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1. 

Das Buch zum erfolgreichen Online-Marketing mit YouTube

Das Buch zum erfolgreichen Online-Marketing mit YouTube

By: Christian Tembrink; Marius Szoltysek; Hendrik Unger

Publisher: O'Reilly Verlag

Publication Date: 12-NOV-2013

Insert Date: 17-DEC-2013

Slots: 1.0

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Mithilfe von YouTube können heutzutage Mittelständler, Institutionen und Freiberufler eine Online-Reputation aufbauen, die noch vor wenigen Jahren einigen wenigen großen Konzernen vorbehalten schien. Die Autoren, die eine erfolgreiche Marketing-Agentur betreiben und Google-YouTube-Partner sind, zeigen in diesem Buch nicht nur, wie YouTube im Detail funktioniert, sondern auch, wie dieses Medium zum festen Bestandteil einer cleveren Marketingstrategie wird. Vom Anlegen eigener YouTube-Kanäle über das Erstellen guter Videos bis hin zur Erfolgsmessung - das Buch lässt keine Frage aus....

2. 

YouTube

YouTube

By: Christoph Krachten; Carolin Hengholt

Publisher: dpunkt

Publication Date: 11-DEC-2013

Insert Date: 12-DEC-2013

Slots: 1.0

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Wer ein Video für YouTube drehen möchte und viele Zuschauer erreichen will, der braucht diesen bewährten Bestseller. Die Neuauflage berücksichtigt alle Aktualisierungen des YouTube-Auftritts und präsentiert die neuesten Entwicklungen, die aktuell populärsten Kanäle und erfolgreichsten YouTuber. Nach einer Darstellung der YouTube-Prinzipien folgt eine ausführliche Beantwortung aller technischen und inhaltlichen Fragen bei der Videoproduktion. Ein kurzes Kompendium für den Dreh und ein Kapitel mit Grundlagenwissen u.a. über Kameraperspektive und Beleuchtung runden das Buch ab....

3. 

YouTube: An Insider's Guide to Climbing the Charts

YouTube: An Insider's Guide to Climbing the Charts

By: ;

Publisher: O'Reilly Media, Inc.

Publication Date: 21-NOV-2008

Insert Date: 19-JAN-2013

Slots: 1.0

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Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn...

4. 

YouTube

YouTube

By: Nicolas Nova

Publisher: Pearson France

Publication Date: 07-DEC-2012

Insert Date: 04-JAN-2013

Slots: 1.0

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Cet ouvrage pratique et malin ouvre les portes de YouTube et propose de nombreux conseils pour optimiser votre visibilité en ligne. La plateforme d'hébergement de vidéos YouTube compte à ce jour plus de 800 millions d'utilisateurs. Que vous soyez une marque, un artiste ou que vous postiez la dernière vidéo de vos vacances, YouTube vous permet de diffuser des messages parfois bien plus percutants qu'un simple texte, d’autant que Google intègre désormais les vidéos dans ses recherches. Ce livre est destiné à tous les utilisateurs de YouTube qui souhaitent savoir comment aller plus loin...

5. 

YouTube® for Business: Online Video Marketing for Any Business, Second Edition

YouTube® for Business: Online Video Marketing for Any Business, Second Edition

By: 

Publisher: Que

Publication Date: 20-JAN-2011

Insert Date: 12-FEB-2011

Slots: 1.0

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Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features Includes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix Includes 4 new chapters that cover the newly added business-related features on You Tube. In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com ...

6. 

YouTube™ for Dummies®

YouTube™ for Dummies®

By: 

Publisher: For Dummies

Publication Date: 30-JUL-2007

Insert Date: 08-APR-2010

Slots: 1.0

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YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider "simple." With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add content to YouTube. Content includes: Watching the Tube - includes getting your PC ready for YouTube viewing, finding video, signing up for an account, and creating favorites. Loading Video to YouTube—covers the nuts and bolts of shooting...

7. 

YouTube® and Video Marketing: An Hour a Day

YouTube® and Video Marketing: An Hour a Day

By: 

Publisher: Sybex

Publication Date: 17-AUG-2009

Insert Date: 05-MAR-2010

Slots: 1.0

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A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization,...

8. 

YouTube® for Business: Online Video Marketing for Any Business

YouTube® for Business: Online Video Marketing for Any Business

By: Michael Miller

Publisher: Que

Publication Date: 19-AUG-2008

Insert Date: 15-JUN-2008

Slots: 1.0

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To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing plan–and drive traffic to your company’s website. In this book you’ll learn how to: • Develop a YouTube marketing strategy • Decide what types of videos to produce • Shoot great-looking YouTube videos–on a budget • Edit and enhance your videos • Create a presence on the...

9. 

YouTube 4 You

YouTube 4 You

By: 

Publisher: Que

Publication Date: 26-APR-2007

Insert Date: 11-APR-2007

Slots: 1.0

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<>VIEW. UPLOAD. SHARE. That's what YouTube is all about–viewing, uploading, and sharing your favorite videos. And the book you hold in your hands will help you get the most out of this hot website. You'll learn how to find the latest viral videos, share your favorite videos with friends and the YouTube community, and shoot and upload your own videos to the YouTube website. YouTube 4 You is the first book to take you inside YouTube, show you how the site works, and provide tips and tricks for becoming a more successful YouTuber! You’ll Learn How To • Find and watch the latest videos •...