Today, it seems everyone—from multinational corporations to your kid’s second-grade teacher—has a blog. They all have one, in part, because they have information they want to share with others—from customers and clients to neighbors and parents. But to actually build a good blog—to create a blog people want to read—takes thought, planning, and some effort. From picking the right TypePad plan and working with domains to managing posts and building a community, creating a successful blog involves making critical decisions at each step. In this book by blogger extraordinaire Scott McNulty,...

Eager to start blogging? Find out how TypePad makes it easy and fun! If you've been thinking about breaking into the blogo-sphere but didn't know where to start, you've come to the right place. First, you'll get some pointers on what blogging's all about and how to develop your online identity. Then you'll find out how TypePad works, how to use TypeLists and widgets, and what it takes to make your blog a huge success! Blogging 101 — if you haven't blogged before, explore the why and how of blogging and learn to find your niche Your TypePad account — discover how to set one up,...