Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

Help

SEO


1. 

WordPress® SEO Success: Search Engine Optimization for Your WordPress Website or Blog

WordPress® SEO Success: Search Engine Optimization for Your WordPress Website or Blog

By: Jacob Aull

Publisher: Que

Publication Date: 03-JUN-2014

Insert Date: 03-JUN-2014

Slots: 1.0

Table of Contents • Start Reading

WordPress® SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users! WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of...

2. 

Relevance Ranking for Vertical Search Engines

Relevance Ranking for Vertical Search Engines

By: Bo Long; Yi Chang

Publisher: Morgan Kaufmann

Publication Date: 25-JAN-2014

Insert Date: 14-FEB-2014

Slots: 1.0

Table of Contents • Start Reading

In plain, uncomplicated language, and using detailed examples to explain the key concepts, models, and algorithms in vertical search ranking, Relevance Ranking for Vertical Search Engines teaches readers how to manipulate ranking algorithms to achieve better results in real-world applications. This reference book for professionals covers concepts and theories from the fundamental to the advanced, such as relevance, query intention, location-based relevance ranking, and cross-property ranking. It covers the most recent developments in vertical search ranking applications, such as...

3. 

Estimating the Query Difficulty for Information Retrieval

Estimating the Query Difficulty for Information Retrieval

By: David Carmel; Elad Yom-Tov

Publisher: Morgan & Claypool Publishers

Publication Date: 04-APR-2010

Insert Date: 17-SEP-2013

Slots: 1.0

Table of Contents • Start Reading

Many information retrieval (IR) systems suffer from a radical variance in performance when responding to users' queries. Even for systems that succeed very well on average, the quality of results returned for some of the queries is poor. Thus, it is desirable that IR systems will be able to identify "difficult" queries so they can be handled properly. Understanding why some queries are inherently more difficult than others is essential for IR, and a good answer to this important question will help search engines to reduce the variance in performance, hence better servicing their customer...

4. 

Advanced Metasearch Engine Technology

Advanced Metasearch Engine Technology

By: Weiyi Meng; Clement Yu

Publisher: Morgan & Claypool Publishers

Publication Date: 11-NOV-2010

Insert Date: 03-SEP-2013

Slots: 1.0

Table of Contents • Start Reading

Among the search tools currently on the Web, search engines are the most well known thanks to the popularity of major search engines such as Google and Yahoo!. While extremely successful, these major search engines do have serious limitations. This book introduces large-scale metasearch engine technology, which has the potential to overcome the limitations of the major search engines. Essentially, a metasearch engine is a search system that supports unified access to multiple existing search engines by passing the queries it receives to its component search engines and aggregating the...

5. 

Instant Lucene.NET

Instant Lucene.NET

By: Michael Heydt;

Publisher: Packt Publishing

Publication Date: 26-JUL-2013

Insert Date: 31-JUL-2013

Slots: 1.0

Table of Contents • Start Reading

Learn how to index and search through unstructured data using Lucene.NET Learn something new in an Instant! A short, fast, focused guide delivering immediate results Learn how to execute searches for document indexes Understand scoring and influencing search results Easily maintain your index In Detail Lucene.NET is a high performance search library for .NET based upon the proven Lucene open source search project that powers many of the world’s most powerful search tools. Using Lucene.NET in your application can easily provide these capabilities, which are relatively...

6. 

Sztuka SEO. Optymalizacja witryn internetowych

Sztuka SEO. Optymalizacja witryn internetowych

By: ; ; Jessie Stricchiola;

Publisher: Helion

Publication Date: 17-JUN-2013

Insert Date: 02-JUL-2013

Slots: 1.0

Table of Contents • Start Reading

Dzięki temu podręcznikowi to zadanie jest w Twoim zasięgu. Czterech uznanych ekspertów w dziedzinie optymalizacji witryn internetowych dzieli się wskazówkami i technikami, które pomogą Ci zaplanować i wcielić w życie kompleksową strategię SEO. W trakcie lektury poznasz najlepsze techniki optymalizujące stronę pod kątem pozycji w wynikach wyszukiwania. Nauczysz się wybierać najlepsze słowa kluczowe i oceniać ich skuteczność. Ponadto przekonasz się, że źle przeprowadzone pozycjonowanie strony może przynieść więcej szkody niż pożytku. Obecnie, kiedy serwisy społecznościowe święcą triumfy, nie...

7. 

Google's PageRank and Beyond

Google's PageRank and Beyond

By: Amy N. Langville; Carl D. Meyer

Publisher: Princeton University Press

Publication Date: 01-JUL-2011

Insert Date: 19-SEP-2012

Slots: 1.0

Table of Contents • Start Reading

Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader....

8. 

Google Analytics: Prise en main, utilisation avancée, cas pratiques, 2e édition

Google Analytics: Prise en main, utilisation avancée, cas pratiques, 2e édition

By: Alan Boydell; Serge Descombes; Sébastien Manaches

Publisher: Pearson France

Publication Date: 04-MAY-2012

Insert Date: 02-JUL-2012

Slots: 1.0

Table of Contents • Start Reading

Google Analytics est l'outil de référence pour l'analyse d'audience web. Il permet d'évaluer les comportements utilisateur et d’affiner sa stratégie marketing. Gratuit, il est autant utilisé par les particuliers et les petites entreprises que par les plus grands services marketing. Trois auteurs, comptant parmi les meilleurs experts français en Web Analytics, vous font partager l’expérience acquise au sein de Google France et dans les sociétés qu’ils ont créées par la suite. Ils dévoilent la dernière version de Google Analytics dans cette édition entièrement mise à jour : Tous les...

9. 

Google Analytics und Co: Methoden der Webanalyse professionell anwenden

Google Analytics und Co: Methoden der Webanalyse professionell anwenden

By: Heiko Haller; Markus Hartwig; Arne Liedtke

Publisher: Addison-Wesley Verlag

Publication Date: 19-AUG-2010

Insert Date: 02-MAR-2012

Slots: 1.0

Table of Contents • Start Reading

Das Buch richtet sich an angehende und fortgeschrittene Webanalysten und behandelt die praktische Umsetzung der Webanalyse. Für den Einstieg bietet es klare Handlungskonzepte, um Webanalyse schnell und effektiv zu betreiben. Konkrete Business-Fragestellungen, die jeden Unternehmer interessieren, werden beispielhaft mit dem Tool Google Analytics beantwortet. Ziel ist es dabei, die aus unternehmerischer Sicht wesentlichen Problemfelder abzudecken und so eine effiziente Unternehmens- bzw. Website-Steuerung zu ermöglichen....

10. 

Mastering Search Analytics

Mastering Search Analytics

By: 

Publisher: O'Reilly Media, Inc.

Publication Date: 19-OCT-2011

Insert Date: 11-OCT-2011

Slots: 1.0

Table of Contents • Start Reading

Improve your search marketing strategy. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it to make data-driven decisions. Learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve your overall ranking. Ideal for search specialists, webmasters, and search marketing managers....

11. 

WordPress 3 Search Engine Optimization

WordPress 3 Search Engine Optimization

By: Michael David;

Publisher: Packt Publishing

Publication Date: 26-APR-2011

Insert Date: 06-AUG-2011

Slots: 1.0

Table of Contents • Start Reading

Overview of WordPress 3 Search Engine Optimization Discover everything you need to get your WordPress site to the top of the search engines Learn everything from keyword research and link building to customer conversions in this complete guide Packed with real-word examples to help get your site get noticed by the likes of Google, Yahoo, and Bing This easy-to-read guide takes you step-by-step through the process of building a search engine-friendly WordPress site In Detail WordPress is a powerful platform for creating feature-rich and attractive websites and blogs;...

12. 

Search Analytics for Your Site

Search Analytics for Your Site

By: 

Publisher: Rosenfeld Media

Publication Date: 06-JUL-2011

Insert Date: 22-JUL-2011

Slots: 1.0

Table of Contents • Start Reading

This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs....

13. 

Search Engine Optimization Secrets: Do What You Never Thought Possible with SEO

Search Engine Optimization Secrets: Do What You Never Thought Possible with SEO

By: 

Publisher: John Wiley & Sons

Publication Date: 29-MAR-2011

Insert Date: 09-MAY-2011

Slots: 1.0

Table of Contents • Start Reading

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard...

14. 

An Introduction to Search Engines and Web Navigation

An Introduction to Search Engines and Web Navigation

By: 

Publisher: John Wiley & Sons

Publication Date: 18-OCT-2010

Insert Date: 11-APR-2011

Slots: 1.0

Table of Contents • Start Reading

This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web...

15. 

Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO

Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO

By: 

Publisher: Wrox

Publication Date: 23-AUG-2007

Insert Date: 03-MAR-2011

Slots: 1.0

Table of Contents • Start Reading

Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how...

16. 

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO

By: 

Publisher: Wrox

Publication Date: 16-APR-2007

Insert Date: 03-MAR-2011

Slots: 1.0

Table of Contents • Start Reading

Maybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers...

17. 

Outsmarting Google®: SEO Secrets to Winning New Business

Outsmarting Google®: SEO Secrets to Winning New Business

By: 

Publisher: Que

Publication Date: 18-MAR-2011

Insert Date: 21-JAN-2011

Slots: 1.0

Table of Contents • Start Reading

Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search experts By a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics Brand-new tactics that work, not outdated approaches or SEO myths Packed with never-before-published case studies from the author's work with 200+ clients - from Mom and Pop businesses to enterprises to celebrities With 65% of the Internet search market, Google plays an enormous role in global...

18. 

Increase Your Web Traffic In a Weekend, Sixth Edition

Increase Your Web Traffic In a Weekend, Sixth Edition

By: Jerry Lee Ford Jr.; William R. Stanek

Publisher: Course Technology PTR

Publication Date: 10-DEC-2010

Insert Date: 03-JAN-2011

Slots: 1.0

Table of Contents • Start Reading

These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. How can you know if people are visiting your Web site, and if they aren't, what can you do about it? What can you do to earn money on your Web...

19. 

Lucene in Action, Second Edition

Lucene in Action, Second Edition

By: Michael McCandless; Erik Hatcher; Otis Gospodnetic

Publisher: Manning Publications

Publication Date: 28-JUL-2010

Insert Date: 02-SEP-2010

Slots: 1.0

Table of Contents • Start Reading

When Lucene first hit the scene five years ago, it was nothing short of amazing. By using this open-source, highly scalable, super-fast search engine, developers could integrate search into applications quickly and efficiently. A lot has changed since then-search has grown from a "nice-to-have" feature into an indispensable part of most enterprise applications. Lucene now powers search in diverse companies including Akamai, Netflix, LinkedIn, Technorati, HotJobs, Epiphany, FedEx, Mayo Clinic, MIT, New Scientist Magazine, and many others. Some things remain the same, though. Lucene still...

20. 

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step...