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3501. 

The Handbook of Field Marketing

The Handbook of Field Marketing

By: Alison Alison Williams

Publisher: Kogan Page

Publication Date: 03-JUN-2009

Insert Date: 03-NOV-2012

Slots: 1.0

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If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or whether you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance....

3502. 

How to Market Books, 4th Edition

How to Market Books, 4th Edition

By: Alison Alison Baverstock

Publisher: Kogan Page

Publication Date: 03-SEP-2008

Insert Date: 03-NOV-2012

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How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. ...

3503. 

Profit Brand

Profit Brand

By: Nick Nick Wreden

Publisher: Kogan Page

Publication Date: 03-SEP-2005

Insert Date: 03-NOV-2012

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Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, align the organization - including marketing - with common benchmarks and ensure that customers buy not once, but again and again and again. Profit Brand also illustrates how to do business on customer terms - the one competitive differentiator that cannot be duplicated in today's consumer economy. Focusing on concepts commonly ignored in marketing books - profitability, accountability and sustainability - and packed with global...

3504. 

Branded Male

Branded Male

By: Mark Mark Tungate

Publisher: Kogan Page

Publication Date: 03-FEB-2008

Insert Date: 03-NOV-2012

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The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the...

3505. 

Everything You Ever Needed to Know About Training, 4th Edition

Everything You Ever Needed to Know About Training, 4th Edition

By: Kaye Kaye Thorne

Publisher: Kogan Page

Publication Date: 03-JUL-2007

Insert Date: 03-NOV-2012

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In recent years there has been a reduction of traditional, menu-driven training courses and a growth in alternative learning solutions. The role of trainer has evolved to include internal consultant, learning adviser, facilitator of learning, e-learning designer and workplace coach, and as a result there is now a very real need for professional trainers to be able to identify their contribution to organizational performance. Now in its fourth edition, Everything You Ever Needed to Know About Training highlights the main stages of identifying, designing and delivering learning and...

3506. 

The Innovative Leader

The Innovative Leader

By: Paul Paul Sloane

Publisher: Kogan Page

Publication Date: 03-JUN-2007

Insert Date: 03-NOV-2012

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"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." Jack Welch, former CEO, GE The Innovative Leader stresses the importance of innovation and creativity in modern business to help organizations secure competitive advantage over rivals. It shows how to apply the methods described to the individual, to others and to the organization. Author Paul Sloane demonstrates the importance of setting out your vision clearly and emphasizes the need for continual evaluation of the process. Numerous international examples...

3507. 

The Talent Powered Organization

The Talent Powered Organization

By: Peter Peter Cheese

Publisher: Kogan Page

Publication Date: 03-NOV-2007

Insert Date: 03-NOV-2012

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Every day, workforce talent is becoming harder to gain and easier to lose. A potentially lethal mix of changing workforce demographics, reduced workforce engagement and alignment, and the need for new skills are forcing organizations to look anew at their recruitment and retention strategies. Crucially, organizations that neglect to manage and grow their talent are destined to suffer a dramatic decline in business performance. The Talent Powered Organization combines a strategic and robust analysis of the dominant issues with a practical approach to reveal the best ways for you to recruit,...

3508. 

Evaluating Public Relations, 2nd Edition

Evaluating Public Relations, 2nd Edition

By: Paul Paul Noble

Publisher: Kogan Page

Publication Date: 03-OCT-2007

Insert Date: 03-NOV-2012

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Evaluating Public Relations, now published with the CIPR as part of the PR in Practice series, advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. Fully revised and updated, the second edition of this invaluable book allows practitioners to more closely monitor and evaluate their campaigns and...

3509. 

Running Board Meetings, 3rd Edition

Running Board Meetings, 3rd Edition

By: Patrick Patrick Dunne

Publisher: Kogan Page

Publication Date: 03-SEP-2005

Insert Date: 03-NOV-2012

Slots: 1.0

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Greeted with great enthusiasm when it was first published, Patrick Dunne's practical guide continues to provide valuable, step-by-step advice on every aspect of running board meetings. Witty and succinct, it is packed with useful tips and techniques to help anyone ensure they are well prepared and that every board meeting runs smoothly. Topics covered include: seating, the agenda, the role of the chairman, presentations to the board, dealing with disharmony, the minutes and the follow-up procedure. There's also advice on how to deal with those troublesome types such as the 'silent seether',...

3510. 

Managing Knowledge Security

Managing Knowledge Security

By: Kevin Kevin Desouza

Publisher: Kogan Page

Publication Date: 03-JUL-2007

Insert Date: 03-NOV-2012

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Managing Knowledge Security is a comprehensive reference detailing how to secure both the physical and intangible assets owned by a business. Citing international examples such as Hewlett Packard, Microsoft, Google, Boeing and Amazon, the author covers all aspects of knowledge protection from employee retention strategies, to physical security and how to deal with crises. The book stresses the importance of taking measures to retain key assets and to avoid data and knowledge falling into the hands of competitors. It also offers practical strategies based on the author's experience of...

3511. 

IQ and Personality Tests

IQ and Personality Tests

By: Philip Philip Carter

Publisher: Kogan Page

Publication Date: 03-APR-2007

Insert Date: 03-NOV-2012

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Aptitude tests assess a person's abilities or intelligence, often as part of an IQ test, whilst personality questionnaires help to reveal an individual's characteristics or personality traits. Both are of equal value to employers as they can indicate a candidate's suitability to a particular position. IQ and Personality Tests contains hundreds of practice questions from both these vital areas of assessment. The personality questions look at attitudes and values, often in an entertaining way, whilst the aptitude questions are organised into two IQ tests which assess verbal, numerical,...

3512. 

Managing Risk in Extreme Environments

Managing Risk in Extreme Environments

By: Duncan Duncan Martin

Publisher: Kogan Page

Publication Date: 03-NOV-2007

Insert Date: 03-NOV-2012

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When it really is a matter of life and death, how do risk management strategies stand up to the pressure? Do such radical situations have a practical relevance to risk management policies in today's business and financial worlds? Managing Risk in Extreme Environments looks at real-life examples - from epidemics to earthquakes - to showcase risk management strategies which have been tested in adverse conditions and shown to succeed. The author then demonstrates how the lessons learnt from each can be effectively applied in business. Including first-hand interviews, and a summary of core...

3513. 

The Essential Guide to Employee Engagement

The Essential Guide to Employee Engagement

By: Sarah Sarah Cook

Publisher: Kogan Page

Publication Date: 03-JUL-2008

Insert Date: 03-NOV-2012

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The Essential Guide to Employee Engagement explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success. Recognizing that engaged employees are more productive, engender greater customer satisfaction and loyalty, and can help to promote your company's brand, the book gives you the necessary tools to make this happen. The author draws on a wide range of international case studies and examples, which demonstrate how an actively-engaged workforce can help your organization to flourish. You are shown how to measure the level of your...

3514. 

Profitable Marketing Communications

Profitable Marketing Communications

By: Antony Antony Young

Publisher: Kogan Page

Publication Date: 03-MAR-2007

Insert Date: 03-NOV-2012

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Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It...

3515. 

Human Capital Management

Human Capital Management

By: Angela Angela Baron

Publisher: Kogan Page

Publication Date: 03-FEB-2007

Insert Date: 03-NOV-2012

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Human Capital Management (HCM) has been described as a high-level strategic issue that seeks to analyse, measure and evaluate how people policies and practices create value. Put simply, HCM is about creating and demonstrating the value that great people and great people management add to an organization. This unique book describes how HCM provides a bridge between human resource management and business strategy. It also demonstrates how organizations can use the concepts of human resource management and the processes involved to enhance the value they obtain from people while continuing to...

3516. 

The Project Management Life Cycle

The Project Management Life Cycle

By: Jason Jason Westland

Publisher: Kogan Page

Publication Date: 03-JAN-2007

Insert Date: 03-NOV-2012

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The Project Management Life Cycle reveals the unique Method 123 Project Management Methodology by defining the phases, activities and tasks required to complete a project. It's different because it describes the life cycle clearly and prescriptively, without the complex terminology rife throughout the industry. Its comprehensive coverage, consistent depth and suite of tools will help managers to undertake projects successfully. Containing hundreds of practical examples to enhance the reader's understanding of project management, the book skilfully guides them through the four...

3517. 

Global Remix

Global Remix

By: Richard Richard Scase

Publisher: Kogan Page

Publication Date: 03-NOV-2006

Insert Date: 03-NOV-2012

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Global Remix is an exciting overview of major global economic trends over the next twenty years and how they will impact upon both businesses and the everyday lives of their employees. Author Richard Scase combines a discussion of macroeconomic trends and their impact on corporate strategy with a study of how they will affect individual lifestyles. Global Remix examines both the challenges faced by Western businesses as a result of the rise of Asian, Eastern European and Latin American economies and highlights the amazing opportunities it affords. Not only are there increasingly wealthy new...

3518. 

Instant Creativity

Instant Creativity

By: Brian Brian Clegg

Publisher: Kogan Page

Publication Date: 03-DEC-2006

Insert Date: 03-NOV-2012

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Instant Creativity is a collection of tried and tested techniques to encourage individuals and groups make the most of their creativity. It offers over seventy quick and simple exercises to help find fresh ideas and solutions to problems. It is designed for combating a lack of inspiration, for brainstorming ideas for new projects, creating a better understanding of an ongoing problem or for seeking a general direction. The range of ideas will help tap into the creative energies of any individual or an uninspired team. They are particularly useful for marketers, advertising professionals and...

3519. 

The Mobile Revolution

The Mobile Revolution

By: Dan Dan Steinbock

Publisher: Kogan Page

Publication Date: 03-JUN-2005

Insert Date: 03-NOV-2012

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As more and more people use mobile handsets, a revolution is taking place in computing and telecommunications. Two extraordinary industries - the Internet and mobile communications-are converging. But this is just the beginning. As the third industry - consumer electronics - and the fourth - media and entertainment - join in, changes in consumer markets are inevitable, as evidenced by the explosive growth of mobile media, games and entertainment. In The Mobile Revolution the senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings,...

3520. 

Managing Projects in Human Resources, Training and Development

Managing Projects in Human Resources, Training and Development

By: Vivien Vivien Martin

Publisher: Kogan Page

Publication Date: 03-JAN-2006

Insert Date: 03-NOV-2012

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Managing projects in HR, Training and Development is an essential handbook for both operational staff and senior human resource managers and covers all aspects of project management. The book examines how to carry out an effective project intended to make an improvement in a context where human resources, training and development are central concerns. This includes workplaces, universities, colleges, training and development organizations. The book introduces a framework of techniques and processes that provide practical tools and approaches and there are numerous examples that demonstrate...