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41. 

Google Analytics: Prise en main, utilisations avancées, cas pratiques, 1e édition

Google Analytics: Prise en main, utilisations avancées, cas pratiques, 1e édition

By: Alan Boydell; Serge Descombes; Sébastien Manaches

Publisher: Pearson France

Publication Date: 01-OCT-2010

Insert Date: 02-JUL-2012

Slots: 1.0

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Améliorez votre site web en analysant les comportements de vos visiteurs ! Google Analytics est l'outil d'analyse web le plus populaire au monde. Sa gratuité permet au plus grand nombre de disposer d'un outil de qualité pour analyser la fréquentation de son site et affiner sa stratégie marketing. Mais pour tirer le meilleur parti de cet outil, encore faut-il le connaître et le maîtriser parfaitement. Ce livre propose un condensé de l'expérience de l'équipe Web Analytics de Google France, acquise auprès de ses plus gros clients. La première partie permet la prise en main de Google...

42. 

Google+ for Nonprofits: A Quick Start Guide to Unleashing the Power of Google+ to Promote and Fund Your Nonprofit

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Google+ for Nonprofits: A Quick Start Guide to Unleashing the Power of Google+ to Promote and Fund Your Nonprofit

By: Marc Pitman

Publisher: Que

Publication Date: 07-AUG-2012

Insert Date: 28-JUN-2012

Slots: 1.0

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Google+ for Nonprofits will show you fast, free, and extremely low-cost ways to put it to work. Author Marc A. Pitman, creator of FundraisingCoach.com, is one of the world's leading non-profit fundraising consultants. He knows what works. He'll show you how to use Google+ to interact more flexibly with board, staff, and donors…easily and centrally build and run your presence on Facebook, Twitter, and LinkedIn; videoconference with your team, anywhere on Earth; even influence millions of Google searches by people who've never even heard of Google+! Haven't used Google+ before (or...

43. 

Google AdWords: Scénario complet pour réussir sa campagne marketing

Google AdWords: Scénario complet pour réussir sa campagne marketing

By: Sandrine Burriel

Publisher: Pearson France

Publication Date: 01-SEP-2010

Insert Date: 21-JUN-2012

Slots: 1.0

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Vous dirigez une petite entreprise, vous disposez d'une boutique en ligne, et vous souhaitez stimuler votre marketing web et consolider le référencement de votre site par l'achat d'AdWords, mais vous ne savez pas trop comment vous y prendre. Ce livre, écrit en étroite collaboration avec l'équipe de Google France et fondé sur l'expérience d'un panel de professionnels, est fait pour vous ! Organisé en deux parties, il commence par vous présenter les enjeux et les pratiques du e-commerce et de la publicité sur Internet, puis vous accompagne dans la création, le suivi et l'optimisation d'une...

44. 

The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns

The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns

By: Bart Weller; Lori Calcott

Publisher: Apress

Publication Date: 09-MAY-2012

Insert Date: 30-MAY-2012

Slots: 1.0

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There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options...

45. 

Advanced Google AdWords, 2nd Edition

Advanced Google AdWords, 2nd Edition

By: 

Publisher: Sybex

Publication Date: 24-APR-2012

Insert Date: 24-MAY-2012

Slots: 1.0

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Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the...

46. 

Intermediate Android Development Learning Path

Intermediate Android Development Learning Path

By: Safari Content Team

Publisher: Safari Books Online

Publication Date: 01-MAY-2012

Insert Date: 04-MAY-2012

Slots: 0.0

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If you've created your first simple Android application, and you're ready to develop more complex apps, then complete this Intermediate Android Development Learning Path. You will learn how to handle threading, how to create fragments for tablets, and how to implement graphics, audio and location in your apps. You will master tapping into OpenGL and Bluetooth, how to create mobile apps with PhoneGap, and even how to use Python for creating apps. All of these skills will enable you to create apps that can be used across any type of Android device, thus maximizing the audience for your...

47. 

Beginning Android Development Learning Path

Beginning Android Development Learning Path

By: Safari Content Team

Publisher: Safari Books Online

Publication Date: 01-MAY-2012

Insert Date: 04-MAY-2012

Slots: 0.0

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If you know Java, follow along and learn how to develop your first Android application with the help from Safari Books Online. Don't worry if you haven't heard of Activities, Intents, Services or Content Providers. By completing this Beginning Android Development Learning Path, you will understand all of this and more, all within the context of creating your own real world Android applications. We provide the complete picture, guiding you through the most popular Android resources produced by the top experts. Complete this "tour" and you will be well on your way to turning your ideas...

48. 

Advanced Android Development Learning Path

Advanced Android Development Learning Path

By: Safari Content Team

Publisher: Safari Books Online

Publication Date: 01-MAY-2012

Insert Date: 04-MAY-2012

Slots: 0.0

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If you've developed Android apps that have maybe been published in the marketplace, but you want to do something a bit less ordinary, then you'll want to jump into this Advanced Android Development Learning Path. Here you will learn how to master the Android Native Development Kit (NDK), which allows you to call C and C++ methods from Java. You will also learn how to create Android 3.0 Animations, including tweening, 2d graphics, theme and widget building, and even how to add live wallpaper and custom video and audio capture to your Android apps. You will learn how to develop RESTful...

49. 

Android® Fully Loaded, Second Edition

Android® Fully Loaded, Second Edition

By: 

Publisher: John Wiley & Sons

Publication Date: 01-FEB-2012

Insert Date: 19-APR-2012

Slots: 1.0

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Fully loaded with the latest tricks and tips on your new Android! Android smartphones are so hot, they're soaring past iPhones on the sales charts. And the second edition of this muscular little book is equally impressive--it's packed with tips and tricks for getting the very most out of your latest-generation Android device. Start Facebooking and tweeting with your Android mobile, scan barcodes to get pricing and product reviews, download your favorite TV shows--the book is positively bursting with practical and fun how-tos. Topics run the gamut from using speech recognition,...

50. 

Beginning Android™ 4 Application Development

Beginning Android™ 4 Application Development

By: 

Publisher: Wrox

Publication Date: 06-MAR-2012

Insert Date: 30-MAR-2012

Slots: 1.0

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Understand Android OS for both smartphone and tablet programming This fast-paced introduction to the newest release of Android OS gives aspiring mobile app developers what they need to know to program for today's hottest Android smartphones and tablets. Android 4 OS is, for the first time, a single solution for both smartphones and tablets, so if you master the information in this helpful guide, you'll be well on your way to successful development for both devices. From using activities and intents and creating rich user interfaces to working with SMS, messaging APIs, and the Android...

51. 

Google+ for Photographers

Google+ for Photographers

By: Colby Brown

Publisher: Peachpit Press

Publication Date: 22-MAR-2012

Insert Date: 23-MAR-2012

Slots: 1.0

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Prior to Google+, Photographers relied on a mix of Twitter, Facebook, Flickr, and other services to display their work and interact with others. No single service provided photographers with a complete set of tools that allowed them to connect with others in a rich, meaningful way –until now . Unlike other social networks, Google+ allows photographers to upload, personalize, and update images easily. The Google+ interface is intuitive and attractive — images appear large and uncropped in the stream, preserving their original integrity; and the infinite scrolling feature creates a fluid,...

52. 

Google AdSense Quick Guide: Mastering the New Google AdSense Interface

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Google AdSense Quick Guide: Mastering the New Google AdSense Interface

By: Michael Miller

Publisher: Que

Publication Date: 12-MAR-2012

Insert Date: 16-MAR-2012

Slots: 1.0

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With the new version of AdSense, Google has changed virtually everything about the interface and added some new features. The navigation structure has been completely overhauled, as have the available types of ads. Google has reorganized the former AdSense Channels into five basic types of ads: Content, Domains, Feeds, Mobile Content, and Search. In addition, Google has tied in-game and YouTube advertising into AdSense, to make it easier to place ads in online games and YouTube videos. Google also has made it easier and more prominent to enable ad blocking — that is, to keep certain types...

53. 

What is Dart?

What is Dart?

By: ;

Publisher: O'Reilly Media, Inc.

Publication Date: 07-MAR-2012

Insert Date: 13-MAR-2012

Slots: 0.0

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This short, free ebook from March 2012 describes the Dart language, libraries, and tools that help you develop structured, fast, and maintainable web apps that run in any modern browser....

54. 

Der Google-Code: Das Geheimnis der besten Suchergebnisse

Der Google-Code: Das Geheimnis der besten Suchergebnisse

By: Henk van Ess

Publisher: Addison-Wesley Verlag

Publication Date: 08-DEC-2010

Insert Date: 02-MAR-2012

Slots: 1.0

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Verändern Sie Ihre Suche mit Google und finden Sie Informationen, die anderen verborgen bleiben!Das Suchen mit Google führt oft zu einem Übermaß an Informationen. Wie finden Sie aber genau das, was Sie suchen? Ganz einfach: Suchen Sie clever und lernen Sie, wie Google zu denken! Der Internetexperte und Suchspezialist Henk van Ess hat eine Suchmethode entwickelt, die zu einer viel kürzeren Liste relevanter Ergebnisse führt. Vergeuden Sie keine Zeit mehr mit dem Durchforsten tausender Suchergebnisse, sondern erreichen Sie direkt die richtige Antwort. Der Google Code stellt die normale Suche auf...

55. 

Google Analytics und Co: Methoden der Webanalyse professionell anwenden

Google Analytics und Co: Methoden der Webanalyse professionell anwenden

By: Heiko Haller; Markus Hartwig; Arne Liedtke

Publisher: Addison-Wesley Verlag

Publication Date: 19-AUG-2010

Insert Date: 02-MAR-2012

Slots: 1.0

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Das Buch richtet sich an angehende und fortgeschrittene Webanalysten und behandelt die praktische Umsetzung der Webanalyse. Für den Einstieg bietet es klare Handlungskonzepte, um Webanalyse schnell und effektiv zu betreiben. Konkrete Business-Fragestellungen, die jeden Unternehmer interessieren, werden beispielhaft mit dem Tool Google Analytics beantwortet. Ziel ist es dabei, die aus unternehmerischer Sicht wesentlichen Problemfelder abzudecken und so eine effiziente Unternehmens- bzw. Website-Steuerung zu ermöglichen....

56. 

Sams Teach Yourself Google™+ in 10 Minutes, Second Edition

Sams Teach Yourself Google™+ in 10 Minutes, Second Edition

By: Patrice-Anne Rutledge

Publisher: Sams

Publication Date: 21-JUN-2012

Insert Date: 26-FEB-2012

Slots: 1.0

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Sams Teach Yourself Google+ in 10 Minutes, Second Edition gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to use Google+’s latest improvements to connect with everyone you care about…share what you want to share…even build your business! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information Plain English definitions explain new terms 10 minutes is all you need to learn how to… Create a great Google+ profile, fast! Understand...

57. 

Google Picasa intensiv: Alles, was Ihre Fotos brauchen

Google Picasa intensiv: Alles, was Ihre Fotos brauchen

By: Christoph Prevezanos

Publisher: Markt+Technik Verlag

Publication Date: 10-MAY-2010

Insert Date: 25-FEB-2012

Slots: 1.0

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Das farbig visuelle Praxisbuch zum Fotodienst-Marktführer. Neben den beliebten Grundfunktionen (Fotos verwalten und online stellen), die Sie vielleicht schon beherrschen, zeigt es auch all die Möglichkeiten Bilder zu bearbeiten. Retuschieren Sie Fehler in Ihren Fotos, entfernen Sie rote Augen, passen Sie Kontrast und Helligkeit an, machen Sie eine "Fotocollage mit zwei Mausklicks" oder eine Diashow. Ein extra Bildbearbeitungs-Programm können Sie sich damit sparen. Picasa genügt vollkommen....

58. 

Programmierung in Google Go: Einstieg, Beispiele und professionelle Anwendung

Programmierung in Google Go: Einstieg, Beispiele und professionelle Anwendung

By: Rainer Feike; Steffen Blass

Publisher: Addison-Wesley Verlag

Publication Date: 09-NOV-2010

Insert Date: 22-FEB-2012

Slots: 1.0

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Google hat mit Go eine neue Programmiersprache vorgestellt. Go verbindet Elemente dynamischer Konzepte wie Perl, Python und PHP mit der Ausführungsgeschwindigkeit und Typsicherheit von Sprachen wie C/C++ und Java. Go erhöht die Produktivität, macht Spaß und ist OpenSource. Go ist ein neues Mittel der Systemprogrammierung und bringt Multithreading sowie neue Ansätze der objektorientierten und funktionalen Entwicklung mit.Das Buch vermittelt systematisch Syntax und Semantik der Sprache Go, deckt auf was neu ist und erläutert mit ausführlichen Beispielen, welches Potenzial in Go steckt. An...

59. 

Sams Teach Yourself Google TV™ App Development in 24 Hours

Sams Teach Yourself Google TV™ App Development in 24 Hours

By: Carmen Delessio

Publisher: Sams

Publication Date: 07-FEB-2013

Insert Date: 17-FEB-2012

Slots: 1.0

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In just 24 sessions of one hour or less, Sams Teach Yourself Google TV App Development in 24 Hours will help you master app development with the radically improved new version of Google TV running Android 3.2 and Android second-screen apps using 4.2. Using its straightforward, step-by-step approach, you’ll gain the hands-on skills you need to build all three types of Google TV apps: Web, Android, and second-screen apps. You’ll learn today’s Google TV development best practices. Every lesson builds on what you’ve already learned, giving you a rock-solid foundation for real-world...

60. 

Android Wireless Application Development Volume II: Advanced Topics, Third Edition, Video Enhanced Edition

Android Wireless Application Development Volume II: Advanced Topics, Third Edition, Video Enhanced Edition

By: Lauren Darcey; Shane Conder

Publisher: Addison-Wesley Professional

Publication Date: 24-JUL-2012

Insert Date: 05-FEB-2012

Slots: 1.0

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A Video Enhanced book which contains embedded links to instructional videos from: The Essentials of Android Application Development (LiveLessons Video Training) by Ian Clifton. http://ssl.safaribooksonline.com/9780132996594 Android Wireless Application Development has earned a reputation as the most useful real-world guide to building robust, commercial-grade Android apps. Now, authors Lauren Darcey and Shane Conder have systematically revised and updated this guide for the latest Android SDK and tools updates. To accommodate their extensive new coverage, they’ve split the book into two...