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61. |  Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated By: Vanessa Fox Publisher: John Wiley & Sons Publication Date: 01-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
Search has changed everything. Has your business harnessed its full potential?
A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search...
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62. |  Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth By: Phil Fernandez Publisher: John Wiley & Sons Publication Date: 01-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth
Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth
Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The...
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63. |  Social Business By Design: Transformative Social Media Strategies for the Connected Company By: Dion Hinchcliffe; Peter Kim; Jeff Dachis Publisher: Jossey-Bass Publication Date: 01-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Social Business By Design: Transformative Social Media Strategies for the Connected Company
From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies.
Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business...
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64. |  Get Lucky: How to Put Planned Serendipity to Work for You and Your Business Publisher: Jossey-Bass Publication Date: 17-APR-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Get Lucky: How to Put Planned Serendipity to Work for You and Your Business
A guide to getting luck on your side
As the pace of change accelerates and the volume of information explodes, we're under great pressure to connect just in time with the people and ideas we need to thrive. But we can no longer plan our way to success—there will always be factors beyond our control. This uncertainty, however, cultivates one of today's key drivers of success: serendipity. More than blind luck, serendipity can produce quantifiable results: breakthrough ideas, relationships that matter, effortless cooperation, synchronized market timing, and more. Get Lucky shows businesses...
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65. |  By: Ian H. Gordon Publisher: John Wiley & Sons Publication Date: 15-APR-2013 Insert Date: 13-MAY-2013 Slots: 1.0 |
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP
"Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager."
— William Band,...
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66. |  Publisher: John Wiley & Sons Publication Date: 08-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 |
An updated and revised version of the business classic Power Base Selling
Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics,...
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67. |  By: Alex Cowan Publisher: John Wiley & Sons Publication Date: 10-APR-2012 Insert Date: 13-MAY-2013 Slots: 1.0 |
The non-technical guide to building a booming tech-enabled business
Thinking of starting a technology-enabled business? Or maybe you just want to increase your technology mojo so you can do your job better? You do not need to learn programming to participate in the development of today's hottest technologies. But there are a few easy-to-grasp foundation concepts that will help you engage with a technical team. Starting a Tech Business explains in practical, actionable terms how to
formulate and reality test new ideas
package what you learn into frameworks that are highly...
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68. |  The Essential CFO: A Corporate Finance Playbook By: Bruce Nolop Publisher: John Wiley & Sons Publication Date: 01-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: The Essential CFO: A Corporate Finance Playbook
Discover the power of the CFO's role in delivering shareholder value
During the past decade, the CFO role has expanded dramatically in its breadth, complexity, and criticality. Filled with proven strategies, best practices, and keen insights, The Essential CFO describes how today's CFOs are responding to their expanded roles within both public and private companies. With straightforward and pragmatic guidance, author Bruce Nolop shows how CFOs are partnering with CEOs to deliver shareholder value by articulating a strategic plan, determining capital allocations, managing the capital...
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69. |  The Work Revolution: Freedom and Excellence for All By: Julie Clow Publisher: John Wiley & Sons Publication Date: 10-APR-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: The Work Revolution: Freedom and Excellence for All
Embrace connectivity, increase empowerment, and achieve better work-life blending
We live in a new age of global companies, hyper-access to information, and accessibility to tools that enable us to bring any idea life. Strangely, our workplaces are lagging behind the promise of this open and collaborative world. Most organizations are rule-based, top-down, dreary environments optimized for conformity and little else. The Work Revolution creates a compelling portrait of a different kind of work.
"I believe that freedom in the workplace is worth fighting for and that every person and...
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70. |  Zennovation: An East-West Approach to Business Success By: Tomio Taki; Adam Taki; Mortimer R. Feinberg, PhD Publisher: John Wiley & Sons Publication Date: 01-MAY-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Zennovation: An East-West Approach to Business Success
Combining the principles of Eastern and Western business practices for powerful success
As an entrepreneur, manager, and problem-solver, Tomio Taki has shared advice with businesspeople ranging from managers of mom-and-pops to high-powered executives from across the globe. The Innovation Instinct showcases the author's breadth of life experience and illustrates how the principles of Eastern and Western business practices can be meshed together as a powerful source for success. Lessons range from the benefits of asking the simple questions to the importance of establishing oneself and...
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71. |  By: Andrew W. Savitz Publisher: Jossey-Bass Publication Date: 26-FEB-2013 Insert Date: 13-MAY-2013 Slots: 1.0 |
HR Professional's guide to creating a strategically sustainable organization
Employees are central to creating sustainable organizations, yet they are left on the sidelines in most sustainability initiatives along with the HR professionals who should be helping to engage and energize them. This book shows business leaders and HR professionals how to: motivate employees to create economic, environmental and social value; facilitate necessary culture, strategic and organizational change; embed sustainability into the employee lifecycle; and strengthen existing capabilities and develop new...
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72. |  Social Media Metrics For Dummies By: Leslie Poston Publisher: For Dummies Publication Date: 13-JUN-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Social Media Metrics For Dummies
Discover how to gauge your online success based on social media metrics
With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience.
You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic...
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73. |  By: David Thompson Publisher: Marshall Cavendish International (Asia) Publication Date: 01-JUL-2011 Insert Date: 10-MAY-2013 Slots: 1.0 | Overview: An Idea A Day
Are you looking for a great idea or some inspiration to make your business more effective and cutting edge? Do you need to motivate and inspire your employees, shareholders or customers? Do you need to turbocharge your career? Do you want to do things different;y? By starting each day with a new idea, you can meet the challenges of modern-day business and work with energy and creativity. This bumper book contains 365 great business ideas, one for each day of the year, extracted from the world's best companies and managers. From marketing to PR, presentations to time management, starting up...
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74. |  What Is Global Leadership?: 10 Key Behaviors of Great Global Leaders By: Ernest Gundling; Terry Hogan; Karen Cvitkovich Publisher: Nicholas Brealey Publishing Publication Date: 16-JUN-2011 Insert Date: 10-MAY-2013 Slots: 1.0 | Overview: What Is Global Leadership?: 10 Key Behaviors of Great Global Leaders
What is global leadership? It turns out that many companies around the world are missing a key point: that global leadership is distinctly different from the leadership skills needed in a domestic operation. The global economy requires a new set of leadership skills imbued with a global mindset, cross-functional and effective across cultures and nationalities that were not as critical even a decade ago. In What Is Global Leadership?, the authors draw on cutting-edge research conducted by Aperian Global, including first-hand interviews with successful global leaders, which highlights 10 key...
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75. |  Social Media Marketing For Dummies, 2nd Edition By: Shiv Singh; Stephanie Diamond Publisher: For Dummies Publication Date: 03-APR-2012 Insert Date: 10-MAY-2013 Slots: 1.0 | Overview: Social Media Marketing For Dummies, 2nd Edition
Get the last word on the most up-to-date social media marketing techniques
If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media...
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76. |  Quantitative Risk Management: A Practical Guide to Financial Risk, + Website By: Thomas S. Coleman; Bob Litterman Publisher: John Wiley & Sons Publication Date: 08-MAY-2012 Insert Date: 10-MAY-2013 Slots: 1.0 | Overview: Quantitative Risk Management: A Practical Guide to Financial Risk, + Website
State of the art risk management techniques and practices—supplemented with interactive analytics
All too often risk management books focus on risk measurement details without taking a broader view. Quantitative Risk Management delivers a synthesis of common sense management together with the cutting-edge tools of modern theory. This book presents a road map for tactical and strategic decision making designed to control risk and capitalize on opportunities. Most provocatively it challenges the conventional wisdom that "risk management" is or ever should be delegated to a separate...
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77. |  Debt Markets and Analysis, + Website Publisher: Bloomberg Press Publication Date: 25-MAR-2013 Insert Date: 10-MAY-2013 Slots: 1.0 | Overview: Debt Markets and Analysis, + Website
An accessible guide to the essential elements of debt markets and their analysis
Debt Markets and Analysis provides professionals and finance students alike with an exposition on debt that will take them from the basic concepts, strategies, and fundamentals to a more detailed understanding of advanced approaches and models.
Strong visual attributes include consistent elements that function as additional learning aids, such as: Key Points, Definitions, Step-by-Step, Do It Yourself, and Bloomberg functionality
Offers a solid foundation in understanding the complexities and...
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78. |  Mastering Elliott Wave Principle: Elementary Concepts, Wave Patterns, and Practice Exercises By: Constance Brown Publisher: Bloomberg Press Publication Date: 01-MAY-2012 Insert Date: 10-MAY-2013 Slots: 1.0 | Overview: Mastering Elliott Wave Principle: Elementary Concepts, Wave Patterns, and Practice Exercises
An innovative approach to applying Elliott Wave Principle
By convention, most Elliott Wave Principle (EWP) practitioners focus on individual market price movement. Connie Brown has a global reputation of developing analysis that focuses on the integration of global markets. In a two book series you will be taken through the steps to master the global cash flows of today's financial markets. The approach found in this first book differs from the traditional view of EWP because it shows you how geometry and the use of simple boxes drawn within a trend will guide you away from the common...
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79. |  By: Judith Hurwitz; Marcia Kaufman; Fern Halper; Dan Kirsch Publisher: For Dummies Publication Date: 05-JUN-2012 Insert Date: 10-MAY-2013 Slots: 1.0 | Overview: Hybrid Cloud For Dummies
Choose the right combination of public, private, and data center resources to empower your business
Hybrid clouds are transforming the way that organizations do business. This handy guide helps you find out what this new cloud deployment model is all about. You'll get down- to-earth information about cloud technology, questions to consider, and how to plan and deliver your move to a hybrid environment.
Constructing the cloud — learn the basic concepts of the hybrid cloud from both a technical and business perspective
Delivering cloud services — dive deeper into the actual...
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80. |  Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition By: Tim Ash; Maura Ginty; Rich Page Publisher: Sybex Publication Date: 24-APR-2012 Insert Date: 10-MAY-2013 Slots: 1.0 | Overview: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition
A fully updated guide to making your landing pages profitable
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.
Features fully updated information and...
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