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Sales & Marketing


1. 

Social Media Marketing und Recht, 2. Auflage, 2nd Edition

Social Media Marketing und Recht, 2. Auflage, 2nd Edition

By: Thomas Schwenke

Publisher: O'Reilly Verlag

Publication Date: 10-APR-2014

Insert Date: 24-APR-2014

Slots: 1.0

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Die neue Auflage des Standardwerks, relevant wie ehedem. Denn kaum ein Unternehmen, Freiberufler oder Künstler verzichtet heute noch auf eine Facebook-Präsenz, einen Twitter-Kanal oder die Vorteile des Fotoportals Flickr, um die eigenen Produkte, Dienstleistungen und Werke bekannter zu machen. Und gegen Abmahnungen oder anderen juristischen Ärger ist dabei niemand gefeit. Ob es um das Impressum, die Einbindung fremden Contents oder den Umgang mit Wettbewerbern geht – das Buch erklärt klar und verständlich, was zu beachten ist. Rechtsanwalt Thomas Schwenke, ist bekannter und beliebter Experte...

2. 

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

By: Jesus Mena

Publisher: Auerbach Publications

Publication Date: 02-MAY-2012

Insert Date: 23-APR-2014

Slots: 1.0

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This book examines the technologies, software, networks, mechanisms, techniques, and solution providers that are shaping the next generation of mobile advertising. Discussing the interactive environments that comprise the web, it explains how to deploy Machine-to-Machine Marketing (M3) and Anonymous Advertising Apps Anywhere Anytime (A5). The book’s case studies illustrate M3 and A5 implementations at JP Morgan Chase, Hyundai, Dunkin’ Donuts, New York Life, Twitter, Best Buy, JetBlue, IKEA, Urban Outfitters, JC Penney, Sony, eHarmony, and NASCAR. ...

3. 

Rough Cuts
User Story Mapping

User Story Mapping

By: 

Publisher: O'Reilly Media, Inc.

Publication Date: 15-AUG-2014

Insert Date: 19-APR-2014

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How do you build a product that delights users? You must first know who your users are and how they plan to use what you’re building. With this practical book, you'll explore the often-misunderstood practice of user story mapping, and learn how it can help keep your team stay focused on users and their experience throughout the development process....

4. 

Visual Social Marketing For Dummies

Visual Social Marketing For Dummies

By: 

Publisher: For Dummies

Publication Date: 24-FEB-2014

Insert Date: 16-APR-2014

Slots: 1.0

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How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the...

5. 

Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research. Explains how the financial crisis elevated the...

6. 

Rough Cuts
Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders

Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders

By: Cesar Brea

Publisher: Pearson

Publication Date: 23-JUN-2014

Insert Date: 12-APR-2014

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This is the Rough Cut version of the printed book. Today, the effective marketing analytics executive is even more important than the brilliant data scientist. That's because successful analytics investments now require executive-level orchestration of many elements that go far beyond conventional definitions of analytics. Marketing and Sales Analytics examines the experiences of sales/marketing leaders and practitioners who have successfully built high value analytics capabilities in multiple industries. Then, drawing on their experiences, top analytics consultant Cesar Brea...

7. 

Five Stars: Putting Online Reviews to Work for Your Business

Five Stars: Putting Online Reviews to Work for Your Business

By: 

Publisher: Sybex

Publication Date: 21-JAN-2014

Insert Date: 10-APR-2014

Slots: 1.0

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Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb. Packed with...

8. 

Google+ Hangouts™ for Business: How to Use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time

ShortCut

Google+ Hangouts™ for Business: How to Use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time

By: David Amerland; Mike Downes

Publisher: Que

Publication Date: 10-APR-2014

Insert Date: 10-APR-2014

Slots: 1.0

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Google+ Hangouts™ can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone’s doing it successfully with Hangouts. You can, too—and Google+ Hangouts for Business will show you how. David Amerland completely demystifies Hangouts: the hands-on tools, best-practice techniques, opportunities, even the etiquette. Amerland reveals exactly how to profit from Hangouts, even if you have absolutely no video or business social networking experience. You’ll discover why Hangouts isn't “just another”...

9. 

Handbook of Research on Management of Cultural Products

Handbook of Research on Management of Cultural Products

By: Lucia Aiello

Publisher: IGI Global

Publication Date: 31-JAN-2014

Insert Date: 05-APR-2014

Slots: 1.0

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An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of...

10. 

The Art of Membership: How to Attract, Retain and Cement Member Loyalty

The Art of Membership: How to Attract, Retain and Cement Member Loyalty

By: 

Publisher: Jossey-Bass

Publication Date: 13-JAN-2014

Insert Date: 05-APR-2014

Slots: 1.0

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Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from...

11. 

The PR Professional's Handbook

The PR Professional's Handbook

By: Caroline Black

Publisher: Kogan Page

Publication Date: 03-APR-2014

Insert Date: 26-MAR-2014

Slots: 1.0

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At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical...

12. 

Rough Cuts
Shopper Marketing: Profiting From the Place Where Suppliers, Brand Manufacturers, and Retailers Connect

Shopper Marketing: Profiting From the Place Where Suppliers, Brand Manufacturers, and Retailers Connect

By: Daniel Flint; Chris Hoyt; Nancy Swift

Publisher: Pearson

Publication Date: 06-JUN-2014

Insert Date: 22-MAR-2014

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This is the Rough Cut version of the printed book. The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage...

13. 

Clickology

Clickology

By: Graham Jones

Publisher: Nicholas Brealey Publishing

Publication Date: 13-MAY-2014

Insert Date: 21-MAR-2014

Slots: 1.0

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You’re only a click away from online success The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn’t click. ...

14. 

The Brain Sell

The Brain Sell

By: David Lewis

Publisher: Nicholas Brealey Publishing

Publication Date: 26-SEP-2013

Insert Date: 21-MAR-2014

Slots: 1.0

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Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often...

15. 

ProActive Sales Management, 2nd Edition

ProActive Sales Management, 2nd Edition

By: William "Skip" Miller

Publisher: AMACOM

Publication Date: 15-JUL-2009

Insert Date: 21-MAR-2014

Slots: 1.0

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Today’s sales managers have to be quicker than ever, being more proactive about hiring the best performers and retaining them, multi-tasking, and managing complex sales processes in order to close more and more deals. This book provides readers with a proven method for managing the sales process as well as the salespeople. Packed with specific, field-tested techniques, ProActive Sales Management shows sales managers how to: • motivate a sales team • get their sales team to prospect and qualify • create a proactive sales culture • effectively coach and counsel up and down the sales...

16. 

Auditing Social Media: A Governance and Risk Guide

Auditing Social Media: A Governance and Risk Guide

By: 

Publisher: John Wiley & Sons

Publication Date: 22-MAR-2011

Insert Date: 15-MAR-2014

Slots: 1.0

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Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and...

17. 

Sales Hunting: How to Develop New Territories and Major Accounts in Half the Time Using Trust as Your Weapon

Sales Hunting: How to Develop New Territories and Major Accounts in Half the Time Using Trust as Your Weapon

By: David A. Monty

Publisher: Apress

Publication Date: 25-FEB-2014

Insert Date: 13-MAR-2014

Slots: 1.0

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The first year of developing a new sales territory is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on product, grab a customer list, start calling for appointments, discover opportunities, and close deals. In fact, almost every sales model out there is based on nothing more than "opportunity" management. But jumping straight to opportunity will have new salespeople—or veterans developing new territories—chasing their tails for the first year or two. As Sales Hunting: How to Develop New Territories and Major Accounts in Half the Time ...

18. 

Spin Sucks: Communication and Reputation Management in the Digital Age

Spin Sucks: Communication and Reputation Management in the Digital Age

By: Gini Dietrich

Publisher: Que

Publication Date: 25-FEB-2014

Insert Date: 13-MAR-2014

Slots: 1.0

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Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide...

19. 

Digital Impact: The Two Secrets to Online Marketing Success

Digital Impact: The Two Secrets to Online Marketing Success

By: 

Publisher: John Wiley & Sons

Publication Date: 28-JUN-2011

Insert Date: 11-MAR-2014

Slots: 1.0

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Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and...

20. 

Social Network Analysis in Telecommunications

Social Network Analysis in Telecommunications

By: 

Publisher: John Wiley & Sons

Publication Date: 03-MAY-2011

Insert Date: 07-MAR-2014

Slots: 1.0

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A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can...