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3501. 

Mastering Web 2.0

Mastering Web 2.0

By: Susan Rice Susan Rice Lincoln

Publisher: Kogan Page

Publication Date: 03-JUN-2009

Insert Date: 06-NOV-2012

Slots: 1.0

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Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed...

3502. 

Qualitative Research

Qualitative Research

By: Sheila Sheila Keegan

Publisher: Kogan Page

Publication Date: 03-OCT-2009

Insert Date: 06-NOV-2012

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Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative research explores questions such as what, why and...

3503. 

The Retail Value Chain

The Retail Value Chain

By: Sami Sami Finne

Publisher: Kogan Page

Publication Date: 03-DEC-2008

Insert Date: 06-NOV-2012

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The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. The following key topics are explored: • Why have hard discounters...

3504. 

The Next Big Thing

The Next Big Thing

By: William William Higham

Publisher: Kogan Page

Publication Date: 03-SEP-2009

Insert Date: 06-NOV-2012

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Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between corporate success and failure, as trends affect every sector and every market. The success or failure of global brands from Dove to Apple, McDonalds to Coca Cola is increasingly recognised as being trend-driven. For companies to survive, they will need to understand how to take advantage of these changes, rather than just react to them. The Next Big Thing reveals how trends work, how to spot them, and then how to use that knowledge to gain financial and competitive advantage....

3505. 

The Theory and Practice of Training, 6th Edition

The Theory and Practice of Training, 6th Edition

By: Roger Roger Buckley

Publisher: Kogan Page

Publication Date: 03-SEP-2009

Insert Date: 06-NOV-2012

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Firmly established as a comprehensive introduction on the topic, this 6th edition provides a wide-ranging outline of the major instructional and training concepts, and their relationship to training in practice. The authors have expanded on information relating to the training environment, equipment, and strategies, as well as new material on cognitive task analysis (CTA) and a new chapter on individual training and development. Written with the newcomer to the training function in mind, it provides numerous real-life case studies to illustrate the theory. This engaging and practical book...

3506. 

People Planet Profit

People Planet Profit

By: Peter Peter Fisk

Publisher: Kogan Page

Publication Date: 03-FEB-2010

Insert Date: 06-NOV-2012

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Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike,...

3507. 

Logistics and Retail Management, 3rd Edition

Logistics and Retail Management, 3rd Edition

By: John John Fernie

Publisher: Kogan Page

Publication Date: 03-APR-2009

Insert Date: 06-NOV-2012

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The third edition of Logistics and Retail Management has been substantially updated to take account of recent developments in retail logistics. Retailers have recognised the need to have more involvement in supply chains and noted that benefits can be achieved in both service levels and cost reduction. Notwithstanding the major strides made, numerous challenges remain, and new issues are constantly emerging. This book brings together well-known academics and practitioners, who share their research, ideas and experience of current thinking on supply chain management in retail. Reflecting the...

3508. 

How to Run Successful Employee Incentive Schemes, 3rd Edition

How to Run Successful Employee Incentive Schemes, 3rd Edition

By: John Fisher

Publisher: Kogan Page

Publication Date: 03-SEP-2008

Insert Date: 06-NOV-2012

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How to Run Successful Employee Incentive Schemes provides practical advice for anyone who is responsible for constructing effective motivation programmes or incentive schemes for staff, salespeople or distributors. This revised third edition, which is now endorsed by the Institute of Sales Promotion, includes up-to-date and relevant information for all those looking to motivate staff in order to maximize profit potential. Using relevant international case studies, the book contains updated information in keeping with the latest developments on the Internet and new software advances. It...

3509. 

Crisis Communication

Crisis Communication

By: Peter Peter Anthonissen

Publisher: Kogan Page

Publication Date: 03-SEP-2008

Insert Date: 06-NOV-2012

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Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn...

3510. 

Delivering E-Learning

Delivering E-Learning

By: Kenneth Kenneth Fee

Publisher: Kogan Page

Publication Date: 03-APR-2009

Insert Date: 06-NOV-2012

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Delivering E-Learning describes a new and better way of understanding e-learning. The author looks at overcoming objections to e-learning and acknowledging poor past practice before presenting a new strategic approach. It places the emphasis firmly on learning, not the technology, de-mystifying the jargon and de-bunking industry myths. The current way most people look at e-learning is flawed, and this means they are missing its full potential. This book provides a clear framework to better understand e-learning. Proposing a strategic approach to implementing e-learning, the author...

3511. 

How the Global Financial Markets Really Work

How the Global Financial Markets Really Work

By: Alexander Davidson

Publisher: Kogan Page

Publication Date: 03-JUL-2009

Insert Date: 06-NOV-2012

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With EU legislation, the increasing reach of the US economy, greater flexibility of financial instruments, and M&A activity across borders, financial markets are becoming ever more international. Overshadowing them all is the spectre of the credit crunch - a global tsunami that stemmed originally from the subprime mortgage crisis in the US but quickly became a global issue, hitting both international money markets and high street lending. How the Global Financial Markets Really Work brings clarity and sense to an often complex international environment, showing how circumstances in one...

3512. 

Scoring Points, 2nd Edition

Scoring Points, 2nd Edition

By: Clive Clive Humby

Publisher: Kogan Page

Publication Date: 03-AUG-2008

Insert Date: 06-NOV-2012

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Scoring Points tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind-the-scenes account of Clubcard: the successes, the failures and the lessons learnt. The authors show how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, and illustrate the benefits for Tesco and its customers. Scoring Points is one of the seminal marketing books of...

3513. 

Goal Directed Project Management, 4th Edition

Goal Directed Project Management, 4th Edition

By: Erling Erling Andersen

Publisher: Kogan Page

Publication Date: 03-JUN-2009

Insert Date: 06-NOV-2012

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Goal Directed Project Management (GDPM) is a unique methodology that has been developed and refined by the authors over a period of more than 20 years. In this time, organizations all over the world have adopted it as a standard approach. The central focus of GDPM is to develop understanding, commitment and involvement while managing successful and lasting change. Throughout the text, the authors emphasise the need for a 'PSO' (People, System and Organization) perspective that goes beyond the technical aspects dealt with by most project management literature, enhancing and prolonging the...

3514. 

Ethics in Public Relations, 2nd Edition

Ethics in Public Relations, 2nd Edition

By: Patricia Parsons

Publisher: Kogan Page

Publication Date: 03-NOV-2008

Insert Date: 06-NOV-2012

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Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. This fully updated second edition of Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications. Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect...

3515. 

Fuzzy Methods for Customer Relationship Management and Marketing

Fuzzy Methods for Customer Relationship Management and Marketing

By: Andreas Meier; Laurent Donzé

Publisher: IGI Global

Publication Date: 31-JAN-2012

Insert Date: 03-NOV-2012

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Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision.Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and...

3516. 

Improve Your Coaching and Training Skills

Improve Your Coaching and Training Skills

By: Patrick Patrick Forsyth

Publisher: Kogan Page

Publication Date: 03-MAR-2008

Insert Date: 03-NOV-2012

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Staff development is a key management responsibility. Good people and good performance - and hence good development - are vital to success in a fast changing and competitive world. Improve Your Coaching and Training Skills contains practical guidelines to help you develop your staff. Ideal for busy managers who don't have human resources support, it will help you to boost staff effectiveness through coaching and training. Key content includes: why development matters, on-the-job coaching, mentoring, developing a formal training method, conducting a training session, and assessing on-going...

3517. 

Venture Capital Funding, 2nd Edition

Venture Capital Funding, 2nd Edition

By: Stephen Bloomfield

Publisher: Kogan Page

Publication Date: 03-AUG-2008

Insert Date: 03-NOV-2012

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The business of helping firms to become 'investment ready' has long been seen as vital to the long-term development of any economy, but the process of identifying and attracting the right kind of investor can be a difficult process for many small- and medium-sized businesses. Venture Capital Funding gives you a detailed, step-by-step guide to obtaining venture capital - from building a management team, through to the maze of due diligence procedures and necessary legal procedures. The practicalities of competing for, and winning, additional capital are broken down into key areas, such...

3518. 

The Handbook of Model Job Descriptions

The Handbook of Model Job Descriptions

By: Barry Cushway

Publisher: Kogan Page

Publication Date: 03-MAR-2008

Insert Date: 03-NOV-2012

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<p>Providing over 200 job descriptions and updated to take account of the new Age Discrimination legislation, this book is the most comprehensive and up-to-date resource available to create meaningful descriptions for your employees. This book offers a unique time-saving approach in the form of a 'job description builder' which allows you to select featured job elements and build a complete and well-structured job description. Divided into two parts, the first enables quick and easy assembly and personalization of any job description, across a wide range of sectors such as administration...

3519. 

The Complete Guide to Letting Property, 7th Edition

The Complete Guide to Letting Property, 7th Edition

By: Liz Liz Hodgkinson

Publisher: Kogan Page

Publication Date: 03-JUN-2008

Insert Date: 03-NOV-2012

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Despite the current financial climate, this book demonstrates how buying property to let can still be a sensible and profitable investment option. The Complete Guide to Letting Property includes comprehensive information on rental legislation including: the Tenancy Deposit Scheme, HIPs, safety and energy requirements for rental properties, and Landlord Accreditation Schemes. It provides reliable advice on all aspects of becoming a landlord, from choosing the right type of property and calculating finances to selling a rental investment that has sitting tenants. In-depth discussion of the...

3520. 

The Accountable Leader

The Accountable Leader

By: Brian Dive

Publisher: Kogan Page

Publication Date: 03-JUL-2008

Insert Date: 03-NOV-2012

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The Accountable Leader is centred around three themes - leadership, accountability and organizational structure, and explores what it means for managers to be held to account at all levels in an organization. It will show that most leadership related problems arise from the ineffectiveness of organisational structures that lack accountable jobs. Complete with case study material and international examples, The Accountable Leader brings home the importance of accountability as the necessary and robust platform for the assessment of potential leaders and leadership development - and...