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1. 

Das Buch zu Google AdWords

Das Buch zu Google AdWords

By: Ingemar Reimer

Publisher: O'Reilly Verlag

Publication Date: 18-JUL-2014

Insert Date: 22-JUL-2014

Slots: 1.0

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Jeder, der schon einmal mit Google gesucht hat – also wirklich jeder –, hat sie bereits in seinen Suchergebnissen gesehen: die kleinen Anzeigen über dem Text und in der rechten Spalte. Diese Anzeigen werden von Unternehmen mit Hilfe von Google AdWords geschaltet, und zwar immer passend zur Suchanfrage. Google AdWords sind meist preiswert, aber enorm effektiv. Ein weiteres Plus: Beim Einsatz von Google AdWords kann genau nachvollzogen werden, wie oft eine Anzeige in den Suchergebnissen gezeigt und wie oft sie angeklickt wurde. Aus diesen Gründen sind sie für das Online-Marketing fast jedes...

2. 

PR im Social Web , 3rd Edition

PR im Social Web , 3rd Edition

By: Marie-Christine Schindler; Tapio Liller

Publisher: O'Reilly Verlag

Publication Date: 08-JUL-2014

Insert Date: 10-JUL-2014

Slots: 1.0

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Das Standardwerk zur PR in Social Media in der dritten Auflage. Der gleichberechtigte und offene Austausch zwischen Unternehmen/Organisationen und ihren Zielgruppen wird immer mehr zur Normalität. Wer Öffentlichkeitsarbeit betreibt, kann es sich kaum noch leisten, die neuen „sozialen“ Kommunikationsmöglichkeiten zu ignorieren. Doch wie passen klassische PR und Social Web genau zusammen? Das beantwortet „der Schindler/Liller“ und bietet Ihnen eine bewährte und gut verständliche Anleitung. Die Autoren, erfahrene PR-Profis und Blogger, erläutern, wie die einzelnen PR-Disziplinen (Medienarbeit,...

3. 

Social Media Marketing im B2B – Besonderheiten, Strategien, Tipps

Social Media Marketing im B2B – Besonderheiten, Strategien, Tipps

By: Felix Beilharz

Publisher: O'Reilly Verlag

Publication Date: 08-JUL-2014

Insert Date: 10-JUL-2014

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Unternehmen, die sich mit ihren Produkten oder Dienstleistungen nicht an Endverbraucher, sondern an andere Unternehmen richten, entdecken mehr und mehr die Möglichkeiten des Social Web. Es ist für sie jedoch nur in seltenen Fällen sinnvoll, einfach die Strategien zu übernehmen, mit denen konsumentenorientierte Unternehmen erfolgreich sind. Denn ihr Geschäft ist ein anderes, und auch die Ziele, die sie mit Social Media verfolgen, sind häufig anders gelagert. Zum Beispiel können sie hier hervorragend über ihre oft erklärungsbedürftigen Produkte informieren, die oft langfristigen...

4. 

Social Networking for Rookies

Social Networking for Rookies

By: LID Editorial

Publisher: LID Editorial

Publication Date: 13-JUN-2014

Insert Date: 26-JUN-2014

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Who you know has always been as important as what you know, and social or business networks (that is, groups of people connecting together with a common interest) have existed since time began. Your connections can help with everything from business deals or career progression to finding the best restaurant or beach to visit on holiday. Social networking today is changing the way we meet people, make friends and do business. If you aren’t connecting or connected, you will lose out to people who are. In Social Networking for Rookies you will learn how to tap into this vibrant, exciting...

5. 

Herding Cats

Herding Cats

By: Andrew Rohm; Michael Weiss

Publisher: Business Expert Press

Publication Date: 15-JUL-2014

Insert Date: 26-JUN-2014

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One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats. Inside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach...

6. 

WordPress: The Missing Manual, 2nd Edition

WordPress: The Missing Manual, 2nd Edition

By: 

Publisher: O'Reilly Media, Inc.

Publication Date: 07-JUL-2014

Insert Date: 26-JUN-2014

Slots: 1.0

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Whether you’re a budding blogger or seasoned Web designer, WordPress is a brilliant tool for creating websites, once you know how to tap its impressive features. The latest edition of this jargon-free Missing Manual shows you how to use WordPress 3.9’s themes, widgets, plug-ins, and souped-up editing and multimedia tools to build just about any kind of site....

7. 

Rough Cuts
Learning Spark

Learning Spark

By: Holden Karau; Andy Konwinski; Patrick Wendell; Matei Zaharia

Publisher: O'Reilly Media, Inc.

Publication Date: 15-FEB-2015

Insert Date: 24-JUN-2014

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The Web is getting faster, and the data it delivers is getting bigger. How can you handle everything efficiently? This book introduces Spark, an open source cluster computing system that makes data analytics fast to run and fast to write. With Spark, your job can load data into memory and query it repeatedly much quicker than with disk-based systems like Hadoop MapReduce....

8. 

Rough Cuts
Social eCommerce

Social eCommerce

By: ; Jimmy Harding; Jennifer Sheahan

Publisher: O'Reilly Media, Inc.

Publication Date: 03-AUG-2014

Insert Date: 21-JUN-2014

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Discover how to extend brand reach and forming key business relationships through social media. With this guide, two highly respected experts in ecommerce, online marketing, and social media clearly explain how to increase online sales using social media, complete with case studies....

9. 

Take Control of Podcasting on the Mac, 3rd Edition

Take Control of Podcasting on the Mac, 3rd Edition

By: 

Publisher: TidBITS Publishing, Inc.

Publication Date: 15-JUN-2014

Insert Date: 20-JUN-2014

Slots: 1.0

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Start podcasting or take it to the next level with our step-by-step guide!Start podcasting or take your podcast to the next level with start-to-finish guidance from Andy Affleck. You'll learn tricks of the trade as you assemble your hardware and software, make recordings, and add polish by editing and mixing. Once your audio is in the can, you'll find real-world advice and steps for encoding and publishing your episodes.Take Control of Podcasting on the Mac provides the help anyone interested in podcasting on the Mac needs:What do other podcasters do? Find out about the gear and techniques...

10. 

Google Drive & Docs In 30 Minutes

Google Drive & Docs In 30 Minutes

By: Ian Lamont

Publisher: i30 Media

Publication Date: 15-AUG-2012

Insert Date: 19-JUN-2014

Slots: 1.0

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Thirty minutes is all the time you'll need to get up to speed with Google Drive, a free online office suite that includes online collaboration and publishing capabilities. Millions of people use Google Drive and its popular word processor, Docs, every day. In just a half-hour, you'll learn registration, file creation and other basics, as well as important time-saving tips and best practices, including:- Converting files between Microsoft Office and Google Drive formats.- Best practices for organizing files in Google Drive.- What to expect with collaboration in Google Drive- Using Google Drive...

11. 

LinkedIn In 30 Minutes

LinkedIn In 30 Minutes

By: Pinola Melanie

Publisher: i30 Media

Publication Date: 10-MAY-2013

Insert Date: 19-JUN-2014

Slots: 1.0

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"If you're serious about taking your career to the next level, you need to be on LinkedIn. In LinkedIn In 30 Minutes, author Melanie Pinola (a writer for Lifehacker, ITWorld, and About.com) will show you how to optimize your LinkedIn profile and expand your network. Whether you want to find a new job or advance your career, this guide can be the blueprint for an effective LinkedIn strategy. It includes sections on:- LinkedIn registration and profile setup - Three things your LinkedIn profile must communicate- How to find the right keywords to include in your profile- Real-world examples of...

12. 

Near Field Communication with Android Cookbook

Near Field Communication with Android Cookbook

By: Vitor Subtil

Publisher: Packt Publishing

Publication Date: 13-JUN-2014

Insert Date: 17-JUN-2014

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Discover the endless possibilities of using Android NFC capabilities to enhance your apps over 50 practical recipes Practical and real-life examples showing how and where NFC can be used Discover how to exploit NFC capabilities to enhance your apps to easily share and interact with the world Learn how to extend cross-device content sharing by taking advantage of Android Beam's capabilities In Detail Near Field Communication, or simply NFC, is an emerging technology with endless applicability. Its low battery consumption and simplicity are the keys to its success. Near...

13. 

Rough Cuts
The Ultimate Guide to Bitcoins

The Ultimate Guide to Bitcoins

By: Michael Miller

Publisher: Que

Publication Date: 15-OCT-2014

Insert Date: 14-JUN-2014

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This is the Rough Cut version of the printed book. The Ultimate Guide to Bitcoin covers all aspects of the Bitcoin phenomenon, explaining how virtual currency works, how it differs from and compares to traditional currency, the history of Bitcoin, how to purchase and pay with bitcoins, where and how one can obtain and manage a Bitcoin wallet, how to become a Bitcoin minor, and more. In addition, this book presents information about competing virtual currencies, and compares them to Bitcoin. Readers will also learn to judge the relative value and safety of the Bitcoin currency, and determine...

14. 

Mobile for Good

Mobile for Good

By: Heather Mansfield

Publisher: McGraw-Hill

Publication Date: 17-MAR-2014

Insert Date: 14-JUN-2014

Slots: 1.0

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"Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book,...

15. 

How to Do Everything: iCloud, Second Edition, 2nd Edition

How to Do Everything: iCloud, Second Edition, 2nd Edition

By: Jason R. Rich

Publisher: McGraw-Hill Osborne Media

Publication Date: 08-JAN-2014

Insert Date: 14-JUN-2014

Slots: 1.0

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Maximize the latest iCloud capabilities This all-new edition of How To Do Everything: iCloud fully covers iCloud’s versatile features and offers step-by-step directions on how to use each one, including Shared Photo Streams, the iWork for iCloud apps, and iCloud Keychain. You’ll learn how to set up iCloud, transfer and sync app-specific data, documents, files, photos, music, and other content among your computers and iOS mobile devices. Use iCloud with your Mac, iPhone, iPad, iPad mini, and iPod touch Migrate from Apple MobileMe to iCloud Learn new iCloud features,...

16. 

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

By: Ekaterina Walter; Jessica Gioglio

Publisher: McGraw-Hill

Publication Date: 10-FEB-2014

Insert Date: 14-JUN-2014

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Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started,...

17. 

Social Media for Musicians: SoundCloud®

Social Media for Musicians: SoundCloud®

By: Gary Hiebner; Simone Hiebner

Publisher: Course Technology PTR

Publication Date: 25-JUN-2014

Insert Date: 12-JUN-2014

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These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audience-building process happens online. Your chances of success will grow as you master the social media platforms that offer benefits to musicians. One of today's most popular and useful social-media outlets for new musicians seeking attention is Soundcloud. In SOCIAL MEDIA FOR MUSICIANS: SOUNDCLOUD, authors Gary and Simone Hiebner...

18. 

Social Media Design For Dummies

Social Media Design For Dummies

By: 

Publisher: For Dummies

Publication Date: 16-JUN-2014

Insert Date: 30-MAY-2014

Slots: 1.0

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Learn to design professional and effective social media profiles! Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social media profiles with a professional, cohesive design. Includes online resources and downloadable templates that allow you to make your own profiles quick and easy Reveals...

19. 

How to Make Money with Social Media: An Insider’s Guide to Using New and Emerging Media to Grow Your Business, Second Edition

How to Make Money with Social Media: An Insider’s Guide to Using New and Emerging Media to Grow Your Business, Second Edition

By: Jamie Turner; Reshma Shah

Publisher: Pearson FT Press

Publication Date: 20-AUG-2014

Insert Date: 30-MAY-2014

Slots: 1.0

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Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and...

20. 

My Google Apps™

My Google Apps™

By: Patrice-Anne Rutledge; Sherry Kinkoph Gunter

Publisher: Que

Publication Date: 03-JUN-2014

Insert Date: 28-MAY-2014

Slots: 1.0

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Step-by-step instructions with callouts to new Google Apps screenshots that show you exactly what to do. Help when you run into Google Apps problemsor limitations. Tips and Notes to help you get the most from Google Apps. Full-color, step-by-step tasks walk you through doing exactly what you want with Google Apps. Learn how to: Use Google Apps to reduce technology expenses and grow your business Choose the best Google Apps version for your needs Quickly activate and customize your account Give your users customized email that uses your domain, not...