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1. |  Social Media – Analytics & Monitoring By: Andreas Werner Publisher: dpunkt Publication Date: 11-JUN-2013 Insert Date: 14-JUN-2013 Slots: 1.0 | Overview: Social Media – Analytics & Monitoring Einziges aktuelles SoMe-Buch mit Schwerpunkt “Analytics & Monitoring”- Für KMUs, die den Erfolg ihrer SoMe-Aktivitäten analysieren und steuern möchten- Beschreibung des praktischen Vorgehens incl. Werkzeuge - Sowohl Werkzeuge im finanziellen Rahmen von KMU als auch Produkte der Enterprise-Klasse werden berücksichtigt
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2. |  Le petit livre rouge de la vente: Les 12,5 principes de l'excellence By: Jeffrey Gitomer Publisher: Pearson France Publication Date: 03-MAY-2013 Insert Date: 13-JUN-2013 Slots: 1.0 | Overview: Le petit livre rouge de la vente: Les 12,5 principes de l'excellence
Comment vendre encore et toujours
Les conseils et les réponses de toute une vie au service de la vente, par l'auteur du best-seller The Sales Bible (La Bible de la Vente).
"Je saute de joie parce que vous allez acheter ce livre, et que vous allez y découvrir toutes les différences, ou devrais-je dire toutes ces différences qui feront LA différence entre vous et tous les autres vendeurs de la Terre. Le Petit Livre ROUGE de la vente est conçu pour que vous l'emportiez avec vous comme un livre de bon sens, livre de savoir, livre de sagesse et livre de passion que vous pourrez transformer...
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3. |  Selling Healthcare: 5 Strategies to Create High-Return Relationships in Healthcare Sales By: Gary W. Polsky; Andrea Rowland Publisher: Que Publication Date: 12-JUN-2013 Insert Date: 13-JUN-2013 Slots: 1.0 | Overview: Selling Healthcare: 5 Strategies to Create High-Return Relationships in Healthcare Sales Build the Healthcare Sales Relationships
That Power Enduring Success
Healthcare salespeople have immense
opportunities. But enduring success demands more than training and
great products. You need High-Return Relationships: pre-qualified
connections elevated by genuine shared passions and a long-term
outlook.
Selling Healthcare will help you
build those relationships. It leverages decades of experience in
healthcare sales and management, and it’s packed with
insights from healthcare sales pros—in pharmaceuticals,
medical devices, hospice, home health, and beyond.
Whether you sell to...
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4. |  L'affiliation: Booster ses ventes sur Internet By: Thibault Vincent Publisher: Pearson France Publication Date: 10-MAY-2013 Insert Date: 12-JUN-2013 Slots: 1.0 | Overview: L'affiliation: Booster ses ventes sur Internet
Vous souhaitez développer vos ventes sur Internet ? Un moyen rapide et efficace s'offre à vous : l'affiliation. Cette technique marketing, qui consiste à faire la promotion de vos produits ou services via d'autres sites web affiliés et à ne les rémunérer qu'en fonction des résultats qu’ils apportent, présente de nombreux avantages :
Attirer de nouveaux clients vers votre site internet
Générer plus de trafic pour augmenter vos ventes
Développer votre visibilité et votre présence sur le web
Vos budgets marketing ont diminué ? Vous devez plus que jamais être attentifs au...
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5. |  By: Jean-Marc Décaudin; Thierry Saint-Martin Publisher: Pearson France Publication Date: 31-MAY-2013 Insert Date: 12-JUN-2013 Slots: 1.0 | Overview: Les panels
Les panels sont devenus au fil du temps un outil d'aide à la décision incontournable dans l'univers du marketing de grande consommation. Ce livre traite d'un point de vue à la fois théorique mais aussi managérial les différentes catégories de panels.
Fruit de la double expérience professionnelle et académique des auteurs, il porte plus particulièrement sur les panels distributeurs, les panels consommateurs et les panels d’audience. Il permet d’en comprendre le fonctionnement, les concepts utilisés et en envisage l’avenir à travers la recherche de la single source. Tous les indicateurs...
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6. |  By: Kit Seeborg; Andrea Meyer Publisher: O'Reilly Media, Inc. Publication Date: 12-JUN-2013 Insert Date: 09-JUN-2013 Slots: 1.0 | Overview: Present Yourself With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience....
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7. |  Consumer Information Systems and Relationship Management By: Angela Lin; Jonathan Foster; Paul Scifleet Publisher: IGI Global Publication Date: 31-MAY-2013 Insert Date: 01-JUN-2013 Slots: 1.0 | Overview: Consumer Information Systems and Relationship Management Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential...
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8. |  By: Jeb Brooks; Marty Scirratt Publisher: McGraw-Hill Publication Date: 26-MAR-2013 Insert Date: 28-MAY-2013 Slots: 1.0 |
The PERFECT quick-reference guide for selling more through quality referralsThis streamlined guide provides salespeople with the right words at the right time in every situation.Perfect Phrases for Sales Referrals presents hundreds of hundreds of time-saving tips and ready-to-use phrases in a quick-access format that’s ideal for salespeople on the go.
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9. | Rough Cuts  By: David Amerland Publisher: Que Publication Date: 05-JUL-2013 Insert Date: 26-MAY-2013 | This is the Rough Cut version of the printed book.
Optimize Your Sites for Today’s
Radically New Semantic Search
Breakthrough “semantic search”
techniques are already transforming Google™’s search
results. If you want to be found, yesterday’s SEO
techniques won’t cut it anymore. Google Semantic
Search tells you what to do instead—in plain English.
David Amerland demystifies Knowledge
Graph™, TrustRank™, AuthorityRank™, personalized
and mobile search, social media activity, and much more. Drawing on
deep knowledge of Google’s internal workings and newest
patents, he also reveals the...
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10. |  Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification By: Rajat Paharia Publisher: McGraw-Hill Publication Date: 18-JUN-2013 Insert Date: 25-MAY-2013 Slots: 1.0 | Overview: Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
The new secret to driving LOYALTY THAT PAYS!Once revolutionary, loyalty programs designed todifferentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don’t inspire long-term loyalty. Once a better deal comes along, customers will gladly defect.
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11. |  By: Gary Walker Publisher: McGraw-Hill Publication Date: 26-MAR-2013 Insert Date: 25-MAY-2013 Slots: 1.0 |
The Proven Approach to Prospecting for the Long Sales CycleIt’s a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business?If you’re like most sales professionals, it’s time to transform your selling method by listening rather than talking and by asking questions rather than stating opinions.
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12. |  By: Mack Collier Publisher: McGraw-Hill Publication Date: 26-MAY-2013 Insert Date: 25-MAY-2013 Slots: 1.0 |
Why have customers when you can have FANS?Everything you need to leverage the power of brand evangelistsFOREWORD BY KATHY SIERRA, COCREATOR OF THE HEAD FIRST BOOK SERIESThink Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including:TAYLOR SWIFT--who cultivates an army of devoted fans by constantly devising amazing experiences for themJOHNNY CASH--who was so passionate about his fans that he even followed them to jailLADY GAGA--who has built a financial empire by becoming a fan...
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13. |  Questionnaire Design, 3rd Edition By: Ian Brace Publisher: Kogan Page Publication Date: 03-JUN-2013 Insert Date: 21-MAY-2013 Slots: 1.0 | Overview: Questionnaire Design, 3rd Edition Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement,...
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14. |  E-Marketing in Developed and Developing Countries By: Hatem El-Gohary; Riyad Eid Publisher: IGI Global Publication Date: 30-APR-2013 Insert Date: 17-MAY-2013 Slots: 1.0 | Overview: E-Marketing in Developed and Developing Countries While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students...
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15. |  By: David Jones Publisher: Financial Times/ Prentice Hall Publication Date: 06-MAR-2013 Insert Date: 17-MAY-2013 Slots: 1.0 | Overview: Who Cares Wins
Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.
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16. |  The Facebook Guide to Small Business Marketing By: Ramon Ray Publisher: John Wiley & Sons Publication Date: 04-FEB-2013 Insert Date: 14-MAY-2013 Slots: 1.0 | Overview: The Facebook Guide to Small Business Marketing
The guide for marketing a small business on Facebook
The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook's many marketing features.
With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone
This...
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17. |  Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated By: Vanessa Fox Publisher: John Wiley & Sons Publication Date: 01-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
Search has changed everything. Has your business harnessed its full potential?
A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search...
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18. |  By: Ian H. Gordon Publisher: John Wiley & Sons Publication Date: 15-APR-2013 Insert Date: 13-MAY-2013 Slots: 1.0 |
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP
"Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager."
— William Band,...
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19. |  Publisher: John Wiley & Sons Publication Date: 08-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 |
An updated and revised version of the business classic Power Base Selling
Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics,...
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20. |  Social Media Metrics For Dummies By: Leslie Poston Publisher: For Dummies Publication Date: 13-JUN-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Social Media Metrics For Dummies
Discover how to gauge your online success based on social media metrics
With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience.
You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic...
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