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3321. |  The Open Brand: When Push Comes to Pull in a Web-Made World By: Kelly Mooney; Nita Rollins Publisher: Peachpit Press Publication Date: 04-MAR-2008 Insert Date: 07-JAN-2008 Slots: 1.0 | Overview: The Open Brand: When Push Comes to Pull in a Web-Made World Many of the best brands today are of geek pedigree, powered by
the technologies, traits and trends of the ascendant digital
channel. Amidst the decline of mass marketing, push marketing
tactics have been superseded by new forms of influence. These
include the creating, sharing and influencing behaviors of an
online population no longer content merely to consume, and the
potent pairing of digital notoriety and network effects, which has
given rise to the icitizenry.
From these sociocultural forces emerges a radical business
imperative: to open up to consumer involvement in a...
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3322. |  Real World Adobe Photoshop CS3: Industrial-Strength Production Techniques By: David Blatner; Conrad Chavez; Bruce Fraser Publisher: Peachpit Press Publication Date: 10-DEC-2007 Insert Date: 07-JAN-2008 Slots: 1.0 | Overview: Real World Adobe Photoshop CS3: Industrial-Strength Production Techniques Anyone who relies on Photoshop to meet tough production
challenges knows that when a new version arrives, especially one as
chockfull of enhancements as Photoshop CS3, there's no time to fool
around. You need to get up to speed on it, and you need to do so
now. This book will get you there. In this copiously illustrated
book, best-selling author David Blatner offers shows you how to
sharpen your Photoshop production techniques and provides clear
explanations of the concepts that drive them. Readers will learn
about managing color, correcting colors, capturing images, getting
great scans, and...
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3323. |  Apple Pro Training Series Logic Pro 8 and Logic Express 8 By: David Nahmani Publisher: Peachpit Press Publication Date: 04-DEC-2007 Insert Date: 05-JAN-2008 Slots: 1.0 | Overview: Apple Pro Training Series Logic Pro 8 and Logic Express 8 This brand-new Apple-certified guide, reconceived for Logic's
new interface, uses all-new projects and media files to show you
how to record, produce, and polish your musical creations with
Apple's professional audio software. Veteran audio producer David
Nahmani uses step-by-step, project-based instruction and
straightforward explanations to teach everything from basic music
creation to advanced production techniques.Using the book's DVD
files and either Logic Pro 8 or Logic Express 8, you'll begin
making music in the first lesson. From there, you'll learn to
record audio and MIDI, edit...
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3324. |  By: Mikkel Aaland Publisher: O'Reilly Media, Inc. Publication Date: 30-JUL-2007 Insert Date: 04-JAN-2008 Slots: 1.0 | Overview: Photoshop Lightroom Adventure
This beautifully illustrated and eminently practical book is the
first to offer a complete tour of Adobe Photoshop Lightroom 1.2,
the integrated digital photography workflow application that allows
serious photographers to import, select, develop and showcase large
volumes of digital images. Augmented by photos and case studies
from a demanding road test in Iceland, award-winning photographer
Mikkel Aaland explains how Lightroom 1.2 can improve the way you
work.
After watching -- and often helping -- Adobe create Lightroom
entirely from the ground up, Aaland (author of Photoshop CS2 RAW)
was...
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3325. |  Instant InDesign: Designing Templates for Fast and Efficient Page Layout By: Gabriel Powell Publisher: Adobe Press Publication Date: 29-NOV-2007 Insert Date: 01-JAN-2008 Slots: 1.0 | Overview: Instant InDesign: Designing Templates for Fast and Efficient Page Layout Instant InDesign is the first comprehensive guide to Adobe
InDesign that focuses exclusively on the art of template design and
production. You’ll learn everything you need to
know—from key design principles and basic template
architecture to advanced automation techniques. With practical tips
and real-world examples, you’ll discover how to translate
your great ideas into industrial-strength templates. Magazine,
newspaper, book, and catalog publishers, as well as ad agencies,
graphic design firms, and independent designers can all use this
guide to boost productivity and enhance their creative...
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3326. |  Adobe® ColdFusion® 8 Web Application Construction Kit, Volume 2: Application Development By: Ben Forta; Raymond Camden; Charlie Arehart; John C. Bland II; Leon Chalnick; Ken Fricklas; Paul Hastings; Mike Nimer; Sarge Sargent; Robi Sen Publisher: Adobe Press Publication Date: 29-NOV-2007 Insert Date: 30-DEC-2007 Slots: 1.0 | Overview: Adobe® ColdFusion® 8 Web Application Construction Kit, Volume 2: Application Development ColdFusion 8 Web Application Construction Kit, Volume 2:
Application Development begins by introducing important code
organization and management techniques, and then progresses to
topics that include integrating with all sorts of other
technologies (including PDF, Adobe Flex, Ajax, advanced SQL and
databases), debugging, and optimizing performance. From design and
planning, to application deployment and troubleshooting, this
instructional reference is all you need to successfully work,
create, and progress with ColdFusion 8, the the most important
ColdFusion since the product was created...
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3327. |  By: Tobias Hauser; Christian Wenz Publisher: Packt Publishing Publication Date: 15-DEC-2005 Insert Date: 28-DEC-2007 Slots: 1.0 | Overview: Mastering Mambo Mambo is a PHP-based Open Source CMS. Mambo is both easy to use
at the entry level for creating basic websites, while having the
power and flexibility to support complex web applications.
Mambo implements the core requirements of a full featured CMS. It
has a powerful and extensible templating system with the ability to
upload and manage many different data types. User access control,
content approval, rich administrative control, content display
scheduling are all built-in. New features and extensions are
constantly added to the core system, with many more being available
and supported...
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3328. |  Building Websites with Mambo:A Step by Step Tutorial By: Hagen Graf Publisher: Packt Publishing Publication Date: 27-AUG-2005 Insert Date: 28-DEC-2007 Slots: 1.0 | Overview: Building Websites with Mambo:A Step by Step Tutorial A fast paced introductory tutorial to this well established
PHP/MySQL based content management system
Get your Mambo website up fast
Walk through the whole process
Customise and extend your Mambo site
In Detail
Mambo is a mature and fully featured Content Management System
(CMS). First released in 2001, the system is now on release 4.5.x
and is supported by an active and well organized open source
development team and community. Mambo is both easy to use at the
entry level for creating basic websites, whilst having the power
and flexibility to support complex web...
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3329. |  Building Websites with Joomla! By: Hagen Graf Publisher: Packt Publishing Publication Date: 01-MAR-2006 Insert Date: 28-DEC-2007 Slots: 1.0 | Overview: Building Websites with Joomla!
A step by step tutorial to getting your Joomla! CMS website up
fast
Walk through each step in a friendly and accessible way
Customize and extend your Joomla! site
Get your Joomla! website up fast
In Detail
Joomla! is a fully featured web content management system and
was created in Summer 2005 as a fork from the hugely popular Mambo
CMS with many of the original Mambo developers moving their efforts
to Joomla! While still in its first release, it is supported by an
active and well organized open source development team and
community. Joomla! is both easy to use at the...
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3330. |  By: David Mercer Publisher: Packt Publishing Publication Date: 10-APR-2006 Insert Date: 28-DEC-2007 Slots: 1.0 | Overview: Drupal A complete guide to every aspect of creating a variety of
different websites using Drupal. A trove of well-considered
and practical information is presented in a logical and intuitive
manner so that you can either build up your site step by step by
reading from cover to cover or, alternatively, focus on your
specific needs by diving into each chapter as required.
This book has been written against the latest release v4.7.
...
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3331. |  By: Cristian Darie; Bogdan Brinzarea; Filip Chereches-Tosa; Mihai Bucica Publisher: Packt Publishing Publication Date: 01-MAR-2006 Insert Date: 28-DEC-2007 Slots: 1.0 | Overview: AJAX and PHP AJAX and PHP: Building Responsive Web Applications is the most
practical and efficient resource a reader can get to enter the
exciting world of AJAX. This book will teach you how to create
faster, lighter, better web applications by using the AJAX
ingredients technologies to their full potential.
...
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3332. |  iMovie ’08 & iDVD ’08 for Mac OS X: Visual QuickStart Guide By: Jeff Carlson Publisher: Peachpit Press Publication Date: 28-NOV-2007 Insert Date: 27-DEC-2007 Slots: 1.0 | Overview: iMovie ’08 & iDVD ’08 for Mac OS X: Visual QuickStart Guide Visual QuickStart Guide—the quick and easy way
to learn!
This full-color, amply illustrated, accessible book teaches readers
the essential skills necessary for creating compelling movies with
iMovie and iDVD, Apple's consumer-friendly digital movie and
DVD-burning software applications. Readers can follow the
step-by-step instructions from the beginning to get a tour of the
applications or look up specific tasks to learn just what they need
to know. Longtime Macintosh and technology writer Jeff Carlson
takes extra steps to ensure that readers understand all of the key
aspects of digital...
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3333. |  Microsoft® Expression® Design on Demand By: Ted LoCascio Publisher: Que Publication Date: 09-APR-2008 Insert Date: 22-DEC-2007 Slots: 1.0 | Overview: Microsoft® Expression® Design on Demand
Microsoft Expression Design on Demand
FOR THOSE WHO WOULD RATHER BE SHOWN HOW THAN
TOLD HOW
SEE HOW TO
• Create, open, and save Expression
Design documents
• Navigate documents easily by zooming
and scrolling
• Understand how to use the Expression
Design interface controls
• Align objects by snapping to grids,
guides, and points
• Select objects, path segments, and
points with the various selection making tools
• Arrange, align, distribute, and
stack objects on the artboard
• Control object visibility and
position using Layers panel controls
• Draw shapes and paths...
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3334. |  The Facebook Application Platform By: Tim O'Reilly Publisher: O'Reilly Media, Inc. Publication Date: 05-OCT-2007 Insert Date: 19-DEC-2007 Slots: 1.0 | Overview: The Facebook Application Platform
Facebook bet that opening its Application Platform would spur
growth and build buzz, giving it an edge in the white-hot social
network popularity contest. Four months and nearly 5000
applications later, it looks like that bet is paying off. Is
Facebook the next platform for profits, too?
Find out what it takes to launch a successful Facebook application,
understand the new rules of the application development game in a
Web 2.0 world, and get the scoop on the most popular Facebook apps
in this new report from Tim O'Reilly and the O'Reilly Radar
team.
The report:
Sizes up the...
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3335. |  Premiere Pro CS3 for Windows and Macintosh: Visual QuickPro Guide By: Antony Bolante Publisher: Peachpit Press Publication Date: 04-DEC-2007 Insert Date: 19-DEC-2007 Slots: 1.0 | Overview: Premiere Pro CS3 for Windows and Macintosh: Visual QuickPro Guide Here to get filmmakers and digital video pros up to speed on
Premiere Pro CS3 - in time to meet their next deadline -is
everyone's favorite task-based guide, but geared toward more
advanced users. Through step-by-step instructions, enhanced by
tips, sidebars, and plenty of visual aids, veteran video editor
Antony Bolante shows you how to effectively and efficiently
work with audio, create transitions and titles, manipulate subclips
and virtual clips, and more. you'll learn about key features
with real-world examples of how and when features should be used,
including all that's new in...
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3336. |  Take Control of Fonts in Leopard By: Sharon Zardetto Publisher: TidBITS Publishing, Inc. Publication Date: 30-JUN-2009 Insert Date: 18-DEC-2007 Slots: 1.0 | Overview: Take Control of Fonts in Leopard
Install, organize, and use fonts with ease in Leopard!
In this essential ebook, long-time Mac author Sharon Zardetto
reveals all the details about how fonts work in Mac OS X 10.5
Leopard. She explains what folders your fonts reside in, in what
order they load, and how to deal with font duplication. You'll also
learn the ins and outs of different font installation methods; how
to use Font Book to manage, validate, and organize fonts; how to
make the most of character-rich Unicode fonts; and more. Whether
you work in a font-intensive profession, use Unicode fonts for
non-Roman languages, or...
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3337. |  Microsoft® Expression® Web Step by Step By: Chris Leeds Publisher: Microsoft Press Publication Date: 07-NOV-2007 Insert Date: 16-DEC-2007 Slots: 1.0 | Overview: Microsoft® Expression® Web Step by Step Covers the fundamentals for building dynamic, interactive pages
that meet today s Web standardsFeatures easy-to-follow lessons and hands-on skill-building
exercisesIncludes an easy-search companion CD with practice files, a
complete eBook, and other resources...
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3338. |  Microsoft® Office Publisher 2007 Step by Step By: Joyce Cox; Joan Lambert Publisher: Microsoft Press Publication Date: 08-NOV-2010 Insert Date: 14-DEC-2007 Slots: 1.0 | Overview: Microsoft® Office Publisher 2007 Step by Step
Work at your own pace through the easy numbered steps, practice
files on CD, helpful hints, and troubleshooting tips to master the
fundamentals of communicating your message effectively with the
latest version of Office Publisher. Youll learn how to create
professional-looking marketing and business materials, such as
cards, flyers, and newsletters, by working with layout and design
tools. Youll even learn how to export publications to PDF format
for easy distribution and how to publish presentations to the web.
With Step By Step, you can take just the lessons you need or work
from cover to...
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3339. |  By: Bruce A. Epstein Publisher: O'Reilly Media, Inc. Publication Date: 30-NOV-1998 Insert Date: 11-DEC-2007 Slots: 1.0 | Overview: Lingo in a Nutshell
Macromedia Director 6 is the premiere authoring tool for delivering
interactive content on both the Internet and the desktop. It is the
dominant multimedia package for Windows 95/NT, Windows 3.1, and the
Macintosh. A quarter million developers use Director(R) to
incorporate animation and audio into dynamic Web pages, and to
create engaging interactive corporate presentations, multimedia
advertising, entertainment CD-ROMs, Enhanced music CDs, and even
DVDs. Lingo is Director's powerful scripting language. This
companion book to Director in a Nutshell is an essential
tool for both new and...
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3340. |  Illustrator CS3 for Windows and Macintosh: Visual QuickStart Guide By: Elaine Weinmann; Peter Lourekas Publisher: Peachpit Press Publication Date: 14-NOV-2007 Insert Date: 10-DEC-2007 Slots: 1.0 | Overview: Illustrator CS3 for Windows and Macintosh: Visual QuickStart Guide Visual QuickStart Guide—the quick and easy way
to learn!
Now revised and updated, this book uses simple step-by-step
instructions, loads of screen shots, and an array of time-saving
tips and tricks, serving both as the quickest route to Illustrator
CS3 mastery for new users, and a handy reference for more
experienced designers. This edition of the Visual
QuickStart Guide covers Illustrator CS3's newest
features, including new tools in Live Color, enhancements to
essential drawing tools and controls, improvements to the powerful
Control panel, the new Eraser tool and Crop Area tool, and...
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