This version (Version 2.0) of Safari's Privacy Policy is effective as of August 31, 2009.

This Policy (the "Policy") discloses the privacy practices of Safari Books Online, LLC ("Safari").

This Policy governs how Safari collects, stores, processes, transfers, uses, and protects personally identifiable information that it collects from and about you.

If you have any questions about this Policy, please contact us by email at customer-service@safaribooksonline.com or by mail at:

Safari Books Online, LLC
1003 Gravenstein Hwy North
Sebastopol, CA 95472

1. Information We Collect

   Personally Identifiable Information ("PII") means information that can be directly associated with you (such as your name, email address, or telephone number), or information about activities directly linked to you (such as subscriptions that you have licensed or purchased). We collect PII in the following ways:

   1.1 Information that you provide to us directly:

   • When you contact or communicate with Safari, we may gather information such as your name, physical address, email address and phone number;
   • When you participate in a promotional offer (such as a trial subscription) and/or purchase products or services, we may gather information regarding the offer that you participate in, and any products or services that you purchase, as well as financial information such as your credit card number.
   • When you register for an online account, subscribe to a newsletter, participate in communities or an event, program, class or promotion, or click on a URL, we may gather user preferences, product interests, industry focus, community choices and other customer profile information.

   1.2 Information we collect through technology related to our products and services

   • Certain products and services that you acquire from us may connect and transmit telemetry and system/product data to us or our authorized agents. This data may include, but is not limited to, system model, operating system, host ID and IP address.
   • We use this information to manage and administer our products and services, and as the basis for advising you of the availability of updates and new versions, providing agreed upon testing and monitoring of services that we provide, enhancing our products and services, and improving and targeting our communications with you.

   1.3 Information we collect through online technology

   • When you are on Safari's websites, we collect information about the pages you visit. Some web pages use cookies, web beacons and similar technologies to automatically collect information from you. We may send one or more cookies (small text files containing a string of characters) to your computer to uniquely identify your browser. We may use "web beacons" (electronic images also known as pixel tags or clear gifs) to recognize a Safari cookie on your computer when you view or act upon a Safari web page, a Safari advertisement posted on a third-party web page, or an email from us.
   • Cookies, web beacons and similar technologies enable us to collect information about your visits to our websites, such as:
     • Internet Protocol Address
     • Browser type
     • Operating system
     • Referring site (site you visited before coming to our site)
     • Date and time of visit
     • URL of pages visited
     • Other browsing behavior, such as products and white papers downloaded

   Most browsers allow you to remove and block cookies and web beacons. If you do so, you will need to re-enter your User Name and password to access certain parts of our web sites and you will be served only generic information that is not focused on your specific interests. Also, you may not be able to use certain Safari web site features or take full advantage of our offerings.

   1.4 Information from other sources

   • From time-to-time we may receive information from other sources, such as commercial contact lists or companies that we acquire, and we may combine that information with information previously collected.
   • If you give us PII on behalf of someone else (or someone else gives us PII on your behalf), we require that the person providing the PII to us must have consent to do so from the person whose information is provided.
   • Some Safari events, web sites or services may be co-branded and offered in conjunction with a third party. When you provide PII in relation to them, both Safari and the third party(ies) may receive the information collected and use the information according to each company's privacy policy and agreement with you.

2. How We Use Information We Collect

   We use PII to conduct business, provide information and support for products and services, improve our understanding of your needs and interests, develop and improve our services and products, and personalize communications. Examples include:

   • Advising you of relevant promotions, products, services, and news about Safari and affiliated third-parties
   • Processing and fulfilling orders
   • Creating and monitoring accounts
   • Market research projects
   • Analyzing how our products and services are used
   • Personalizing content and advertising
   • Monitoring our services in order to prevent and identify unauthorized content use and violations of our end user agreements
   • Planning and forecasting
   • Legal compliance
   • Preventing fraud and prohibited or illegal activities

3. How We Share and Disclose PII

   We may share or disclose your PII with:

   • Companies that are related to Safari, in order to support business and marketing processes
   • Our service providers and suppliers, who are acting and using your information solely on our behalf
   • As necessary, if we suspect a violation of our policies or to protect the rights or safety of any person or entity
   • Government agencies, law enforcement agencies and others, based on a good-faith belief that disclosure is necessary to respond to judicial process, valid government inquiry, or is otherwise required by law
   • The buyer, if Safari or any of its assets are sold
   • Other third-parties for purposes you have allowed by agreeing to this Policy, or by otherwise giving us your consent
   • Others including without limitation other participants, to the extent of any PII that is posted by you or an authorized third-party to our wikis, forums, blogs, message boards, chat rooms and other social network environments

4. Notice and Choice

   We provide notice about our use of PII in this Policy, in our web pages, and in other locations where we collect information. You can choose whether or not to provide your PII to us. If you choose not to provide PII, you may be not be able to take advantage of certain offers, options, events and services that depend upon accurate PII.

   To change your marketing communications preferences, sign in to your account and go to the Email Preferences [/emailpreferences] section of the My Account page. Please note that your marketing communication preferences do not affect transactional, relationship and legally required communications.

5. Onward Transfer

   We will only share personal information with third parties if those third parties provide an adequate level of data protection to help ensure the security of personal data.

6. Security

   Safari uses administrative, technical, and physical safeguards to protect the security, confidentiality and integrity of PII against loss, misuse and unauthorized access, disclosure, alteration, and destruction. In addition, we use standard security protocols and mechanisms to transmit sensitive data such as credit card details.

   You can assist us in protecting your PII by keeping your password and login information secret, and making sure that you terminate user sessions, close the browser, and log out when you access our services from shared computers.

7. Access and Accuracy

   It is important to us to maintain the accuracy of your contact information. If you need to update or correct it, please do so by email at customer-service@safaribooksonline.com.

   You also may update your information by writing to:

   Safari Books Online, LLC
   Attn: Customer Service
   1003 Gravenstein Hwy North
   Sebastopol, CA 95472

   We will make reasonable efforts to incorporate the changes as soon as possible. Before we make changes, we may ask you to verify your identity and/or provide other details. We may keep a copy of the prior information for our records.

   We provide individuals with reasonable access to their PII in order to have it corrected, amended or deleted where it is inaccurate or inappropriate for the specified purposes of processing.

8. Children's Privacy

   Safari's web sites and marketing are not directed to children under 13 years of age. If that policy changes, we will obtain consent from a parent or guardian before we collect PII from anyone under the age of 13.

9. Transfers of PII under Safe Harbor

   Safari transacts business throughout the world and has operations, processes and systems that cross borders. If you choose to provide us with information, including PII, you understand that we may transfer it within Safari in the United States or to affiliates, joint venture partners, and third-party service providers around the world.

10. Enforcement

    Safari regularly reviews its compliance with this Policy. Please feel free to direct any questions or concerns regarding this Policy or Safari's treatment of PII by emailing us at customer-service@safaribooksonline.com or by writing to us at:

    Safari Books Online, LLC
    Attn: Customer Service
    1003 Gravenstein Hwy North
    Sebastopol, CA 95472

11. Changes to this Privacy Policy

    Please note that this Policy may change from time to time. We will not reduce your rights under this Policy without your explicit consent. We will post any Policy changes on this page and, if the changes are significant, we will provide a more prominent notice and we will also keep prior versions of this Policy in an archive for your review.

12. Your California Privacy Rights (for California residents)- Information-Sharing Disclosure

    Safari's policy is to share your personal information only you have given us your consent, for instance, by your agreeing to this Policy.

    After obtaining such consent, Safari may from time-to-time provide its business partners with contact details for direct marketing purposes of relevant services, products, and programs.

    If you no longer wish your information to be shared, please let us know. If you have further inquires regarding our information sharing practices, please let us know. You can email us at marketing@safaribooksonline.com.

13. Previous Versions

    For the previous version see Safari Online Privacy Policy, [Version 1.0]

    This is Version 2.0.