"Learn the application and database architecture of this open-source CRM and develop and integrate your own modules and custom workflows Learn to customize SugarCRM code Develop modules from scratch Learn database and application architecture In Detail SugarCRM is the world's leading commercial open-source customer relationship management (CRM) software for companies of all sizes. SugarCRM easily adapts to any business environment by offering a more flexible, cost-effective alternative to proprietary applications. SugarCRM's open-source architecture allows companies to...

In the crowded field of customer relationship management (CRM) systems, SugarCRM stands out—not only for its modular design, but also for the ease with which you can develop, customize, and extend your CRM applications. This concise book provides a thorough overview of the development tools and APIs available in SugarCRM 6.2, showing both developers and nondevelopers alike how to use them to build a sample application step-by-step....

A complete guide to implementing SugarCRM including needs assessment, installing and using the software, training users, integrating with existing systems, and more Analyze and weigh deployment options based on your needs and resources A brief overview of the benefits of SugarCRM 6.0 Review powerful built-in customization tools and popular third-party enhancements for your SugarCRM system Learn about on-going maintenance needs such as backups and user management In Detail SugarCRM is a popular customer relationship management system. It is an ideal way for small-medium...

SugarCRM is an innovative customer relationship management software solution that enhances your company’s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. SugarCRM For Dummies will show you to take advantage of this free, open source CRM application to boost your sales and please your customers. This guide helps you choose the flavor of Sugar you need, acquire and deploy it, set up accounts and contacts, and organize your day. You’ll first learn how to install SugarCRM, customize user preferences,...

A step-by-step guide to using this powerful Open Source application in your business. Your complete guide to SugarCRM implementation - assess your needs, install the software, start using it, train users, integrate with existing systems Covers both the free and commercial versions of SugarCRM - get maximum benefit from the free version before paying for add ons "SugarCRM is one of the most exciting open source products around today, and Michael Whitehead has created the definitive guide to it. Michael packs the book with his experience as the premier independent SugarCRM...