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61. 

El dilema del directivo

El dilema del directivo

By: Daniel Sánchez Reina; Isabel Iglesias

Publisher: LID Editorial

Publication Date: 14-APR-2014

Insert Date: 17-JUL-2014

Slots: 1.0

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Un práctico libro de apoyo y aprendizaje para gestionar personas con mayor perspectiva y alcanzar el liderazgo como cualidad para conseguir equipos transformadores, m Incompetencia, falta de motivación, empleados tóxicos o carencia de autoridad son algunos de los dilemas que impactan directamente en el desarrollo del desempeño de la actividad y a los que se enfrentan a diario directivos y mandos intermedios con responsabilidad sobre la gestión de personas. El dilema del directivo trata estas y otras situaciones de forma transparente y revela los claroscuros de la función directiva a...

62. 

Easy Business Finance

Easy Business Finance

By: Ken Langdon

Publisher: Infinite Ideas

Publication Date: 16-MAY-2014

Insert Date: 15-JUL-2014

Slots: 1.0

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This book is tailored specifically to US business finance. Do you break out into a cold sweat at the sight of company accounts? Do you ignore the financial aspects of your job, hoping they'll go away? Is lack of financial confidence holding you back? The fact is that you can learn how to read company accounts as well as picking up sound financial management techniques in just a couple of hours, and Easy business finance is the way to do it. Balance sheets and profit and loss accounts needn't be mysteries any longer. You don't have to be tortured by colleagues' conversations about key...

63. 

The Role of Legal Compliance in Sustainable Supply Chains, Operations, and Marketing ​

The Role of Legal Compliance in Sustainable Supply Chains, Operations, and Marketing ​

By: John D. Wood

Publisher: Business Expert Press

Publication Date: 31-JUL-2014

Insert Date: 15-JUL-2014

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Sustainability is a global megatrend with ramifications across all functional areas of business. This book addresses an underdeveloped topic in the field of sustainable business—the use of corporate resources dedicated to legal compliance. In order to comply with the law, supply chain, operations, and marketing professionals must know what the applicable legal frameworks are. In order to promote sustainable business, these same professionals must go beyond mere compliance with these laws. This book will assist you in both respects by (1) offering concise discussions of the primary legal...

64. 

Better Business Decisions from Data

Better Business Decisions from Data

By: Peter Kenny

Publisher: Apress

Publication Date: 30-JUN-2014

Insert Date: 15-JUL-2014

Slots: 1.0

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"Everyone encounters statistics on a daily basis. They are used in proposals, reports, requests, and advertisements, among others, to support assertions, opinions, and theories. Unless you're a trained statistician, it can be bewildering. What are the numbers really saying or not saying? Better Business Decisions from Data: Statistical Analysis for Professional Success provides the answers to these questions and more. It will show you how to use statistical data to improve small, every-day management judgments as well as major business decisions with potentially serious consequences.Author...

65. 

Marketing and Management Models

Marketing and Management Models

By: Helen Strong

Publisher: Business Expert Press

Publication Date: 31-JUL-2014

Insert Date: 15-JUL-2014

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Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models and will help you determine when they should be applied. In addition, it suggests which models may...

66. 

The European Financial Crisis

The European Financial Crisis

By: Robert Godby

Publisher: Business Expert Press

Publication Date: 30-NOV-2013

Insert Date: 15-JUL-2014

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The European debt crisis has posed a challenge for many people to understand, both non-Europeans and Europeans alike. Even economists, finance specialists and market commentators are often uncertain of its causes or in the interpretation of events ongoing, or of past events that have taken place that then shaped the current situation. Typically this lack of understanding results from a lack of understanding of how European institutions work, the structure of European politics and the Eurozone, the economics of the financial system, or the relationship of debt markets to current government...

67. 

Business Relationship Manager

Business Relationship Manager

By: 

Publisher: BCS Learning & Development Limited

Publication Date: 26-JUN-2014

Insert Date: 11-JUL-2014

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Business relationship management (BRM) is central to all aspects of an organisation’s interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between service provider and customer and relies on understanding customer needs. It provides a mechanism for meeting those needs and identifies areas of required change and improvement. This highly accessible book gives an excellent introduction to the role of a BRM manager, covering areas such as purpose, required skills, responsibilities, interface and career progression as well as tools,...

68. 

Educational Technology Use and Design for Improved Learning Opportunities

Educational Technology Use and Design for Improved Learning Opportunities

By: Mehdi Khosrow-Pour

Publisher: IGI Global

Publication Date: 31-MAY-2014

Insert Date: 11-JUL-2014

Slots: 1.0

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The rise of technology within educational settings has allowed for a substantial shift in the way in which educators teach learners of all ages. In order to implement these new learning tools, school administrators and teachers alike must seek new research outlining the latest innovations in the field. Educational Technology Use and Design for Improved Learning Opportunities presents broad coverage of topics pertaining to the development and use of technology both in and out of the classroom. Including research on technology integration in K-12, higher education, and adult learning, this...

69. 

Digital Public Administration and E-Government in Developing Nations

Digital Public Administration and E-Government in Developing Nations

By: Edward Halpin; David Griffin; Carolynn Rankin; Lakshman Dissanayake; Nazmunnessa Mahtab

Publisher: IGI Global

Publication Date: 31-MAR-2013

Insert Date: 11-JUL-2014

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In recent years, it has become apparent that there are very distinct gaps between developed and developing regions in the world, especially in regards to e-government systems, infrastructures, and processes. Digital Public Administration and E-Government in Developing Nations: Policy and Practice examines e-government from the perspective of developing nations and addresses issues and concerns of developing systems and processes. This publication is a valuable and insightful tool for researchers, practitioners, policymakers, and students in different fields who are interested in information...

70. 

PR im Social Web , 3rd Edition

PR im Social Web , 3rd Edition

By: Marie-Christine Schindler; Tapio Liller

Publisher: O'Reilly Verlag

Publication Date: 08-JUL-2014

Insert Date: 10-JUL-2014

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Das Standardwerk zur PR in Social Media in der dritten Auflage. Der gleichberechtigte und offene Austausch zwischen Unternehmen/Organisationen und ihren Zielgruppen wird immer mehr zur Normalität. Wer Öffentlichkeitsarbeit betreibt, kann es sich kaum noch leisten, die neuen „sozialen“ Kommunikationsmöglichkeiten zu ignorieren. Doch wie passen klassische PR und Social Web genau zusammen? Das beantwortet „der Schindler/Liller“ und bietet Ihnen eine bewährte und gut verständliche Anleitung. Die Autoren, erfahrene PR-Profis und Blogger, erläutern, wie die einzelnen PR-Disziplinen (Medienarbeit,...

71. 

Social Media Marketing im B2B – Besonderheiten, Strategien, Tipps

Social Media Marketing im B2B – Besonderheiten, Strategien, Tipps

By: Felix Beilharz

Publisher: O'Reilly Verlag

Publication Date: 08-JUL-2014

Insert Date: 10-JUL-2014

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Unternehmen, die sich mit ihren Produkten oder Dienstleistungen nicht an Endverbraucher, sondern an andere Unternehmen richten, entdecken mehr und mehr die Möglichkeiten des Social Web. Es ist für sie jedoch nur in seltenen Fällen sinnvoll, einfach die Strategien zu übernehmen, mit denen konsumentenorientierte Unternehmen erfolgreich sind. Denn ihr Geschäft ist ein anderes, und auch die Ziele, die sie mit Social Media verfolgen, sind häufig anders gelagert. Zum Beispiel können sie hier hervorragend über ihre oft erklärungsbedürftigen Produkte informieren, die oft langfristigen...

72. 

SUPPLIER RELATIONSHIP MANAGEMENT

SUPPLIER RELATIONSHIP MANAGEMENT

By: Stephen Easton; Michael D. Hales; Christian Schuh; Michael F. Strohmer

Publisher: Apress

Publication Date: 24-JUN-2014

Insert Date: 09-JUL-2014

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"There's a new buzz phrase in the air: Supplier Relationship Management (SRM). Corporate executives know it's necessary, but there's only one problem. Nobody yet knows how to do it. Or they think it's all about bashing your vendors over the head until they reduce the price another 4%. Supplier Relationship Management: How to Maximize Vendor Value and Opportunity changes all that. Containing the best and most innovative advice from the operations and procurement experts at consultant AT Kearney, this book shows that SRM is at root a strategic discussion requiring cross-functional interaction...

73. 

Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer

Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer

By: Chuck Ballard; Jon Case; Deirdre Clyne; Brett Hildreth; Holger Kache; David Radley

Publisher: IBM Redbooks

Publication Date: 25-MAR-2014

Insert Date: 09-JUL-2014

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IBM Campaign® and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effectiveness of the marketing campaigns is highly dependent on the quality, accuracy, and completeness of the underlying customer information used by the EMM platform. IBM InfoSphere Master Data Management (MDM) is a trusted source of that complete, accurate, customer information. Using your master data as the basis for running...

74. 

Rough Cuts
Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

By: Martin Oberhofer; Eberhard Hechler; Ivan Milman; Scott Schumacher; Dan Wolfson

Publisher: IBM Press

Publication Date: 03-OCT-2014

Insert Date: 03-JUL-2014

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This is the Rough Cut version of the printed book. In Beyond Big Data, leading IBM experts introduce revolutionary Social MDM techniques for integrating powerful insights from social media platforms with big data analytics – and using them to deliver intensely personalized customer experiences that go far beyond segmentation. The authors first introduce the concept of Social MDM, revealing what it can do, and explaining how it transcends conventional “big data” analytics. Building on this foundation, they introduce a complete Social MDM reference architecture. The authors thoroughly...

75. 

Rough Cuts
Mastering Risk and Procurement in Project Management: A Guide to Planning, Controlling, and Resolving Unexpected Problems

Mastering Risk and Procurement in Project Management: A Guide to Planning, Controlling, and Resolving Unexpected Problems

By: Randal Wilson

Publisher: Pearson FT Press

Publication Date: 23-SEP-2014

Insert Date: 02-JUL-2014

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This is the Rough Cut version of the printed book. Master the crucial risk management and procurement tasks that are indispensable to project success! In Mastering Risk and Procurement in Project Management, expert project manager and seasoned professor Wilson addresses every stage of the project where risk management and procurement are relevant, especially planning, monitoring, and control. Teaching through relevant examples and case studies, Wilson explains: Why risk management and procurement are so crucial to achieving your project's goals The deep and surprising linkages...

76. 

Idiot's Guides: Economics

Idiot's Guides: Economics

By: Terry Hillman

Publisher: Alpha

Publication Date: 01-JUL-2014

Insert Date: 01-JUL-2014

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Economics plays a part in so many news topics-- both domestically and worldwide-- and the need to know the basics is becoming more and more important. Ideal for both the high school and college student, as well as armchair readers, Idiot's Guides: Economics offers an easy-to-understand exploration of this always-complex topic. Covering both microeconomics and macroeconomics, the book incorporates infographics and illustrations where appropriate to make concepts clear and easy to understand. Economics topics include: - Benefits of Trade - Supply and Demand - Elasticity -...

77. 

The Iron Road

The Iron Road

By: Christian Wolmar

Publisher: DK Publishing

Publication Date: 01-MAY-2014

Insert Date: 01-JUL-2014

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The Iron Road is full of wondrous curiosities. Did you know that early trains in Australia were pulled by convicts, or that elephants were until recently used to shunt freight wagons in India? The world's most magnificent railway station, the Chhatrapati Shivaji terminal in Mumbai, took 10 years to build. The longest possible continuous railway journey in the world is the 10,600 miles between Algeciras in Spain and Ho Chi Minh City in Vietnam. And the idea that Mussolini made the trains run on time is a myth. No invention, not even the Internet, has ever transformed the way the...

78. 

Islamic Finance and Economic Development: Risk, Regulation, and Corporate Governance

Islamic Finance and Economic Development: Risk, Regulation, and Corporate Governance

By: 

Publisher: John Wiley & Sons

Publication Date: 28-APR-2014

Insert Date: 01-JUL-2014

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A comprehensive guide to mitigating risk and fostering growth in the Islamic financial sector Islamic finance, like conventional finance is a business of financial intermediation. Its distinctive features relate to the requirement that it abides by Shari'a rules that promote fairness of contracts and prevention of exploitation, sharing of risks and rewards, prohibition of interests, and tangible economic purpose. Islamic finance should not fund activities considered "haram" or sinful. In Islamic Finance and Economic Development: Risk, Regulation, and Corporate Governance, authors Amr...

79. 

International Corporate Finance: Value Creation with Currency Derivatives in Global Capital Markets, + Website

International Corporate Finance: Value Creation with Currency Derivatives in Global Capital Markets, + Website

By: 

Publisher: John Wiley & Sons

Publication Date: 24-MAR-2014

Insert Date: 01-JUL-2014

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A thorough introduction to corporate finance from a renowned professor of finance and banking As globalization redefines the field of corporate finance, international and domestic finance have become almost inseparably intertwined. It's increasingly difficult to understand what is happening in capital markets without a firm grasp of currency markets, the investment strategies of sovereign wealth funds, carry trade, and foreign exchange derivatives products. International Corporate Finance offers thorough coverage of the international monetary climate, including Islamic finance, Asian...

80. 

Facilitator's Guide to Participatory Decision-Making, 3rd Edition

Facilitator's Guide to Participatory Decision-Making, 3rd Edition

By: 

Publisher: Jossey-Bass

Publication Date: 28-APR-2014

Insert Date: 01-JUL-2014

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Unleash the transformative power of face to face groups The third edition of this ground-breaking book continues to advance its mission to support groups to do their best thinking. It demonstrates that meetings can be much more than merely an occasion for solving a problem or creating a plan. Every well-facilitated meeting is also an opportunity to stretch and develop the perspectives of the individual members, thereby building the strength and capacity of the group as a whole. This fully updated edition of The Facilitator's Guide to Participatory Decision-Making guides readers through...