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Adwords


1. 

Das Buch zu Google AdWords

Das Buch zu Google AdWords

By: Ingemar Reimer

Publisher: O'Reilly Verlag

Publication Date: 18-JUL-2014

Insert Date: 22-JUL-2014

Slots: 1.0

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Jeder, der schon einmal mit Google gesucht hat – also wirklich jeder –, hat sie bereits in seinen Suchergebnissen gesehen: die kleinen Anzeigen über dem Text und in der rechten Spalte. Diese Anzeigen werden von Unternehmen mit Hilfe von Google AdWords geschaltet, und zwar immer passend zur Suchanfrage. Google AdWords sind meist preiswert, aber enorm effektiv. Ein weiteres Plus: Beim Einsatz von Google AdWords kann genau nachvollzogen werden, wie oft eine Anzeige in den Suchergebnissen gezeigt und wie oft sie angeklickt wurde. Aus diesen Gründen sind sie für das Online-Marketing fast jedes...

2. 

Google AdWords: Scénario complet pour réussir sa campagne marketing

Google AdWords: Scénario complet pour réussir sa campagne marketing

By: Sandrine Burriel

Publisher: Pearson France

Publication Date: 01-SEP-2010

Insert Date: 21-JUN-2012

Slots: 1.0

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Vous dirigez une petite entreprise, vous disposez d'une boutique en ligne, et vous souhaitez stimuler votre marketing web et consolider le référencement de votre site par l'achat d'AdWords, mais vous ne savez pas trop comment vous y prendre. Ce livre, écrit en étroite collaboration avec l'équipe de Google France et fondé sur l'expérience d'un panel de professionnels, est fait pour vous ! Organisé en deux parties, il commence par vous présenter les enjeux et les pratiques du e-commerce et de la publicité sur Internet, puis vous accompagne dans la création, le suivi et l'optimisation d'une...

3. 

Google AdWords™ For Dummies®

Google AdWords™ For Dummies®, 3rd Edition

By: 

Publisher: For Dummies

Publication Date: 06-DEC-2011

Insert Date: 19-JAN-2012

Slots: 1.0

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The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In...

4. 

Google AdWords

Google AdWords

By: 

Publisher: O'Reilly Media, Inc.

Publication Date: 04-NOV-2011

Insert Date: 04-NOV-2011

Slots: 1.0

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“Google AdWords” will explain how each piece of Google’s advertising platform works, focusing on areas that directly impact the performance and cost of the advertiser’s campaigns. Each topic will include tips, strategies, examples, and suggestions that readers can apply to their own accounts....

5. 

Advanced Google AdWords

Advanced Google AdWords™

By: 

Publisher: Sybex

Publication Date: 05-APR-2010

Insert Date: 16-SEP-2011

Slots: 1.0

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This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns. Improve Your Profits and Strategies While this book gives advanced insight into every aspect of using AdWords to create and manage...

6. 

Sams Teach Yourself Google AdWords™ in 10 Minutes

Sams Teach Yourself Google AdWords™ in 10 Minutes

By: 

Publisher: Sams

Publication Date: 13-JAN-2011

Insert Date: 05-NOV-2010

Slots: 1.0

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A clear, super quick, easy-to-understand guide for new Google AdWords users Fast access to instructions for every common task, plus reliable, concise answers to the most widely asked questions Organized into lessons that distill the most crucial information on each Google AdWords topic Tips and cautions point out shortcuts, solutions, and help you avoid common pitfalls. AdWords is the Google program that places text ads next to Google searches, mobile searches, on Web sites such as Gmail, and all sorts of other sites across the Web. Sams Teach Yourself Google AdWords in 10...

7. 

Google AdWords™ for Dummies®, 2nd Edition

Google AdWords™ for Dummies®, 2nd Edition

By: 

Publisher: For Dummies

Publication Date: 31-AUG-2009

Insert Date: 07-APR-2010

Slots: 1.0

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A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they...

8. 

Using Google™ AdWords and AdSense

Using Google™ AdWords and AdSense

By: 

Publisher: Que

Publication Date: 03-JUN-2010

Insert Date: 18-FEB-2010

Slots: 1.0

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Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want! learn fast, learn easy, using web, video, and audio Show Me video walks through tasks you’ve just got to...

9. 

Google® AdWords™ für Dummies®:

Google® AdWords™ für Dummies®:

By: Howie Jacobson

Publisher: für Dummies

Publication Date: 03-SEP-2008

Insert Date: 18-MAR-2009

Slots: 1.0

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Das Internet bietet ungeahnte Werbemöglichkeiten für Unternehmen. Aber man muss sie auch zu nutzen wissen. Google AdWords ist ein cleveres Onlinemarketing-Tool, mit dem Sie Ihre Website für noch mehr Kunden attraktiv machen können. Der Onlinemarketing-Spezialist Howard Jacobson zeigt Ihnen von der Anmeldung über die Ausarbeitung einer Marketingstrategie bis hin zur ihrer Perfektionierung, wie Sie Google AdWords professionell nutzen und gewinnbringend einsetzen. Sie erfahren, wie Sie die richtigen Suchbegriffe auswählen, um Kunden anzulocken, wie Sie Ihren Markt erforschen, eine...