Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.
1. |  Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value By: Reed K. Holden Publisher: FT Press Publication Date: 18-MAY-2012 Insert Date: 22-MAY-2012 Slots: 1.0 | Overview: Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value Sales professionals now confront the most serious threat to
their success. Regardless of their size, industry, country,
customer type, nature of the relationship or amount of value they
provide, sales professionals are finding that purchasing decisions
are increasingly being limited by procurement. The modern
procurement function is purchasing on steroids. Where traditional
purchasing managers negotiated, procurement officials attempt to
dictate. Procurement deploys a variety of tactics designed to
do one thing: gain unprecedented discounts and concessions out of
even the most sophisticated...
|
2. | 
Understanding SEO: Building a Foundation for Long Term Success By: Melanie Mitchell Publisher: FT Press Publication Date: 16-MAY-2012 Insert Date: 22-MAY-2012 Slots: 1.0 | Overview: Understanding SEO: Building a Foundation for Long Term Success The web’s more crowded than ever
– and that means Search Engine Optimization is more critical
than ever. All too often, SEO is viewed as a mysterious
“black art” – but it doesn’t need to be. In
Understanding SEO: Building a Foundation for Long Term
Success, leading practitioner Melanie Mitchell completely
demystifies SEO, showing you how to grab value from “low
hanging fruit,” and start optimizing everything from pages,
text, and keywords to images – even your page’s
underlying HTML code. Mitchell shows how to craft a strategy that
reflects your specific goals for attracting qualified...
|
3. |  Herbal Supplements and the Brain: Understanding Their Health Benefits and Hazards By: S. J. Enna; Stata Norton Publisher: FT Press Publication Date: 04-MAY-2012 Insert Date: 19-MAY-2012 Slots: 1.0 | Overview: Herbal Supplements and the Brain: Understanding Their Health Benefits and Hazards Today, many manufacturers of plant-based
"neuroceuticals" claim their products can offer powerful benefits
in brain function. However, the US government does not require
these manufacturers to demonstrate their products’
effectiveness, leaving it difficult for consumers and health
professionals to make decisions about the benefits and risks. In
Herbal Supplements and the Brain: Understanding their Health
Benefits and Hazards, two leading researchers provide this
crucial information in clear language any intelligent reader can
understand and use. They begin by introducing the...
|
4. | 
The Financial Crisis in Perspective (Collection) By: Mark Zandi, Satyajit Das, John Authers Publisher: FT Press Publication Date: 01-MAY-2012 Insert Date: 09-MAY-2012 Slots: 1.0 | Overview: The Financial Crisis in Perspective (Collection) A brand new collection of powerful insights into the
meaning and implications of the financial crisis… now in a
convenient e-format, at a great price!
How the financial crisis really happened, and what it really
meant: 4 eBooks packed with lessons for investors and
policymakers!
These four eBooks offer unsurpassed insight into the causes and
implications of the global financial crisis: information every
investor and policy-maker needs to prepare for an extraordinarily
uncertain future. In Financial Shock, Updated Edition,
renowned economist Mark Zandi provides the most concise,...
|
5. | 
Moods and Markets: A New Way to Invest in Good Times and in Bad By: Peter Atwater Publisher: FT Press Publication Date: 31-JUL-2012 Insert Date: 27-APR-2012 | Overview: Moods and Markets: A New Way to Invest in Good Times and in Bad This is the Rough Cut version of the printed book.
Leading consultant and Minyanville
contributor Peter Atwater has helped institutional investors,
corporations and policymakers map changing social moods to emerging
market shifts, and use that knowledge to identify huge new market
opportunities. Now, Atwater shows you how to use the same
powerful Horizon PreferenceTM approach to select your own
high-performance investments. Utilizing what is often
in plain sight, but overlooked and underestimated, Horizon
Preference helps you understand how we narrow our physical, time
and relationship...
|
6. |  Social Media and Public Relations: Eight New Practices for the PR Professional By: Deirdre K. Breakenridge Publisher: FT Press Publication Date: 17-APR-2012 Insert Date: 25-APR-2012 Slots: 1.0 | Overview: Social Media and Public Relations: Eight New Practices for the PR Professional In Social Media and Public Relations: Eight New Practices for
the PR Professional, social marketing pioneer Deirdre
Breakenridge teaches and demonstrates the eight new skills and
mindsets PR/marketing pros need to build brands and engage
customers in a social world. This concise, action-oriented book
shows practitioners how to systematically expand their roles,
improve their processes, and sharpen their strategies to engage
with today’s more sophisticated and socialized customers.
Drawing on her extensive client experience, Breakenridge helps you
respond to consumers who demand control over...
|
7. | 
Turning Patterns into Profits with Harmonic Trading (Collection) By: Scott M. Carney, Buff Pelz Dormeier Publisher: FT Press Publication Date: 12-APR-2012 Insert Date: 19-APR-2012 Slots: 1.0 | Overview: Turning Patterns into Profits with Harmonic Trading (Collection) A brand new collection of powerful
investing strategies from world-renowned experts…now in a
convenient e-format, at a great price!
3 outstanding eBooks help you master two
powerful new methods for outperforming the market: harmonic trading
and volume analysis!
This exclusive 3-eBook package will help you
master and use two of today’s most powerful new strategies
for outperforming the market: Harmonic Trading and Volume Analysis.
In Harmonic Trading, Volume One: Profiting from the Natural
Order of the Financial Markets, Scott Carney offers the
definitive introduction to Harmonic Trading....
|
8. | 
By: Bernard Baumohl Publisher: FT Press Publication Date: 27-JUL-2012 Insert Date: 18-APR-2012 | This is the Rough Cut version of the printed
book.
For years, investors, business strategists,
and policymakers worldwide have turned to one book to help them
translate the massive flow of economic data into knowledge for
intelligent decision-making. The Wall Street Journal called
this book "…the real deal," saying it "miraculously breathes
life into economic indicators and statistics." That book is Bernie
Baumohl’s classic best-seller The Secrets of Economic
Indicators. Now in a brand-new third edition, Baumohl has
thoroughly updated his classic to reflect the latest U.S. and
foreign...
|
9. | 
Technical Analysis of Gaps: Identifying Profitable Gaps for Trading By: Julie R. Dahlquist; Richard J. Bauer Publisher: FT Press Publication Date: 13-JUN-2012 Insert Date: 06-APR-2012 | Overview: Technical Analysis of Gaps: Identifying Profitable Gaps for Trading This is the Rough Cut version of the printed book.
Gaps have attracted the attention of market
technicians from the earliest days of charting. They’re not
merely conspicuous: they represent price jumps that could signal
profitable trading opportunities. Until now, however, "folklore"
about gap trading has been common, and tested, research-based
knowledge virtually nonexistent. In Technical Analysis of
Gaps, renowned technical analysis researchers Julie Dahlquist
and Richard Bauer change all that. Drawing on 60 years of
comprehensive data, they demonstrate how to sort "strategic" gaps
from...
|
10. | 
Unleash the Power of Paid Search By: Melanie Mitchell Publisher: FT Press Publication Date: 16-MAR-2012 Insert Date: 28-MAR-2012 Slots: 1.0 | Overview: Unleash the Power of Paid Search Paid search has grown and
changed dramatically since it first exploded onto the marketing
scene in 1997. Paid search is more complex now – but it
offers businesses far more profit opportunities than ever before.
In this concise eBook, renowned paid search expert Melanie Mitchell
brings together all the processes, knowledge, and tools you need to
build and manage paid search campaigns that deliver exceptional
results. Mitchell first explains how well-crafted paid search
campaigns can help you lead the conversation in your marketplace,
extend and deepen your coverage, and more precisely target...
|
11. |  Beating the Indexes: Investing in Convertible Bonds to Improve Performance and Reduce Risk By: Bill Feingold Publisher: FT Press Publication Date: 26-APR-2012 Insert Date: 16-MAR-2012 Slots: 1.0 | Overview: Beating the Indexes: Investing in Convertible Bonds to Improve Performance and Reduce Risk You can beat the market by avoiding risk-averse,
career-protecting investment managers and index-based strategies
that are perfectly satisfied with mediocrity. Fact is, as indexing
and quasi-indexing have become more prevalent, the dangers of these
strategies have become more pronounced: a bias toward overvalued,
overgrown, large-cap stocks likely to hit long periods of
underperformance. But there’s good news: If you’re
willing to invest a bit more of your own time, you have a much
better chance of beating the pros than they want you to think. In
Beating the Indexes, leading trader and...
|
12. | 
Branding Strategies for Success (Collection) By: Larry Light, Joan Kiddon, Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery Publisher: FT Press Publication Date: 07-MAR-2012 Insert Date: 14-MAR-2012 Slots: 1.0 | Overview: Branding Strategies for Success (Collection) 4 breakthrough guides to building,
revitalizing, and sustaining great brands – and profiting
from them!
In four indispensable books, you’ll
discover powerful new ways to build, rebuild, and sustain any brand
– and leverage branding to supercharge profits and growth. In
Six Rules for Brand Revitalization, Larry Light and Joan
Kiddon teach the invaluable lessons of one of history’s most
successful brand revitalizations: the reinvigoration of
McDonald’s®. Drawing on that experience, the authors
introduce a systematic blueprint for resurrecting any brand, and
driving it to unprecedented...
|
13. | 
By: Liz Weston Publisher: FT Press Publication Date: 05-MAR-2012 Insert Date: 09-MAR-2012 Slots: 1.0 | A brand new collection of insights for
building and safeguarding your personal financial security, from
best-selling author Liz Weston…now in a convenient e-format,
at a great price!
In 3 extraordinary eBooks, top financial
columnist Liz Weston helps you build your credit score, manage your
debt, and take control of your financial future!
Millions of people now turn to Liz Weston
for plain-English, common sense advice on building wealth and
financial security – in fact, she’s now the
Internet’s most read financial columnist! Now, in three
remarkable eBooks, Weston delivers indispensable...
|
14. |  Practical Lessons for Your Financial Life (Collection) By: Saly A. Glassman Publisher: FT Press Publication Date: 01-FEB-2012 Insert Date: 06-MAR-2012 Slots: 1.0 | Overview: Practical Lessons for Your Financial Life (Collection) A brand new collection of Saly A.
Glassman’s powerful common-sense insights into personal
financial securityTransform “fairy tale”
stories into real financial security: an extraordinary
collection of insights and how-tos from award-winning financial
advisor Saly A. Glassman, including her breakthrough book, It's
About More Than the Money!Now available as a collection, Saly A.
Glassman’s eBook Shorts teach no-nonsense financial lessons
that everyone needs to learn. You’ll experience a quick,
easy-to-read format that gets the point across fast! In
Mirror, Mirror on the Wall: Personal Reflection...
|
15. |  Entrepreneurship Lessons for Success (Collection) By: Bruce Barringer, Edward D. Hess, Charles F. Goetz, R. Duane Ireland, Wes Moss Publisher: FT Press Publication Date: 21-FEB-2012 Insert Date: 03-MAR-2012 Slots: 1.0 | Overview: Entrepreneurship Lessons for Success (Collection) 4 indispensable insider’s guides to
entrepreneurship: powerful skills, insights, and
confidence-builders you won’t find anywhere else!
Four indispensable books bring together
today’s most indispensable lessons for entrepreneurs:
specific guidance you can use right now to beat the odds and launch
a high-profit, high-growth business that lasts! The Truth About
Starting a Business reveals 53 bite-size, easy-to-use
techniques for choosing the right business, location, and
entry strategy… planning, funding, hiring, and executing a
successful launch… implementing effective financial
management...
|
16. |  Emerging Health Trends: A Look at Where Science Will Take Us (Collection) By: Karl S. Drlica, David S. Perlin, Paul J. H. Schoemaker, Joyce A. Schoemaker, Greg Gibson, Anthony DePalma Publisher: FT Press Publication Date: 21-FEB-2012 Insert Date: 02-MAR-2012 Slots: 1.0 | Overview: Emerging Health Trends: A Look at Where Science Will Take Us (Collection) 4 books illuminate the cutting edge
medical stories you need to know: from state-of-the-art biotech
labs to Ground Zero
These four remarkable books tell
extraordinary stories from the frontiers of science and health
— from new findings that might save your life, to the massive
health tragedy that followed 9/11. In Antibiotic Resistance:
Understanding and Responding to an Emerging Crisis, Karl S.
Drlica and David S. Perlin presents a thorough and authoritative
overview of the growing resistance of pathogenic bacteria to
antibiotics, and what this means to our ability to control and
treat...
|
17. |  Neuroscience: What You Need to Know (Collection) By: Masao Ito, Dale Purves, Miriam Boleyn-Fitzgerald, Andrew Koob Publisher: FT Press Publication Date: 21-FEB-2012 Insert Date: 02-MAR-2012 Slots: 1.0 | Overview: Neuroscience: What You Need to Know (Collection) 4 remarkable books reveal what
neuroscientists have just learned about your brain – and
you!
Neuroscientists have made absolutely
stunning discoveries about the brain: discoveries that are
intimately linked to everything from your health and happiness to
the age-old debate on free will. In these four extraordinary
eBooks, leading scientists and science journalists illuminate these
discoveries, helping you understand what they may mean – and
what may come next. In Brains: How They Seem to Work, Dale
Purves reviews the current state of neuroscientific research,
previewing a coming paradigm...
|
18. |  Genetics: What You Need to Know (Collection) By: Greg Gibson, Haig H. Kazazian Jr., Moyra Smith, Nicholas Wright Gillham Publisher: FT Press Publication Date: 21-FEB-2012 Insert Date: 02-MAR-2012 Slots: 1.0 | Overview: Genetics: What You Need to Know (Collection) 4 cutting-edge books reveal the latest
genetic breakthroughs – and their implications for you, your
health, and your world
These four cutting-edge books reveal how
modern genetics has already transformed the world – and will
transform it again and again in the coming years. Mobile DNA
book reviews our current scientific understanding of the
significant role that mobile genetic elements play in genomes and
organisms, from plants to humans. Renowned geneticist Haig Kazazian
shares an accessible intellectual history of the field’s
research strategies and concerns, explaining how advances...
|
19. |  Personal Health: What You Need to Know from Modern Science (Collection) By: Greg Gibson, Michael Kuhar, Karl S. Drlica, David S. Perlin, Anne Maczulak Publisher: FT Press Publication Date: 21-FEB-2012 Insert Date: 02-MAR-2012 Slots: 1.0 | Overview: Personal Health: What You Need to Know from Modern Science (Collection) 4 remarkable books reveal the latest
scientific discoveries about addiction, antibiotic-resistant
disease, bacteria, chronic illness – and you
These four remarkable books take you to the
cutting edge of health science, revealing today’s most
powerful scientific discoveries about addiction,
antibiotic-resistant disease, bacteria, and today’s explosion
in chronic disease. In The Addicted Brain, leading
neuroscientist Michael Kuhar, Ph.D. explains how and why addiction
destroys lives, and presents the latest advances in treatment and
prevention. Using breathtaking brain imagery and other...
|
20. | 
Trading CTM (Close to the Money) Options: The Trade with a Built-in Edge By: Mark D. Wolfinger Publisher: FT Press Publication Date: 27-FEB-2012 Insert Date: 01-MAR-2012 Slots: 1.0 | Overview: Trading CTM (Close to the Money) Options: The Trade with a Built-in Edge Iron condor trading has a lot to recommend
it because the strategy is easy to understand and the trade can be
set up with a high probability of making money. Those are very
enticing qualities for traders, especially rookie traders.In Trading CTM (Close to the Money)
Options, Wolfinger explains why better results are achieved by
trading closer-to-the-money (CTM) iron condors. Discover why
it’s actually advantageous to trade with a reduced
probability of winning. The combination of larger profits (and
smaller losses), coupled with the ease of making risk-reducing
adjustments (if needed) make...
|
©2012 Safari Books Online
