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3481. 

The Complete Guide to Letting Property, 7th Edition

The Complete Guide to Letting Property, 7th Edition

By: Liz Liz Hodgkinson

Publisher: Kogan Page

Publication Date: 03-JUN-2008

Insert Date: 03-NOV-2012

Slots: 1.0

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Despite the current financial climate, this book demonstrates how buying property to let can still be a sensible and profitable investment option. The Complete Guide to Letting Property includes comprehensive information on rental legislation including: the Tenancy Deposit Scheme, HIPs, safety and energy requirements for rental properties, and Landlord Accreditation Schemes. It provides reliable advice on all aspects of becoming a landlord, from choosing the right type of property and calculating finances to selling a rental investment that has sitting tenants. In-depth discussion of the...

3482. 

The Accountable Leader

The Accountable Leader

By: Brian Dive

Publisher: Kogan Page

Publication Date: 03-JUL-2008

Insert Date: 03-NOV-2012

Slots: 1.0

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The Accountable Leader is centred around three themes - leadership, accountability and organizational structure, and explores what it means for managers to be held to account at all levels in an organization. It will show that most leadership related problems arise from the ineffectiveness of organisational structures that lack accountable jobs. Complete with case study material and international examples, The Accountable Leader brings home the importance of accountability as the necessary and robust platform for the assessment of potential leaders and leadership development - and...

3483. 

Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning

By: Malcolm McDonald

Publisher: Kogan Page

Publication Date: 03-NOV-2007

Insert Date: 03-NOV-2012

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As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you. Snappy and succinct, Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising...

3484. 

How to Market Your Business, 6th Edition

How to Market Your Business, 6th Edition

By: Dave Dave Patten

Publisher: Kogan Page

Publication Date: 03-MAR-2008

Insert Date: 03-NOV-2012

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Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to...

3485. 

How to Understand the Financial Pages, 2nd Edition

How to Understand the Financial Pages, 2nd Edition

By: Alexander Alexander Davidson

Publisher: Kogan Page

Publication Date: 03-JUL-2008

Insert Date: 03-NOV-2012

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The only basic guide to the financial media that anyone will ever need. This new edition of How to Understand the Financial Pages provides comprehensive coverage of newspapers and magazines, and also financial websites, stockbrokers' research and company reports. The handy A-Z format enables the reader to look up entries quickly and easily. Essential terms and concepts are explained in non-technical English, and it is extensively cross-referenced. A valuable reference tool for any private investor, it is international in scope and includes references to the use of technical analysis in...

3486. 

Planning and Managing Public Relations Campaigns, 3rd Edition

Planning and Managing Public Relations Campaigns, 3rd Edition

By: Anne Anne Gregory

Publisher: Kogan Page

Publication Date: 03-JUN-2010

Insert Date: 03-NOV-2012

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Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public...

3487. 

Risk Issues and Crisis Management in Public Relations, 4th Edition

Risk Issues and Crisis Management in Public Relations, 4th Edition

By: Michael Michael Regester

Publisher: Kogan Page

Publication Date: 03-JUN-2008

Insert Date: 03-NOV-2012

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The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate...

3488. 

Living the Brand, 3rd Edition

Living the Brand, 3rd Edition

By: Nicholas Nicholas Ind

Publisher: Kogan Page

Publication Date: 03-OCT-2007

Insert Date: 03-NOV-2012

Slots: 1.0

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Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and...

3489. 

Business Insights: Europe

Business Insights: Europe

By: Adam Adam Jolly

Publisher: Kogan Page

Publication Date: 03-JUN-2009

Insert Date: 03-NOV-2012

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When you set up a business in or expand into a new territory within the EU, you will find yourself in a jurisdiction where, in practice, the basis on which you conduct business can be completely different from your home market. Business Insights: Europe will allow you to know ahead of time what legal, taxation and employment regulations you will face, revealing how to avoid the bureaucracy and 'pen pushing' which can dramatically affect your chances of success. A practical handbook and indispensable source of advice, Business Insights: Europe will first discuss the key issues that need to...

3490. 

Psychometrics in Coaching

Psychometrics in Coaching

By: Jonathan Jonathan Passmore

Publisher: Kogan Page

Publication Date: 03-FEB-2008

Insert Date: 03-NOV-2012

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Psychometrics in Coaching offers expert advice on how coaches, consultants and human resources managers can use psychometrics to support and develop individuals in the workplace and outside. With a growing demand for psychometric testing in the coaching profession, coaches and practitioners alike need to understand the psychology underpinning the tests as well as how to select and apply them effectively. Written by an international team of global coaching practitioners and psychometricians, this book provides an overview of using psychometrics and providing feedback and offers clear...

3491. 

The Experiential Learning Toolkit

The Experiential Learning Toolkit

By: Colin Colin Beard

Publisher: Kogan Page

Publication Date: 03-JUL-2010

Insert Date: 03-NOV-2012

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The Experiential Learning Toolkit presents a diverse range of practical exercises, which are based on the theory of experiential learning. Experiential learning is concerned with learning through direct experience, which aims to create more effective, engaging and embedded learning. Each activity presented includes a description of the underlying principles, practical information on delivering the exercise as well as tips and further reading. The exercises cover a range of training needs including; effective customer service, telephone skills, applying strategic thinking, and developing...

3492. 

Valuing Roles

Valuing Roles

By: Michael Michael Armstrong

Publisher: Kogan Page

Publication Date: 03-FEB-2008

Insert Date: 03-NOV-2012

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Valuing Roles gives you practical advice on how to determine employee worth, as well as how to structure and implement approaches that recognize it. The book highlights the benefits and risks of the different approaches your organization can use, putting job evaluation into perspective and demonstrating how it links to other people, pay-related processes, systems and policies, ensuring a transparent framework for talent management. Written by two highly experienced practitioners, Michael Armstrong and Ann Cummins, the book thoroughly examines the 'why' and 'how' behind the concept, giving...

3493. 

The Diversity Training Handbook, Third Edition

The Diversity Training Handbook, Third Edition

By: Phil Clements; John Jones

Publisher: Kogan Page

Publication Date: 03-OCT-2008

Insert Date: 03-NOV-2012

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Diversity issues and the need to understand, and if necessary, change underlying attitudes has become increasingly important for organizations in the aftermath of domestic and global events. This timely new edition provides a practical approach to dealing with this sensitive and vital issue. From one of the authors of the highly successful Equal Opportunities Handbook, this new edition is updated to include new chapters on facilitating diversity training and the management of black and minority ethnic staff, as well as information on the new Equality and Human Rights Commission. The...

3494. 

Essential Management Accounting

Essential Management Accounting

By: Belinda Belinda Steffan

Publisher: Kogan Page

Publication Date: 03-FEB-2008

Insert Date: 03-NOV-2012

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Essential Management Accounting demystifies management accounting techniques and helps you to apply these techniques across all areas of your business. Unlike other books in this area, Essential Management Accounting is not only a crucial primer on basic accountancy but also an important exploration of how management accounting techniques can be built into other management areas to maximize business performance. Backed up with empirical data and real-world case studies drawn from the author's twelve years of experience in the field, Essential Management Accounting will enable you to use...

3495. 

Questionnaire Design

Questionnaire Design

By: Ian Ian Brace

Publisher: Kogan Page

Publication Date: 03-AUG-2008

Insert Date: 03-NOV-2012

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If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises,...

3496. 

The Handbook of Field Marketing

The Handbook of Field Marketing

By: Alison Alison Williams

Publisher: Kogan Page

Publication Date: 03-JUN-2009

Insert Date: 03-NOV-2012

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If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or whether you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance....

3497. 

How to Market Books, 4th Edition

How to Market Books, 4th Edition

By: Alison Alison Baverstock

Publisher: Kogan Page

Publication Date: 03-SEP-2008

Insert Date: 03-NOV-2012

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How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. ...

3498. 

Profit Brand

Profit Brand

By: Nick Nick Wreden

Publisher: Kogan Page

Publication Date: 03-SEP-2005

Insert Date: 03-NOV-2012

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Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, align the organization - including marketing - with common benchmarks and ensure that customers buy not once, but again and again and again. Profit Brand also illustrates how to do business on customer terms - the one competitive differentiator that cannot be duplicated in today's consumer economy. Focusing on concepts commonly ignored in marketing books - profitability, accountability and sustainability - and packed with global...

3499. 

Branded Male

Branded Male

By: Mark Mark Tungate

Publisher: Kogan Page

Publication Date: 03-FEB-2008

Insert Date: 03-NOV-2012

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The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the...

3500. 

Everything You Ever Needed to Know About Training, 4th Edition

Everything You Ever Needed to Know About Training, 4th Edition

By: Kaye Kaye Thorne

Publisher: Kogan Page

Publication Date: 03-JUL-2007

Insert Date: 03-NOV-2012

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In recent years there has been a reduction of traditional, menu-driven training courses and a growth in alternative learning solutions. The role of trainer has evolved to include internal consultant, learning adviser, facilitator of learning, e-learning designer and workplace coach, and as a result there is now a very real need for professional trainers to be able to identify their contribution to organizational performance. Now in its fourth edition, Everything You Ever Needed to Know About Training highlights the main stages of identifying, designing and delivering learning and...