingredient
The guide to listening, building trust, and selling what the buyer wants
Everyone sells—in every aspect of your life and no matter what your profession. Supremely Successful Selling describes the art of selling that helps the buyer understand the value and appeal of a product for their personal life or for their business. Replete with stories of some of the greatest sales people in the country, this book teaches you how to listen more than talk, become an ethical ambassador for your product, and understand that everything in life is selling. You'll learn how to take the fear out of...
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91. |  By: David Viney Publisher: Nicholas Brealey Publishing Publication Date: 01-MAY-2008 Insert Date: 12-FEB-2013 Slots: 1.0 |
The vast majority of searchers never make it past page two of Google or click on sponsored listings, so being at the top of the standard search results can literally transform your business. Having your site in the top 10 is like having a store near the entrance of the largest shopping mall in history, while if you’re outside the top 20 you could experience the frustration of an empty shop with few visitors and poor conversion rates. Search engine optimization (or SEO for short) involves making it easy for search engines to find your website and boosting your position in their rankings....
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92. |  Réussir son blog professionnel By: Thomas Parisot Publisher: Eyrolles Publication Date: 07-JUL-2011 Insert Date: 07-FEB-2013 Slots: 1.0 | Overview: Réussir son blog professionnel
Présentation
Affirmez votre présence en ligne et maîtrisez votre communication : des choix stratégiques à la gestion quotidienne, toutes les clés pour bloguer efficacement en toute sérénité !
Définissez votre stratégie de communication (ligne éditoriale, public, thème, ressources...)
Adaptez vos choix techniques en conséquence (logiciel, extensions, widgets, hébergement...)
Attirez clients et recruteurs en partageant votre expertise, renforcez votre identité ou communiquez avec vos collaborateurs
Animez votre blog en échangeant avec vos lecteurs via les commentaires,...
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93. |  By: Avinash Kaushik Publisher: Eyrolles Publication Date: 07-JUL-2011 Insert Date: 07-FEB-2013 Slots: 1.0 | Overview: Web Analytics 2.0
Présentation
Changez la manière dont vous prenez des décisions et pilotez votre activité grâce aux données Web
Si le Web, tout comme le marketing et la publicité sur Internet, a connu ces dernières années une véritable révolution, nous n'avons pas pour autant changé notre manière d'exploiter les données que l'on peut y recueillir. Avinash Kaushik, leader d'opinion dans le monde de la mesure d'audience Internet, présente dans cet ouvrage sa méthodologie innovante pour les Web Analytics. Grâce à cette approche unique, vous pourrez doter votre entreprise des outils dont elle a besoin pour...
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94. |  By: Eric Enge; Stephan Spencer; Jessie Stricchiola; Rand Fishkin Publisher: O'Reilly Verlag Publication Date: 30-NOV-2012 Insert Date: 05-FEB-2013 Slots: 1.0 | Overview: Die Kunst des SEO Geballte Expertise von vier namhaften SEO-Profis. In Die Kunst des SEO vermitteln sie das Wissen, das man für Aufbau und Durchführung einer umfassenden und erfolgreichen SEO-Strategie benötigt. Die empfohlenen Methoden reichen dabei von ganz einfachen bis hin zu anspruchsvollen Maßnahmen. Auch nützliche Tools zur Erfolgsmessung und die Zusammenstellung eines schlagkräftigen SEO-Teams kommen zur Sprache.
Die zweite Auflage der amerikanischen Originalausgabe bezieht aktuelle Entwicklungen bei den Suchmaschinen ein, so zum Beispiel den Einfluss von Social Media und User-Verhalten auf die...
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95. |  Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies By: Riyad Eid Publisher: IGI Global Publication Date: 31-MAR-2013 Insert Date: 24-JAN-2013 Slots: 1.0 | Overview: Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, professionals as well as academics and students interested in this constant changing field. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication ...
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96. |  Market Segmentation: How to Do It and How to Profit from It, Revised and updated 4th Edition By: Malcolm McDonald Publisher: John Wiley & Sons Publication Date: 18-DEC-2012 Insert Date: 22-JAN-2013 Slots: 1.0 | Overview: Market Segmentation: How to Do It and How to Profit from It, Revised and updated 4th Edition
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong.
Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma,...
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97. |  By: Daina Middleton Publisher: John Wiley & Sons Publication Date: 15-NOV-2012 Insert Date: 22-JAN-2013 Slots: 1.0 |
Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business.
"Marketing is constantly evolving. Companies can't compete by using the...
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98. |  By: Scott L. Girard Jr.; Michael F. O'Keefe; Marc A. Price Publisher: Nova Vista Publishing Publication Date: 11-JAN-2013 Insert Date: 18-JAN-2013 Slots: 1.0 | Overview: Sales and Marketing Tells prospective/new entrepreneurs what they must know, in simple terms, to start a business. Planning, finance, legal issues, brand, logos, marketing, the web, pitfalls to avoid....
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99. |  Aufstand der Verkäufer: Abhilfe für die notorische Unentschlossenheit potenzieller Kunden By: Stephan Gebhardt-Seele Publisher: Wiley-VCH Verlag Publication Date: 11-MAR-2011 Insert Date: 17-JAN-2013 Slots: 1.0 | Overview: Aufstand der Verkäufer: Abhilfe für die notorische Unentschlossenheit potenzieller Kunden
Schwachstellen im Verkaufsprozess werden im vorliegenden Buch also nicht so sehr beim Verkäufer gesucht, sondern beim Kaufinteressenten, woraus neue Strategien für das Vorgehen des Verkäufers erwachsen. Der Autor bietet präzise Handlungsanleitungen. Provokant, böse und befreiend!
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100. |  By: Clare Rayner Publisher: Kogan Page Publication Date: 03-FEB-2013 Insert Date: 17-JAN-2013 Slots: 1.0 | Overview: How to Sell to Retail Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince a cautious retailer and give a great outward impression of your business, big or small? Working through a series of 5 logical sections broken down into 12 steps, How to Sell to Retail will teach you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers....
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