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3481. 

Creating and Delivering Your Value Proposition

Creating and Delivering Your Value Proposition

By: Cindy Cindy Barnes; Helen Helen Blake; David David Pinder

Publisher: Kogan Page

Publication Date: 03-OCT-2009

Insert Date: 06-NOV-2012

Slots: 1.0

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In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by...

3482. 

Public Relations and the Social Web

Public Relations and the Social Web

By: Rob Rob Brown

Publisher: Kogan Page

Publication Date: 03-APR-2009

Insert Date: 06-NOV-2012

Slots: 1.0

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The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital...

3483. 

Building the Value Machine

Building the Value Machine

By: Peter Peter Cheverton

Publisher: Kogan Page

Publication Date: 03-NOV-2009

Insert Date: 06-NOV-2012

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Building the Value Machine represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit. The challenge is to find the right organizational structures, the right planning and operational processes, and to place all of that under the right kind of leadership in order to create the 'right kind of value' - the kind that will be good for the customer's business, and the kind that will be good for our own. The business that...

3484. 

Strategic Alliances and Marketing Partnerships

Strategic Alliances and Marketing Partnerships

By: Andrew Andrew Humphries

Publisher: Kogan Page

Publication Date: 03-FEB-2009

Insert Date: 06-NOV-2012

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Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business...

3485. 

Not Bosses but Leaders

Not Bosses but Leaders

By: John Adair

Publisher: Kogan Page

Publication Date: 03-FEB-2009

Insert Date: 06-NOV-2012

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This pioneering work from leadership expert John Adair has transformed our understanding of how leadership works and how executives can become business leaders. Accessible guidance on exactly what you need to become a leader is presented in the form of a dialogue with a young business executive, and each fundamental aspect of leadership is discussed including the qualities of leadership, leadership styles, leadership functions, the difference between leadership and management, and strategic leadership. Not Bosses But Leaders is a timeless work of great vision with a solid practical core....

3486. 

How to Grow Leaders

How to Grow Leaders

By: John John Adair

Publisher: Kogan Page

Publication Date: 03-FEB-2009

Insert Date: 06-NOV-2012

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How to Grow Leaders is a ground-breaking book which sets the record straight on leadership development, the nature of leadership and how it can be taught. John Adair identifies the seven key principles of leadership development, and answers vital questions on how to select, train and educate leaders at team, operational and strategic leadership levels. In doing so he discusses topics such as the manager as leader, how people become leaders, how to manage leadership training, learning to be a strategic leader and training team leaders. Effective leadership is...

3487. 

Mastering Web 2.0

Mastering Web 2.0

By: Susan Rice Susan Rice Lincoln

Publisher: Kogan Page

Publication Date: 03-JUN-2009

Insert Date: 06-NOV-2012

Slots: 1.0

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Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed...

3488. 

Qualitative Research

Qualitative Research

By: Sheila Sheila Keegan

Publisher: Kogan Page

Publication Date: 03-OCT-2009

Insert Date: 06-NOV-2012

Slots: 1.0

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Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative research explores questions such as what, why and...

3489. 

The Retail Value Chain

The Retail Value Chain

By: Sami Sami Finne

Publisher: Kogan Page

Publication Date: 03-DEC-2008

Insert Date: 06-NOV-2012

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The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. The following key topics are explored: • Why have hard discounters...

3490. 

The Next Big Thing

The Next Big Thing

By: William William Higham

Publisher: Kogan Page

Publication Date: 03-SEP-2009

Insert Date: 06-NOV-2012

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Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between corporate success and failure, as trends affect every sector and every market. The success or failure of global brands from Dove to Apple, McDonalds to Coca Cola is increasingly recognised as being trend-driven. For companies to survive, they will need to understand how to take advantage of these changes, rather than just react to them. The Next Big Thing reveals how trends work, how to spot them, and then how to use that knowledge to gain financial and competitive advantage....

3491. 

The Theory and Practice of Training, 6th Edition

The Theory and Practice of Training, 6th Edition

By: Roger Roger Buckley

Publisher: Kogan Page

Publication Date: 03-SEP-2009

Insert Date: 06-NOV-2012

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Firmly established as a comprehensive introduction on the topic, this 6th edition provides a wide-ranging outline of the major instructional and training concepts, and their relationship to training in practice. The authors have expanded on information relating to the training environment, equipment, and strategies, as well as new material on cognitive task analysis (CTA) and a new chapter on individual training and development. Written with the newcomer to the training function in mind, it provides numerous real-life case studies to illustrate the theory. This engaging and practical book...

3492. 

People Planet Profit

People Planet Profit

By: Peter Peter Fisk

Publisher: Kogan Page

Publication Date: 03-FEB-2010

Insert Date: 06-NOV-2012

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Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike,...

3493. 

Logistics and Retail Management, 3rd Edition

Logistics and Retail Management, 3rd Edition

By: John John Fernie

Publisher: Kogan Page

Publication Date: 03-APR-2009

Insert Date: 06-NOV-2012

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The third edition of Logistics and Retail Management has been substantially updated to take account of recent developments in retail logistics. Retailers have recognised the need to have more involvement in supply chains and noted that benefits can be achieved in both service levels and cost reduction. Notwithstanding the major strides made, numerous challenges remain, and new issues are constantly emerging. This book brings together well-known academics and practitioners, who share their research, ideas and experience of current thinking on supply chain management in retail. Reflecting the...

3494. 

How to Run Successful Employee Incentive Schemes, 3rd Edition

How to Run Successful Employee Incentive Schemes, 3rd Edition

By: John Fisher

Publisher: Kogan Page

Publication Date: 03-SEP-2008

Insert Date: 06-NOV-2012

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How to Run Successful Employee Incentive Schemes provides practical advice for anyone who is responsible for constructing effective motivation programmes or incentive schemes for staff, salespeople or distributors. This revised third edition, which is now endorsed by the Institute of Sales Promotion, includes up-to-date and relevant information for all those looking to motivate staff in order to maximize profit potential. Using relevant international case studies, the book contains updated information in keeping with the latest developments on the Internet and new software advances. It...

3495. 

Crisis Communication

Crisis Communication

By: Peter Peter Anthonissen

Publisher: Kogan Page

Publication Date: 03-SEP-2008

Insert Date: 06-NOV-2012

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Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn...

3496. 

Delivering E-Learning

Delivering E-Learning

By: Kenneth Kenneth Fee

Publisher: Kogan Page

Publication Date: 03-APR-2009

Insert Date: 06-NOV-2012

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Delivering E-Learning describes a new and better way of understanding e-learning. The author looks at overcoming objections to e-learning and acknowledging poor past practice before presenting a new strategic approach. It places the emphasis firmly on learning, not the technology, de-mystifying the jargon and de-bunking industry myths. The current way most people look at e-learning is flawed, and this means they are missing its full potential. This book provides a clear framework to better understand e-learning. Proposing a strategic approach to implementing e-learning, the author...

3497. 

How the Global Financial Markets Really Work

How the Global Financial Markets Really Work

By: Alexander Davidson

Publisher: Kogan Page

Publication Date: 03-JUL-2009

Insert Date: 06-NOV-2012

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With EU legislation, the increasing reach of the US economy, greater flexibility of financial instruments, and M&A activity across borders, financial markets are becoming ever more international. Overshadowing them all is the spectre of the credit crunch - a global tsunami that stemmed originally from the subprime mortgage crisis in the US but quickly became a global issue, hitting both international money markets and high street lending. How the Global Financial Markets Really Work brings clarity and sense to an often complex international environment, showing how circumstances in one...

3498. 

Scoring Points, 2nd Edition

Scoring Points, 2nd Edition

By: Clive Clive Humby

Publisher: Kogan Page

Publication Date: 03-AUG-2008

Insert Date: 06-NOV-2012

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Scoring Points tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind-the-scenes account of Clubcard: the successes, the failures and the lessons learnt. The authors show how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, and illustrate the benefits for Tesco and its customers. Scoring Points is one of the seminal marketing books of...

3499. 

Goal Directed Project Management, 4th Edition

Goal Directed Project Management, 4th Edition

By: Erling Erling Andersen

Publisher: Kogan Page

Publication Date: 03-JUN-2009

Insert Date: 06-NOV-2012

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Goal Directed Project Management (GDPM) is a unique methodology that has been developed and refined by the authors over a period of more than 20 years. In this time, organizations all over the world have adopted it as a standard approach. The central focus of GDPM is to develop understanding, commitment and involvement while managing successful and lasting change. Throughout the text, the authors emphasise the need for a 'PSO' (People, System and Organization) perspective that goes beyond the technical aspects dealt with by most project management literature, enhancing and prolonging the...

3500. 

Ethics in Public Relations, 2nd Edition

Ethics in Public Relations, 2nd Edition

By: Patricia Parsons

Publisher: Kogan Page

Publication Date: 03-NOV-2008

Insert Date: 06-NOV-2012

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Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. This fully updated second edition of Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications. Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect...