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Sales & Marketing


1. 

Social Media Marketing, 4th Edition

Social Media Marketing, 4th Edition

By: 

Publisher: O'Reilly Verlag

Publication Date: 24-JUL-2014

Insert Date: 25-JUL-2014

Slots: 1.0

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Das Standardwerk zum Social Media Marketing, nun in der vierten Auflage. Für die neue Auflage haben Corina Pahrmann und Wibke Ladwig das Buch komplett überarbeitet und aktualisiert. Es enthält nun noch mehr aktuelle Fallstudien aus dem deutschsprachigen Raum, Interviews mit deutschen Social Media Managern und Best Practices für den Social Media-Alltag: Wie reagiert man auf Kritik? Wie moderiert man ausufernde Diskussionen? Wie geht man mit Trollen um? Außerdem geht es verstärkt auf kleine und mittelständische Unternehmen ein. Weitere Schwerpunkte sind Monitoring und Erfolgskontrolle sowie...

2. 

Effective Advertising Strategies for Your Business

Effective Advertising Strategies for Your Business

By: Cong Li

Publisher: Business Expert Press

Publication Date: 01-AUG-2014

Insert Date: 22-JUL-2014

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As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by Internet technologies. This book outlines three fundamental strategies of advertising: standardized, targeted,...

3. 

Technology Distribution Channels

Technology Distribution Channels

By: Julian Dent

Publisher: Kogan Page

Publication Date: 03-AUG-2014

Insert Date: 22-JUL-2014

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Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also...

4. 

Understanding Markets and Strategy

Understanding Markets and Strategy

By: Malcolm Morley

Publisher: Kogan Page

Publication Date: 03-AUG-2014

Insert Date: 22-JUL-2014

Slots: 1.0

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In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Debunking myths around how markets are defined, it explores how to exploit the assets you currently possess and how to develop new assets...

5. 

Customer Experience 3.0

Customer Experience 3.0

By: John A. Goodman

Publisher: AMACOM

Publication Date: 20-AUG-2014

Insert Date: 19-JUL-2014

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With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. Not only that...customers expect more. Unfortunately, many companies fail to take advantage of and properly manage the tools that now exist, delivering a series of frustrating, disjointed transactions that drive people away. Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. The book contains an innovative...

6. 

Nonstop Sales Boom

Nonstop Sales Boom

By: Colleen Francis

Publisher: AMACOM

Publication Date: 13-AUG-2014

Insert Date: 19-JUL-2014

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Do your company's sales results lurch between highs and lows--with the end of each quarter reduced to a mad scramble to meet quota? For many sales organizations, the pattern is commonplace and unshakeable. Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team. The secret is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement: ● Attraction: Fill the funnel with lucrative prospects ● Participation: Turn them into customers faster ● Growth:...

7. 

Marketing and Management Models

Marketing and Management Models

By: Helen Strong

Publisher: Business Expert Press

Publication Date: 31-JUL-2014

Insert Date: 15-JUL-2014

Slots: 1.0

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Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models and will help you determine when they should be applied. In addition, it suggests which models may...

8. 

PR im Social Web , 3rd Edition

PR im Social Web , 3rd Edition

By: Marie-Christine Schindler; Tapio Liller

Publisher: O'Reilly Verlag

Publication Date: 08-JUL-2014

Insert Date: 10-JUL-2014

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Das Standardwerk zur PR in Social Media in der dritten Auflage. Der gleichberechtigte und offene Austausch zwischen Unternehmen/Organisationen und ihren Zielgruppen wird immer mehr zur Normalität. Wer Öffentlichkeitsarbeit betreibt, kann es sich kaum noch leisten, die neuen „sozialen“ Kommunikationsmöglichkeiten zu ignorieren. Doch wie passen klassische PR und Social Web genau zusammen? Das beantwortet „der Schindler/Liller“ und bietet Ihnen eine bewährte und gut verständliche Anleitung. Die Autoren, erfahrene PR-Profis und Blogger, erläutern, wie die einzelnen PR-Disziplinen (Medienarbeit,...

9. 

Social Media Marketing im B2B – Besonderheiten, Strategien, Tipps

Social Media Marketing im B2B – Besonderheiten, Strategien, Tipps

By: Felix Beilharz

Publisher: O'Reilly Verlag

Publication Date: 08-JUL-2014

Insert Date: 10-JUL-2014

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Unternehmen, die sich mit ihren Produkten oder Dienstleistungen nicht an Endverbraucher, sondern an andere Unternehmen richten, entdecken mehr und mehr die Möglichkeiten des Social Web. Es ist für sie jedoch nur in seltenen Fällen sinnvoll, einfach die Strategien zu übernehmen, mit denen konsumentenorientierte Unternehmen erfolgreich sind. Denn ihr Geschäft ist ein anderes, und auch die Ziele, die sie mit Social Media verfolgen, sind häufig anders gelagert. Zum Beispiel können sie hier hervorragend über ihre oft erklärungsbedürftigen Produkte informieren, die oft langfristigen...

10. 

Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer

Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer

By: Chuck Ballard; Jon Case; Deirdre Clyne; Brett Hildreth; Holger Kache; David Radley

Publisher: IBM Redbooks

Publication Date: 25-MAR-2014

Insert Date: 09-JUL-2014

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IBM Campaign® and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effectiveness of the marketing campaigns is highly dependent on the quality, accuracy, and completeness of the underlying customer information used by the EMM platform. IBM InfoSphere Master Data Management (MDM) is a trusted source of that complete, accurate, customer information. Using your master data as the basis for running...

11. 

Marketing Mistakes and Successes, 12th Edition

Marketing Mistakes and Successes, 12th Edition

By: 

Publisher: John Wiley & Sons

Publication Date: 07-OCT-2013

Insert Date: 01-JUL-2014

Slots: 1.0

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This best-selling casebook, now in its 12th edition, presents a series of real-life scenarios, packed with practical tips, insider insights, and marketing advice. In an engaging, conversational style, each story provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. Adopt the whole book, or choose the cases that best fit...

12. 

Low-Budget Marketing for Rookies

Low-Budget Marketing for Rookies

By: LID Editorial

Publisher: LID Editorial

Publication Date: 13-JUN-2014

Insert Date: 26-JUN-2014

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For most small businesses, marketing is viewed as a secret dark art accessible only to those with buckets of cash or masses of creativity. As a consequence it’s the first thing to be neglected in a boom and the first thing to be cut in a downturn. Too many business owners look at marketing as an unnecessary expense rather than as what it really is – an essential investment. In Low-Budget Marketing for Rookies you will learn: • The psychology behind buying decisions, and how to tap into those powerful forces to increase sales success. • How to identify your key customers, how to look...

13. 

Herding Cats

Herding Cats

By: Andrew Rohm; Michael Weiss

Publisher: Business Expert Press

Publication Date: 15-JUL-2014

Insert Date: 26-JUN-2014

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One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats. Inside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach...

14. 

The Highly Paid Expert

The Highly Paid Expert

By: Debbie Allen

Publisher: Career Press

Publication Date: 21-JUL-2014

Insert Date: 25-JUN-2014

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Today, no matter what industry you’re in, it’s becoming more and more difficult to stand out from the competition and get the sale when prospects aren’t as loyal as they used to be. How do you get prospects’ attention when they are often swayed by price rather than quality? The key is to become recognized as the go-to expert in your industry, someone whom others actively seek out for top-notch information. Th expert industry has been shrouded in myth and mystery for far too long. The Highly Paid Exert finally reveals exactly how you can make a difference sharing your knowledge and et paid...

15. 

Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

By: Michael D. Krause

Publisher: McGraw-Hill

Publication Date: 13-FEB-2013

Insert Date: 25-JUN-2014

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Get More Face Time and Higher Close Rates--the SMART WaySmart Prospecting That Works Every Time! introduces a proven sales method that balances social media marketing strategies, online applications, and traditional appointment-setting techniques to help you connect with more clients and close more sales than ever. ...

16. 

Crisis Communications: The Definitive Guide to Managing the Message

Crisis Communications: The Definitive Guide to Managing the Message

By: Steven Fink

Publisher: McGraw-Hill

Publication Date: 12-FEB-2013

Insert Date: 25-JUN-2014

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The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. ...

17. 

The Art of Modern Sales Management

The Art of Modern Sales Management

By: Renie McClay

Publisher: American Society for Training & Development

Publication Date: 03-FEB-2014

Insert Date: 20-JUN-2014

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Learn everything you need to know to be a top sales manager!   Sales management has changed dramatically in the past decade. With increasing globalization and many companies adding more virtual workers, the task of managing these diverse sales teams has become increasingly complicated. In a connected and evolving world it is hard to offer a definitive guide, but this book strives to sketch out a blueprint for managing performance in a changing sales landscape. Each chapter is written by a sales professional and thought leader, many with experience as both a salesperson and as a sales...

18. 

Handbook of Research on Retailer-Consumer Relationship Development

Handbook of Research on Retailer-Consumer Relationship Development

By: Fabio Musso; Elena Druica

Publisher: IGI Global

Publication Date: 31-MAY-2014

Insert Date: 20-JUN-2014

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Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in...

19. 

Pervasive Displays

Pervasive Displays

By: Nigel Davies; Sarah Clinch; Florian Alt

Publisher: Morgan & Claypool Publishers

Publication Date: 01-MAY-2014

Insert Date: 14-JUN-2014

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Fueled by falling display hardware costs and rising demand, digital signage and pervasive displays are becoming ever more ubiquitous. Such systems have traditionally been used for advertising and information dissemination, with digital signage commonplace in shopping malls, airports and public spaces. While advertising and broadcasting announcements remain important applications, developments in sensing and interaction technologies are enabling entirely new classes of display applications that tailor content to the situation and audience of the display. As a result, signage systems are...

20. 

Lean Applications in Sales

Lean Applications in Sales

By: Jaideep Motwani; Rob Ptacek

Publisher: Business Expert Press

Publication Date: 30-JUN-2014

Insert Date: 14-JUN-2014

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Over the past decade, Lean methods and tools have helped manufacturing organizations improve their productivity levels significantly by focusing on data, systematic elimination of waste, and improvement of flow. Today many nonmanufacturing organizations are applying the powerful process improvement methods and tools employed with Lean techniques. This book illustrates Lean methods and tools applications applied to a full range of sales organizations and processes. By discussing these tools in various sales environments, sales team leaders can begin to understand how these methods and...