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Writing
1. |  By: John Simmons Publisher: Marshall Cavendish International (Asia) Publication Date: 01-JAN-2006 Insert Date: 30-APR-2013 Slots: 1.0 | Overview: We, Me, Them and It
It's no good having a great idea if you cannot communicate it to someone else. John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and persuasively in business today. From differentiating your company from another, to injecting life and vibrancy into your products and services, to writing everyday emails – this cult business book by the modern-day guru of business writing (first published in 2000 and now fully updated and revised) shows ways in which we can use words to gain competitive advantage in business life. Simmons argues...
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2. |  By: John Simmons Publisher: Marshall Cavendish International (Asia) Publication Date: 01-JAN-2006 Insert Date: 30-APR-2013 Slots: 1.0 | Overview: Dark Angels
Most of us spend at least part of our working lives writing. Whether you are an accountant or a zoologist, chances are you use the written word everyday to inform, to document, to promote and to persuade. Using language effectively is an essential skill at work. Learning to go a step further and use it creatively can bring huge benefits for both you and your business. Inside every mediocre writer at work, there is a better one wanting to come out. All that we need to release us from our verbal shackles is encouragement, a bit of direction and a positive working environment. This book...
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3. |  By: Andy Maslen Publisher: Marshall Cavendish International (Asia) Publication Date: 01-OCT-2009 Insert Date: 13-APR-2013 Slots: 1.0 | Overview: 100 Great Copywriting Ideas
Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world's best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potenitally powerful book for anyone seeking new...
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4. |  By: Faly Stachak Publisher: Eyrolles Publication Date: 07-JUL-2011 Insert Date: 10-APR-2013 Slots: 1.0 | Overview: Ecrire pour la jeunesse
PrésentationVous qui aimez écrire et raconter des histoires pour les petits ou les plus grands, lancez-vous ! Mais non sans méthode. Car il est exigeant, votre jeune lecteur, et ce qui vous faisait frissonner de peur hier le ferait peut-être rire aujourd'hui.Alors, comment rendre vos histoires captivantes, vivantes, émouvantes ? Que raconter ? Des histoires tirées du réel ou surgies de mondes imaginaires ? Albums d'images, fictions ou documentaires ?Au fi l des pages, Faly Stachak vous fait voyager au coeur des différents genres de la littérature jeunesse : science-fiction, fantasy, contes...
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5. |  By: Michelle Fayet Publisher: Eyrolles Publication Date: 07-JUL-2011 Insert Date: 10-APR-2013 Slots: 1.0 | Overview: Rédiger sans complexes
PrésentationVous manquez d'assurance à l'écrit, le mot juste, la formule adéquate ne viennent pas quand il vous faut rédiger une lettre personnelle, un courrier administratif... et de toute façon, vous pensez n'avoir aucun style. Détrompez-vous ! L'angoisse de la page blanche peut disparaître aisément par l'acquisition de quelques réflexes d'écriture. Cet ouvrage vous propose des techniques éprouvées pour acquérir un style fluide et mieux communiquer à l'écrit. Donnez enfin du style à votre pensée !Surmonter la peur de la page blancheMieux transmettre sa penséeAméliorer son styleContrôler...
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6. |  By: Renée Simonet; Jean Simonet Publisher: Eyrolles Publication Date: 07-JUL-2011 Insert Date: 10-APR-2013 Slots: 1.0 | Overview: Savoir prendre des notes
PrésentationCours, conférences, réunions... Nombreuses sont les situations où vous êtes amené à prendre des notes. Ce guide vous propose une méthode complète, claire et efficace pour maîtriser rapidement cette technique.Exemples, exercices et conseils pratiques vous permettront d'adapter votre prise de notes aux différents supports (écrit, oral, électronique...). Vous saurez ainsi aller à l'essentiel !En conférenceEn coursEn réunionEn entretienAu sommairePrendre des notes à partir d'une situation d'expression oralePrendre des notes lors de cours, conférences, exposésPrendre des notes lors...
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7. |  Les outils de la communication écrite et visuelle By: Jacques Bojin; Marcel Dunand Publisher: Editions d'Organisation Publication Date: 07-JUL-2011 Insert Date: 10-APR-2013 Slots: 1.0 | Overview: Les outils de la communication écrite et visuelle
PrésentationSubmergés par une masse croissante d'informations, les professionnels ont besoin d'une méthode claire et de techniques opérationnelles pour communiquer l'essentiel sous forme de messages écrits ou oraux. Destiné à tous ceux qui ont à rédiger des documents ou à préparer des supports visuels, cet ouvrage a pour objectif d'aider à transmettre des informations et à convaincre ses supérieurs, collaborateurs ou clients. Il servira également de support à la préparation et à la conduite de réunions.Dans cet ouvrage, le lecteur trouvera des méthodes claires pour :Identifier, formuler et...
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8. |  By: Agnès Renaut Publisher: Editions d'Organisation Publication Date: 07-JUL-2011 Insert Date: 10-APR-2013 Slots: 1.0 | Overview: Bien écrire au travail
PrésentationA l'ère du "tout communiquer" et de la dématérialisation de l'information, les enjeux de l'écrit dans l'entreprise se sont démultipliés : pour réussir aujourd'hui, il faut absolument être réactif, compétent et efficace à l'écrit. Ce guide, destiné à tout professionnel amené à rédiger, vous offre tous les outils pour bien écrire. Il propose une méthode applicable dans toutes les situations rédactionnelles et présente un panorama pédagogique complet :des différents types d'écrits : commercial, publicitaire, managérial, journalistique, administratif...des différents supports :...
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9. |  By: Linda Newman Lior Publisher: Morgan Kaufmann Publication Date: 26-FEB-2013 Insert Date: 05-APR-2013 Slots: 1.0 | Overview: Writing for Interaction
Writing for Interaction focuses on the art of creating the information experience as it appears within software and web applications, specifically in the form of user interface text. It also provides strategies for ensuring a consistent, positive information experience across a variety of delivery mechanisms, such as online help and social media. Â Throughout this book, you'll learn simple techniques for writing consistent text with the right tone, how to select content delivery mechanisms, and how straightforward, clear layouts contribute to your customers ability to interact with...
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10. |  The Insider's Guide to Technical Writing By: Krista Van Laan Publisher: XML Press Publication Date: 15-MAY-2012 Insert Date: 04-APR-2013 Slots: 1.0 | Overview: The Insider's Guide to Technical Writing An introduction and reference for technical writers and aspiring technical writers....
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11. |  By: Richard Hamilton Publisher: XML Press Publication Date: 15-JAN-2009 Insert Date: 04-APR-2013 Slots: 1.0 | Overview: Managing Writers A practical guide to managing documentation projects in the real world....
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12. |  The Five Cs of Good Communication: Connecting with Your Reader By: Laura Stack Publisher: The Productivity Pro Publication Date: 01-MAR-2013 Insert Date: 27-MAR-2013 Slots: 1.0 | Overview: The Five Cs of Good Communication: Connecting with Your Reader
Would you like to learn how to get decision makers to read your documents? Would you like your materials to be placed at the top of the stack? Now you can! Learn from Laura Stack, the author of several published books, as she offers sage advice for successful business writing. Whether you're crafting cover letters, resumes, or emails, keep these five key communication principles in mind. Your writing must be:
Clear: free from confusion; understandable
Concise: short and to the point; brief
Concrete: specific; not vague
Correct: free from error; accurate;
Conversational:...
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13. |  Communicating Effectively with Email: Courtesies, Protocols, and Time Savers By: Laura Stack Publisher: The Productivity Pro Publication Date: 15-FEB-2013 Insert Date: 14-MAR-2013 Slots: 1.0 | Overview: Communicating Effectively with Email: Courtesies, Protocols, and Time Savers
Are you wading through email every day? Would you like to reduce the amount of time spent in your inbox? Communicating more effectively with your team members and professional contacts will maximize your time and avoid wasting others' time. Email can be a distraction, but it doesn't have to be a time waster. When you know how to use email as an effective communication tool, you'll avoid having your inbox monopolize your day.
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14. |  By: Dylan Callaghan Publisher: Adams Media Publication Date: 18-OCT-2012 Insert Date: 08-MAR-2013 Slots: 1.0 | Overview: Script Tease
The Newest Screenwriting Secrets What do an erstwhile stripper, an ex–gambling addict, and a stoned Canadian teenager have in common? They wrote your favorite movies, and they're not who you'd expect. Diablo Cody ( Juno ), Darren Aronofsky ( The Wrestler ), and Seth Rogan ( Superbad ) are among the scribes interviewed in Script Tease , your main line to the most current screenwriting wisdom. Their funny, even touching tales of how they made it despite the odds will give you a revealing look into what it really takes to get into the industry. With the guidance of recent greats like...
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15. |  The Plot Whisperer Book of Writing Prompts By: Martha Alderson Publisher: Adams Media Publication Date: 18-DEC-2012 Insert Date: 27-FEB-2013 Slots: 1.0 | Overview: The Plot Whisperer Book of Writing Prompts
Daily exercises guaranteed to spark your writing! The Plot Whisperer Book of Writing Prompts gives you the inspiration and motivation you need to finish every one of your writing projects. Written by celebrated writing teacher and author Martha Alderson, this book guides you through each stage of the writing process, from constructing compelling characters to establishing an unforgettable ending. Alderson also helps you get into the habit of writing creatively every day, with brand-new imaginative prompts, such as: Create an obstacle that interferes with the protagonist's goal and...
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16. |  How to Write Reports and Proposals, 3rd Edition By: Patrick Forsyth Publisher: Kogan Page Publication Date: 03-MAR-2013 Insert Date: 19-FEB-2013 Slots: 1.0 | Overview: How to Write Reports and Proposals, 3rd Edition Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively.
Full of checklists, exercises and examples, How To Write Reports and Proposals is essential reading and will help you...
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17. |  How to Write a Business Plan, 4th Edition By: Brian Finch Publisher: Kogan Page Publication Date: 03-MAR-2013 Insert Date: 19-FEB-2013 Slots: 1.0 | Overview: How to Write a Business Plan, 4th Edition Whether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan, 4th edition gives you the expert guidance you need to make an impact with your written plan, including advice on researching competitors, how to present your management skills and experience and how to effectively communicate your strategic vision.
Along with glossary of key terms and brand new advice on producing cash and profit forecasts, How to Write a Business Plan, 4th edition, contains all the help you'll need to get it right...
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18. |  Your Writing Coach 2nd ed: From Concept to Character, from Pitch to Publication By: Jurgen Wolff Publisher: Nicholas Brealey Publishing Publication Date: 01-FEB-2011 Insert Date: 12-FEB-2013 Slots: 1.0 | Overview: Your Writing Coach 2nd ed: From Concept to Character, from Pitch to Publication
According to a recent survey 81% of adults harbour dreams of writing but of those only 2% have actually completed a manuscript. While you can buy any number of books on how to write novels, screenplays, short stories, articles, memoirs and poetry, few offer the comprehensive coaching approach of Your Writing Coach. Jurgen Wolff offers advice not only on managing time, but also motivation, energy and support. Drawing on a wide variety of disciplines and approaches, including NLP, it offers breakthrough techniques for finding the time, the will and the way to write. Featuring exercises,...
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19. |  By: Lynda Felder Publisher: New Riders Publication Date: 07-FEB-2013 Insert Date: 09-FEB-2013 Slots: 1.0 | A recording of wind chimes. An item you cherish. Your childhood
haunts. The pounding of a drum. Getting lost.
Â
As author Lynda Felder reveals in A Web Writer’s
Toolkit, almost anything can serve as a point of inspiration
for successful Web writing. Follow along with her 365
exercises—in order or jump around to sections on travel,
games, sounds, and much more—to learn how to transform your
experiences and observations into ingenious Web content. Pretend
you have a time machine and write about the time and place you
would visit. Produce an audio story with sound effects. Tell a
story about the...
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20. |  Letting Go of the Words, 2nd Edition By: Janice (Ginny) Redish Publisher: Morgan Kaufmann Publication Date: 01-SEP-2012 Insert Date: 22-JAN-2013 Slots: 1.0 | Overview: Letting Go of the Words, 2nd Edition
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. ...
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