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1. |  Advanced Web Metrics with Google Analytics, 3rd Edition By: Brian Clifton Publisher: Sybex Publication Date: 03-APR-2012 Insert Date: 13-MAY-2013 Slots: 1.0 | Overview: Advanced Web Metrics with Google Analytics, 3rd Edition
Get the latest information about using the #1 web analytics tool from this fully updated guide
Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand...
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2. |  Google Analytics: Prise en main, utilisations avancées, cas pratiques, 1e édition By: Alan Boydell; Serge Descombes; Sébastien Manaches Publisher: Pearson France Publication Date: 01-OCT-2010 Insert Date: 02-JUL-2012 Slots: 1.0 | Overview: Google Analytics: Prise en main, utilisations avancées, cas pratiques, 1e édition
Améliorez votre site web en analysant les comportements de vos visiteurs !
Google Analytics est l'outil d'analyse web le plus populaire au monde. Sa gratuité permet au plus grand nombre de disposer d'un outil de qualité pour analyser la fréquentation de son site et affiner sa stratégie marketing. Mais pour tirer le meilleur parti de cet outil, encore faut-il le connaître et le maîtriser parfaitement.
Ce livre propose un condensé de l'expérience de l'équipe Web Analytics de Google France, acquise auprès de ses plus gros clients. La première partie permet la prise en main de Google...
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3. |  Google Analytics und Co: Methoden der Webanalyse professionell anwenden By: Heiko Haller; Markus Hartwig; Arne Liedtke Publisher: Addison-Wesley Verlag Publication Date: 19-AUG-2010 Insert Date: 02-MAR-2012 Slots: 1.0 | Overview: Google Analytics und Co: Methoden der Webanalyse professionell anwenden Das Buch richtet sich an angehende und fortgeschrittene Webanalysten und behandelt die praktische Umsetzung der Webanalyse. Für den Einstieg bietet es klare Handlungskonzepte, um Webanalyse schnell und effektiv zu betreiben. Konkrete Business-Fragestellungen, die jeden Unternehmer interessieren, werden beispielhaft mit dem Tool Google Analytics beantwortet. Ziel ist es dabei, die aus unternehmerischer Sicht wesentlichen Problemfelder abzudecken und so eine effiziente Unternehmens- bzw. Website-Steuerung zu ermöglichen....
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4. |  Performance Marketing with Google™ Analytics: Practical Strategies for Maximizing Online ROI By: Sebastian Tonkin; Caleb Whitmore; Justin Cutroni Publisher: John Wiley & Sons Publication Date: 12-APR-2010 Insert Date: 15-AUG-2010 Slots: 1.0 | Overview: Performance Marketing with Google™ Analytics: Practical Strategies for Maximizing Online ROI
An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals
Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.
The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step...
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5. | 
By: Justin Cutroni Publisher: O'Reilly Media, Inc. Publication Date: 27-AUG-2010 Insert Date: 14-AUG-2010 Slots: 1.0 | Overview: Google Analytics Take advantage of Google Analytics' powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This book shows you how to probe general traffic, marketing, and ecommerce information with these tools, and teaches you how to supplement them with add-ons and external tools when you want to dig even deeper. You'll also learn how to create custom reports to analyze specific issues....
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6. |  Sams Teach Yourself Google Analytics™ in 10 Minutes By: Michael Miller Publisher: Sams Publication Date: 08-JUL-2010 Insert Date: 29-APR-2010 Slots: 1.0 | Overview: Sams Teach Yourself Google Analytics™ in 10 Minutes Sams Teach Yourself Google
Analytics™ in 10 Minutes gives you straightforward,
practical answers when you need fast results. By working through
its 10-minute lessons, you’ll learn everything you need to
use Google Analytics to accurately measure your website’s
performance–and improve it!
10 minutes is all you need to learn how
to…
Quickly create a Google Analytics account and add Google
Analytics to your site
Define goals and measure how well your site is achieving
them
Track visitors from search engines, pay-per-click advertising,
email, and other sources
Discover the pages...
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7. |  Advanced Web Metrics with Google Analytics™, Second Edition By: Brian Clifton Publisher: Sybex Publication Date: 15-MAR-2010 Insert Date: 13-MAR-2010 Slots: 1.0 | Overview: Advanced Web Metrics with Google Analytics™, Second Edition
Valuable tips and tricks for using the latest version of Google Analytics
Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.
This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.
Google Analytics is a free tool that measures Web...
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8. |  Google Analytics™ Third Edition By: Jerri L. Ledford; Joe Teixeira; Mary E. Tyler Publisher: John Wiley & Sons Publication Date: 09-DEC-2009 Insert Date: 05-MAR-2010 Slots: 1.0 | Overview: Google Analytics™ Third Edition
With 2 billion sites on the Web, who's looking at yours?
Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn.
Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports
Learn to interpret and...
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9. |  By: Jerri Ledford; Mary E. Tyler Publisher: John Wiley & Sons Publication Date: 27-AUG-2007 Insert Date: 01-OCT-2008 Slots: 1.0 | Overview: Google™ Analytics 2.0 Google Analytics 2.0BONUS: Each copy of Google Analytics 2.0
includes a $25 Google AdWords gift card compliments of Google. With
this $25 gift card , you can attract new customers to your website
on Google's dime....
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10. |  Actionable Web Analytics: Using Data To Make Smart Business Decisions By: Jason Burby; Shane Atchison; Jim Sterne Publisher: Sybex Publication Date: 29-MAY-2007 Insert Date: 07-DEC-2007 Slots: 1.0 | Overview: Actionable Web Analytics: Using Data To Make Smart Business Decisions Knowing everything you can about each click to your Web site can
help you make strategic decisions regarding your business. This
book is about the why, not just the how, of web analytics and the
rules for developing a "culture of analysis" inside your
organization. Why you should collect various types of data. Why you
need a strategy. Why it must remain flexible. Why your data must
generate meaningful action. The authors answer these critical
questions—and many more—using their decade of
experience in Web analytics....
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11. | 
By: Justin Cutroni Publisher: O'Reilly Media, Inc. Publication Date: 30-AUG-2007 Insert Date: 06-SEP-2007 Slots: 1.0 | Overview: Google Analytics
Web analytics is the process of measuring your web site, analyzing
the data, and making changes based on the analysis. Many businesses
are just starting to learn how they can increase the performance of
their web site by using web analytics. For many people, their first
exposure to web analytics is Google Analytics, a free tool
available to everyone.
Although analysis is vital to web analytics, you can't do analysis
without good data. Configuring Google Analytics correctly is the
key to collecting good data.
This Short Cut provides a thorough description of how the Google
Analytics system...
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