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1. |  Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification By: Rajat Paharia Publisher: McGraw-Hill Publication Date: 18-JUN-2013 Insert Date: 25-MAY-2013 Slots: 1.0 | Overview: Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
The new secret to driving LOYALTY THAT PAYS!Once revolutionary, loyalty programs designed todifferentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don’t inspire long-term loyalty. Once a better deal comes along, customers will gladly defect.
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2. |  By: Gary Walker Publisher: McGraw-Hill Publication Date: 26-MAR-2013 Insert Date: 25-MAY-2013 Slots: 1.0 |
The Proven Approach to Prospecting for the Long Sales CycleIt’s a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business?If you’re like most sales professionals, it’s time to transform your selling method by listening rather than talking and by asking questions rather than stating opinions.
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3. |  By: Mack Collier Publisher: McGraw-Hill Publication Date: 26-MAY-2013 Insert Date: 25-MAY-2013 Slots: 1.0 |
Why have customers when you can have FANS?Everything you need to leverage the power of brand evangelistsFOREWORD BY KATHY SIERRA, COCREATOR OF THE HEAD FIRST BOOK SERIESThink Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including:TAYLOR SWIFT--who cultivates an army of devoted fans by constantly devising amazing experiences for themJOHNNY CASH--who was so passionate about his fans that he even followed them to jailLADY GAGA--who has built a financial empire by becoming a fan...
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4. |  Questionnaire Design, 3rd Edition By: Ian Brace Publisher: Kogan Page Publication Date: 03-JUN-2013 Insert Date: 21-MAY-2013 Slots: 1.0 | Overview: Questionnaire Design, 3rd Edition Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement,...
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5. |  E-Marketing in Developed and Developing Countries By: Hatem El-Gohary; Riyad Eid Publisher: IGI Global Publication Date: 30-APR-2013 Insert Date: 17-MAY-2013 Slots: 1.0 | Overview: E-Marketing in Developed and Developing Countries While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students...
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6. |  By: David Jones Publisher: Financial Times/ Prentice Hall Publication Date: 06-MAR-2013 Insert Date: 17-MAY-2013 Slots: 1.0 | Overview: Who Cares Wins
Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.
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7. |  The Facebook Guide to Small Business Marketing By: Ramon Ray Publisher: John Wiley & Sons Publication Date: 04-FEB-2013 Insert Date: 14-MAY-2013 Slots: 1.0 | Overview: The Facebook Guide to Small Business Marketing
The guide for marketing a small business on Facebook
The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook's many marketing features.
With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone
This...
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8. |  Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated By: Vanessa Fox Publisher: John Wiley & Sons Publication Date: 01-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
Search has changed everything. Has your business harnessed its full potential?
A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search...
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9. |  By: Ian H. Gordon Publisher: John Wiley & Sons Publication Date: 15-APR-2013 Insert Date: 13-MAY-2013 Slots: 1.0 |
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP
"Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager."
— William Band,...
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10. |  Publisher: John Wiley & Sons Publication Date: 08-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 |
An updated and revised version of the business classic Power Base Selling
Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics,...
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11. |  Social Media Metrics For Dummies By: Leslie Poston Publisher: For Dummies Publication Date: 13-JUN-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Social Media Metrics For Dummies
Discover how to gauge your online success based on social media metrics
With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience.
You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic...
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12. |  Social Media Marketing For Dummies, 2nd Edition By: Shiv Singh; Stephanie Diamond Publisher: For Dummies Publication Date: 03-APR-2012 Insert Date: 10-MAY-2013 Slots: 1.0 | Overview: Social Media Marketing For Dummies, 2nd Edition
Get the last word on the most up-to-date social media marketing techniques
If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media...
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13. |  Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition By: Tim Ash; Maura Ginty; Rich Page Publisher: Sybex Publication Date: 24-APR-2012 Insert Date: 10-MAY-2013 Slots: 1.0 | Overview: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition
A fully updated guide to making your landing pages profitable
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.
Features fully updated information and...
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14. |  The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots By: Stephanie Diamond Publisher: Que Publication Date: 24-MAY-2013 Insert Date: 09-MAY-2013 Slots: 1.0 | Overview: The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots Get Straight to Your Customer’s Mind, Heart, Buy
Button…Visually!
Skip past the filters: jump straight into your customer’s
powerful visual instinct, where 83% of all human learning is
processed. Craft messages that can be brilliantly expressed
visually. Then, brilliantly express them. Learn the modern
and timeless arts of visual persuasion from a master: Stephanie
Diamond. Design irresistible visual persona. Tell masterful visual
stories. Create breakthrough images, infographics, and video. Use
all the visual social tools at your disposal, from Instagram to
Pinterest to YouTube. Words...
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15. |  Mobile Marketing: An Hour a Day Publisher: Sybex Publication Date: 26-DEC-2012 Insert Date: 06-MAY-2013 Slots: 1.0 | Overview: Mobile Marketing: An Hour a Day
A step-by-step guide to successful mobile marketing strategies
Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth),...
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16. |  By: Andy Maslen Publisher: Marshall Cavendish International (Asia) Publication Date: 01-SEP-2009 Insert Date: 03-MAY-2013 Slots: 1.0 | Overview: The Copywriting Sourcebook
It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common...
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17. | Rough Cuts  Mining the Social Web , 2nd Edition Publisher: O'Reilly Media, Inc. Publication Date: 15-OCT-2013 Insert Date: 03-MAY-2013 | Overview: Mining the Social Web , 2nd Edition Facebook, Twitter, LinkedIn, and Google+ generate a tremendous amount of valuable social data, but how can you find out who’s connecting with who, what they’re talking about, or where they’re located? This book shows you how to answer these questions and more. You’ll learn how to combine social web data, analysis techniques, and visualization to help you find what you’ve been looking for in the social haystack—as well as useful information you didn't know existed....
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18. |  By: David Newman Publisher: AMACOM Publication Date: 05-JUN-2013 Insert Date: 02-MAY-2013 Slots: 1.0 | Overview: Do It! Marketing As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in...
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19. |  By: Steve Curtin Publisher: AMACOM Publication Date: 19-JUN-2013 Insert Date: 02-MAY-2013 Slots: 1.0 | Overview: Delight Your Customers Great customer service is rare. In fact, one survey found that while 80 percent of companies described themselves as delivering “superior” service, consumers estimated the number at a mere 8 percent. The problem, according to service expert Steve Curtin, is actually quite simple. When asked what their work entails, most employees list the duties and tasks associated with their position. Very few refer to the true essence of their job, which should be their highest priority—to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically...
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20. |  By: James Gardner Publisher: Marshall Cavendish International (Asia) Publication Date: 01-FEB-2012 Insert Date: 30-APR-2013 Slots: 1.0 | Overview: Sidestep and Twist
Why are some product releases huge hits, with demand so great that people actually queue up to buy? How is it that some companies are able to create hits time and time again, blowing their competition away each time? Leading innovation expert James Gardner argues controversially that such performance has nothing to do with leadership heroics, being the first to market, retaining better talent or even being plain lucky. Neither is it reliant on bigger investments in R&D or on some magical innovation secret sauce. In fact, it is down to companies adopting the "Sidestep & Twist" strategy....
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