Safari Books Online

The Consumer Mind

Pepe Martinez — 2012/05/15

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

Emotional Fitness Coaching

Warren Redman — 2012/05/15

Emotional Fitness Coaching builds on the well known concept of emotional intelligence in the workplace to provide a framework for managers and coaches to implement the practice easily and effectively. A method developed by the author and based on thirty years experience in the field, it covers a range of techniques including Power Listening, Learning from Experience, the power of Group Dialogue, Creating Balance and Emotional Fitness Storytelling. Each of these tools are described and examples given of how each has been (and could be) used in various work circumstances. Several exercises included in the text allow readers to use these tools in their own context.

Systemic Coaching and Constellations

John Whittington — 2012/05/15

A constellation is a facilitated process which creates a pattern of an issue or developmental challenge. It's a process that provides a unique opportunity to illuminate and then realign elements within an individual, team or whole organizational system, giving each a place. Systemic Coaching and Constellations will cover what systemic coaching is and how it can be useful, how to integrate systemic coaching and constellations into your existing executive coaching practice and an overview of the common leadership and organisational system dynamics. The book is highly practical with real world examples and exercises to provide practice and that enhance the readers own relationship with their coaching offer and work throughout.

The Leadership Skills Handbook, 2nd Edition

Jo Owen — 2012/05/15

The Leadership Skills Book from best-selling author Jo Owen reveals the essential skills you need to be an effective leader. Most leadership books try to answer the question 'what is good leadership?' this book asks 'how can you learn to lead?' and then, based on research with over a thousand leaders, it provides over 50 vital attributes you need to lead successfully. Covering every aspect of leadership from technical skills and career skills, to people skills and personal values, it touches on: understanding yourself and others, delegating, motivating, conflict management, crisis management, problem solving, negotiating, networking, time management, humility and coaching. Full of exercises and practical wisdom, it will help you become a leader that people want to follow.

Managing Successful Teams

Pat Wellington — 2012/05/15

With the shift of emphasis from the West to emerging economies such as China, Brazil and India, organisations need to restructure to adapt to the new global economy. Teams and projects are increasingly being scattered all over the world, and a manager operating in this environment can't connect face to face with people in their team. Not only will managers need to adapt to develop their skills for new environments, they will have to work better, quicker and faster. Managing Successful Teams prepares you to meet the challenges of building and leading teams, showing you how to improve performance and achieve the best results. Offering valuable advice and instant strategies, it covers each aspect of managing teams in new cultural shifts, including developing team creativity and innovation, realigning the teams identity with your leadership style and effective team leadership. The only book on the market to incorporate emerging trends and shifts in business practice, Managing Successful Teams addresses the practical and realistic issues you face in your everyday working life.

Managing Change

Patrick Forsyth — 2012/05/15

New technological developments, changing legal requirements, new bosses and business partners - the forces of change are all around. In these uncertain times, the survival and future success of many businesses often depends on the ability of their managers and executives to move quickly, keeping up to speed with the pace of change, avoiding the pitfalls and seizing the opportunities that any new circumstances present. This accessible guide will help you through the maze of change and allow you to regain control, embrace transformation and change for the better yourself. It is a practical introduction to understanding change, which emphasises the need to manage the everyday change situations and offers you essential advice on how best to anticipate and approach them. Managing Change includes how-to advice on preparing for change, prompting successful alterations as well as communicating developments within an organization. Full of proven approaches and techniques, it's an indispensable resource for anyone in a managerial position who deals with change on a day-to-day basis.

How to Get Started in Export

John Westwood — 2012/05/15

Exporting is not just for large organizations and multi-nationals. Research shows that companies that export are more productive than non exporters, perform better financially and are more likely to stay in business. Moving into export is a big decision and is not without its risks, but with the right approach and some good advice, the results can be enormously rewarding. How to Get Started in Export explores the challenges and opportunities of taking this next vital step for your business. From choosing the best markets for your products and making the most of the wide range of services available to working with agents and distibutors and the need to comply with regulations at home and abroad, this practical guide explains all the angles to consider and how to make the best possible start.

Walmart

Bryan Roberts — 2012/05/15

Walmart is the biggest retailer on earth with market leadership in all key markets and rapid expansion into emerging markets. From its humble beginnings in Arkansas, it has become a global retailing phenomenon. For retailers, Walmart is a tough competitor as well as a source of best practice in a number of retail disciplines such as procurement, logistics, systems and store format innovation. Walmart presents an objective analysis of this market leading retailer. Investigating what the retailer gets right, as well as what it gets wrong, it provides a comprehensive insight into the many functions which contribute it its operations. The book will help retailers learn from best practice, rivals to better compete against Walmart and vendors to better service one of their most important customers.

Database Systems: Concepts, Design and Applications, Second Edition

Shio Kumar Singh — 2012/05/15

The second edition of this bestselling title is a perfect blend of theoretical knowledge and practical application. It progresses gradually from basic to advance concepts in database management systems, with numerous solved exercises to make learning easier and interesting. New to this edition are discussions on more commercial database management systems.

Electrical Machines, Second Edition

Smarajit Ghosh — 2012/05/15

This fully revised edition of the book is systematically organized as per the logical flow of the topics included in electrical machines courses in universities across India. It is written as a text-cum-guide so that the underlying principles can be readily understood, and is useful to both the novice as well as advanced readers. Emphasis has been laid on physical understanding and pedagogical aspects of the subject. In addition to conventional machines, the book's extensive coverage also includes rigorous treatment of transformers (current, potential and welding transformers), special machines, AC/DC servomotors, linear induction motors, permanent magnet DC motors and application of thyristors in rotating machines.