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1. 

Advanced Web Metrics with Google Analytics, 3rd Edition

Advanced Web Metrics with Google Analytics, 3rd Edition

By: 

Publisher: Sybex

Publication Date: 03-APR-2012

Insert Date: 13-MAY-2013

Slots: 1.0

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Get the latest information about using the #1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand...

2. 

Google Analytics: Prise en main, utilisation avancée, cas pratiques, 2e édition

Google Analytics: Prise en main, utilisation avancée, cas pratiques, 2e édition

By: Alan Boydell; Serge Descombes; Sébastien Manaches

Publisher: Pearson France

Publication Date: 04-MAY-2012

Insert Date: 02-JUL-2012

Slots: 1.0

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Google Analytics est l'outil de référence pour l'analyse d'audience web. Il permet d'évaluer les comportements utilisateur et d’affiner sa stratégie marketing. Gratuit, il est autant utilisé par les particuliers et les petites entreprises que par les plus grands services marketing. Trois auteurs, comptant parmi les meilleurs experts français en Web Analytics, vous font partager l’expérience acquise au sein de Google France et dans les sociétés qu’ils ont créées par la suite. Ils dévoilent la dernière version de Google Analytics dans cette édition entièrement mise à jour : Tous les...

3. 

Google Analytics: Prise en main, utilisations avancées, cas pratiques, 1e édition

Google Analytics: Prise en main, utilisations avancées, cas pratiques, 1e édition

By: Alan Boydell; Serge Descombes; Sébastien Manaches

Publisher: Pearson France

Publication Date: 01-OCT-2010

Insert Date: 02-JUL-2012

Slots: 1.0

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Améliorez votre site web en analysant les comportements de vos visiteurs ! Google Analytics est l'outil d'analyse web le plus populaire au monde. Sa gratuité permet au plus grand nombre de disposer d'un outil de qualité pour analyser la fréquentation de son site et affiner sa stratégie marketing. Mais pour tirer le meilleur parti de cet outil, encore faut-il le connaître et le maîtriser parfaitement. Ce livre propose un condensé de l'expérience de l'équipe Web Analytics de Google France, acquise auprès de ses plus gros clients. La première partie permet la prise en main de Google...

4. 

Google Analytics und Co: Methoden der Webanalyse professionell anwenden

Google Analytics und Co: Methoden der Webanalyse professionell anwenden

By: Heiko Haller; Markus Hartwig; Arne Liedtke

Publisher: Addison-Wesley Verlag

Publication Date: 19-AUG-2010

Insert Date: 02-MAR-2012

Slots: 1.0

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Das Buch richtet sich an angehende und fortgeschrittene Webanalysten und behandelt die praktische Umsetzung der Webanalyse. Für den Einstieg bietet es klare Handlungskonzepte, um Webanalyse schnell und effektiv zu betreiben. Konkrete Business-Fragestellungen, die jeden Unternehmer interessieren, werden beispielhaft mit dem Tool Google Analytics beantwortet. Ziel ist es dabei, die aus unternehmerischer Sicht wesentlichen Problemfelder abzudecken und so eine effiziente Unternehmens- bzw. Website-Steuerung zu ermöglichen....

5. 

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step...

6. 

Google Analytics

Google Analytics

By: 

Publisher: O'Reilly Media, Inc.

Publication Date: 27-AUG-2010

Insert Date: 14-AUG-2010

Slots: 1.0

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Take advantage of Google Analytics' powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This book shows you how to probe general traffic, marketing, and ecommerce information with these tools, and teaches you how to supplement them with add-ons and external tools when you want to dig even deeper. You'll also learn how to create custom reports to analyze specific issues....

7. 

Sams Teach Yourself Google Analytics™ in 10 Minutes

Sams Teach Yourself Google Analytics™ in 10 Minutes

By: 

Publisher: Sams

Publication Date: 08-JUL-2010

Insert Date: 29-APR-2010

Slots: 1.0

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Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it! 10 minutes is all you need to learn how to… Quickly create a Google Analytics account and add Google Analytics to your site Define goals and measure how well your site is achieving them Track visitors from search engines, pay-per-click advertising, email, and other sources Discover the pages...

8. 

Advanced Web Metrics with Google Analytics™, Second Edition

Advanced Web Metrics with Google Analytics™, Second Edition

By: 

Publisher: Sybex

Publication Date: 15-MAR-2010

Insert Date: 13-MAR-2010

Slots: 1.0

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Valuable tips and tricks for using the latest version of Google Analytics Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web...

9. 

Google Analytics™ Third Edition

Google Analytics™ Third Edition

By: 

Publisher: John Wiley & Sons

Publication Date: 09-DEC-2009

Insert Date: 05-MAR-2010

Slots: 1.0

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With 2 billion sites on the Web, who's looking at yours? Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn. Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports Learn to interpret and...

10. 

Google™ Analytics 2.0

Google™ Analytics 2.0

By: Jerri Ledford; Mary E. Tyler

Publisher: John Wiley & Sons

Publication Date: 27-AUG-2007

Insert Date: 01-OCT-2008

Slots: 1.0

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Google Analytics 2.0BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime....

11. 

Actionable Web Analytics: Using Data To Make Smart Business Decisions

Actionable Web Analytics: Using Data To Make Smart Business Decisions

By: Jason Burby; Shane Atchison; Jim Sterne

Publisher: Sybex

Publication Date: 29-MAY-2007

Insert Date: 07-DEC-2007

Slots: 1.0

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Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics....

12. 

Google Analytics

Google Analytics

By: 

Publisher: O'Reilly Media, Inc.

Publication Date: 30-AUG-2007

Insert Date: 06-SEP-2007

Slots: 1.0

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Web analytics is the process of measuring your web site, analyzing the data, and making changes based on the analysis. Many businesses are just starting to learn how they can increase the performance of their web site by using web analytics. For many people, their first exposure to web analytics is Google Analytics, a free tool available to everyone. Although analysis is vital to web analytics, you can't do analysis without good data. Configuring Google Analytics correctly is the key to collecting good data. This Short Cut provides a thorough description of how the Google Analytics system...